Agile Leadership Journey

What Agile Leadership Journey does

Agile Leadership Journey is a private, founder-owned leadership development and professional training firm headquartered at 2169 Wagon Way, Louisville, Colorado. Founded by Pete Behrens in 2018 and formally incorporated as Agile Leadership Journey, LLC in Colorado in 2021, the firm builds its curriculum on the Leadership Journey Compass™ navigation framework and the Leadership Agility Framework (Expert, Achiever, Catalyst, Co-Creator, Synergist), drawing on Bill Joiner and Stephen Josephs' leadership agility research, neuroleadership principles, Edgar Schein's organizational culture studies, and the Competing Values Framework. Core offerings include foundational workshops (Agility in Leadership and Agility in Organizations), an Applied Agility in Leadership certification program comprising the Developing a Growth Mindset and Developing Catalyst Behaviors courses, proprietary ChangeWise Leadership Agility 360 and Culture Values 360 assessments paired with coaching, and Enterprise Journeys for organization-wide transformation, plus specialized programs for Women in Agile Leadership and Train the Trainer licensing. At least 10 trademarks cover the methodology, programs, and podcast brand.\n\nThe business operates a hybrid professional services and licensing model: revenue derives from quote-based, multi-year enterprise contracts for customized in-house programs, annually billed public cohort workshops, keynote speaking engagements, and Train the Trainer licensing that authorizes internal trainers at large organizations. Pricing applies an IHDI (Inequality-adjusted Human Development Index)-based equitable global pricing model and is not publicly disclosed. Programs are delivered through a curated global network of more than 45 independent guides across continents in multiple languages, supplemented by a self-serve Resource Center, blog, and the Relearning Leadership podcast (ranked in the top 2.5% globally by Listen Notes) functioning as top-of-funnel demand generation. Customers range from 20-person startups to global enterprises across healthcare, technology, insurance, manufacturing, financial services, government, nonprofit, and retail, with named engagements including Salesforce (R&D transformation of a 350+ person organization), GE Healthcare, InterSystems, Geonetric, and Amerisure. The firm is bootstrapped with no disclosed institutional investment.

Name

Agile Leadership Journey

Legal name

Agile Leadership Journey, LLC

Website

https://www.agileleadershipjourney.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Agile Leadership Journey is a Professional Training and Coaching company.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Organizational Training Programs: Customized leadership development programs for organizations including executive team alignment, emerging leader development, organization-wide initiatives. Delivered through workshops, coaching, and strategic planning sessions. Pricing varies by organization size and program scope.
2. Individual Leadership Programs: Cohort-based and individual leadership training including Agility in Leadership workshop, Applied Agility in Leadership certification program, ChangeWise 360 coaching. Public cohorts offered annually with cohorts starting March and September.
3. Speaking & Keynote Programs: Keynote speaking engagements for company events, conferences, and corporate offsites. Customized presentations on leadership topics.
4. Private Engagements: In-house training customized to team schedules and organizational needs, delivered online or in-person globally.
5. Train the Trainer Program: Licensing program for large organizations to authorize internal trainers to deliver Agility in Leadership workshops to employees, coupled with corporate licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Agile Leadership Journey delivers leadership development training, certification programs, and organizational change workshops anchored by its proprietary Leadership Journey Compass framework. Offerings span individual-level public cohorts (e.g., the Applied Agility in Leadership Certification), enterprise-level multi-month journeys, 360-degree assessments paired with coaching, and a Train the Trainer licensing program delivered through a network of 45+ independent guides.

Product overview

Agile Leadership Journey is a comprehensive leadership development platform that offers research-based, holistic learning experiences for leaders at all levels. The platform operates through multiple integrated program tiers: Foundational Workshops (Agility in Leadership and Agility in Organizations) provide entry-level awareness and framework introduction; Advanced Development Courses (Developing a Growth Mindset and Developing Catalyst Behaviors) form the Applied Agility in Leadership Certification Program; and Enterprise Journeys deliver organization-wide transformation through executive alignment, leadership assessments, and team offsites. Supporting offerings include ChangeWise Leadership Agility 360 Assessment + Coaching and Culture Values 360 Assessment + Coaching, both utilizing the Competing Values Framework. The platform is anchored by the Leadership Journey Compass, a navigation tool integrating catalyst habits, growth mindset, aligned values, and value delivery dimensions. Additional resources include the Relearning Leadership Podcast, a Resource Center with blog posts, case studies, and webinars, plus specialized programs for Women in Agile Leadership and Train the Trainer certification for internal organizational deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Applied Agility in Leadership Certification Program A public cohort-style certification program for individual leaders and coaches that teaches agile leadership behaviors mapped to the Leadership Journey Compass framework. Delivered to individual professionals seeking a recognized certification.
• Agility in Leadership Workshop A workshop offering focused on individual leader skill-building in agile leadership behaviors. Designed for both individual participants and intact teams.
• Agility in Organizations Workshop A workshop offering focused on organizational-level agility and leadership behaviors, targeted at teams and leadership groups inside client organizations.
• Enterprise Journeys Multi-month organizational programs that combine workshops, assessments, and coaching to deliver organization-wide leadership development and culture change for enterprise clients.
• ChangeWise Leadership Agility 360 Assessment + Coaching A 360-degree assessment instrument paired with follow-up coaching to measure and develop leadership agility in individual leaders.
• Culture Values 360 Assessment + Coaching A 360-degree assessment instrument paired with coaching, focused on diagnosing and shifting organizational culture values.
• Train the Trainer Licensing Program A licensing program that trains and authorizes external trainers and partner organizations to deliver Agile Leadership Journey's curriculum under license.
• Women in Agile Leadership Program A targeted leadership development program designed for women leaders, focused on agile leadership behaviors and career advancement.
• Keynote Speaking Keynote speaking engagements on agile leadership topics delivered by company leadership at client events and conferences.
• Public Cohort Programs Subscription/cohort-based individual leadership programs open to individual professionals, priced using an IHDI-based equitable global pricing model.

Quantifiable outcome

• Client satisfaction scores increased to highest in company history (Geonetric)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Scrum AlliancecoreStrategic or Co-development PartnerALJ founder Pete Behrens developed the Certified Enterprise Coaching (CEC) and Certified Agile Leadership (CAL) Programs for the Scrum Alliance. This partnership established core industry-recognized certifications in agile leadership and contributed to Behrens' thought leadership before founding Agile Leadership Journey.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FranklinCovey: Global leadership and organizational performance company offering The 7 Habits, Leading at the Speed of Trust, and enterprise leadership development programs. Comparable to ALJ in target customer (mid-market to enterprise) and core category (leadership development), but operates at much larger scale with a broader content library and direct sales force.
• Center for Creative Leadership (CCL): Premier leadership development research and education nonprofit serving global enterprises with assessments, coaching, and programs. Overlaps with ALJ on executive coaching, 360 feedback, and leadership assessments; differs as a research-first institution offering broader programs.
• Development Dimensions International (DDI): Global leadership and behavioral assessment provider with deep enterprise sales motion and patented leadership simulations. Competes with ALJ in mid-level and executive leadership development, particularly in Fortune 500 accounts.
• Korn Ferry: Global organizational consulting firm with a dedicated Leadership Development practice spanning executive coaching, assessment, and development. Competes for enterprise leadership development budgets and talent development mandates at the highest tier.
• Heidrick & Struggles: Executive search and leadership advisory firm with a leadership consulting practice that includes assessments and coaching. Comparable in selling executive-level leadership services to large enterprises, though differently positioned around talent acquisition.

Direct peers

• Scrum Alliance: Professional membership organization offering Certified Agile Leadership (CAL) and Certified Enterprise Coaching (CEC) programs originally developed by ALJ founder Pete Behrens. Direct overlap in agile leadership certification curricula; ALJ operates complementary programs in the same practitioner community.
• ICAgile: Credentialing organization offering agile certifications across leadership, coaching, and delivery tracks. Direct overlap with ALJ's agile leadership certification programs and shares the same target audience of agile practitioners moving into leadership roles.

Emerging players

• Conscious Leadership Group: Boutique leadership development firm offering cohort-based programs for senior leaders focused on self-awareness and conscious leadership. Comparable to ALJ in targeting senior leaders through cohort-based training and offering similar inside-out, mindset-focused methodology.
• BetterUp: Enterprise coaching and leadership development platform combining 1:1 coaching with AI-driven insights and content. Disrupting traditional leadership development with a tech-enabled approach; competes for enterprise L&D budgets targeting similar buyer personas.
• Marshall Goldsmith (Marshall Goldsmith Partners): Executive coaching and leadership development practice built around a globally recognized individual brand. Comparable to ALJ in leveraging a single thought leader's reputation to drive enterprise leadership coaching engagements; differs in coaching-only vs. cohort/workshop model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/agile-leadership-journey303-500-1243
• Instagraminstagram.com/agileleadershipjourney

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agile Leadership Journey