B-21 Wine

Name

B-21 Wine

Legal name

B-21 Liquors, Inc.

Website

https://b-21.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Wine retail
• Spirits retail
• Online wine sales
• Champagne selection
• Beverage distribution

Headquarters

HQ city

Tarpon Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Wine and Spirits Sales: B-21 generates revenue through direct retail sales of wine, champagne, and spirits to consumers via their e-commerce website and physical storefront in Tarpon Springs, Florida. They offer a wide selection from budget-friendly options under $20 to premium collectible bottles exceeding $1,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

B-21 Wine sells wine, Champagne, saké, and spirits directly to consumers through its e-commerce website b-21.com and a single physical retail store in Tarpon Springs, Florida. The assortment spans budget bottles under $20 through premium collectibles exceeding $1,000 across thousands of producers and 5,000+ SKUs, with optional temperature-controlled 55° Refrigerated Delivery for fine-wine orders. The company also operates the B-21 Wine Buyer's Guide (since 1982), a Good Til Gone progressive clearance section, and a Single Barrel Select program for exclusive bourbon and spirits.

Product overview

B-21 Wine is a family-owned online wine and spirits retailer operating a single retail location in Tarpon Springs, Florida since 1948. The core product is an e-commerce platform selling wines, spirits, Champagne, and Saké from thousands of producers worldwide. The platform offers wine and spirits e-commerce with multiple fulfillment channels including 55° Refrigerated Delivery (temperature-controlled), common carrier ground shipping, and in-store pickup. Supporting the retail platform are sub-brands including the B-21 Wine Buyer's Guide (expert wine selection started in 1982), Good Til Gone clearance section, and B-21 Single Barrel Select Program for exclusive spirits selections. The company differentiates through expert curation, temperature-controlled storage and shipping, and competitive pricing on a vast global portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine and Spirits Online Retail Platform E-commerce platform at b-21.com offering retail purchasing of wine, Champagne, saké, and spirits to individual consumers across most U.S. states, with 5,000+ SKUs spanning budget bottles under $20 through collectibles exceeding $1,000.
• 55° Refrigerated Delivery

Quantifiable outcome

• Trusted by customers for over 75 years with consistent 5-star reviews
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ponzi VineyardscoreStrategic or Co-development PartnerPonzi Vineyards, now owned by Champagne house Bollinger, is a key supplier to B-21. B-21 features Ponzi wines as Top Recommendations, including their Pinot Noir from Oregon's Willamette Valley.

Scale indicators4 records

Recent moves5 records

Direct peers

• Wine.com: Wine.com is the largest online wine retailer in the US, offering a massive catalog and direct shipping nationwide. It competes head-to-head with B-21 in D2C wine e-commerce, with overlapping assortment and similar fulfillment models.
• K&L Wine Merchants: K&L Wine Merchants is an established online and California-based retailer specializing in fine wine, spirits, and sake. It competes directly with B-21 in the curated, expert-driven wine e-commerce category with strong emphasis on ratings and rare finds.
• ReserveBar: ReserveBar is a premium online spirits and wine marketplace acquired by Drizly/Uber, focused on giftable and high-end bottles. It competes with B-21's premium spirits and collectible wine positioning, particularly in gifting and luxury segments.
• Sherry-Lehmann: Sherry-Lehmann is a storied NYC wine retailer with deep heritage, expert curation, and an online store shipping nationally. It is highly comparable to B-21 as a long-established, expert-curated fine wine merchant with strong brand recognition.
• Astor Wines & Spirits: Astor Wines & Spirits is a large NYC-based wine and spirits retailer with a strong e-commerce platform and extensive catalog. It mirrors B-21's model of expert-led, broad-assortment wine and spirits retail with educational content.
• Wine Library: Wine Library is a New Jersey-based wine retailer with deep expertise, content-driven marketing, and strong e-commerce presence. It competes with B-21 in the curated, expert-narrated D2C wine category for enthusiast and collector buyers.

Broad incumbents

• Total Wine & More: Total Wine & More is a multi-store beverage retailer with deep selection across wine, beer, and spirits plus a national e-commerce platform. It overlaps with B-21 across most product categories but competes at much larger scale and broader geographic footprint.
• BevMo!: BevMo! is a West Coast multi-store alcohol retailer with strong e-commerce and a broad assortment across wine, beer, and spirits. It overlaps with B-21 in the off-premise retail category but focuses more on convenience and entry-level pricing than rare/collectible wines.
• Drizly: Drizly, owned by Uber, is a leading alcohol marketplace for on-demand delivery of beer, wine, and spirits. While not a direct rare-wine competitor, it is a primary substitute for B-21's customers seeking convenience-driven alcohol purchases online.

Regional players

• Spec's Wine, Spirits & Finer Foods: Spec's is a large Texas-based multi-store wine, spirits, and gourmet retailer. It is comparable to B-21 as a high-volume, expert-led beverage retailer but operates regionally in Texas rather than competing directly in Florida or B-21's e-commerce geography.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/b21wine
• Facebookfacebook.com/b21wine
• Instagraminstagram.com/b21wine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-21 Wine