Heart Internet

What Heart Internet does

Heart Internet Ltd. is a privately held UK web hosting and online infrastructure provider, founded in 2004, headquartered in Nottingham, and operating with 51-100 employees. The company serves a primarily UK SMB and startup/entrepreneur customer base through a self-serve direct-to-consumer model on heartinternet.uk. Its product portfolio is broad for its size, spanning domain name registration (.co.uk, .com, .uk, .net, .org), business email, shared web hosting (NVMe storage, cPanel, 99.9% uptime guarantee, free SSL and backups), managed WordPress hosting with WP Squared and an Advanced AI Site Builder, VPS with full root access, dedicated servers, and SSL certificates. Distribution is exclusively self-serve; customers configure and purchase online without sales interaction, with 7-day-a-week support via live chat and ticketing. Operating footprint is UK-only with UK-based infrastructure, and all hosting packages are powered by 100% renewable energy verified by the Green Web Foundation.

Revenue is generated almost entirely through recurring subscriptions across hosting plans (monthly billing, from £3/month for web hosting and £8.09/month for VPS) and annual domain registrations (from 99p first year). Pricing is openly disclosed on the website with frequent promotional discounting (up to 50% off hosting, 35% off managed WordPress). The business has remained self-sustaining for 20+ years with no disclosed institutional investors, parent company, or funding events; ownership is private and not publicly disclosed. Marketing relies on its own website, blog, Trustpilot presence (Excellent rating), and seasonal promotions rather than paid sales channels. Notable recognition includes the Gapstars Innovation Award 2026. Underlying technology relies on standard, well-understood hosting infrastructure (NVMe storage, cPanel, WordPress stack) with a thin layer of AI-driven features for site building and security — features that appear to leverage third-party AI rather than proprietary in-house models.

Name

Heart Internet

Legal name

Heart Internet Ltd.

Website

https://heartinternet.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Heart Internet Ltd. is a UK-based web hosting provider (founded 2004, 51-100 employees) serving UK small businesses, startups, and entrepreneurs with domains, business email, shared web hosting, AI-powered managed WordPress, VPS, dedicated servers, and SSL via a self-serve subscription model on heartinternet.uk.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Web Hosting Subscriptions: Monthly and annual subscription plans for shared web hosting, VPS, and dedicated server hosting. Customers pay recurring fees based on the hosting tier selected.
2. Domain Name Registration: Annual domain registration fees for .co.uk, .com, .uk, .net, .org and other TLDs. Revenue is recurring as domains must be renewed annually.
3. Managed WordPress Hosting: Subscription-based managed WordPress hosting with AI-powered site builder and simplified management.
4. Business Email: Professional email hosting on customer domains, billed monthly per mailbox.
5. SSL Certificates: SSL certificate sales bundled free with hosting or sold separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Heart Internet is a UK-based web hosting provider that sells domain name registration, shared web hosting (Linux and Windows), managed WordPress hosting (WP Squared), virtual private servers (VPS), dedicated servers, business email, and SSL certificates. The catalog is positioned as an all-in-one stack so a customer can register a domain and host a website, email, and related infrastructure from a single provider with 99.9% uptime and 100% renewable energy data centers.

Product overview

Heart Internet is a UK-based web hosting provider offering an integrated suite of web services under one roof. The product portfolio spans domain registration (Domain Names), professional email hosting (Business Email), traditional web hosting (Web Hosting with NVMe storage), AI-powered WordPress management (Managed WordPress with AI site builder), virtual private servers (VPS with full root access), dedicated servers, and SSL certificates. All hosting packages run on 100% renewable energy with UK-based infrastructure, support 7 days a week, and include a 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Names

Quantifiable outcome

• 99.9% uptime guarantee

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bluehost: Bluehost is a large SMB-focused web hosting and WordPress specialist offering shared hosting, managed WordPress, domains, and email, competing with Heart Internet for the same entry-level and SMB customer base, particularly in the WordPress segment.
• Namesco: Namesco is a UK-based domain registrar and hosting provider offering shared hosting, WordPress, VPS, dedicated servers, and business email to UK SMBs, with a directly overlapping product set and target customer as Heart Internet.
• Hostinger: Hostinger is a global low-cost web hosting and domain provider offering shared, VPS, and managed WordPress plans targeted at SMBs and first-time site owners, competing head-on with Heart Internet on price-led entry-level hosting and bundled domain/email/SSL.
• 123-reg: 123-reg is one of the UK's largest domain registrars and web hosting providers, offering domains, shared hosting, VPS, and email to UK SMBs in essentially the same product configuration as Heart Internet, making it the closest UK-domestic peer.
• SiteGround: SiteGround is a managed web hosting provider focused on SMBs, WordPress, and WooCommerce, with similar tiered hosting, NVMe-backed plans, and a self-serve purchasing flow, making it one of the closest direct comps to Heart Internet's web hosting and managed WordPress offering.
• IONOS (1&1 IONOS): IONOS is a major European hosting provider offering domains, shared hosting, VPS, dedicated servers, business email, and SSL to SMBs, with a strong UK presence and a near-identical product matrix to Heart Internet's all-in-one bundle.

Emerging players

• Cloudways: Cloudways is a managed cloud hosting provider offering VPS-style managed servers optimized for PHP apps and WordPress, competing with Heart Internet in the higher-tier managed hosting and VPS segments where performance and developer-friendly tooling matter most.
• WP Engine: WP Engine is a leading managed WordPress hosting provider focused on performance, security, and developer tooling, competing most directly with Heart Internet's Managed WordPress tier where AI site building, staging, and security features are differentiating.

Broad incumbents

• GoDaddy: GoDaddy is the world's largest domain registrar and a top-tier web hosting provider with a much broader product portfolio (domains, hosting, email, website builder, commerce), serving the same SMB customer base as Heart Internet with substantially greater scale and brand recognition.

Regional players

• ANS Group (formerly UKFast): ANS Group is a UK-based managed hosting, cloud, and security provider with shared/Web hosting heritage and a strong SMB and mid-market footprint, comparable to Heart Internet's UK base and hosting/security overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heartinternet
• Facebookfacebook.com/heartinternet
• LinkedInlinkedin.com/company/heart-internet-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Internet