SARA

What SARA does

SARA (Société Anonyme de la Raffinerie des Antilles) is a French petroleum refining and fuel distribution company that operates the sole oil refinery serving the French Caribbean overseas territories of Guadeloupe, Martinique, and Guyane. Founded in 1970 and headquartered in Le Lamentin, Martinique, SARA runs an integrated network that includes the Martinique refinery, dedicated storage and distribution terminals in Jarry (Guadeloupe), Cayenne and Kourou (Guyane), and a gas cylinder filling center in Cayenne. Its core products are refined petroleum fuels (gasoline, diesel) and LPG, supplied to the general population and government entities across all three territories under a B2B and B2G model.

The company's underlying technology combines conventional petroleum refining with 50 years of in-house hydrogen production and purification capability, byproducts of which are consumed internally to generate electricity via fuel cells. Since 2015, SARA has been developing renewable hydrogen projects, launching 10 initiatives across its three territories targeting 1,000 tonnes/year of green hydrogen and 4,000+ tonnes/year of blue hydrogen for mobility, agriculture, and industrial customers. The Martinique facility was designated as the regional refinery serving Guadeloupe and Guyane, providing energy autonomy to the Antilles and Guyane. SARA is classified as a SEVESO 3 seuil haut (high-threshold) facility, the most stringent EU safety classification for hazardous industrial sites.

SARA's business model is commodity-based: it generates revenue from per-liter fuel sales and per-cylinder gas sales at its terminals, with monthly price transparency publications shared publicly for all three territories. It has no disclosed subscription, licensing, or SaaS revenue lines. Distribution is fully owned and operated through its terminal network, making it a vertically integrated regional fuel and gas supplier. The company has positioned itself as an "Entreprise à mission" (mission-driven company) and publishes a monthly RSE newsletter, indicating a brand and CSR posture oriented toward public trust and regulatory goodwill rather than demand-generation. Legal representative is Olivier COTTA.

Name

SARA

Legal name

SA DE LA RAFFINERIE DES ANTILLES (SARA)

Website

https://sara-antilles-guyane.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

SARA is the sole petroleum refiner and integrated fuel/gas distributor serving the French Caribbean territories of Guadeloupe, Martinique, and Guyane, operating its own terminals and developing green and blue hydrogen projects for regional energy transition.

Ownership category

akta.pro rank

Product category

Petroleum Refining and Distribution

NAICS

Petroleum Refineries (324110), Petroleum Bulk Stations and Terminals (424710)

SIC

Petroleum Refining (2911), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Hydroskimming Refineries (Topping & Simple Refineries) (EUALAGAA)

akta.pro secondary industries

Distillation & Fractionation (Crude, Condensate & NGL Splitters) (EUALAGAD), Gas Processing & NGL Recovery (Dehydration, Sweetening, Cryogenic Recovery) (EUALAGAG), Refined Products Tank Farms & Terminals (TLAGAKAB)

Keywords

• Petroleum refining
• Fuel distribution
• Hydrogen production
• Energy storage terminals
• LPG and gasoline supply

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Petroleum Refining and Fuel Sales: SARA refines petroleum and sells fuels (gasoline, diesel) and gas to populations in Guadeloupe, Guyane, and Martinique. The Martinique-based refinery serves as the primary production facility, with distribution terminals in each territory.
2. Hydrogen Production and Distribution: SARA produces hydrogen from refinery operations and is developing green and blue hydrogen production capacity (1,000 tonnes/year green H2, 4,000+ tonnes/year blue H2 planned) to supply mobility, agriculture, and industry sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SARA refines crude petroleum at its Martinique refinery and produces gasoline, diesel, and LPG (gas) for distribution to the populations of Guadeloupe, Guyane, and Martinique. Products flow through dedicated storage and distribution terminals on each island, with the Martinique facility also shipping products to the other two territories. The company also produces hydrogen from refinery operations (used internally via fuel cells) and is developing green and blue hydrogen projects for mobility, agriculture, and industrial customers.

Product overview

SARA (Société Anonyme de la Raffinerie des Antilles) operates as an integrated petroleum energy company serving the French Antilles and Guyane regions. The company's portfolio consists of three core pillars: petroleum product refining and distribution through its Martinique refinery, hydrogen production as a byproduct of refining operations now being developed for clean energy applications, and storage terminal infrastructure across Guadeloupe (Jarry), Martinique (Le Lamentin), and Guyane (Cayenne and Kourou). SARA also provides monthly fuel price transparency services and engages in energy transition initiatives including hydrogen mobility and renewable hydrogen production projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Petroleum Products (Carburants et GPL) Refined petroleum products including gasoline, diesel, and LPG (gas) produced at the Martinique refinery and distributed via dedicated storage terminals in Guadeloupe (Jarry), Martinique (Le Lamentin), and Guyane (Cayenne and Kourou) to serve populations, businesses, and government entities.
• Green and Blue Hydrogen Projects Hydrogen produced and purified from refinery operations and from renewable/low-carbon production projects, supplied to mobility, agriculture, and industrial customers across the French Caribbean.

Quantifiable outcome

• 1,000 tonnes/year of green hydrogen and 4,000+ tonnes/year of blue hydrogen targeted through 10 projects

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Air Liquide SA: Air Liquide is a global industrial gases and hydrogen leader, actively developing green/blue hydrogen production and mobility infrastructure across Europe and overseas territories. Comparable to SARA's emerging hydrogen ambitions as both target hydrogen for mobility, industry, and energy transition applications.
• Linde plc: Linde is a global industrial gases leader producing and distributing hydrogen (including green/blue variants) for industrial, mobility, and energy applications. Comparable to SARA's emerging hydrogen production and distribution ambitions, particularly for industrial offtake.

Broad incumbents

• Repsol S.A. Repsol is an integrated Spanish energy company operating refineries while investing in renewable hydrogen, biofuels, and decarbonized mobility. Comparable to SARA's refining-plus-renewable-hydrogen positioning as a regional integrated refiner.
• TotalEnergies SE: TotalEnergies is a global integrated oil major with refining operations in France and a substantial retail network in the French Caribbean (including service stations and terminals). Comparable to SARA as both operate French-anchored refining and Caribbean fuel distribution, though TotalEnergies is vastly larger and more diversified.
• Cepsa (Compañía Española de Petróleos): Cepsa operates refineries in Spain and has launched green hydrogen and biofuel projects tied to its refining infrastructure. Comparable to SARA's strategy of leveraging refining know-how and infrastructure to develop renewable hydrogen.
• BP p.l.c. BP is a global integrated oil major actively pivoting toward hydrogen and energy transition, with hydrogen projects in refining hubs globally. Comparable to SARA's strategy of leveraging refining assets to develop hydrogen production for mobility and industrial decarbonization.
• Société des Pétroles Shell (Shell plc): Shell is a global integrated oil major with refining capacity and significant hydrogen investment programs (green/blue hydrogen, hydrogen mobility). Comparable to SARA's combined refining-plus-hydrogen strategy at vastly greater scale and geographic reach.

Direct peers

• Rubis SCA: Rubis is a French company specialized in downstream petroleum distribution (fuel, LPG, bitumen) with significant Caribbean presence including French overseas territories. Highly comparable to SARA as both serve Caribbean fuel markets with overlapping logistics and LPG distribution activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SARA_AG_97
• Facebookfacebook.com/sara.antillesguyane
• LinkedInlinkedin.com/company/sara-antillesguyane

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARA