mc Group

What mc Group does

mc Group (legally MEDIA CONSULTA International Holding AG) is a Berlin-based international full-service communications agency founded in 1993. The firm delivers integrated communication services — public relations, advertising, digital marketing, event management, TV/film production, sports and entertainment marketing, media planning and buying, multilingual translation, and business travel management — through 11 specialized operating units: mc Integrated, mc Content Production, mc Digital, mc Event, mc Advertising, mc Social Media & Editorial, mc TV & Film Production, mc Public Relations, mc Sport & Entertainment, plus three sub-brands (Maximum Media, Global Translate, Global Travel). Its primary clients are European Commission directorates (DG MOVE, DG ECHO, EU-OSHA, DG COMM), international sports federations (FIFA, UEFA, European Olympic Committees, Borussia Dortmund, Amaury Sport Organisation/Tour de France), multinational corporations (Huawei, Alibaba, Audi, Hainan Airlines, Air Malta), and national tourism boards (Sultanate of Oman).

The company operates through a network of over 80 partner agencies spanning all 28 EU member states and five continents, with native-language translation capabilities covering more than 60 languages. Its technology footprint is standard web infrastructure (Google Analytics, Matomo, SSL/TLS, YouTube, Google Maps, Google Web Fonts, MailChimp, Newsletter2Go) — mc Group is fundamentally a professional services firm, not a technology product company. There are no disclosed APIs, proprietary platforms, AI/ML capabilities, patents, or SDKs. The firm self-ranks as the No. 1 communications agency in Europe and GCC/MENA, No. 6 in Asia/Pacific, and No. 11 worldwide.

mc Group generates revenue through professional services fees, project-based engagements, and retainer contracts under an enterprise B2B sales motion. Sales are driven by direct enterprise field sales targeting government agencies, NGOs, tourism boards, sports federations, and multinational corporations, secured through competitive bidding on institutional framework contracts and long-term retainer relationships. Revenue is not publicly disclosed. The company is privately held as a German Aktiengesellschaft, headquartered at Wassergasse 3, 10179 Berlin, with Harald Zulauf as Founder and Managing Director. The legal entity is registered with the Berlin Charlottenburg trade register under HRB 83891.

Name

mc Group

Legal name

MEDIA CONSULTA International Holding AG

Website

https://mcgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

mc Group is a Berlin-based international full-service communications agency founded in 1993, serving European institutions, sports federations, multinational corporations, and tourism boards through integrated PR, advertising, digital, events, and translation services delivered via 80+ network agencies across 28 EU member states.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Integrated Communication Services: mc Group generates revenue through providing comprehensive communication services including PR, advertising, digital marketing, event management, TV/film production, sports & entertainment marketing, media buying/planning, translation services, and travel management. Revenue is derived from project fees, retainer agreements with institutional clients, and campaign-based engagements with government agencies, sports federations, and corporate brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

mc Group is a Berlin-based full-service integrated communications agency that designs and delivers PR, advertising, digital, event, content, translation, and media-buying campaigns for European institutions, government agencies, multinational brands, and international sports organizations. The firm operates through nine specialized in-house units (mc Integrated, mc Content Production, mc Digital, mc Event, mc Advertising, mc Social Media & Editorial, mc TV & Film Production, mc Public Relations, mc Sport & Entertainment) and three sub-brands (Maximum Media, Global Translate, Global Travel), executing campaigns in 60+ languages through a network of over 80 agencies across all 28 EU member states.

Product overview

mc Group is a full-service integrated communications agency organized into specialized service units. The core offering consists of mc Integrated (campaign integration), mc Content Production (content creation), mc Digital (web/CRM/apps), mc Event (event management), mc Advertising (creative ads), mc Social Media & Editorial, mc TV & Film Production (audiovisual), mc Public Relations (media relations), and mc Sport & Entertainment (sports/culture marketing). Supporting these are three sub-brands: Maximum Media (media planning/buying), Global Translate (60+ language translation services), and Global Travel (business travel management). The agency manages campaigns across business/brands, politics/nation branding/NGOs, and tourism/investment promotion sectors, ranking No. 1 in Europe and Middle East/GCC, No. 6 in Asia/Pacific, and No. 11 worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• mc Integrated Integrated communications service combining all forms of communication into tailored integrated campaigns for clients across business, politics, and tourism sectors.
• mc Content Production Content creation service producing customer magazines, employee newspapers, advertising brochures, business reports, website content, social media posts, press releases, articles, newsletters, newspaper supplements, and catalogs in multiple languages.
• mc Digital Digital services covering web development, screen design, digital marketing, webinar organization, CRM, and app development for online strategies.
• mc Event Full-service event management and live communication for conferences, trade shows, roadshows, promotions, congresses, seminars, TV galas, and large-scale events.
• mc Advertising Creative advertising services offering design and communication solutions, including social and digital ads, print and outdoor advertising, sales promotion, media planning, and design.
• mc Social Media & Editorial Social media management and editorial content services for platforms and publications.
• mc TV & Film Production Audiovisual production services including image and PR films, TV and cinema spots, advertorials, video news releases, TV shows, podcasts, animations, sound logos, and post-production.
• mc Public Relations Public relations services covering press office management, media relations, press releases, press conferences, and stakeholder communications.
• mc Sport & Entertainment Sport, youth, culture, and music marketing services including sponsorship strategy, testimonial management, music events, TV shows, roadshows, and event publications.
• Maximum Media Independent media agency providing strategic media consulting, media planning across classic and digital channels, media buying, cross-media campaigns, and optimization services.
• Global Translate Translation and interpretation services offering translations, proofreading, editing, transcreation, certifications, copywriting, and SEO in over 60 languages through a native-language expert network.
• Global Travel Professional business travel management providing booking of flights, hotels, rental cars, customized incentive programs, price comparisons, and groups/MICE services with a focus on environmentally friendly travel.

Quantifiable outcome

• Hainan Airlines campaign generated 80,817,790 online impressions and 3,617 OOH areas across 2016-2019
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: World's largest communications holding company (Ogilvy, Grey, GroupM, Burson, etc.). Directly comparable as a multi-discipline integrated communications services competitor, but operating at vastly larger scale across advertising, PR, media buying, and digital.
• Publicis Groupe: Global advertising and communications holding company (Leo Burnett, Saatchi & Saatchi, Publicis Sapient). Comparable as an integrated communications services competitor with significantly greater geographic scale and AI/data investment capacity than mc Group.
• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA, Ketchum, FleishmanHillard). Overlaps directly with mc Group on advertising and PR services but operates at holding-company scale with stronger North American presence.
• Interpublic Group (IPG): Global advertising holding company (McCann, MullenLowe, FCB, R/GA, Golin). Comparable as a multi-discipline communications services network serving enterprise brands and institutions worldwide.
• Dentsu: Japan-headquartered global advertising network with strong APAC presence. Most relevant as a comparable to mc Group's #6 Asia/Pacific positioning, with overlapping sports marketing and integrated communications offerings.
• Havas: Paris-based global communications group spanning advertising, media, PR, and healthcare communications. Closest European mid-to-large holding-company peer to mc Group in terms of geographic emphasis and integrated full-service model.

Direct peers

• FleishmanHillard: Top global PR firm owned by Omnicom. Direct competitor on European institutional, sports, and corporate PR mandates, with overlapping clients in EU communications and global brand work.
• Edelman: World's largest independent PR firm. Direct peer in public relations and integrated communications, with comparable global network reach and similar institutional/brand client mix.
• Burson: Global PR and communications firm formed from BCW and Hill & Knowlton under WPP. Direct competitor on enterprise brand, government, and crisis communications mandates globally.
• Ketchum: Global communications consultancy owned by Omnicom. Direct peer in PR and integrated communications, with comparable sports marketing and public affairs practices relevant to mc Group's EU institutional work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mediaconsulta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mc Group