Brauer

What Brauer does

Brauer (legal name: Brauer Natural Medicine) is an Australian family-owned manufacturer of complementary medicines, vitamins and nutritional supplements, headquartered and produced at a TGA-licensed facility in Tanunda, South Australia. Founded in 1929 by pharmacist Herman Brauer and now run by the third generation of the family, the company sells consumer health products under the master Brauer brand and sub-brands including Arnicaeze (topical and oral pain relief), Sambucus (black elderberry cold & flu), ColicEze (infant probiotics) and NYDA express (headlice treatments). Its product range spans Kids Vitamins, Baby & Child care, Probiotics, Sleep & Calm, Cold & Flu, Allergy and Arnica pain relief, with recent launches including Kids Constipation Relief (2025).

Brauer's core technology is formulation-based rather than software-based: products combine nutrients, herbs and homeopathic ingredients in child-friendly delivery formats (liquids, soft gels, oral sprays) with at least 98% sugar-free formulations and use of bioavailable ingredient forms such as SunActive Fe iron. Manufacturing is anchored at a single TGA-licensed facility in Tanunda that has been operational since 1984.

The business operates a dual-channel go-to-market model: a direct-to-consumer e-commerce storefront at brauer.com.au with domestic and international shipping (NZ $15, other countries $46), plus a nationwide Australian pharmacy retail network supported by a published stockist directory and an opt-in retailer partnership program. Products are unit-priced between AUD $17.99 and $43.99, and consumer acquisition is driven primarily through content marketing (Health Library, Science Centre blogs) and organic social channels (Facebook, Instagram, LinkedIn) rather than paid performance or B2B sales motion. The end customer base is Australian families with children, with secondary adult and active-adult segments across baby, toddler, child, adult and sports-recovery life stages.

Name

Brauer

Legal name

Brauer Natural Medicine

Website

https://brauer.com.au

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

Brauer is a 97-year-old Australian family-owned manufacturer of complementary medicines, vitamins and nutritional supplements, selling child-friendly liquid, soft-gel, oral-spray and topical products to Australian families via direct e-commerce and a nationwide pharmacy retail network.

Ownership category

akta.pro rank

Product category

Complementary Medicines

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Children’s Vitamins & Supplements (CRADAGAJ)

akta.pro secondary industries

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Complementary medicines
• Children's vitamins
• Nutritional supplements
• Homeopathic remedies
• Herbal health products

Headquarters

HQ city

Tanunda

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Brauer sells products directly to consumers through their e-commerce website brauer.com.au, offering their full product range online with domestic and international shipping options.
2. Pharmacy Retail Distribution: Brauer products are sold through leading pharmacies across Australia. The company maintains a nationwide stockist directory and offers wholesale partnerships for retailers interested in stocking their product range.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Brauer manufactures and sells vitamins, nutritional supplements, and innovative complementary medicines combining nutrients, herbs, and homeopathic ingredients, with a strong specialization in child-friendly (liquid and soft gel) formulations. Products are produced at a TGA-licensed facility in Tanunda, South Australia, and sold directly to consumers via the brauer.com.au e-commerce store and through a nationwide Australian pharmacy retail network, with international shipping to New Zealand and other countries.

Product overview

Brauer is an Australian complementary medicine company offering a diversified portfolio of vitamins, nutritional supplements, and innovative health products for the whole family. The product range includes Kids Vitamins (multivitamins, vitamin C, D, zinc, iron, DHA, probiotics), the Arnicaeze Range (topical and oral pain relief products containing arnica), Sleep & Calm products (oral sprays, tablets, and liquids for sleep support), Cold & Flu products (black elderberry-based formulas), Baby & Child essentials (teething, colic, digestive health), Allergy relief products, and NYDA express lice treatments. Products are available primarily in liquid, oral spray, tablet, and topical gel/cream formats. The company operates from a TGA-licensed manufacturing facility in Tanunda, South Australia, and has been trusted by Australian families for over 97 years.

Differentiator

Problem solved

Functional benefit

Brands

• Arnicaeze: Pain relief product range containing Arnica montana for muscle pain, joint pain, and bruise relief.
• NYDA express
• Sambucus
• ColicEze

Products and services

• Kids Constipation Relief (Constipation Relief Liquid) Liquid constipation relief product clinically formulated with Actazin, Asparagus and Chamomile plus natural prune juice and orange flavour, designed to provide gentle digestive support for children who struggle with bowel movements.
• Kids Immune Plus 100ml Liquid immune support supplement for children containing black elderberry (Sambucus), designed to support children's immune system health.
• Kids Cold & Flu Forte 100ml Cold and flu relief product for children formulated with black elderberry to provide symptomatic relief for kids' cold and flu symptoms.
• Liquid Vitamin C 100mL Liquid vitamin C supplement for babies and children designed to support immune system health and iron absorption in liquid format.
• Liquid Zinc 200ml Liquid zinc supplement for babies and children designed to support immune system function and healthy growth in an easy-to-administer liquid format.
• Liquid Vitamin D 400IU 10ml Liquid vitamin D supplement for children designed to support healthy bone growth, calcium absorption, and immune function.
• Teething Gel 20g Topical gel designed to help relieve teething discomfort in babies, part of the Baby & Child product range.
• SnoreEze Oral Spray 20ml Oral spray formulation designed to help reduce snoring and support respiratory comfort during sleep.
• Sleep Oral Spray 20ml Oral spray for sleep support, designed to promote healthy sleeping patterns using homeopathic ingredients.
• Calm Tablets 60pk Calming supplement in tablet form designed to support relaxation and healthy sleep in an easy-to-take format.
• Calm Oral Spray 20ml Oral spray formulation for calming and relaxation support, designed for convenient on-the-go use.
• Arnica Gel 100g Topical arnica gel for muscle pain relief and bruise healing, containing Arnica montana traditionally used in Western herbal medicine.
• Little Sniffles 50ml Oral liquid remedy for babies experiencing sniffles and mild cold symptoms; part of the Sambucus (black elderberry) range.
• Sleep Oral Liquid 100ml Sleep support oral liquid for babies and children designed to encourage healthy sleeping patterns.
• Runny Nose Oral Liquid 100ml Oral liquid for babies and children designed to help relieve runny nose symptoms.
• Teething Oral Liquid 100ml Oral liquid formulation designed to help relieve teething discomfort in babies, in the Baby & Child range.
• ColicEze Probiotic Drops 7.5ml Probiotic drops for babies designed to support digestive health and help manage symptoms of medically diagnosed colic.
• Immune Defence Probiotic Liquid 45ml Probiotic liquid for babies designed to support immune system defence and function.
• Baby Multivitamin Liquid 45ml Comprehensive multivitamin liquid for babies to support overall nutritional needs during early development.
• Ultra Pure DHA Capsules 60pk DHA omega-3 capsules for babies and children designed to support healthy brain and retina development.
• Ultra Pure Cod Liver Oil with DHA Capsules 90pk Cod liver oil supplement with DHA for children designed to support brain function, bone health, and overall development.
• Liquid Calcium with Magnesium & Zinc 200ml Liquid supplement combining calcium, magnesium, and zinc designed to support children's bone growth and development.
• Liquid Vitamin B with Iron 200ml Liquid iron supplement with B vitamins for children, using SunActive Fe technology for gentler tummy absorption.
• Liquid Multivitamin for Toddlers 100ml Daily multivitamin liquid specifically formulated for toddlers to support nutritional needs in an easy-to-administer format.
• Liquid Multivitamin with Iron 200ml Comprehensive liquid multivitamin with iron for children to support energy levels and overall health.
• Arnica Tablets 60pk Homeopathic arnica tablets traditionally used to reduce muscle pain, reduce mild joint pain, and promote bruise healing.
• Arnica Cream 100g Topical arnica cream traditionally used in homeopathic medicine to relieve muscle pain, mild joint aches, and bruise pain.
• Joint & Muscle Cream 100g Topical cream with homeopathic ingredients traditionally used to relieve mild rheumatic and joint aches, reduce mild joint stiffness, and relieve muscle pain.
• Joint & Muscle Gel 100g Topical gel with homeopathic ingredients traditionally used to relieve muscle pain and soreness, reduce muscle tension, and relieve mild joint stiffness.
• Arnica Oral Spray 20ml Oral spray containing homeopathic Arnica montana for convenient on-the-go muscle pain relief.
• Arnica Pain Relief Spray 100ml Spray format arnica product for pain relief, designed for easy application to muscle and joint discomfort.
• Sleep Tablets 60pk Sleep support tablets designed to help promote healthy sleeping patterns and relaxation.
• Calm Oral Liquid 500ml Large-volume calming oral liquid for adults, designed to support relaxation and healthy sleep.
• NYDA Express Headlice Kit 50ml Head lice treatment using dimethicone technology that kills head lice and their eggs in 10 minutes; not available for express or international shipping.
• Express Family Headlice Kit 2 x 50ml Family-sized pack of NYDA express headlice treatment for treating multiple family members; uses dimethicone technology to kill lice and eggs.
• Hayfever Oral Spray 20ml Oral spray for adults designed to provide relief from hayfever and allergic rhinitis symptoms.
• Cold & Flu Forte 200ml (Adult) Adult cold and flu relief formula with black elderberry for comprehensive symptomatic support.
• Allergy Oral Spray 20ml Oral spray for adults designed to relieve allergy symptoms.
• Dry Cough 200ml Black elderberry formula for adults designed to help relieve dry cough symptoms.

Quantifiable outcome

• At least 98% sugar-free formulations
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blackmores: Australia's largest complementary medicine company (now Kirin-owned), offering a broad portfolio of vitamins, supplements, and kids' health products across pharmacy and DTC channels. Most directly comparable Australian competitor to Brauer in terms of product mix, pharmacy distribution, and family-health positioning.
• Swisse Wellness: Premium Australian supplements brand owned by H&H Group, competing directly with Brauer across vitamins, sleep, immune, and children's health categories in pharmacy and DTC channels. Comparable in pharmacy-led distribution and broad adult-and-family product portfolio.
• Nature's Way: Schwabe-owned Australian vitamins and supplements brand with a strong children's range (e.g., Nature's Way Kids Smart) and broad pharmacy presence. Closely comparable to Brauer in the kids' multivitamin and immune segment, with similar format variety (liquid, chewable, gummy).
• Herbs of Gold: Australian complementary medicine company specializing in vitamins, minerals, herbal, and homoeopathic products distributed primarily through pharmacies and health food stores. Comparable Australian CPG manufacturer competing in the same shelf space as Brauer.
• Metagenics: Australian-headquartered practitioner-grade supplement brand (now part of Metagenics Inc.). Comparable as an Australian-made, TGA-regulated complementary medicine company with pharmacy and practitioner distribution and a quality-positioned brand narrative.
• Flordis: Australian clinically-researched natural medicine company (part of H&H Group). Comparable as a domestically-headquartered, TGA-regulated supplement brand with pharmacy distribution and premium positioning.
• Ostelin: Sanofi-owned Australian vitamin D and calcium specialist brand heavily focused on children's bone health. Directly competes with Brauer in the Australian pediatric vitamin segment and uses similar pharmacy-led distribution.
• Elevit: Bayer-owned pregnancy and family nutrition supplement brand with strong Australian pharmacy presence. Comparable as a multinational-backed competitor addressing overlapping family-health use cases (pregnancy, infant, motherhood) that Brauer also targets.

Regional players

• ChildLife Essentials: US-based children's supplements brand specializing in liquid pediatric multivitamins, immune support, and DHA formulations. Highly comparable to Brauer's Kids Vitamins portfolio in product format and child-first positioning, but serves a different (North American) geography.

Broad incumbents

• Sanofi Consumer Healthcare: Multinational consumer health division that owns multiple Australian pharmacy supplement brands (including Ostelin and Nature's Own). Comparable as the larger, better-capitalized parent of direct competitors and a relevant acquirer profile for an Australian family-owned supplement business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrauerAus
• LinkedInlinkedin.com/company/brauer-natural-medicine
• Instagraminstagram.com/braueraus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brauer