SATD
SATD is a French designer, manufacturer, and installer of outdoor sports equipment, playgrounds, multi-sport courts, health trails, and urban furniture, selling exclusively to professional B2B customers — local authorities, schools, healthcare facilities, and campgrounds — across metropolitan France.
- Company typePrivate
- Founded1986
- HeadquartersRuss, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SATD does
SATD (legal name: Services, Assistance et Travaux Divers) is a French designer, manufacturer, and installer of outdoor sports and playground equipment headquartered in RUSS, Alsace, with 11-50 employees and around 40 years of operating history. The company sells exclusively to professional B2B customers — local authorities, schools, healthcare/nursing facilities, campgrounds, medical-social institutions, architects, and public-works contractors — and does not serve private individuals. Its geographic scope is restricted to metropolitan France, with DOM-TOM, Corsica, and international deliveries handled by quote.
The product portfolio spans six categories: sports equipment (collective, racket, combat, athletics, and gymnasium), playgrounds (multiple themed sub-brands including Natur'Robinier, Aventure, Campagne, Ludo'Color, Essentiel, Flori'Fun, Ferme), customizable multi-sports courts for football/basketball/handball/volleyball/rugby, outdoor health and fitness trails including senior-focused apparatus, urban furniture (benches, picnic tables, bike racks, barbecues), and installation plus maintenance services. Manufacturing combines wood (PEFC/FSC certified), galvanized and powder-coated steel, recycled plastic, compact laminate (HPL), and stainless steel; products carry up to 10-year warranties on legal defects and are made to order with 4-8 week lead times.
Revenue is generated through three streams: direct e-commerce sales of catalog SKUs (806+ items with unit-priced listings, credit-card/Payplug payment, optional administrative mandate for French public entities), quote-based bespoke projects (multi-sport fields, custom playground configurations, on-site installation, quotes within 48 hours valid 1 month), and recurring maintenance contracts with after-sales service. Go-to-market relies on the satd.fr e-commerce storefront as the primary sales channel supported by a dedicated phone/email sales team, SEO, organic social on Facebook/YouTube/LinkedIn, print and digital catalogs, and project showcases on the company blog. Leadership is led by Président Directeur Général Benoit Couchaux; the entity is structured as a Société par actions simplifiée (SAS).
SATD firmographics
Firmographics- Name
- SATD
- Legal name
- SATD (Services, Assistance et Travaux Divers)
- Website
- https://satd.fr
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SATD is a French designer, manufacturer, and installer of outdoor sports equipment, playgrounds, multi-sport courts, health trails, and urban furniture, selling exclusively to professional B2B customers — local authorities, schools, healthcare facilities, and campgrounds — across metropolitan France.
- Ownership category
- akta.pro rank
Where SATD is headquartered
LocationHeadquarters
- HQ city
- Russ
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
SATD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Product Sales (E-commerce): SATD generates revenue through direct online sales of sports equipment, playground equipment, multi-sport fields, and urban furniture. Customers can purchase standard products directly through the website with prices displayed in HT (excluding taxes). Payment is accepted via credit card (secured through Payplug with 3-D Secure) or administrative mandate (for French public entities).
- Custom/Bespoke Product Sales: For custom or large-scale projects, SATD provides personalized quotes within 48 hours. This includes configurable multi-sport fields and custom-designed playground equipment. The company offers on-site installation services with variable costs depending on project size and complexity.
- Maintenance Contracts: SATD offers maintenance contracts and after-sales service for ongoing support and equipment maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-commerce products with publicly listed prices |
| Quote-based/ custom | Multi-year contract | Custom/bespoke projects requiring quotes |
| Unit Pricing | Pay-as-you-go | Health course turnkey kits with 10% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SATD product offering
Product offeringCore offering
SATD is a French designer, manufacturer, and installer of sports equipment, playground equipment, multi-sport fields, health trails, and urban furniture. The company produces a catalog of 806+ products using materials including PEFC/FSC certified wood, galvanized and powder-coated steel, recycled plastic, HPL, and stainless steel, and also provides on-site installation and maintenance services exclusively to professional B2B customers in France.
Product overview
SATD is a designer, manufacturer, and installer of sports equipment and playground equipment based in France (RUSS, Alsace). The company offers a comprehensive portfolio organized into main product categories: (1) Sports Equipment covering collective sports (football, basketball, handball, volleyball, rugby), racket sports (tennis, badminton, table tennis, pickleball), combat sports (judo, boxing), athletics, and gymnasium equipment; (2) Playground Areas with themed product sub-brands including Natur'Robinier (natural robinia wood structures), Aventure (adventure-themed), Campagne (rural-themed), Ludo'Color (colorful educational play), Essentiel (essential steel/wood), Flori'Fun (floral/animal themes), Ferme (farm-themed), and standard must-have equipment (swings, slides, carousels); (3) Multi-sports Courts that are customizable for various sports; (4) Health Trails with gymnastics apparatus and senior fitness equipment; (5) Urban Furniture including benches, picnic tables, bike racks, and public space accessories. SATD also provides installation services and maintenance/after-sales support. The company sells exclusively to professional B2B customers (local authorities, communities, schools, campings, healthcare facilities) with a made-to-order manufacturing model and 4-8 week delivery times.
Differentiator
Problem solved
Functional benefit
Products and services
- Équipements sportifs
Quantifiable outcome
- Warranty coverage of 10 years on legal defects
- +1 more outcomes
Companies that use SATD
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
SATD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
SATD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PayplugcorePayplug provides secure online payment processing for SATD's e-commerce platform, including credit card payments with 3-D Secure authentication. This partnership ensures secure transactions for all online purchases.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
SATD competitors and assessment
Company assessmentBroad incumbents
- PlayCore: American broad-portfolio playground and recreation equipment company operating multiple brands across play, sports, and fitness categories. Not a direct competitor in France but addresses the same product categories at much larger scale and provides a useful benchmark for industry economics.
- Decathlon: Global sporting goods retailer and manufacturer (via internal brands including TARMAK and Domyos) covering sports goals, posts, and equipment that overlaps with SATD's sports equipment catalog. Operates a much broader consumer-facing model but encroaches on B2B sports equipment supply in France.
Direct peers
- Proludic: French designer, manufacturer, and installer of playground and sports equipment headquartered in Vouvray. Serves the same local authority and school customer base with directly comparable product categories (play structures, sports equipment, fitness trails).
- Kompan: Danish global market leader in playground and outdoor fitness equipment with comparable product range across play, sports, and senior fitness. Operates at significantly larger scale with international presence, including France.
- Lappset Group: Finnish manufacturer of playground equipment, outdoor fitness, and senior exercise equipment. Closely aligned product portfolio, including senior fitness and health-course offerings that mirror SATD's 'Sport Seniors' and parcours de santé lines.
- Berliner Seilfabrik: German rope-based playground and climbing equipment manufacturer. Overlaps with SATD's climbing and adventure-themed play structures (Aventure range), serving similar municipal and school customers with comparable large-format playground installations.
- Casal Sport: French manufacturer and distributor of sports equipment serving schools, municipalities, sports clubs, and public facilities. Direct overlap with SATD's collective sports, athletics, and gymnasium equipment catalog in the French market.
- Husson International: French manufacturer of playground equipment, outdoor urban furniture, and sports installations. Directly overlaps with SATD's product portfolio and customer segments across French municipalities and schools.
- Richter Spielgeräte: German premium playground equipment manufacturer specializing in handcrafted wood and metal play structures. Comparable to SATD's Natur'Robinier and Essentiel wood-and-steel playground ranges, serving similar institutional customers across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SATD social profiles
Digital presenceSATD compliance and trust
Trust signalCompliance3 records
SATD financial estimates
Financial estimateRevenue estimate
Valuation estimate
SATD leadership team
Management profileNumber of profiles
Profiles3 records
SATD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SATD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SATD
What does SATD do?
SATD is a French designer, manufacturer, and installer of sports equipment, playground equipment, multi-sport fields, health trails, and urban furniture. The company produces a catalog of 806+ products using materials including PEFC/FSC certified wood, galvanized and powder-coated steel, recycled plastic, HPL, and stainless steel, and also provides on-site installation and maintenance services exclusively to professional B2B customers in France.
Is SATD a public or private company?
SATD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SATD founded?
SATD was founded in 1986. It employs 11 to 50 people.
Where is SATD based?
SATD is headquartered in Russ, France, in the Europe region.
How does SATD make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are custom/Bespoke Product Sales and maintenance Contracts.
Who are SATD's main competitors?
Broad incumbents on record are PlayCore and Decathlon. Direct peers are Proludic, Kompan, Lappset Group, Berliner Seilfabrik, Casal Sport, Husson International and Richter Spielgeräte.
Does SATD have an API?
No public API is recorded for SATD.