Heart Internet
Heart Internet Ltd. is a UK-based web hosting provider (founded 2004, 51-100 employees) serving UK small businesses, startups, and entrepreneurs with domains, business email, shared web hosting, AI-powered managed WordPress, VPS, dedicated servers, and SSL via a self-serve subscription model on heartinternet.uk.
- Company typePrivate
- Founded2004
- HeadquartersNottingham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Heart Internet does
Heart Internet Ltd. is a privately held UK web hosting and online infrastructure provider, founded in 2004, headquartered in Nottingham, and operating with 51-100 employees. The company serves a primarily UK SMB and startup/entrepreneur customer base through a self-serve direct-to-consumer model on heartinternet.uk. Its product portfolio is broad for its size, spanning domain name registration (.co.uk, .com, .uk, .net, .org), business email, shared web hosting (NVMe storage, cPanel, 99.9% uptime guarantee, free SSL and backups), managed WordPress hosting with WP Squared and an Advanced AI Site Builder, VPS with full root access, dedicated servers, and SSL certificates. Distribution is exclusively self-serve; customers configure and purchase online without sales interaction, with 7-day-a-week support via live chat and ticketing. Operating footprint is UK-only with UK-based infrastructure, and all hosting packages are powered by 100% renewable energy verified by the Green Web Foundation.
Revenue is generated almost entirely through recurring subscriptions across hosting plans (monthly billing, from £3/month for web hosting and £8.09/month for VPS) and annual domain registrations (from 99p first year). Pricing is openly disclosed on the website with frequent promotional discounting (up to 50% off hosting, 35% off managed WordPress). The business has remained self-sustaining for 20+ years with no disclosed institutional investors, parent company, or funding events; ownership is private and not publicly disclosed. Marketing relies on its own website, blog, Trustpilot presence (Excellent rating), and seasonal promotions rather than paid sales channels. Notable recognition includes the Gapstars Innovation Award 2026. Underlying technology relies on standard, well-understood hosting infrastructure (NVMe storage, cPanel, WordPress stack) with a thin layer of AI-driven features for site building and security — features that appear to leverage third-party AI rather than proprietary in-house models.
Heart Internet firmographics
Firmographics- Name
- Heart Internet
- Legal name
- Heart Internet Ltd.
- Website
- https://heartinternet.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Heart Internet Ltd. is a UK-based web hosting provider (founded 2004, 51-100 employees) serving UK small businesses, startups, and entrepreneurs with domains, business email, shared web hosting, AI-powered managed WordPress, VPS, dedicated servers, and SSL via a self-serve subscription model on heartinternet.uk.
- Ownership category
- akta.pro rank
Where Heart Internet is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Heart Internet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Web Hosting Subscriptions: Monthly and annual subscription plans for shared web hosting, VPS, and dedicated server hosting. Customers pay recurring fees based on the hosting tier selected.
- Domain Name Registration: Annual domain registration fees for .co.uk, .com, .uk, .net, .org and other TLDs. Revenue is recurring as domains must be renewed annually.
- Managed WordPress Hosting: Subscription-based managed WordPress hosting with AI-powered site builder and simplified management.
- Business Email: Professional email hosting on customer domains, billed monthly per mailbox.
- SSL Certificates: SSL certificate sales bundled free with hosting or sold separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Web Hosting from £3/month |
| Subscription | Monthly | Managed WordPress from £8.42/month |
| Subscription | Monthly | VPS from £8.09/month |
| Subscription | Monthly | Business Email from £6.50/month |
| Unit Pricing | Annual | .co.uk domains from 99p (first year) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Heart Internet product offering
Product offeringCore offering
Heart Internet is a UK-based web hosting provider that sells domain name registration, shared web hosting (Linux and Windows), managed WordPress hosting (WP Squared), virtual private servers (VPS), dedicated servers, business email, and SSL certificates. The catalog is positioned as an all-in-one stack so a customer can register a domain and host a website, email, and related infrastructure from a single provider with 99.9% uptime and 100% renewable energy data centers.
Product overview
Heart Internet is a UK-based web hosting provider offering an integrated suite of web services under one roof. The product portfolio spans domain registration (Domain Names), professional email hosting (Business Email), traditional web hosting (Web Hosting with NVMe storage), AI-powered WordPress management (Managed WordPress with AI site builder), virtual private servers (VPS with full root access), dedicated servers, and SSL certificates. All hosting packages run on 100% renewable energy with UK-based infrastructure, support 7 days a week, and include a 30-day money-back guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Domain Names
Quantifiable outcome
- 99.9% uptime guarantee
Companies that use Heart Internet
Customer profileSegments2 records
Ideal customer profiles3 records
Heart Internet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Heart Internet partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Heart Internet competitors and assessment
Company assessmentDirect peers
- Bluehost: Bluehost is a large SMB-focused web hosting and WordPress specialist offering shared hosting, managed WordPress, domains, and email, competing with Heart Internet for the same entry-level and SMB customer base, particularly in the WordPress segment.
- Namesco: Namesco is a UK-based domain registrar and hosting provider offering shared hosting, WordPress, VPS, dedicated servers, and business email to UK SMBs, with a directly overlapping product set and target customer as Heart Internet.
- Hostinger: Hostinger is a global low-cost web hosting and domain provider offering shared, VPS, and managed WordPress plans targeted at SMBs and first-time site owners, competing head-on with Heart Internet on price-led entry-level hosting and bundled domain/email/SSL.
- 123-reg: 123-reg is one of the UK's largest domain registrars and web hosting providers, offering domains, shared hosting, VPS, and email to UK SMBs in essentially the same product configuration as Heart Internet, making it the closest UK-domestic peer.
- SiteGround: SiteGround is a managed web hosting provider focused on SMBs, WordPress, and WooCommerce, with similar tiered hosting, NVMe-backed plans, and a self-serve purchasing flow, making it one of the closest direct comps to Heart Internet's web hosting and managed WordPress offering.
- IONOS (1&1 IONOS): IONOS is a major European hosting provider offering domains, shared hosting, VPS, dedicated servers, business email, and SSL to SMBs, with a strong UK presence and a near-identical product matrix to Heart Internet's all-in-one bundle.
Emerging players
- Cloudways: Cloudways is a managed cloud hosting provider offering VPS-style managed servers optimized for PHP apps and WordPress, competing with Heart Internet in the higher-tier managed hosting and VPS segments where performance and developer-friendly tooling matter most.
- WP Engine: WP Engine is a leading managed WordPress hosting provider focused on performance, security, and developer tooling, competing most directly with Heart Internet's Managed WordPress tier where AI site building, staging, and security features are differentiating.
Broad incumbents
- GoDaddy: GoDaddy is the world's largest domain registrar and a top-tier web hosting provider with a much broader product portfolio (domains, hosting, email, website builder, commerce), serving the same SMB customer base as Heart Internet with substantially greater scale and brand recognition.
Regional players
- ANS Group (formerly UKFast): ANS Group is a UK-based managed hosting, cloud, and security provider with shared/Web hosting heritage and a strong SMB and mid-market footprint, comparable to Heart Internet's UK base and hosting/security overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Heart Internet social profiles
Digital presenceHeart Internet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heart Internet leadership team
Management profileNumber of profiles
Heart Internet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heart Internet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heart Internet
What does Heart Internet do?
Heart Internet is a UK-based web hosting provider that sells domain name registration, shared web hosting (Linux and Windows), managed WordPress hosting (WP Squared), virtual private servers (VPS), dedicated servers, business email, and SSL certificates. The catalog is positioned as an all-in-one stack so a customer can register a domain and host a website, email, and related infrastructure from a single provider with 99.9% uptime and 100% renewable energy data centers.
Is Heart Internet a public or private company?
Heart Internet is a private company. It is classified as unknown and is currently operating.
When was Heart Internet founded?
Heart Internet was founded in 2004. It employs 51 to 100 people.
Where is Heart Internet based?
Heart Internet is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Heart Internet make money?
Five revenue lines are on record. Web Hosting Subscriptions are the primary driver. The others are domain Name Registration, managed WordPress Hosting, business Email and SSL Certificates.
Who are Heart Internet's main competitors?
Direct peers on record are Bluehost, Namesco, Hostinger, 123-reg, SiteGround and IONOS (1&1 IONOS). Emerging players are Cloudways and WP Engine. GoDaddy is listed as a broad incumbent. ANS Group (formerly UKFast) is listed as a regional player.
Does Heart Internet have an API?
No public API is recorded for Heart Internet.