Hill & Ponton
Hill & Ponton is a Florida-based veterans disability law firm providing nationwide contingency-fee legal representation for VA claims, appeals, and toxic-exposure cases, supported by proprietary calculators, exposure maps, and educational resources.
- Company typePrivate
- Founded1992
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hill & Ponton does
Hill & Ponton is a Florida-based veterans disability law firm providing nationwide legal representation to U.S. veterans pursuing VA disability benefits, appeals, and increased disability ratings. The core offering is contingency-based legal counsel across initial claims, Board of Veterans' Appeals proceedings, and U.S. Court of Appeals for Veterans Cases litigation, with specialization in toxic-exposure claims (PACT Act, Agent Orange, burn pits, Gulf War illness) and mental-health ratings. The firm reports recovering $400 million in benefits for approximately 30,000 veterans since founding in 1986, with a stated 96% success rate on accepted cases.
The product surface extends beyond legal representation into a suite of proprietary free consumer tools: a VA Disability Calculator, Backpay Estimator, Unemployability Calculator, Hearing Disability Calculator, a Mental Health Rating Review Tool with AI-assisted symptom description generation, a PACT Act eligibility tool, and interactive exposure maps (Blue Water Navy, Military Base Toxic Exposure, Herbicide Presumptive Timeline). These tools function as top-of-funnel lead capture, complemented by a content marketing stack (blog, YouTube, podcast, monthly V.E.T.S. newsletter) and educational products including a 104-page book and the Master VA Claims Online Course.
The revenue model is contingency-based: the firm charges no upfront fees and is paid only when it recovers retroactive benefits for the client, with statutory fee caps on VA cases. GTM is sales-led, beginning with a 2-step free case evaluation and a 30-minute intake response SLA, executed by a largely remote (92%) attorney team operating from Florida offices in Deland and Orlando. Customer segments span veterans with denied or undervalued claims, toxic-exposure claimants, mental-health claimants, and surviving dependents pursuing DIC benefits.
Hill & Ponton firmographics
Firmographics- Name
- Hill & Ponton
- Legal name
- Hill & Ponton, P.A.
- Website
- https://hillandponton.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hill & Ponton is a Florida-based veterans disability law firm providing nationwide contingency-fee legal representation for VA claims, appeals, and toxic-exposure cases, supported by proprietary calculators, exposure maps, and educational resources.
- Ownership category
- akta.pro rank
Hill & Ponton industry classification
Industry- Product category
- Veterans Disability Legal Services
- NAICS
- Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
- akta.pro secondary industries
- Claims Advocacy & Loss Recovery Services (FSAEADAH), Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)
Keywords
Where Hill & Ponton is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hill & Ponton business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Contingency-based Legal Fees: Hill & Ponton operates on a contingency fee basis where they only receive payment if they win the veteran's claim and recover retroactive benefits. If they don't win, the client owes nothing. This aligns their incentives with clients and eliminates financial risk for veterans seeking VA disability benefits.
- Retroactive Benefits Recovery: When winning cases, the firm recovers a portion of retroactive VA disability benefits owed to clients. This creates a one-time transaction fee model based on claim outcomes rather than ongoing retainer fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency-based legal representation with no upfront costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Hill & Ponton product offering
Product offeringCore offering
Hill & Ponton is a nationwide veterans disability law firm that provides contingency-based legal representation for U.S. veterans pursuing VA disability benefits, including initial claims, rating increases, and appeals at the Board of Veterans' Appeals and U.S. Court of Appeals for Veterans Claims. The firm complements its legal services with a suite of free digital tools (disability calculators, mental health rating review, PACT Act questionnaire, exposure maps) and educational resources (book, online course, blog, newsletter) that generate leads and support case preparation.
Product overview
Hill & Ponton is a nationwide veterans disability law firm offering legal representation and a suite of digital tools. The core offering is expert legal counsel for VA disability claims and appeals, backed by a 96% success rate and over 30 years of experience. This is supplemented by web-based calculators (VA Disability Calculator, Unemployability Calculator, Backpay Estimator, Hearing Calculator), interactive tools (Mental Health Rating Review Tool, PACT Act Tool, Blue Water Navy Map, Toxic Exposure Map, Herbicide Timeline Aid), educational resources (The Road to VA Compensation Benefits book, Master VA Claims Online Course, blog), and a monthly newsletter (V.E.T.S. Advantage).
Differentiator
Problem solved
Functional benefit
Products and services
- Legal Representation for Veterans Disability Claims Contingency-based legal representation for U.S. veterans to secure VA disability benefits, appeals, and rating increases, with representation at the Board of Veterans' Appeals and U.S. Court of Appeals for Veterans Claims. Marketed as a 96% success rate on accepted cases.
- The Road to VA Compensation Benefits (Book) Comprehensive 104-page guide book written by Matthew Hill that walks veterans through the VA claims process and helps them avoid common mistakes. Offered free of charge as a lead-generation and educational resource.
- Master VA Claims Online Course Self-paced online course teaching veterans how to navigate the VA claims process; hosted on a dedicated courses subdomain.
- V.E.T.S. Advantage Newsletter Monthly email newsletter providing veteran client stories, insider expertise, and tactical resources for navigating VA claims and appeals.
Quantifiable outcome
- 96% success rate on cases accepted
- +2 more outcomes
Companies that use Hill & Ponton
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Hill & Ponton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Hill & Ponton partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
Hill & Ponton competitors and assessment
Company assessmentBroad incumbents
- LegalZoom: Large online legal services platform offering templated legal products. Not a VA disability specialist, but a broad incumbent whose marketing engine and brand awareness in consumer legal services shape the competitive context for legal lead generation.
- Nolo: Consumer legal information publisher and lawyer directory with deep SEO presence in legal topics. Functions as an indirect competitor for organic search attention and as a potential channel through which veterans research VA claims.
Emerging players
- Disabled American Veterans (DAV): Largest congressionally chartered veterans service organization providing free VA claims assistance. Competes for the same veteran claimants on price (free) but lacks litigation capability for complex appeals — a partial substitute that caps the firm's addressable market for routine claims.
- Veterans of Foreign Wars (VFW): National veterans service organization offering free claims assistance. Functions as a free-tier alternative for simpler VA filings, constraining the share of veterans willing to engage paid counsel.
- The American Legion: Major congressionally chartered VSO providing free VA claims and benefits assistance. Represents a structural low-cost alternative that limits how far upmarket veterans disability firms can push pricing on routine matters.
Others
- National Organization of Veterans' Advocates (NOVA): Professional membership organization for VA-accredited attorneys and claims agents. Not a direct competitor, but the body on which Matthew Hill sits and the certification backbone for the firm's attorney pipeline — relevant ecosystem adjacency.
Direct peers
- Woods & Woods: Indiana-based veterans disability firm with national reach, contingency model, and large content/blog presence targeting VA disability claimants — comparable scale, channel strategy, and customer segment.
- Chisholm Chisholm & Kilpatrick: National veterans disability law firm focused on VA compensation, appeals at the Board of Veterans' Appeals, and Court of Appeals for Veterans Claims cases — same contingency model, same appellate specialization, and similar high-acuity case mix.
- Jan Dils, Attorneys at Law: West Virginia-based veterans disability law firm offering contingency-based VA claims and appeals representation nationwide with a heavy content/SEO presence and digital tools — directly comparable business model and customer base to Hill & Ponton.
- Bergmann & Moore: Maryland-based VA disability law firm handling claims and appeals nationwide, including complex cases and TDIU. Closely comparable contingency-based veterans benefits practice with similar geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hill & Ponton social profiles
Digital presenceHill & Ponton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hill & Ponton leadership team
Management profileNumber of profiles
Profiles8 records
Hill & Ponton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hill & Ponton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hill & Ponton
What does Hill & Ponton do?
Hill & Ponton is a nationwide veterans disability law firm that provides contingency-based legal representation for U.S. veterans pursuing VA disability benefits, including initial claims, rating increases, and appeals at the Board of Veterans' Appeals and U.S. Court of Appeals for Veterans Claims. The firm complements its legal services with a suite of free digital tools (disability calculators, mental health rating review, PACT Act questionnaire, exposure maps) and educational resources (book, online course, blog, newsletter) that generate leads and support case preparation.
Is Hill & Ponton a public or private company?
Hill & Ponton is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hill & Ponton founded?
Hill & Ponton was founded in 1992. It employs 11 to 50 people.
Where is Hill & Ponton based?
Hill & Ponton is headquartered in Orlando, United States, in the North America region.
How does Hill & Ponton make money?
Two revenue lines are on record. Contingency-based Legal Fees are the primary driver. The others are retroactive Benefits Recovery.
Who are Hill & Ponton's main competitors?
Broad incumbents on record are LegalZoom and Nolo. Emerging players are Disabled American Veterans (DAV), Veterans of Foreign Wars (VFW) and The American Legion. National Organization of Veterans' Advocates (NOVA) is listed as an others. Direct peers are Woods & Woods, Chisholm Chisholm & Kilpatrick, Jan Dils, Attorneys at Law and Bergmann & Moore.
Does Hill & Ponton have an API?
No public API is recorded for Hill & Ponton.
What industry is Hill & Ponton in?
Hill & Ponton's product category is Veterans Disability Legal Services. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech), with a secondary code of FSAEADAH, Claims Advocacy & Loss Recovery Services. Its NAICS code is 5411 and its SIC code is 8111.