WFIR
WFIR is a private local news/talk radio station broadcasting on 960-AM and FM-107.3 from Roanoke, Virginia, serving Roanoke Valley and statewide Virginia listeners with news, sports, weather, and talk programming distributed via broadcast, web streaming, mobile apps, podcast, and social media.
- Company typePrivate
- Founded1924
- HeadquartersRoanoke, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WFIR does
WFIR is a privately held, for-profit local radio station founded in 1924, broadcasting on 960-AM and FM-107.3 from Roanoke, Virginia. The station serves listeners across the Roanoke Valley, Southwest Virginia, and broader Virginia market with a news/talk format that includes local and statewide news, sports coverage (Virginia Tech, UVA, and regional teams), weather, traffic, expert talk programming, and community event reporting. Editorial verticals on wfirnews.com span local news, crime and public safety, local business and economic development, sports, and arts and culture.
The core product is the live radio broadcast, supplemented by a digital distribution portfolio that includes the Amperwave web streaming player, TuneIn aggregation, iOS and Android native mobile applications, the 'News Express Podcast' on Anchor.fm, and active social media accounts on Facebook, X, Instagram, and Bluesky. Technology is conventional broadcast infrastructure — AM/FM transmission, web streaming, mobile app delivery, and podcast hosting — with no disclosed proprietary technology, patents, AI/ML components, or APIs.
WFIR generates revenue through advertising, primarily on-air spot advertisements and website display ads sold to local and regional advertisers. There is no publicly disclosed pricing, no advertiser concentration data, no enterprise sales motion, and no evidence of subscription or listener-pay revenue. Ownership is private and undisclosed beyond a referenced operational relationship with Wheeler Media Solutions; no parent company, subsidiaries, funding rounds, or M&A activity are recorded.
WFIR firmographics
Firmographics- Name
- WFIR
- Legal name
- WFIR
- Website
- https://wfirnews.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WFIR is a private local news/talk radio station broadcasting on 960-AM and FM-107.3 from Roanoke, Virginia, serving Roanoke Valley and statewide Virginia listeners with news, sports, weather, and talk programming distributed via broadcast, web streaming, mobile apps, podcast, and social media.
- Ownership category
- akta.pro rank
WFIR industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- News Talk Radio & Current Affairs Stations (MPABAIAI)
- akta.pro secondary industries
- Local News & Weather Stations (MPABACAJ), Sports Radio Networks & Talk Stations (MPABAJAB), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where WFIR is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WFIR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising revenue: As a local radio station, WFIR generates revenue primarily through advertising, including on-air advertisements and potential website display ads.
Distribution channels4 records
Marketing channels4 records
WFIR product offering
Product offeringCore offering
WFIR is a local news/talk radio station that broadcasts live on 960-AM and FM-107.3, delivering local news, sports (including Virginia Tech and UVA), weather, traffic, expert talk, and civic affairs programming to listeners in the Roanoke Valley and broader Virginia region. Its on-air programming is extended through a news website, the News Express Podcast, mobile applications, and third-party streaming services such as TuneIn and Amperwave.
Product overview
WFIR is a local news and talk radio station operating on 960-AM and FM-107.3 frequencies, serving the Roanoke Valley and Virginia. The station offers a unified media portfolio centered on its core radio broadcast product, supplemented by digital distribution through its News Express Podcast, mobile applications for iOS and Android, and live streaming capabilities. The station covers local news, sports, weather, and community events across Virginia.
Differentiator
Problem solved
Functional benefit
Companies that use WFIR
Customer profileSegments1 record
Ideal customer profiles2 records
WFIR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WFIR partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
WFIR competitors and assessment
Company assessmentBroad incumbents
- Townsquare Media: Operator of local radio stations concentrated in mid-sized US markets, with digital and live-event extensions. Comparable as a multi-market local radio operator targeting the same mid-sized market advertising segment.
- Audacy: Major US radio operator with large station portfolio and the Audacy digital streaming platform. Comparable as a multi-station radio broadcaster with integrated digital distribution and podcasting.
- WTOP: Washington DC-area all-news radio station operating on FM 103.5 and multiple simulcast frequencies. Comparable as a regional news/talk broadcaster with stronger digital distribution and substantially larger audience scale.
- iHeartMedia: Largest US radio broadcaster, operating hundreds of stations plus the iHeartRadio digital platform. Comparable as a national owner of AM/FM stations but operates at vastly larger scale and owns the primary digital audio aggregation platform.
- Cumulus Media: Second-largest US radio broadcaster with hundreds of AM/FM stations and the Westwood One network. Comparable as a national AM/FM broadcaster with news/talk and sports format offerings.
Direct peers
- WBAL NewsRadio: Baltimore-area news/talk AM radio station with companion FM simulcast. Directly comparable as a mid-Atlantic AM news/talk station with combined broadcast and digital distribution.
- WRVA: A news/talk AM radio station serving Richmond, Virginia. Directly comparable as a Virginia-based local news/talk format radio broadcaster with similar advertising-driven revenue model and regional audience focus.
- WBT: Charlotte, NC-based news/talk AM radio station with similar format focus on local news, talk, and sports. Closely comparable in format, ad-supported model, and regional single-market footprint.
Emerging players
- Salem Communications / Salem Web Network: US radio broadcaster specializing in news/talk and Christian/conservative formats across multiple markets. Comparable as a multi-station owner focused specifically on the news/talk niche that WFIR occupies.
Regional players
- WDBJ: Dominant local TV station (CBS affiliate) in Roanoke, Virginia — the same market WFIR serves. Competes for local news audience and regional advertising share in the Roanoke Valley DMA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
WFIR social profiles
Digital presenceWFIR financial estimates
Financial estimateRevenue estimate
Valuation estimate
WFIR leadership team
Management profileNumber of profiles
WFIR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WFIR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WFIR
What does WFIR do?
WFIR is a local news/talk radio station that broadcasts live on 960-AM and FM-107.3, delivering local news, sports (including Virginia Tech and UVA), weather, traffic, expert talk, and civic affairs programming to listeners in the Roanoke Valley and broader Virginia region. Its on-air programming is extended through a news website, the News Express Podcast, mobile applications, and third-party streaming services such as TuneIn and Amperwave.
Is WFIR a public or private company?
WFIR is a private company. It is classified as unknown and is currently operating.
When was WFIR founded?
WFIR was founded in 1924. It employs 11 to 50 people.
Where is WFIR based?
WFIR is headquartered in Roanoke, United States, in the North America region.
How does WFIR make money?
One revenue line is on record: advertising revenue.
Who are WFIR's main competitors?
Broad incumbents on record are Townsquare Media, Audacy, WTOP, iHeartMedia and Cumulus Media. Direct peers are WBAL NewsRadio, WRVA and WBT. Salem Communications / Salem Web Network is listed as an emerging player. WDBJ is listed as a regional player.
Does WFIR have an API?
No public API is recorded for WFIR.
What industry is WFIR in?
WFIR's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABAIAI, News Talk Radio & Current Affairs Stations, with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516110 and its SIC code is 4832.