Direct Coil
Direct Coil is a privately held Canadian advanced manufacturer of custom heat transfer products — fluid coolers, air-cooled condensers, and steam coils — serving enterprise customers across retail, defense, technology, pharmaceutical, and industrial sectors from manufacturing facilities in Canada and the United States.
- Company typePrivate
- Founded2007
- HeadquartersMillhaven, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Direct Coil does
Direct Coil is a privately held Canadian advanced manufacturer of custom heat transfer products, headquartered at 5055 Taylor Kidd Blvd in Millhaven, Ontario, with manufacturing operations in both Canada and the United States. Founded in 2007 and employing 51–100 people, the company designs and builds engineered fluid coolers (3–400 TON capacity), air-cooled condensers in configurations from slabs to V & W formats, and custom evaporator, condenser, and steam coils built to any capacity and any size specification. Its central product differentiator is the proprietary AA In-House Protective Coating — a water-based, environmentally friendly coating tested to 32,500 salt spray hours per ASTM B 117 (versus a cited 6,000-hour benchmark), with FDA 175,300 acceptance, anti-microbial and UV protection, and tolerance from -40C to 250C. The company has been recognized with the Keystone Award as one of the largest privately owned employers in the Ottawa and Eastern Ontario region for its sector.
The business operates a hybrid go-to-market: direct enterprise sales for custom and engineered solutions, complemented by a self-serve e-commerce channel for stock A-Series and refrigeration coils available for next-day shipment. Pricing is quote-based for custom work and not publicly disclosed. Direct Coil serves a broad enterprise customer base that spans banking (Bank of America), retail (Costco, Starbucks, LCBO, Whole Foods, The Beer Store), defense and aviation (Lockheed Martin, Pratt), telecommunications (Rogers, TELUS), automotive (Honda, Chrysler, Tesla), pharmaceutical (Eli Lilly), technology (Amazon, Google, Facebook), government (Ontario Provincial Police, United Nations), hospitality (Hilton), education (McGill University, Penn State), and agriculture/food (Perdue, Farm Boy). The company is affiliated with Thermoplus (heat transfer) and Kool Jet (refrigeration), which extend its footprint into adjacent cooling-system categories.
Revenue figures are not publicly disclosed, no external funding rounds or M&A transactions are recorded in the available data, and the company appears to be independently operated with no disclosed parent or external investors. No mobile apps, APIs, or AI/ML capabilities are documented. The company reports no app, no public API, and no third-party integrations; its selection software and product literature are presented as customer-facing engineering tools rather than technology platforms.
Direct Coil firmographics
Firmographics- Name
- Direct Coil
- Legal name
- DirectCoil
- Website
- https://directcoil.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Direct Coil is a privately held Canadian advanced manufacturer of custom heat transfer products — fluid coolers, air-cooled condensers, and steam coils — serving enterprise customers across retail, defense, technology, pharmaceutical, and industrial sectors from manufacturing facilities in Canada and the United States.
- Ownership category
- akta.pro rank
Direct Coil industry classification
Industry- Product category
- Heat Transfer Equipment / Industrial HVAC Manufacturing
- NAICS
- Power Boiler and Heat Exchanger Manufacturing (33241), Power Boiler and Heat Exchanger Manufacturing (332410), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
- akta.pro secondary industries
- Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
Keywords
Where Direct Coil is headquartered
LocationHeadquarters
- HQ city
- Millhaven
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Direct Coil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Heat Transfer Products: Custom manufactured fluid coolers, air-cooled condensers, evaporator coils, condenser coils, and steam coils built to meet ANY capacity and ANY size requirements
- Stock/Standard Coils: Full range of A-Series coils and large selection of fluid and refrigeration coils ready for next day shipment
- AA In-House Coating Services: In-house protective coating application service for heat transfer products with Anti-Microbial and UV protection
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Direct Coil product offering
Product offeringCore offering
Direct Coil manufactures custom heat transfer products including fluid coolers, air-cooled condensers, evaporator coils, condenser coils, and steam coils built to any capacity and any size. The company offers a full range of engineered products from 3 TON to 400 TON, a stocked line of A-Series and refrigeration coils available for next-day shipment, and a proprietary in-house AA Protective Coating with industry-leading 32,500-hour salt spray resistance.
Product overview
Direct Coil is an advanced manufacturer of custom heat transfer products operating facilities in both Canada and USA. The product portfolio consists of four main offerings: Engineered Products (Fluid Coolers and Air-Cooled Condensers in 3-400 TON configurations), Custom Coils (fluid, condenser, evaporator, and steam coils), Stock Coils (A-Series and refrigeration coils for next-day delivery), and AA In-House Coating (protective coating service with industry-leading salt spray resistance). The company also provides selection software and literature for product specification.
Differentiator
Problem solved
Functional benefit
Products and services
- Engineered Products Full range of fluid coolers and air-cooled condensers in various configurations from slabs to V and W formats, ranging from 3 TON to 400 TON capacity. Sold to industrial, commercial, data center, and institutional buyers for process cooling and HVAC/refrigeration condensing applications.
- Custom Coils Wide variety of fluid, condenser, evaporator and steam coils built to meet any capacity and any size requirements. Sold to enterprise, commercial, and industrial buyers requiring purpose-built heat transfer coils for specialized applications.
- Stock Coils Full range of A-Series coils and a large selection of fluid and refrigeration coils ready for next-day shipment. Available through direct ordering for time-sensitive replacement and standard installations.
- AA In-House Protective Coating Water-based, environmentally friendly in-house protective coating with industry-leading 32,500 salt spray hours (ASTM B 117), standard Anti-Microbial and UV protection, FDA 175,300 accepted, -40C to 250C operating range. Applied to Direct Coil's heat transfer products and available as an in-house coating service for customers needing corrosion-resistant, hygienic finishes.
Quantifiable outcome
- 32,500 salt spray hours tested (ASTM B 117)
- +3 more outcomes
Companies that use Direct Coil
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles4 records
Direct Coil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Direct Coil partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ThermoplusminorAffiliate company in the Direct Coil network, providing additional refrigeration and cooling solutions as part of the company's ecosystem of heat transfer product offerings.
- Kool JetminorAffiliated experts in refrigeration, offering complementary refrigeration products and services alongside Direct Coil's heat transfer solutions for comprehensive cooling system needs.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Direct Coil competitors and assessment
Company assessmentBroad incumbents
- Carrier Global: Carrier is a leading global HVAC, refrigeration, and heat transfer equipment manufacturer. Its commercial refrigeration and air-cooled condenser portfolios place it in direct competition with Direct Coil's engineered products, though Carrier sells through a much broader channel.
- Trane Technologies: Trane is a global HVAC/R incumbent offering chillers, air-cooled condensers, fluid coolers, and custom thermal solutions across commercial and industrial segments. It is much larger than Direct Coil and competes via full-system offerings rather than bespoke coils.
- Modine Manufacturing: Modine manufactures heat transfer and cooling products across automotive, commercial HVAC, and industrial/process markets. It overlaps with Direct Coil in commercial/industrial heat exchange but operates at a much larger scale and broader product portfolio.
- Mueller Industries: Mueller Industries manufactures copper and brass products, including refrigeration and HVAC coils and components. It is a broader upstream/component incumbent serving many of the same end customers as Direct Coil in HVAC and refrigeration.
- Lennox International: Lennox manufactures commercial and residential HVAC systems, including refrigeration coils and condensing units. While its focus is broader and brand-led, its commercial coil and condensing business overlaps with Direct Coil's commercial HVAC/refrigeration segment.
Direct peers
- API Heat Transfer: API Heat Transfer is a global manufacturer of heat exchangers, including coils and custom-engineered thermal transfer equipment serving industrial and commercial markets, closely mirroring Direct Coil's custom coils offering.
- Kelvion (formerly GEA Heat Exchangers): Kelvion designs and manufactures heat exchangers, including plate, shell-and-tube, and coil products for HVAC, refrigeration, and industrial process applications — directly comparable to Direct Coil's custom coil and condenser business.
- EVAPCO: EVAPCO manufactures adiabatic, evaporative, and dry fluid coolers and condensers for HVAC, refrigeration, and industrial process cooling — overlapping almost identically with Direct Coil's engineered products portfolio.
- Baltimore Aircoil Company (BAC): BAC is one of the world's largest manufacturers of evaporative cooling, ice thermal storage, and heat transfer equipment including fluid coolers and condensers — the same core product families as Direct Coil. It is the most direct competitor in industrial/commercial heat transfer.
- SPX Heat Transfer (SPX Technologies): SPX Heat Transfer specializes in heat exchangers, coils, and cooling solutions for HVAC, refrigeration, and industrial process markets, directly competing with Direct Coil in custom-engineered and aftermarket coil offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Direct Coil social profiles
Digital presenceDirect Coil compliance and trust
Trust signalCompliance2 records
Direct Coil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Coil leadership team
Management profileNumber of profiles
Direct Coil subsidiaries and ownership
Company hierarchySubsidiaries2 records
Direct Coil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Coil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Coil
What does Direct Coil do?
Direct Coil manufactures custom heat transfer products including fluid coolers, air-cooled condensers, evaporator coils, condenser coils, and steam coils built to any capacity and any size. The company offers a full range of engineered products from 3 TON to 400 TON, a stocked line of A-Series and refrigeration coils available for next-day shipment, and a proprietary in-house AA Protective Coating with industry-leading 32,500-hour salt spray resistance.
Is Direct Coil a public or private company?
Direct Coil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Direct Coil founded?
Direct Coil was founded in 2007. It employs 51 to 100 people.
Where is Direct Coil based?
Direct Coil is headquartered in Millhaven, Canada, in the North America region.
How does Direct Coil make money?
Three revenue lines are on record. Custom Heat Transfer Products are the primary driver. The others are stock/Standard Coils and AA In-House Coating Services.
Who are Direct Coil's main competitors?
Broad incumbents on record are Carrier Global, Trane Technologies, Modine Manufacturing, Mueller Industries and Lennox International. Direct peers are API Heat Transfer, Kelvion (formerly GEA Heat Exchangers), EVAPCO, Baltimore Aircoil Company (BAC) and SPX Heat Transfer (SPX Technologies).
Does Direct Coil have an API?
No public API is recorded for Direct Coil.
What industry is Direct Coil in?
Direct Coil's product category is Heat Transfer Equipment / Industrial HVAC Manufacturing. Its primary akta.pro industry code is IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers), with a secondary code of IMAHAKAC, Heat Exchangers & Thermal Transfer Equipment. Its NAICS code is 33241 and its SIC code is 3585.