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New Mexico Association of Realtors

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Namestring
New Mexico Association of Realtors
Legal namestring
NEW MEXICO ASSOCIATION OF REALTORS®
Websiteurl
nmrealtor.com
Company typeenum
Private
Founded yearint
1949
Descriptiontext

The New Mexico Association of REALTORS® (NMAR) is a private nonprofit trade association chartered in 1949, headquartered at 549 S Guadalupe Street, Santa Fe. It represents over 7,500 REALTORS® across New Mexico through a three-tier membership architecture comprising 13 local Member Boards, NMAR at the state level, and the National Association of REALTORS® (NAR) at the national level — joining any local board automatically confers membership in NMAR and NAR.

The association's core product is membership, which bundles business tools, market data, educational opportunities, and discount programs. Its most strategically significant product surface is the CRD license, an authorized-provider agreement with NAR's Center for REALTOR® Development that delivers 30+ designation and certification courses (ABR, SRES, PSA, MRP, SFR, GREEN) and 100+ microcourses to New Mexico members without out-of-state travel. Supporting offerings include mandatory Code of Ethics (2.5 hours) and Fair Housing (2 hours) training required by NAR Cycle 8 (deadline December 31, 2027), live virtual courses such as the Planning and Zoning Resource Certificate, and the Annual Conference held August 19-21 at Hotel Encanto in Las Cruces. Member services are delivered through an Agentbook-powered portal with login via NRDS number.

Revenue is generated primarily through recurring membership dues from the 7,500+ member base, supplemented by event registration, course fees, and shop revenue. Pricing is not publicly disclosed. GTM motion is community-led: members are acquired through local board enrollment rather than direct sales, with growth tied to NAR compliance mandates and CRD designation value. Operational footprint is small (1-10 employees), consistent with a membership organization rather than a product company. NMAR also engages in legislative advocacy on housing affordability, property tax, water resources, and economic growth in New Mexico.

Short descriptiontext

The New Mexico Association of REALTORS® is a nonprofit trade association chartered in 1949 that represents over 7,500 REALTORS® across New Mexico through 13 local Member Boards, delivering membership services, NAR-compliant training, CRD designation courses, advocacy, and an annual conference.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSanta Fe, United States
HQ citystring
Santa Fe
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
real estate association, professional development, membership services, realtor education, housing advocacy
NAICS code1 code
  • Business Associations813910
SIC code1 code
  • Services-Membership Organizations8600
Product category
Real Estate Trade Association Services
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Membership Dues
TypeSubscription Recurring
Description

NMAR generates revenue through membership dues from over 7,500 REALTORS® in New Mexico. Joining a local Member Board automatically includes membership in NMAR and the National Association of REALTORS®.

nmrealtor.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The New Mexico Association of REALTORS (NMAR) is a private nonprofit trade association that provides membership-based services to over 7,500 REALTORS across New Mexico through 13 local Member Boards. Its core offering includes professional development (CRD designation and certification courses), mandatory compliance training (Code of Ethics and Fair Housing), statewide advocacy on housing issues, market data, business tools, and member networking including an annual conference.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Access to CRD's full slate of designation and elective courses (more than 30 in total) without traveling out of state
+1 more record
Product overview1 text field

The New Mexico Association of REALTORS operates as a professional trade association offering a membership-based platform with multiple service offerings. The core membership provides access to the CRD License Programs, which deliver over 30 designation and certification courses (ABR, SRES, PSA, MRP, SFR, GREEN) and 100+ microcourses through the Center for REALTOR Development partnership. Supporting offerings include mandatory compliance training (Code of Ethics and Fair Housing), professional development courses (Planning and Zoning Certificate), advocacy services, market data, and annual conferences. The association connects 7,500+ members across 13 local Member Boards throughout New Mexico.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1National Association of REALTORS® (NAR)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Parent national association. NMAR is a state-level member board. Joining local NMAR boards automatically includes membership in NAR. NAR sets professional standards including Code of Ethics (2.5 hours) and Fair Housing training requirements (2 hours) due by December 31, 2027.

2Center for REALTOR® Development (CRD)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

NAR's premier education platform. NMAR holds a CRD license making it an authorized course provider. This brings over 30 designation courses, 100+ microcourses, and CRD's full content catalog to New Mexico members. Includes ABR, SRES, PSA, MRP, SFR, and GREEN Designations.

3Local REALTOR® Boards (13 Member Boards)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

13 local Member Boards in New Mexico. Membership in any local Board automatically includes NMAR and NAR membership, forming the core distribution channel for the association.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI capability7 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

New Mexico Association of Realtors

Real Estate Trade Association Servicesnmrealtor.com

The New Mexico Association of REALTORS® is a nonprofit trade association chartered in 1949 that represents over 7,500 REALTORS® across New Mexico through 13 local Member Boards, delivering membership services, NAR-compliant training, CRD designation courses, advocacy, and an annual conference.

What New Mexico Association of Realtors does

The New Mexico Association of REALTORS® (NMAR) is a private nonprofit trade association chartered in 1949, headquartered at 549 S Guadalupe Street, Santa Fe. It represents over 7,500 REALTORS® across New Mexico through a three-tier membership architecture comprising 13 local Member Boards, NMAR at the state level, and the National Association of REALTORS® (NAR) at the national level — joining any local board automatically confers membership in NMAR and NAR.

The association's core product is membership, which bundles business tools, market data, educational opportunities, and discount programs. Its most strategically significant product surface is the CRD license, an authorized-provider agreement with NAR's Center for REALTOR® Development that delivers 30+ designation and certification courses (ABR, SRES, PSA, MRP, SFR, GREEN) and 100+ microcourses to New Mexico members without out-of-state travel. Supporting offerings include mandatory Code of Ethics (2.5 hours) and Fair Housing (2 hours) training required by NAR Cycle 8 (deadline December 31, 2027), live virtual courses such as the Planning and Zoning Resource Certificate, and the Annual Conference held August 19-21 at Hotel Encanto in Las Cruces. Member services are delivered through an Agentbook-powered portal with login via NRDS number.

Revenue is generated primarily through recurring membership dues from the 7,500+ member base, supplemented by event registration, course fees, and shop revenue. Pricing is not publicly disclosed. GTM motion is community-led: members are acquired through local board enrollment rather than direct sales, with growth tied to NAR compliance mandates and CRD designation value. Operational footprint is small (1-10 employees), consistent with a membership organization rather than a product company. NMAR also engages in legislative advocacy on housing affordability, property tax, water resources, and economic growth in New Mexico.

New Mexico Association of Realtors firmographics

Firmographics
Name
New Mexico Association of Realtors
Legal name
NEW MEXICO ASSOCIATION OF REALTORS®
Website
https://nmrealtor.com
Company type
Private
Founded year
1949
Operating status
Operating
Headcount range
1–10 employees
Short description
The New Mexico Association of REALTORS® is a nonprofit trade association chartered in 1949 that represents over 7,500 REALTORS® across New Mexico through 13 local Member Boards, delivering membership services, NAR-compliant training, CRD designation courses, advocacy, and an annual conference.
Ownership category
akta.pro rank

Where New Mexico Association of Realtors is headquartered

Location

Headquarters

HQ city
Santa Fe
HQ country
United States
HQ region
North America

Offices1 record

Markets served

New Mexico Association of Realtors business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Membership Dues: NMAR generates revenue through membership dues from over 7,500 REALTORS® in New Mexico. Joining a local Member Board automatically includes membership in NMAR and the National Association of REALTORS®.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

New Mexico Association of Realtors product offering

Product offering

Core offering

The New Mexico Association of REALTORS (NMAR) is a private nonprofit trade association that provides membership-based services to over 7,500 REALTORS across New Mexico through 13 local Member Boards. Its core offering includes professional development (CRD designation and certification courses), mandatory compliance training (Code of Ethics and Fair Housing), statewide advocacy on housing issues, market data, business tools, and member networking including an annual conference.

Product overview

The New Mexico Association of REALTORS operates as a professional trade association offering a membership-based platform with multiple service offerings. The core membership provides access to the CRD License Programs, which deliver over 30 designation and certification courses (ABR, SRES, PSA, MRP, SFR, GREEN) and 100+ microcourses through the Center for REALTOR Development partnership. Supporting offerings include mandatory compliance training (Code of Ethics and Fair Housing), professional development courses (Planning and Zoning Certificate), advocacy services, market data, and annual conferences. The association connects 7,500+ members across 13 local Member Boards throughout New Mexico.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • Access to CRD's full slate of designation and elective courses (more than 30 in total) without traveling out of state
  • +1 more outcomes

Companies that use New Mexico Association of Realtors

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles2 records

New Mexico Association of Realtors technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

New Mexico Association of Realtors partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerParent national association. NMAR is a state-level member board. Joining local NMAR boards automatically includes membership in NAR. NAR sets professional standards including Code of Ethics (2.5 hours) and Fair Housing training requirements (2 hours) due by December 31, 2027.
  • Center for REALTOR® Development (CRD)coreStrategic or Co-development PartnerNAR's premier education platform. NMAR holds a CRD license making it an authorized course provider. This brings over 30 designation courses, 100+ microcourses, and CRD's full content catalog to New Mexico members. Includes ABR, SRES, PSA, MRP, SFR, and GREEN Designations.
  • Local REALTOR® Boards (13 Member Boards)coreChannel Partner/ Reseller/ Distributor13 local Member Boards in New Mexico. Membership in any local Board automatically includes NMAR and NAR membership, forming the core distribution channel for the association.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

New Mexico Association of Realtors competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

New Mexico Association of Realtors social profiles

Digital presence

New Mexico Association of Realtors financial estimates

Financial estimate

Revenue estimate

Valuation estimate

New Mexico Association of Realtors leadership team

Management profile

Number of profiles

Profiles1 record

New Mexico Association of Realtors funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

New Mexico Association of Realtors M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico Association of Realtors

What does New Mexico Association of Realtors do?

The New Mexico Association of REALTORS (NMAR) is a private nonprofit trade association that provides membership-based services to over 7,500 REALTORS across New Mexico through 13 local Member Boards. Its core offering includes professional development (CRD designation and certification courses), mandatory compliance training (Code of Ethics and Fair Housing), statewide advocacy on housing issues, market data, business tools, and member networking including an annual conference.

Is New Mexico Association of Realtors a public or private company?

New Mexico Association of Realtors is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was New Mexico Association of Realtors founded?

New Mexico Association of Realtors was founded in 1949. It employs 1 to 10 people.

Where is New Mexico Association of Realtors based?

New Mexico Association of Realtors is headquartered in Santa Fe, United States, in the North America region.

How does New Mexico Association of Realtors make money?

One revenue line is on record: membership Dues.

Does New Mexico Association of Realtors have an API?

No public API is recorded for New Mexico Association of Realtors.

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Live signals
PR NewswireAs Real Estate professionals race to cut costs, The New Mexico Association of REALTORS unites with SkySlope to offer a powerful new member benefitSkySlope, a proptech transaction management platform, has partnered with the New Mexico Association of REALTORS to provide digitized forms to the association's 7,500+ members, with rollout scheduled for Q1 2023. The SkySlope Forms solution will embed forms within its transaction management platform, enabling agents to find, fill, and e-sign documents in one place with automatic data pre-filling and no extra cost for e-signature. The partnership is part of SkySlope's broader expansion strategy, as the company has partnered with seven organizations in the past four months alone to strengthen its relationships with MLS and real estate associations.GlobeNewswiredotloop Adds 10 More Associations and MLS Services, Including REALTORS(R) Association of New Mexico, to Offer Freedom of Choice for Members Nationwidedotloop added 10 more associations and MLSs to its transaction network, including the REALTORS Association of New Mexico, in the last three months. Over 40 industry associations and MLSs have selected dotloop in nine months, and the company is used by over 600,000 professionals.GlobeNewswireREALTORS Association of New Mexico and zipLogix Extend PartnershipzipLogix extended its zipForm partnership with the REALTORS Association of New Mexico, giving over 6,300 brokers continued access to the software. The multi-year agreement also lets members purchase or renew zipForm Standard at a discount. zipForm 6 is used by more than 500,000 real estate agents.GlobeNewswireREALTORS Association of New Mexico Providing ZipFormOnline to Their MembersThe REALTORS Association of New Mexico will provide ZipFormOnline to its 8,500 brokers and qualifying brokers starting January 1, 2008. The electronic document solution simplifies real estate contract management and shares data across transaction documents. Members can also purchase ZipFormDesktop and RELAY Transaction Management products.