Argent Credit Union
- Company typePrivate
- Founded1955
- HeadquartersChesterfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Argent Credit Union firmographics
Firmographics- Name
- Argent Credit Union
- Legal name
- Argent Federal Credit Union
- Website
- https://argentcu.org
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Argent Credit Union industry classification
Industry- Product category
- Retail Banking (Credit Union)
- NAICS
- Credit Unions (52213), Credit Card Issuing (522210)
- SIC
- Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where Argent Credit Union is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Argent Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income from Loans: Primary revenue stream from interest charged on auto loans, mortgages, home equity loans, personal loans, and credit cards. Credit unions return profits to members through lower rates on loans and higher dividends on deposits.
- Deposit Account Fees and Services: Revenue from various account-related fees including overdraft protection (CheckPrivilege), wire transfer fees, and other service charges.
- Insurance Services Commission: Argent Insurance Services provides vehicle, property, life, and business insurance products through a third-party platform (Insurance AISLE), generating referral/commission revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Equity Line of Credit (HELOC) - 3.49% introductory APR for 12 months, then variable APR adjusted quarterly based on WSJ Prime Rate +/- 0.25 margin. Current APR as of Feb 1, 2026: 6.50%. Maximum rate 18% APR. |
| Subscription | Monthly | Auto Loans - As low as 4.24% APR for new/used vehicles |
| Subscription | Annual | Certificates - Up to 4.00% APY |
| Subscription | Monthly | Home Equity Loans - 5.990%-6.990% interest rate depending on term and LTV |
| Subscription | Monthly | Personal Loans - Rates from 10.24% APR up to 18% maximum APR |
| Subscription | Monthly | VISA Cash Rewards Credit Card - 2% cash back, 15.24% APR variable rate, $0 annual fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Argent Credit Union product offering
Product offeringCore offering
Argent Credit Union is a member-owned, federally insured cooperative that provides retail banking products and services to individuals and small businesses in the Richmond-metro area. Its core offerings include deposit accounts (checking, savings, money market, certificates, IRAs, youth), consumer lending (auto, RV/boat, personal loans, credit cards, lines of credit), real estate lending (mortgages, HELOC, home equity loans, refinance), and insurance referral services. Members are served through eight physical branches and a digital banking platform with mobile deposit, bill pay, Zelle, and digital wallet support.
Product overview
Argent Credit Union is a federally insured credit union offering a comprehensive suite of financial products and services through its next-generation Argent Digital Banking platform. The core offerings include deposit products (checking, savings, certificates, IRAs, money market accounts, and youth accounts) and lending products (auto loans, mortgages, home equity products, personal loans, and credit cards). The product portfolio also includes insurance services through a partnership with Insurance Aisle (vehicle, property, life, business), plus digital banking features (mobile deposit, bill pay, digital wallets, wire transfers, and Zelle® for peer-to-peer payments). Additional protective products include GAP coverage, auto warranties, debt protection, and overdraft protection. The platform operates as a unified digital banking experience accessible via online and mobile channels, with physical branch locations throughout the Richmond-metro area.
Differentiator
Problem solved
Functional benefit
Brands
- Argent Insurance Services: Insurance services subsidiary offering vehicle, property, life, and business insurance products.
Products and services
- Checking Accounts Free checking account with no hidden fees and 24/7 mobile banking access, part of Argent Credit Union's core deposit product suite for individual members.
- Savings Accounts Basic savings account with competitive rates for building emergency funds and general savings goals.
- Money Management Account (MMA) Money market account offering competitive tiered interest rates that grow as balance grows, with no monthly fees and check-writing privileges.
- Certificates Certificate of deposit accounts with terms yielding up to 4.00% APY, requiring a $500 minimum opening deposit with penalties for early withdrawal.
- IRAs Individual Retirement Accounts for tax-advantaged retirement savings with various investment options.
- Youth Accounts Banking products designed for young members, including T-Users Checking, to introduce youth to saving and account management.
- Auto Loans Vehicle financing for cars, trucks, SUVs, and motorcycles with rates as low as 4.24% APR; financing available for vehicles from 2010 to present, with terms up to 84 months and up to 120% financing for qualified borrowers.
- RV Loans & Boat Loans Financing options for recreational vehicles, boats, and watercraft for leisure and travel purposes.
- Credit Cards VISA credit cards including Cash Rewards (2% cash back, no limits) and Platinum cards with no annual fee, balance transfer fee, or cash advance fee.
- Personal Loans Unsecured personal loans for purposes including debt consolidation, vacations, and weddings, with rates as low as 10.24% APR and terms from 12 to 60 months.
- Personal Lines of Credit Revolving personal credit lines providing flexible access to funds as needed, with variable rates.
- Overdraft Protection (CheckPrivilege) Discretionary overdraft protection service covering overdrafts on checking accounts via the CheckPrivilege program.
- Mortgages Home loan products including Conventional Mortgages, 5/5 Adjustable Rate Mortgages, Professional Mortgage Loans, 10-Year Mortgages, and Jumbo Mortgages, with down payments as low as 3%.
- Home Equity Line of Credit (HELOC) Revolving credit line using home equity as collateral with an introductory rate of 3.49% APR for the first twelve months, followed by a variable APR adjusted quarterly based on the WSJ Prime Rate.
- Home Equity Loans Fixed-rate home equity installment loans with 5- and 10-year terms, allowing borrowing up to 90% of home's equity with rates as low as 5.990%.
- Mortgage Refinance Refinancing options including rate-and-term refinancing and cash-out refinancing to help members lower payments or access home equity.
- Argent Digital Banking (Online and Mobile Banking) Next-generation digital banking platform providing 24/7 access to accounts via online and mobile channels, featuring a modern, intuitive, customizable interface with Mobile Deposit, Bill Pay, Zelle, and digital wallet integration.
- Argent Insurance Services Insurance products offered through the Insurance AISLE partnership including vehicle, property, life, and business insurance, generating referral/commission revenue.
Quantifiable outcome
- Auto loan rates as low as 4.24% APR
- +5 more outcomes
Companies that use Argent Credit Union
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Argent Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Argent Credit Union partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting and core.
- GreenPath Financial WellnesssupportingGreenPath Financial Wellness provides financial wellness resources, counseling, and education services to Argent Credit Union members. Argent offers access to GreenPath's services as part of their financial resources portfolio, helping members with budgeting, debt management, and credit building.
- Insurance AISLE (Argent Insurance Services)supportingArgent Insurance Services, powered by Insurance AISLE, provides a platform for members to shop and purchase vehicle, property, life, and business insurance products. Argent receives referral/commission revenue from insurance sales.
- Early Warning Services (Zelle)coreZelle is a P2P payment service owned by Early Warning Services that allows Argent members to send and receive money directly from their Argent Credit Union accounts. Over 100 million people are enrolled with Zelle across 2,300+ banks and credit unions.
- Apple Pay, Google Pay, Samsung PaycoreDigital wallet integration allowing members to make contactless payments using their Argent debit and credit cards through Apple Pay, Google Pay, and Samsung Pay on compatible devices.
- VisacoreArgent issues Visa-branded credit cards (VISA Cash Rewards and VISA Platinum) and debit cards, utilizing Visa's payment network for card transactions worldwide.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Argent Credit Union competitors and assessment
Company assessmentEmerging players
- SoFi: Digital-first financial platform offering checking, savings, loans, credit cards, and investment products with no membership eligibility restrictions. Represents the fintech-native model competing for the same consumer financial relationship that Argent seeks to deepen.
- Ally Bank: Digital-first direct bank offering high-yield savings, no-fee checking, CDs, auto loans, mortgages, and credit cards with no geographic restrictions. Competes for the same consumer deposit and lending dollars as Argent but with a nationwide digital-only model.
Direct peers
- Virginia Credit Union: Federally insured Virginia-based credit union serving a comparable geographic footprint with a similar product mix of deposits, auto loans, mortgages, and credit cards. Directly competes with Argent for consumer banking share in the Richmond market.
- Alliant Credit Union: Online-focused community credit union offering competitive deposit rates, consumer loans, and credit cards nationally. Comparable product suite and member-owned model, with a digital-first approach that pressures traditional community credit unions like Argent.
- Connexus Credit Union: Mid-sized community credit union offering nationwide digital banking alongside traditional deposit, lending, and credit card products. Comparable in product breadth and member-owned cooperative structure, though operating at materially larger scale.
- Henrico Federal Credit Union: Small community credit union headquartered in Henrico County, Virginia, with overlapping Richmond-metro membership eligibility and comparable consumer deposit/lending products. Direct local competitor for credit union members in Argent's core geography.
Broad incumbents
- Atlantic Union Bank: Major Virginia-headquartered regional commercial bank with extensive Richmond-metro branch presence and a full suite of consumer and business banking products. Competes directly with Argent for deposits, mortgages, and small business relationships across the same geography.
- Navy Federal Credit Union: Largest U.S. credit union by assets, offering the full spectrum of consumer banking products including deposits, mortgages, auto loans, and credit cards. While its military-affiliated membership excludes non-military members, it sets competitive rate benchmarks that affect Argent's positioning.
- PenFed Credit Union: Large federally chartered credit union offering nationwide consumer banking products including competitive deposit rates, mortgages, auto loans, and a robust credit card portfolio. Operates at significantly larger scale than Argent but competes for the same member-owned cooperative narrative.
Regional players
- TowneBank: Virginia and North Carolina-headquartered community bank with consumer and business banking products across the Mid-Atlantic. While more Hampton Roads-focused, it competes with Argent for Richmond-area mortgage, deposit, and small business relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Argent Credit Union social profiles
Digital presenceArgent Credit Union compliance and trust
Trust signalCompliance7 records
Argent Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Argent Credit Union leadership team
Management profileNumber of profiles
Argent Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Argent Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Argent Credit Union
What does Argent Credit Union do?
Argent Credit Union is a member-owned, federally insured cooperative that provides retail banking products and services to individuals and small businesses in the Richmond-metro area. Its core offerings include deposit accounts (checking, savings, money market, certificates, IRAs, youth), consumer lending (auto, RV/boat, personal loans, credit cards, lines of credit), real estate lending (mortgages, HELOC, home equity loans, refinance), and insurance referral services. Members are served through eight physical branches and a digital banking platform with mobile deposit, bill pay, Zelle, and digital wallet support.
Is Argent Credit Union a public or private company?
Argent Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Argent Credit Union founded?
Argent Credit Union was founded in 1955. It employs 11 to 50 people.
Where is Argent Credit Union based?
Argent Credit Union is headquartered in Chesterfield, United States, in the North America region.
How does Argent Credit Union make money?
Three revenue lines are on record. Interest Income from Loans are the primary driver. The others are deposit Account Fees and Services and insurance Services Commission.
Who are Argent Credit Union's main competitors?
Emerging players on record are SoFi and Ally Bank. Direct peers are Virginia Credit Union, Alliant Credit Union, Connexus Credit Union and Henrico Federal Credit Union. Broad incumbents are Atlantic Union Bank, Navy Federal Credit Union and PenFed Credit Union. TowneBank is listed as a regional player.
Does Argent Credit Union have an API?
No public API is recorded for Argent Credit Union.
What industry is Argent Credit Union in?
Argent Credit Union's product category is Retail Banking (Credit Union). Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52213 and its SIC code is 6035.