Mini Masterminds

Name

Mini Masterminds

Legal name

Mini Masterminds

Website

https://minimasterminds.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Childcare and Early Childhood Education

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Preschool Programs within Childcare Centers (EDACABAL)

akta.pro secondary industries

Center-Based Toddler Care (18–36 months) (EDACAGAB), Full-Day Nursery Programs (EDACACAD)

Keywords

• Early childhood education
• Childcare services
• Daycare centers
• Preschool programs
• School readiness

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Daily Childcare Fees: Recurring daily fees charged to families for childcare services across Nursery, Toddler, and Prep School programs. The all-inclusive daily rate covers chef-prepared meals (breakfast, morning tea, lunch, afternoon tea, late snack), Huggies nappies and wipes, and all enrichment programs (sports, yoga, cooking, music, language, Reading Eggs). No add-ons or surprise charges.
2. Government Child Care Subsidy (CCS): Federal government subsidy payments received on behalf of eligible families, calculated based on family income, activity level, and number of children in care. From January 2026, the 3 Day Childcare Guarantee ensures eligible families receive at least 72 subsidised hours per fortnight.
3. Casual Care Days: Additional days beyond enrolled days charged at standard casual rates for flexibility when families need extra care.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mini Masterminds provides centre-based early learning and childcare for children aged 6 weeks to 5 years across 21 owned centres in Sydney, Australia. Services are organised into three age-staged programs (Nursery, Toddler, Prep School) delivered under the Early Years Learning Framework with all-inclusive daily fees that bundle chef-prepared meals, nappies, and enrichment programs (sports, yoga, cooking, language, and literacy). The company supports families through government Child Care Subsidy processing, flexible casual care, and a free four-week trial for new enrolments.

Product overview

Mini Masterminds is an early learning group offering childcare and early education services across more than 20 centres in Sydney. The company provides three core age-staged programs—Nursery (6 weeks to 18 months), Toddler (18 months to 3 years), and Prep School (3 to 5 years)—all aligned to the Early Years Learning Framework. All programs include bundled daily inclusions such as chef-prepared meals, Huggies nappies, and enrichment programs (Mini Champions sports, Mini Chefs cooking, Mini Linguistics language, Mini Yoga). The company operates a free trial program for new families and participates in government funding initiatives including the Child Care Subsidy and the 3 Day Childcare Guarantee starting January 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Mini Champions: Active play sessions that support coordination, strength and teamwork for children enrolled in Mini Masterminds centres
• Mini Chefs
• Mini Linguistics
• Mini Yoga

Products and services

• Nursery Program Centre-based early learning program for babies from approximately six weeks to 18 months, focused on responsive care, consistent routines, and strong educator relationships in a calm, nurturing environment. Delivered under the Early Years Learning Framework across Mini Masterminds' Sydney centres.
• Toddler Program Early learning program for children aged approximately 18 months to 3 years, supporting development of independence, communication, and social confidence through music, storytelling, creative expression, and problem-solving activities. Aligned to the Early Years Learning Framework.
• Prep School Program School readiness program for children aged 3 to 5, focused on early literacy, numeracy, confidence, and transition to kindergarten. Developed with input from a primary school teacher and integrated with the Reading Eggs literacy platform.
• Free Trial Program Four-week risk-free trial of Mini Masterminds childcare for new families, comprising 2 days per week of complimentary care, designed to let families experience the centre environment before committing to enrolment.

Quantifiable outcome

• Children develop confidence, curiosity, and a strong sense of belonging through consistent early learning experiences
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Fire and Rescue NSWminorStrategic or Co-development PartnerFire and Rescue NSW collaborated with Mini Masterminds Lidcombe for a community educational visit where preschool children explored emergency services and learned about fire safety. The partnership provided hands-on learning experiences that extended classroom learning into the community.
• Clean Up AustraliaminorStrategic or Co-development PartnerMini Masterminds Merrylands participated in Clean Up Australia Day, engaging children in environmental stewardship activities. The partnership supports sustainability education and helps children develop respect for their environment and community responsibility.
• Dr Justin Coulson / Happy FamiliescoreStrategic or Co-development PartnerMini Masterminds partnered with Dr Justin Coulson, Australia's leading parenting expert, to host a webinar on child safety titled 'Keeping Children Safe: A Conversation for Parents and Educators'. Additionally, all enrolled families receive complimentary access to the Happy Families parenting platform, bringing expert guidance and science-backed parenting strategies into family life at home. Dr Coulson is founder of Happy Families, a best-selling author, and co-host of Parental Guidance on Channel 9.
• Reading EggscoreTechnology or IntegrationReading Eggs is an evidence-based literacy platform integrated into Mini Masterminds preschool programs across all 21 centres. The platform is used in Australian primary schools and provides interactive early literacy experiences aligned with the Australian curriculum.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Bright Horizons Family Solutions: Global listed operator of employer-sponsored and community childcare centres. Overlapping centre-based services and EYLF-equivalent curricula but operates at much larger scale and broader geographic scope.
• Goodstart Early Learning: Australia's largest childcare operator with 670+ centres under a community/non-profit model. Overlapping services and EYLF-aligned curriculum but materially larger scale and broader geographic reach.
• G8 Education: ASX-listed parent of Guardian Childcare and other centre brands with 270+ sites. Sector benchmark for listed childcare economics, though at meaningfully larger scale than Mini Masterminds.

Direct peers

• Think Childcare: ASX-listed multi-centre operator with comparable age-staged programs and government-subsidy revenue model. Comparable per-centre economics make it a relevant valuation reference.
• Affinity Education: Owns and operates multi-brand Australian childcare (Papilio, Kids Academy, Milestone). Comparable full-day centre model with similar age-staged programming and CCS exposure.
• Edge Early Learning: Australian multi-centre operator pursuing a growth-corridor footprint strategy similar to Mini Masterminds, with comparable all-inclusive positioning and EYLF-aligned curriculum.
• Only About Children: Premium Sydney/Melbourne multi-centre early-learning operator with integrated health and wellbeing offerings. Directly competes in the same Sydney corridors on premium positioning and school-readiness messaging.
• Kido: Multi-jurisdiction operator offering age-staged programs (Toddler, Pre-K, K-2) in Australia and abroad. Comparable pedagogical model and parent-engagement orientation.
• Guardian Childcare & Education: Australian multi-centre childcare operator with age-staged programs and parent-facing technology stack. Operates at comparable scale across multiple states, directly overlapping Mini Masterminds on centre-based care, EYLF-aligned curriculum, and government-subsidy-led demand.

Regional players

• C&K (Creche and Kindergarten Association): Queensland-based kindergarten and care provider offering comparable EYLF-aligned programming but operating primarily in a different geography to Mini Masterminds' Sydney footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/minimastermindsearlylearning
• Instagraminstagram.com/mini_masterminds_centres
• LinkedInlinkedin.com/company/mini-masterminds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mini Masterminds