ERA Capital UAB

What ERA Capital UAB does

ERA Capital UAB is a Vilnius-headquartered private equity firm founded in 2007 that invests in and operates small and medium-sized businesses across Europe, with a primary focus on Lithuania, Latvia, Estonia, the Netherlands, and Ukraine. The firm targets SMBs in financial services, IT services, entertainment services, and real estate, and reports that over 300 people work across its portfolio of 25+ companies. Rather than operating a single product, ERA Capital holds controlling or minority stakes in a diversified portfolio spanning FinTech (NEO Finance P2P lending with an unlimited EMI license, Mark ID identity verification, FinoMark crowdfunding, BnP Finance), debt collection and legal services (Legal Balance group including Polish and Latvian subsidiaries and the Legal Balance Invest SPVs), retail and POS technology (RASO, BHD, Empirija), FoodTech (Meniu.lt), real estate (RE Factor), and consumer services (Gifty, Poklet, Be kredito, Adventica, Alynas).

The portfolio's underlying technology spans AI/ML-based credit scoring at NEO Finance (deployed October 2019, the first such deployment by a Lithuanian financial institution), Face ID and remote KYC/AML verification at Mark ID, the ESKOLOS mobile debt-management application, the Meniu.lt food-ordering platform integrated with r_keeper POS, and RASO's self-service checkout hardware deployed across Norfa grocery stores. The firm's revenue mechanics are correspondingly heterogeneous: capital gains and dividends from equity ownership in operating companies, transaction fees from P2P lending (NEO Finance/Neopay) and debt collection (Legal Balance), and recurring subscription-style fees from identity verification and electronic-signature services (Mark ID, BalTstamp). Distribution is sales-led at the holding-company level — ERA Capital sources deals through direct outreach, the ERA Success Club manager network, the Lithuanian Business Angel Network, and Baltic fintech industry bodies — while portfolio companies distribute through direct enterprise sales (Mark ID, RASO), self-serve P2P platforms (NEO Finance), mobile app stores (ESKOLOS, Poklet), and wholesale/reseller channels (BHD, RASO).

Name

ERA Capital UAB

Legal name

ERA Capital UAB

Website

https://eracapital.lt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

ERA Capital UAB is a Vilnius-based private equity firm founded in 2007 that invests in and supports SMBs across Europe, primarily in the Baltics, Netherlands, and Ukraine. It holds majority and minority stakes in 25+ portfolio companies spanning FinTech, debt collection, POS, FoodTech, and real estate, providing capital alongside strategic and management support.

Ownership category

akta.pro rank

Product category

Private Equity / Investment Management

NAICS

Funds, Trusts, and Other Financial Vehicles (525), All Other Financial Investment Activities (52399), Portfolio Management and Investment Advice (523940)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

HoldCo / Permanent Capital ETA (FSANALAE)

Keywords

• Private equity investment
• SME investment
• Venture capital
• Portfolio management
• Growth capital

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Equity Investment Returns: ERA Capital generates returns through equity investments in SMBs across Europe, with ownership stakes in various portfolio companies including Legal Balance (91.58%), Mark ID (76.69%), NEO Finance (83.13%), BnP Finance (46%), RASO (80%), and others.
2. Portfolio Company Dividends and Value Creation: The firm acts as an integral part of each company it invests in, providing strategic, consulting, and management support to grow businesses and expand their operations across multiple sectors and geographies.
3. P2P Lending Platform Fees (NEO Finance): NEO Finance, a portfolio company, operates a peer-to-peer lending platform earning brokerage fees from borrowers, with EMI license allowing operations throughout the EU.
4. Debt Collection Services (Legal Balance): Legal Balance generates revenue through professional legal services in debt collection, business law, labor law, and contracts, as well as debt purchase tenders from financial, telecommunications, and utilities sectors.
5. Identity Verification Services (Mark ID): Mark ID provides remotely identity verification services and electronic signature solutions to businesses, helping fight fraud and meet KYC, GDPR, and AML compliance requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

ERA Capital UAB is a private equity firm that invests equity capital into small and medium businesses across Europe, primarily in the Baltics, Netherlands, and Ukraine. The firm acquires majority or minority stakes in portfolio companies and provides financial resources, strategic support, consulting, and management support. Its portfolio spans FinTech (NEO Finance P2P lending, Mark ID identity verification, FinoMark crowdfunding), legal services (Legal Balance debt collection), POS and retail technology (RASO), food technology (Meniu.lt), and other sectors.

Product overview

ERA Capital UAB is a private equity firm established in 2007 that invests in and supports small and medium businesses across Europe. The company does not operate a single unified product but rather holds portfolio companies in various sectors including FinTech, LegalTech, FoodTech, IT services, and retail. Key technology products within the portfolio include Mark ID (identity verification platform with Face ID, KYC, and electronic signatures), NEO Finance/Neopay (P2P lending platform and payment initiation services), Meniu.lt (restaurant guide and food ordering platform), RASO (POS systems and Auto ID equipment), Legal Balance with ESKOLOS (debt collection and mobile debt management app), FinoMark (crowdfunding platform), and Gifty (digital gifting service). The company provides financial resources, strategic support, consulting, and management support to its portfolio companies rather than operating its own technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mark ID FinTech company providing remote identity verification services through a universal identity verification platform. Offers customer identification solutions including Face ID, KYC, AML compliance, and Qualified Electronic Signatures (QES) based solutions.
• NEO Finance (Paskolų Klubas) Fintech company managing one of the leading P2P lending platforms in Lithuania. Operates as an intermediary between borrowers and lenders, provides payment initiation service under the brand Neopay, and holds an Electronic Money Institution license.
• Neopay Payment initiation service (PIS) offered by NEO Finance enabling companies to organize payment collection across Baltic countries through a single integration.
• Legal Balance Debt collection and legal services company offering professional services in debt collection, business law, labor law, and contracts. Active in debt purchase tenders and preferred partner of EOS Holding GmbH.
• FinoMark Crowdfunding platform connecting investors with small and medium businesses seeking alternative financing. Offers financial expert advice to borrowers and aims to become a leading crowdfunding platform in Northern Europe.
• Meniu.lt Largest restaurant guide in Lithuania offering IT solutions for catering companies including table booking, food ordering, marketing solutions, and corporate catering systems.
• RASO Develops and supplies computerized cash registers and Auto ID equipment for trading, retail, and logistics companies. Largest importer and integrator of POS systems in Lithuania and leader in Auto ID equipment market.
• BnP Finance (Fino.lt) Alternative financing company offering loans to small and medium businesses. Brand Fino.lt operates lending projects in partnership with Invega supporting businesses affected by COVID-19.
• Gifty Digital gifting service enabling individuals and companies to send instant gifts to clients or friends via SMS, email, or other digital channels. Operates as a micro-gifting platform.
• Poklet Mobile application promoting children's financial literacy and allowing children to manage their money.
• BalTstamp Provides qualified time-stamping services to ensure the validity of qualified electronic signatures throughout the lifecycle of electronic documents.
• BHD Wholesale distribution of POS equipment for the hospitality industry in the Baltic region. Also distributes label printers, entrance and time attendance control systems, and technical equipment for hotels and spas.
• Alynas Unique concept of boutique shop-bars with over 25 outlets offering over 50 sorts of draft beer for take-away and in-bar consumption. Also developing franchising and wholesale businesses.
• Be kredito Retail and distribution company operating in rent-to-own (RTO) business model, leasing furniture, consumer electronics, and home appliances with option to purchase.
• RE Factor Real estate company owning and renting properties.
• Dennypay Official Ericsoft PMS distributor and distribution partner. Resells Ericsoft products and searches for partners worldwide.
• BR1CK Technology startup using artificial intelligence (AI) and computer vision technologies to automate sorting and restoration of unused LEGO bricks into complete building sets.

Quantifiable outcome

• NEO Finance platform has facilitated over EUR 50 million in loans and united over 11,000 investors with nearly 10,000 borrowers
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• APS CREDIT FUND SICAVcoreStrategic or Co-development Partner · 22 August 2022Legal Balance entered into cooperation with APS CREDIT FUND SICAV for the purchase of debt portfolios in Lithuania and Latvia. APS manages over 100 portfolios of overdue receivables with total nominal value of more than EUR 10.3 billion, operating in 15 countries across Central and Southeastern Europe for nearly 20 years.
• Quantum QguarmajorTechnology or Integration · 21 October 2020RASO UAB partnered with Quantum Qguar Sp.z o.o. to implement Qguar WMS warehouse management system for MV GROUP Logistics. Quantum Qguar provides high quality software solutions for warehouse operations optimization and system integration.
• MV GROUP LogisticsmajorChannel Partner/ Reseller/ Distributor · 21 October 2020MV GROUP Logistics partnered with RASO UAB and Quantum Qguar to implement warehouse management system Qguar WMS in its logistics centre, investing approximately EUR 400,000 in the advanced technological solution.
• Latvian Chamber of Commerce and IndustryminorOthers · 17 September 2020Legal Balance, SIA became a member of Latvian Chamber of Commerce and Industry, the largest association of entrepreneurs in Latvia focused on supporting entrepreneurs and promoting national economy development.
• Zucchetti ItacacoreTechnology or Integration · 27 December 2019UCS Baltic signed contract with Zucchetti Itaca (Italy) to bring Italian wellness and entertainment sector management software (GymGest) to Lithuanian market. Zucchetti Itaca has over 24 years of experience providing solutions for wellness and entertainment sector, with software installed in more than 2000 facilities in Italy and Europe. Zucchetti Group has over 5500 employees and annual turnover reaching EUR 675 million in 2018.
• Investicijų ir verslo garantijos (Invega)majorStrategic or Co-development Partner · 1 June 2019BnP Finance (Fino.lt brand) signed agreement with Invega to participate in projects supporting businesses affected by COVID-19, with total lending of EUR 20 million through two Invega programs for SME financing.
• EOS Holding GmbHcoreStrategic or Co-development PartnerLegal Balance is a Preferred Partner of EOS Holding GmbH, one of the leading financial services companies in the world, providing debt collection services since 1974. This partnership enables Legal Balance to participate in debt purchase tenders and access international debt collection networks.
• Vilnius Chamber of Commerce, Industry and CraftsminorOthersLegal Balance, UAB joined the Vilnius Chamber of Commerce, Industry and Crafts, a network uniting over 500 Lithuanian companies, acting under the Law on Commerce, Industry and Crafts of Lithuania.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BaltCap: BaltCap is the largest dedicated private equity and venture capital firm in the Baltic states. It is directly comparable to ERA Capital as both are PE/VC managers headquartered in the Baltics investing in SMEs and growth-stage companies across Lithuania, Latvia, and Estonia.
• INVL Asset Management: INVL is a Lithuanian asset and investment management group managing PE, venture, bond, and equity funds across the Baltics. It is comparable to ERA Capital because both operate Lithuania-headquartered investment vehicles serving institutional and private capital with exposure to the Baltic private equity market.
• LitCapital: LitCapital is a Lithuanian private equity fund manager investing in Lithuanian and Baltic SMEs. It directly competes with ERA Capital for Baltic SMB investment opportunities and targets similar sized buyouts and growth capital deals.

Emerging players

• Superangel: Superangel is an Estonian early-stage VC fund focused on Baltic and European founders. It overlaps with ERA Capital's newer direct startup bets (such as Kredete), as both are pan-Baltic investors backing technology-enabled companies.
• Practica Capital: Practica Capital is a Lithuanian VC fund investing in Baltic early-stage technology and life sciences companies. It is comparable to ERA Capital as both target Baltic-region technology startups and participate in similar funding rounds.
• Trind Ventures: Trind Ventures is a Tallinn-based early-stage VC fund investing in Baltic and Nordic software companies. It overlaps with ERA Capital on Baltic sourcing and similar early-stage investment thesis targeting tech-enabled businesses.
• Karma Ventures: Karma Ventures is a Baltic-focused VC fund backing European early-stage tech companies. It is comparable as a regional peer operating with similar geographic mandate and stage focus on technology-driven SMEs and growth businesses.
• Iron Wolf Capital: Iron Wolf Capital is a Lithuanian early-stage VC fund with deep ties to the Baltic technology ecosystem. It competes with ERA Capital for Baltic startup investment opportunities and serves founders seeking local institutional capital.

Others

• Startup Wise Guys: Startup Wise Guys is a Tallinn-based B2B SaaS accelerator and fund active across the Baltics and CEE. It is an adjacent ecosystem peer to ERA Capital, sharing Baltic deal flow but with a different model (accelerator) rather than traditional PE investing.
• Coinvest Capital: Coinvest Capital is a Lithuanian state-backed VC and growth investor providing financing to Lithuanian SMEs. It is an adjacent peer to ERA Capital as both provide capital to Lithuanian growth-stage companies, with Coinvest concentrating more on co-investment opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/era-capital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries33 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERA Capital UAB