Diviac
Diviac is a Swiss-founded online travel marketplace (now operating as PADI Travel) that lets scuba divers and snorkelers book liveaboards, dive resorts, courses, and group trips across 300+ global destinations, earning commissions on bookings through its self-serve platform.
- Company typePrivate
- Founded2013
- HeadquartersZumikon, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Diviac does
Diviac is a Swiss-headquartered online travel marketplace founded in 2013 that connects scuba divers with liveaboards, dive resorts, dive centers, certification courses, snorkeling excursions, and group diving trips across more than 300 global destinations. Originally launched as an independent scuba-focused OTA by co-founder and CEO Joel Perrenoud, the company was acquired in 2015 by PADI (Professional Association of Diving Instructors) alongside its 2015 acquisition of Scubadviser, and today operates as PADI Travel (travel.padi.com). The platform is built around a self-serve booking funnel featuring destination guides, curated travel themes (eco-travel, premium liveaboards, flexible booking), promotional deal sections with discounts up to 60%, and a per-trip unit pricing model with daily rates ranging from $78 to $1,056+ and multi-night liveaboard packages priced per person. Revenue is generated through marketplace commissions on bookings, supplemented by an affiliate program and checkout-time donations routed to the PADI AWARE Foundation for marine conservation.
The business model is a horizontal, long-tail consumer marketplace targeting recreational and certified scuba divers globally, with no disclosed B2B anchor accounts. Distribution relies on PADI.com destination content, SEO-optimized regional landing pages, email newsletters, and curated collections, while supplier-side partnerships with operators such as the Aggressor Fleet and with Green Fins and PADI Eco Center-certified operators shape the inventory mix. The platform has received the Scuba Diving Magazine Readers Choice Award for Best Dive Travel Agency every year from 2022 through 2026, reinforcing category authority.
The underlying technology is a content-rich e-commerce booking stack with no disclosed proprietary AI or ML components, no public APIs or SDKs, and no native mobile application; the platform is accessible via web browsers globally. Headcount is reported at 11–50 employees, total disclosed funding is approximately $1.35 million across two rounds in 2013 and 2015, and the company has not raised primary capital since 2015, suggesting a capital-light, content-and-distribution-led growth profile rather than a venture-scale trajectory.
Diviac firmographics
Firmographics- Name
- Diviac
- Legal name
- PADI
- Website
- https://diviac.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diviac is a Swiss-founded online travel marketplace (now operating as PADI Travel) that lets scuba divers and snorkelers book liveaboards, dive resorts, courses, and group trips across 300+ global destinations, earning commissions on bookings through its self-serve platform.
- Ownership category
- akta.pro rank
Diviac industry classification
Industry- Product category
- Online Travel Agency (Scuba Diving)
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
- akta.pro secondary industry
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)
Keywords
Where Diviac is headquartered
LocationHeadquarters
- HQ city
- Zumikon
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Diviac business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Travel booking commissions: PADI Travel acts as a marketplace connecting scuba divers with liveaboards, dive resorts, and dive centers worldwide, earning commissions on bookings made through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dynamic pricing by destination and operator |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Diviac product offering
Product offeringCore offering
Diviac operates an online travel marketplace for scuba divers, connecting certified divers and aspiring snorkelers with PADI-certified liveaboards, dive resorts, dive centers, and instructors across 300+ global destinations. The platform enables self-serve discovery, comparison, and booking of multi-day liveaboard trips, resort-based diving vacations, certification courses, snorkeling excursions, and group trips, with value-adds including a best price guarantee, free dive insurance, and curated eco-travel themes.
Product overview
PADI Travel is a scuba diving vacation booking platform that operates as a marketplace connecting divers with dive operators worldwide. The platform offers liveaboards (boat-based multi-day diving trips), dive resorts, dive centers, courses, snorkeling, and group trips across 300+ destinations globally. The core offering combines real-time booking capabilities with promotional deal sections (liveaboard deals, dive resort deals, last-minute deals) and themed curated collections (eco-travel, premium liveaboards, flexible booking options). The platform also provides free dive insurance, a best price guarantee, and PADI AWARE conservation partnership opportunities at checkout.
Differentiator
Problem solved
Functional benefit
Products and services
- Liveaboards Boat-based diving vacation packages offering multi-day trips to destinations worldwide, including Caribbean, Central & South America, Southeast Asia, Asia Pacific, Indian Ocean, Europe, Middle East & Red Sea, North America, Polar Circles, and Africa.
- Dive Resorts Land-based dive resort accommodations worldwide, providing daily diving activities and packages across popular diving destinations such as the Caribbean, Central & South America, Europe, Asia Pacific, and Africa.
- Dive Centers Directory and booking access to PADI-certified dive centers globally for diving services, equipment, and guided experiences.
- Dive Courses Scuba diving certification courses and training programs available at beginner through advanced difficulty levels, delivered through PADI-affiliated dive centers and instructors.
- Snorkeling Snorkeling excursions and packages for non-certified swimmers and surface-level underwater explorers at diving destinations worldwide.
- Group Trips Organized group diving travel packages designed for dive clubs, teams, or parties traveling together to global dive destinations.
- Adventures Bookable nearby diving adventures including courses, fun dives, and guided day-experiences.
Companies that use Diviac
Customer profileSegments1 record
Ideal customer profiles1 record
Diviac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Diviac partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Aggressor FleetcoreAggressor Fleet operates a fleet of luxury liveaboards featured prominently on PADI Travel with exclusive deals (up to 60% off promotions). Examples include Raja Ampat Aggressor, Bahamas Aggressor, and others.
- PADI Eco Center certified operatorscorePADI Eco Center certification for dive operators including liveaboards, resorts, and dive centers that meet environmental sustainability standards. Featured prominently on PADI Travel platform.
- Green Fins PartnerscoreGreen Fins is an environmental initiative promoting sustainable diving practices. PADI Travel features Green Fins certified partners to promote eco-conscious diving.
- PADI AWARE FoundationminorPADI Travel enables customers to donate to PADI AWARE's Community Grant Program at checkout, supporting marine conservation initiatives including shark protection, ocean cleanup, climate change action, coral reef restoration, and marine protected areas.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Diviac competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Diviac social profiles
Digital presenceDiviac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diviac leadership team
Management profileNumber of profiles
Profiles2 records
Diviac funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diviac M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diviac
What does Diviac do?
Diviac operates an online travel marketplace for scuba divers, connecting certified divers and aspiring snorkelers with PADI-certified liveaboards, dive resorts, dive centers, and instructors across 300+ global destinations. The platform enables self-serve discovery, comparison, and booking of multi-day liveaboard trips, resort-based diving vacations, certification courses, snorkeling excursions, and group trips, with value-adds including a best price guarantee, free dive insurance, and curated eco-travel themes.
Is Diviac a public or private company?
Diviac is a private company. It is classified as venture growth investor backed and is currently operating.
When was Diviac founded?
Diviac was founded in 2013. It employs 11 to 50 people.
Where is Diviac based?
Diviac is headquartered in Zumikon, Switzerland, in the Europe region.
How does Diviac make money?
One revenue line is on record: travel booking commissions.
Does Diviac have an API?
No public API is recorded for Diviac.
What industry is Diviac in?
Diviac's product category is Online Travel Agency (Scuba Diving). Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses). Its NAICS code is 561510 and its SIC code is 7900.