B-21 Wine
- Company typePrivate
- Founded1948
- HeadquartersTarpon Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
B-21 Wine firmographics
Firmographics- Name
- B-21 Wine
- Legal name
- B-21 Liquors, Inc.
- Website
- https://b-21.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
B-21 Wine industry classification
Industry- Product category
- Wine and Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Liquor Stores (General Off-Premise) (CRANAAAA)
- akta.pro secondary industries
- Wine Shops (Off-Premise) (CRANAAAB), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where B-21 Wine is headquartered
LocationHeadquarters
- HQ city
- Tarpon Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B-21 Wine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Wine and Spirits Sales: B-21 generates revenue through direct retail sales of wine, champagne, and spirits to consumers via their e-commerce website and physical storefront in Tarpon Springs, Florida. They offer a wide selection from budget-friendly options under $20 to premium collectible bottles exceeding $1,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Good Til Gone clearance section with progressively reduced prices |
| Unit Pricing | Pay-as-you-go | Standard retail pricing with shipping fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
B-21 Wine product offering
Product offeringCore offering
B-21 Wine sells wine, Champagne, saké, and spirits directly to consumers through its e-commerce website b-21.com and a single physical retail store in Tarpon Springs, Florida. The assortment spans budget bottles under $20 through premium collectibles exceeding $1,000 across thousands of producers and 5,000+ SKUs, with optional temperature-controlled 55° Refrigerated Delivery for fine-wine orders. The company also operates the B-21 Wine Buyer's Guide (since 1982), a Good Til Gone progressive clearance section, and a Single Barrel Select program for exclusive bourbon and spirits.
Product overview
B-21 Wine is a family-owned online wine and spirits retailer operating a single retail location in Tarpon Springs, Florida since 1948. The core product is an e-commerce platform selling wines, spirits, Champagne, and Saké from thousands of producers worldwide. The platform offers wine and spirits e-commerce with multiple fulfillment channels including 55° Refrigerated Delivery (temperature-controlled), common carrier ground shipping, and in-store pickup. Supporting the retail platform are sub-brands including the B-21 Wine Buyer's Guide (expert wine selection started in 1982), Good Til Gone clearance section, and B-21 Single Barrel Select Program for exclusive spirits selections. The company differentiates through expert curation, temperature-controlled storage and shipping, and competitive pricing on a vast global portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine and Spirits Online Retail Platform E-commerce platform at b-21.com offering retail purchasing of wine, Champagne, saké, and spirits to individual consumers across most U.S. states, with 5,000+ SKUs spanning budget bottles under $20 through collectibles exceeding $1,000.
- 55° Refrigerated Delivery
Quantifiable outcome
- Trusted by customers for over 75 years with consistent 5-star reviews
- +1 more outcomes
Companies that use B-21 Wine
Customer profileSegments1 record
Ideal customer profiles3 records
B-21 Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
B-21 Wine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ponzi VineyardscorePonzi Vineyards, now owned by Champagne house Bollinger, is a key supplier to B-21. B-21 features Ponzi wines as Top Recommendations, including their Pinot Noir from Oregon's Willamette Valley.
Scale indicators4 records
Recent moves5 records
B-21 Wine competitors and assessment
Company assessmentDirect peers
- Wine.com: Wine.com is the largest online wine retailer in the US, offering a massive catalog and direct shipping nationwide. It competes head-to-head with B-21 in D2C wine e-commerce, with overlapping assortment and similar fulfillment models.
- K&L Wine Merchants: K&L Wine Merchants is an established online and California-based retailer specializing in fine wine, spirits, and sake. It competes directly with B-21 in the curated, expert-driven wine e-commerce category with strong emphasis on ratings and rare finds.
- ReserveBar: ReserveBar is a premium online spirits and wine marketplace acquired by Drizly/Uber, focused on giftable and high-end bottles. It competes with B-21's premium spirits and collectible wine positioning, particularly in gifting and luxury segments.
- Sherry-Lehmann: Sherry-Lehmann is a storied NYC wine retailer with deep heritage, expert curation, and an online store shipping nationally. It is highly comparable to B-21 as a long-established, expert-curated fine wine merchant with strong brand recognition.
- Astor Wines & Spirits: Astor Wines & Spirits is a large NYC-based wine and spirits retailer with a strong e-commerce platform and extensive catalog. It mirrors B-21's model of expert-led, broad-assortment wine and spirits retail with educational content.
- Wine Library: Wine Library is a New Jersey-based wine retailer with deep expertise, content-driven marketing, and strong e-commerce presence. It competes with B-21 in the curated, expert-narrated D2C wine category for enthusiast and collector buyers.
Broad incumbents
- Total Wine & More: Total Wine & More is a multi-store beverage retailer with deep selection across wine, beer, and spirits plus a national e-commerce platform. It overlaps with B-21 across most product categories but competes at much larger scale and broader geographic footprint.
- BevMo!: BevMo! is a West Coast multi-store alcohol retailer with strong e-commerce and a broad assortment across wine, beer, and spirits. It overlaps with B-21 in the off-premise retail category but focuses more on convenience and entry-level pricing than rare/collectible wines.
- Drizly: Drizly, owned by Uber, is a leading alcohol marketplace for on-demand delivery of beer, wine, and spirits. While not a direct rare-wine competitor, it is a primary substitute for B-21's customers seeking convenience-driven alcohol purchases online.
Regional players
- Spec's Wine, Spirits & Finer Foods: Spec's is a large Texas-based multi-store wine, spirits, and gourmet retailer. It is comparable to B-21 as a high-volume, expert-led beverage retailer but operates regionally in Texas rather than competing directly in Florida or B-21's e-commerce geography.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
B-21 Wine social profiles
Digital presenceB-21 Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
B-21 Wine leadership team
Management profileNumber of profiles
Profiles1 record
B-21 Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B-21 Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B-21 Wine
What does B-21 Wine do?
B-21 Wine sells wine, Champagne, saké, and spirits directly to consumers through its e-commerce website b-21.com and a single physical retail store in Tarpon Springs, Florida. The assortment spans budget bottles under $20 through premium collectibles exceeding $1,000 across thousands of producers and 5,000+ SKUs, with optional temperature-controlled 55° Refrigerated Delivery for fine-wine orders. The company also operates the B-21 Wine Buyer's Guide (since 1982), a Good Til Gone progressive clearance section, and a Single Barrel Select program for exclusive bourbon and spirits.
Is B-21 Wine a public or private company?
B-21 Wine is a private company. It is classified as family owned and is currently operating.
When was B-21 Wine founded?
B-21 Wine was founded in 1948. It employs 11 to 50 people.
Where is B-21 Wine based?
B-21 Wine is headquartered in Tarpon Springs, United States, in the North America region.
How does B-21 Wine make money?
One revenue line is on record: retail Wine and Spirits Sales.
Who are B-21 Wine's main competitors?
Direct peers on record are Wine.com, K&L Wine Merchants, ReserveBar, Sherry-Lehmann, Astor Wines & Spirits and Wine Library. Broad incumbents are Total Wine & More, BevMo! and Drizly. Spec's Wine, Spirits & Finer Foods is listed as a regional player.
Does B-21 Wine have an API?
No public API is recorded for B-21 Wine.
What industry is B-21 Wine in?
B-21 Wine's product category is Wine and Spirits Retail. Its primary akta.pro industry code is CRANAAAA, Liquor Stores (General Off-Premise), with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 4453.