Chatham Marine

What Chatham Marine does

Chatham Marine is a British-designed premium footwear brand headquartered in Exeter, UK, specialising in deck shoes, boat shoes, and outdoor footwear for the sailing, country, equestrian, and heritage lifestyle segments. The company's core technology is the proprietary G2 sole — a non-marking rubber compound engineered for grip on wet boat decks, backed by a lifetime sole guarantee and a 2-year manufacturer's guarantee across the G2 collection. The product portfolio extends well beyond the G2 flagship range into Chelsea boots, chukka boots, waterproof boots (featuring Sympatex membranes exceeding EN 343 standards with 45,000mm water column resistance), walking boots, sailing footwear, brogues, loafers, slippers, riding boots, and trainers, plus accessories (waxed canvas luggage, shooting accessories, shoe care, socks) sold in men's, women's, and kids' sizing with wide-fit, half-size, and large-size options.

Chatham Marine operates a hybrid go-to-market model: direct-to-consumer e-commerce through chatham.co.uk (with free UK delivery over £120, Evri/InPost/UPS shipping options, and Global-e-powered international checkout), a wholesale network of UK retail stockists, and international distributors covering global markets. Pricing is one-time purchase with no subscription model, ranging from approximately £35 for accessories to £130 for the flagship Deck II G2 and £250 for premium luggage. Marketing is multi-channel: content (blog, email newsletter with 10% new-customer discount), social (Facebook, Instagram, YouTube, Pinterest, X), event sponsorship (Cowes Week, Cruising Association since 2015, UKSA), and direct sales at 2026 equestrian and country shows. Strategic partnerships extend to a Chatham X Joules collaborative sub-brand and Arden Motorsport footwear partnership, while the only disclosed leadership is Managing Director Phil Marsh.

Name

Chatham Marine

Legal name

Chatham Marine

Website

https://chatham.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Footwear

NAICS

Shoe Retailers (45821), Footwear Manufacturing (31621), Footwear Manufacturing (3162), Footwear Merchant Wholesalers (424340)

SIC

Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Deck shoes
• Boat shoes
• Sailing footwear
• Country boots
• Leather footwear

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Chatham Marine operates their own e-commerce website selling footwear and accessories directly to consumers in the UK and internationally. Customers can purchase products at listed prices with various delivery options.
2. Wholesale to Stockists: Chatham Marine supplies products to retailers who stock their brand, acting as a wholesale distribution model. The company actively seeks new retailers interested in stocking the UK's premier deck shoe brand.
3. International Distribution: Chatham Marine works with international distributors to supply products to markets outside the UK.
4. Gift Cards: Digital gift cards available for purchase, allowing customers to give the gift of choice for Chatham footwear products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Chatham Marine designs, manufactures, and sells premium British deck shoes, boat shoes, and outdoor footwear. The company sells directly to consumers through its e-commerce platform (chatham.co.uk) and distributes wholesale to UK retail stockists and international distributors. Its flagship G2 Collection features proprietary G2 non-marking rubber sole technology, premium leather construction, hand-stitched moccasin builds, and a 2-year manufacturer's guarantee.

Product overview

Chatham Marine is a British-designed footwear brand specializing in premium deck shoes, boat shoes, and outdoor footwear. The company operates primarily through its G2 Collection—a premium product line featuring high-quality leather construction, proprietary G2 sole technology with non-marking rubber and enhanced grip, and a 2-year guarantee. Beyond the flagship G2 range, the portfolio encompasses diverse footwear categories including Chelsea boots, chukka boots, waterproof boots, walking boots, sailing footwear, brogues, loafers, slippers, trainers, and riding boots, available in men's, women's, and children's sizes including wide-fit and half-size options. The product line extends into accessories including waxed canvas luggage, shooting accessories, shoe care products, and socks. Chatham also collaborates with Joules on a branded collection. Key technological differentiators include G2 sole technology (non-marking rubber, improved grip, shock absorption, durability), Sympatex waterproof membranes, Goodyear Welted construction, and Spring Poron performance cushioning.

Differentiator

Problem solved

Functional benefit

Brands

• G2 Collection: Premium footwear range featuring enhanced grip soles, premium leather construction, and 2-year manufacturer's guarantee.
• Chatham X Joules

Products and services

• G2 Collection
• Deck Shoes / Boat Shoes
• Chelsea Boots Elastic-sided ankle boots in various styles including pull-on Chelsea boots, brogue Chelsea boots, and Goodyear Welted variants for men and women.
• Chukka Boots Lace-up ankle-height boots suitable for country and casual wear, often featuring premium leather and cleated rubber soles.
• Derby Shoes Open-laced formal and smart-casual shoes with distinguishing characteristics from Oxford shoes, available in premium leather.
• Loafers Slip-on shoes in various styles including penny loafers and driving moccasins for men and women.
• Slippers Luxury slippers including Crown suede sheepskin-lined slippers, moccasin-style designs, and mule slippers for home comfort.
• Waterproof Boots Waterproof ankle boots featuring Sympatex breathable lining technology suitable for outdoor and rural conditions.
• Walking Boots Durable boots designed for countryside walking and outdoor activities with grippy soles and weather protection.
• Sailing Footwear Specialized footwear designed for sailing including waterproof sailing boots and performance sailing shoes with grip-enhancing features.
• Driving Shoes Casual slip-on driving shoes and moccasins with grip tabs on soles for driving and casual wear.
• Brogues Formal and country brogue shoes with decorative perforations, including Goodyear Welted options and Tweed-trimmed designs.
• Trainers Casual athletic-inspired shoes for everyday wear in men's and women's ranges.
• Riding Boots Equestrian-style knee-high and calf-length boots including Ascot knee-high boots with quilted side panels and Paddock calf-length boots.
• Luggage and Bags Heritage-inspired travel bags including waxed canvas duffel bags, suit carriers, and boot bags for country weekends and shooting excursions.
• Shooting Accessories Gun slips, cartridge bags, and shooting accessories made from premium materials with personalization options.
• Shoe Care Products High-quality shoe care products including polishes, brushes, and cleaning products to maintain footwear appearance.
• Socks Country-style socks in various patterns including Highland cow socks and tractor socks designed to complement deck shoes.
• Deck II G2 Flagship premium leather boat shoe with enhanced G2 grip sole, moccasin construction, hand-stitched on the last, Spring Poron performance cushioning, and 2-year guarantee. Bestselling G2 collection boat shoe.
• Grampian Waterproof Boots 100% waterproof ankle boot with Sympatex breathable lining, heavy cleated sole, and Sole Spring Poron performance cushioning. Features anti-bacterial properties.
• Waxed Canvas Duffel Bag & Suit Carrier Innovative shooting collection bag combining duffel and suit carrier in one. Crafted from 12oz antique waxed canvas with tan leather trim and brass poppers.
• Chatham X Joules Collaboration Collection Collaborative collection with Joules brand featuring Jetty Lady canvas boat shoes combining both brands' styles.
• Gift Cards Digital and printable gift cards available in customizable amounts for gifting, can be sent directly to recipient or emailed.
• Kids' Footwear Collection Children's footwear collection including deck shoes, casual shoes, and boots in smaller sizes.
• Spring Summer '26 Collection Spring Summer '26 collection featuring deck shoes and smart-casual footwear inspired by life on the water and the freedom of the outdoors, made with premium materials and innovative comfort.

Quantifiable outcome

• 96% customer satisfaction rating with 473 reviews on flagship Deck II product
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cruising AssociationcoreStrategic or Co-development Partner · 1 January 2015Official Partner Sponsor since 2015. The Cruising Association is the leading association for cruising sailors worldwide, providing services, information, help and advice to cruising sailors since 1908.
• UKSAcoreStrategic or Co-development PartnerOfficial Partner Sponsor. UKSA is a youth charity offering transformational opportunities focused on youth development, schools and groups, and professional training for people wanting opportunities on or off the water.
• Aberdeen Asset Management Cowes WeekcoreGTM or Marketing PartnerOfficial Footwear Sponsor. Cowes Week has been running since 1826 and is one of the UK's longest running sporting events, staging up to 40 daily races for around 1,000 boats - the largest sailing regatta of its kind in the world.
• Club Fit For BusinessminorGTM or Marketing PartnerGlobal Partner. Club Fit For Business is a global business network connecting people and companies who love sport, promoting business and the wider message of sport and its values.
• Arden MotorsportminorGTM or Marketing PartnerFootwear Partner. Arden was founded by former British Racing driver Christian Horner and his father Garry Horner in 1997. The team now races in GP2, GP3, and WSR Championship.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Barbour: Iconic British heritage brand selling country lifestyle apparel and footwear to the same equestrian, shooting, and country pursuits consumers that Chatham targets. Strong overlap in retail stockists and country-show event marketing.
• Dubarry: Irish sailing and country footwear brand with strong overlap in non-marking sailing boots, deck shoes, and equestrian/country lifestyle. Comparable premium price band and customer segments to Chatham.
• Loake: British heritage Goodyear Welted shoemaker offering traditional construction (Blake stitch, Goodyear Welt) at premium price points. Direct competitor in the British-made dress/country shoe category for the same heritage-conscious buyer.
• Grenson: British Goodyear Welted shoemaker with a strong D2C and stockist model. Direct comparable in craft-led construction, premium pricing, and the heritage-style buyer that anchors Chatham's customer base.
• Sperry: The original American boat shoe brand (founded 1935) and global category leader in non-marking, wet-grip deck shoes. Closest direct competitor to Chatham's core deck shoe and G2 proposition in both product and target customer (sailing/marine lifestyle).
• Barker: British handmade country and formal footwear maker using traditional Northamptonshire construction. Competes with Chatham in the Chelsea boot, brogue, and country shoe categories for the same heritage-conscious UK buyer.
• Sebago: Heritage American/Portuguese moccasin and boat shoe maker (Docksides range). Overlaps directly with Chatham on hand-stitched boat shoes, leather construction, and sailing/country lifestyle customer base.

Regional players

• R.M.Williams: Australian heritage bootmaker specializing in premium leather Chelsea and riding boots for country lifestyle. Comparable premium construction (Goodyear Welted) and country-event positioning, but anchored in Australia/US rather than UK.

Broad incumbents

• Clarks: Mass-market British heritage footwear brand with broad casual, formal, and kids ranges. Overlaps with Chatham on country/casual styles, leather construction, and UK retail footprint, but at a more accessible price point and far greater scale.

Emerging players

• Joules: British country lifestyle brand with overlapping customer demographic and an existing collaborative collection (Chatham X Joules). Comparable in target consumer but operates at broader apparel scale versus Chatham's footwear focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chathamuk
• YouTubeyoutube.com/channel/UCBv97yhsuil-OtUkmBg7UgA
• Facebookfacebook.com/ChathamFootwear
• Instagraminstagram.com/chathamfootwear
• Pinterestpinterest.com/chathamuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chatham Marine