Hill & Ponton

What Hill & Ponton does

Hill & Ponton is a Florida-based veterans disability law firm providing nationwide legal representation to U.S. veterans pursuing VA disability benefits, appeals, and increased disability ratings. The core offering is contingency-based legal counsel across initial claims, Board of Veterans' Appeals proceedings, and U.S. Court of Appeals for Veterans Cases litigation, with specialization in toxic-exposure claims (PACT Act, Agent Orange, burn pits, Gulf War illness) and mental-health ratings. The firm reports recovering $400 million in benefits for approximately 30,000 veterans since founding in 1986, with a stated 96% success rate on accepted cases.

The product surface extends beyond legal representation into a suite of proprietary free consumer tools: a VA Disability Calculator, Backpay Estimator, Unemployability Calculator, Hearing Disability Calculator, a Mental Health Rating Review Tool with AI-assisted symptom description generation, a PACT Act eligibility tool, and interactive exposure maps (Blue Water Navy, Military Base Toxic Exposure, Herbicide Presumptive Timeline). These tools function as top-of-funnel lead capture, complemented by a content marketing stack (blog, YouTube, podcast, monthly V.E.T.S. newsletter) and educational products including a 104-page book and the Master VA Claims Online Course.

The revenue model is contingency-based: the firm charges no upfront fees and is paid only when it recovers retroactive benefits for the client, with statutory fee caps on VA cases. GTM is sales-led, beginning with a 2-step free case evaluation and a 30-minute intake response SLA, executed by a largely remote (92%) attorney team operating from Florida offices in Deland and Orlando. Customer segments span veterans with denied or undervalued claims, toxic-exposure claimants, mental-health claimants, and surviving dependents pursuing DIC benefits.

Name

Hill & Ponton

Legal name

Hill & Ponton, P.A.

Website

https://hillandponton.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Hill & Ponton is a Florida-based veterans disability law firm providing nationwide contingency-fee legal representation for VA claims, appeals, and toxic-exposure cases, supported by proprietary calculators, exposure maps, and educational resources.

Ownership category

akta.pro rank

Product category

Veterans Disability Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industries

Claims Advocacy & Loss Recovery Services (FSAEADAH), Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• Veterans disability law
• VA disability claims
• VA appeals representation
• Disability benefits advocacy
• Veterans legal services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Contingency-based Legal Fees: Hill & Ponton operates on a contingency fee basis where they only receive payment if they win the veteran's claim and recover retroactive benefits. If they don't win, the client owes nothing. This aligns their incentives with clients and eliminates financial risk for veterans seeking VA disability benefits.
2. Retroactive Benefits Recovery: When winning cases, the firm recovers a portion of retroactive VA disability benefits owed to clients. This creates a one-time transaction fee model based on claim outcomes rather than ongoing retainer fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Hill & Ponton is a nationwide veterans disability law firm that provides contingency-based legal representation for U.S. veterans pursuing VA disability benefits, including initial claims, rating increases, and appeals at the Board of Veterans' Appeals and U.S. Court of Appeals for Veterans Claims. The firm complements its legal services with a suite of free digital tools (disability calculators, mental health rating review, PACT Act questionnaire, exposure maps) and educational resources (book, online course, blog, newsletter) that generate leads and support case preparation.

Product overview

Hill & Ponton is a nationwide veterans disability law firm offering legal representation and a suite of digital tools. The core offering is expert legal counsel for VA disability claims and appeals, backed by a 96% success rate and over 30 years of experience. This is supplemented by web-based calculators (VA Disability Calculator, Unemployability Calculator, Backpay Estimator, Hearing Calculator), interactive tools (Mental Health Rating Review Tool, PACT Act Tool, Blue Water Navy Map, Toxic Exposure Map, Herbicide Timeline Aid), educational resources (The Road to VA Compensation Benefits book, Master VA Claims Online Course, blog), and a monthly newsletter (V.E.T.S. Advantage).

Differentiator

Problem solved

Functional benefit

Products and services

• Legal Representation for Veterans Disability Claims Contingency-based legal representation for U.S. veterans to secure VA disability benefits, appeals, and rating increases, with representation at the Board of Veterans' Appeals and U.S. Court of Appeals for Veterans Claims. Marketed as a 96% success rate on accepted cases.
• The Road to VA Compensation Benefits (Book) Comprehensive 104-page guide book written by Matthew Hill that walks veterans through the VA claims process and helps them avoid common mistakes. Offered free of charge as a lead-generation and educational resource.
• Master VA Claims Online Course Self-paced online course teaching veterans how to navigate the VA claims process; hosted on a dedicated courses subdomain.
• V.E.T.S. Advantage Newsletter Monthly email newsletter providing veteran client stories, insider expertise, and tactical resources for navigating VA claims and appeals.

Quantifiable outcome

• 96% success rate on cases accepted
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• LegalZoom: Large online legal services platform offering templated legal products. Not a VA disability specialist, but a broad incumbent whose marketing engine and brand awareness in consumer legal services shape the competitive context for legal lead generation.
• Nolo: Consumer legal information publisher and lawyer directory with deep SEO presence in legal topics. Functions as an indirect competitor for organic search attention and as a potential channel through which veterans research VA claims.

Emerging players

• Disabled American Veterans (DAV): Largest congressionally chartered veterans service organization providing free VA claims assistance. Competes for the same veteran claimants on price (free) but lacks litigation capability for complex appeals — a partial substitute that caps the firm's addressable market for routine claims.
• Veterans of Foreign Wars (VFW): National veterans service organization offering free claims assistance. Functions as a free-tier alternative for simpler VA filings, constraining the share of veterans willing to engage paid counsel.
• The American Legion: Major congressionally chartered VSO providing free VA claims and benefits assistance. Represents a structural low-cost alternative that limits how far upmarket veterans disability firms can push pricing on routine matters.

Others

• National Organization of Veterans' Advocates (NOVA): Professional membership organization for VA-accredited attorneys and claims agents. Not a direct competitor, but the body on which Matthew Hill sits and the certification backbone for the firm's attorney pipeline — relevant ecosystem adjacency.

Direct peers

• Woods & Woods: Indiana-based veterans disability firm with national reach, contingency model, and large content/blog presence targeting VA disability claimants — comparable scale, channel strategy, and customer segment.
• Chisholm Chisholm & Kilpatrick: National veterans disability law firm focused on VA compensation, appeals at the Board of Veterans' Appeals, and Court of Appeals for Veterans Claims cases — same contingency model, same appellate specialization, and similar high-acuity case mix.
• Jan Dils, Attorneys at Law: West Virginia-based veterans disability law firm offering contingency-based VA claims and appeals representation nationwide with a heavy content/SEO presence and digital tools — directly comparable business model and customer base to Hill & Ponton.
• Bergmann & Moore: Maryland-based VA disability law firm handling claims and appeals nationwide, including complex cases and TDIU. Closely comparable contingency-based veterans benefits practice with similar geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/hillandponton
• Facebookfacebook.com/hillandponton
• Instagraminstagram.com/hillandpontonlaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hill & Ponton