Deutscher Landwirtschaftsverlag

What Deutscher Landwirtschaftsverlag does

Deutscher Landwirtschaftsverlag GmbH (DLV) is a Munich-based privately held German publishing company that operates a multi-brand media portfolio focused on agriculture, forestry, hunting, beekeeping, and gardening. The company runs 44 distinct media brands, including 21 print magazines such as agrarheute, LAND & FORST, BAUERNZEITUNG, Bayerisches Landwirtschaftliches Wochenblatt, PIRSCH, kraut&rüben, bienen&natur, AFZ-DerWald, and AGRARTECHNIK, alongside more than 1,500 special issues, calendars, and merchandise products. Digital distribution spans 30 branded websites and 39 social media channels, supplemented by e-commerce via dlv-shop.de, e-paper access through digitalmagazin.de, and a classifieds marketplace at kleinanzeigen.dlv.de.

DLV monetizes through five primary revenue streams: recurring print and digital subscriptions, direct e-commerce sales of magazines and merchandise, transaction-fee classified listings, subscription and paywalled digital content managed via the Piano platform, and advertising across print and digital properties (including affiliate partnerships through AWIN and the Amazon Partner Program). The company serves a fragmented base of professional and enthusiast readers — farmers, foresters, hunters, beekeepers, and gardeners — primarily across German-speaking markets in Germany, Austria, Switzerland, and South Tyrol (Italy), with an enterprise advertising counterpart on the agricultural machinery and equipment side. Operational infrastructure includes third-party payment processing (Stripe, PayPal, BS PAYONE, ConCardis), analytics (Google Analytics, INFOnline, New Relic), and conversion pixels across Meta, TikTok, Pinterest, Snapchat, and Reddit. DLV co-publishes the Gemüse vegetable cultivation magazine in a 60-year joint venture with Eugen Ulmer KG (Stuttgart) and has held PEFC paper certification since 2009. The legal entity employs 101–250 people, operates from headquarters at Lothstraße 29, Munich, with a secondary sales office in Hannover.

Name

Deutscher Landwirtschaftsverlag

Legal name

Deutscher Landwirtschaftsverlag GmbH

Website

https://dlv.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Deutscher Landwirtschaftsverlag is a Munich-based German media publisher operating 44 brands across 21 magazines, 30 websites, and 39 social channels serving agricultural, forestry, hunting, beekeeping, and gardening professionals in German-speaking markets.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Magazine Subscriptions: DLV publishes 21 specialized magazines and over 1500 special issues, calendars and products across 44 brands targeting agricultural, forestry, hunting, beekeeping and gardening professionals. Subscription revenue comes from professional readers in German-speaking regions.
2. E-commerce Shop: dlv-shop.de sells magazines, special products, calendars, and merchandise directly to consumers.
3. Classifieds: Kleinanzeigen platform (kleinanzeigen.dlv.de) allows users to post small advertisements, generating transaction-based revenue.
4. Digital Content: E-Paper digital editions available through digitalmagazin.de and Piano-based paywall system for premium digital content.
5. Advertising: Digital and print advertising across 30 websites, 39 social media channels, and print publications. Includes affiliate marketing through AWIN and Amazon partner programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Deutscher Landwirtschaftsverlag (dlv) is a Munich-based agricultural and rural media publishing company that operates 44 media brands across 21 print magazines, 30 websites, and 39 social media channels. It produces specialized editorial content for farmers, foresters, hunters, beekeepers and gardeners in German-speaking regions, and monetizes through subscriptions, e-commerce, classifieds, e-paper and advertising.

Product overview

Deutscher Landwirtschaftsverlag (DLV) operates as a multi-brand agricultural and lifestyle media publishing company offering a portfolio of 44 brands across 21 magazines, 30 websites, and 39 social media channels. The core offering consists of specialized agricultural publications (agrarheute, LAND & FORST, BAUERNZEITUNG), forestry/forestry technology publications (forstpraxis.de, AFZ-DerWald, Forst&Technik, Deutscher Waldbesitzer), hunting magazines (PIRSCH, NIEDERSÄCHSISCHER JÄGER, unsere Jagd), and hobby/lifestyle publications (kraut&rüben, bienen&natur, Gemüse), complemented by specialized cattle breeding magazines (Rinderzucht Braunvieh) and agricultural technology coverage (AGRARTECHNIK). The company supports its media brands with e-commerce platforms (dlv Shop for subscriptions and products, Kleinanzeigen classifieds), digital reading services (E-Paper/digitalmagazin.de), and newsletter distribution. The portfolio spans the complete value chain of agricultural, forestry, and rural lifestyle content with both German-language and regional editions.

Differentiator

Problem solved

Functional benefit

Brands

• agrarheute: Agricultural news and information portal
• LAND & FORST
• PIRSCH
• kraut&rüben
• bienen&natur
• forstpraxis
• AFZ-DerWald
• Bayerisches Landwirtschaftliches Wochenblatt
• BAUERNZEITUNG
• AGRARTECHNIK
• Rinderzucht Braunvieh
• Rinderzucht Fleckvieh
• Der Almbauer
• Deutscher Waldbesitzer
• Deutsches Bienen-Journal
• Forst&Technik
• NIEDERSÄCHSISCHER JÄGER
• unsere Jagd
• TRACTION
• technikboerse.com
• Landwirtschaftliches Wochenblatt Österreich
• Gemüse
• Der Jagdgebrauchshund

Products and services

• agrarheute Leading agricultural news portal and magazine covering farming news, policy, markets, technology, and farm management for German-speaking farmers.
• LAND & FORST Agricultural newspaper in publication for 175 years serving the farming community in German-speaking regions.
• Forst&Technik Forestry technology magazine covering forestry machines, equipment testing and motor equipment for over 30 years.
• forstpraxis.de Forestry information portal delivering daily news, facts and specialist articles on forest topics in Germany and worldwide for forest professionals.
• AFZ-DerWald Forestry journal focused on forest research and bringing scientific knowledge to practical application in sustainable forest management.
• PIRSCH Hunting magazine and portal describing the lifestyle of hunting, covering hunting questions for licensed hunters and enthusiasts.
• kraut&rüben Gardening magazine focused on sustainable gardening, organic practices and ecological horticulture for hobby gardeners.
• bienen&natur Beekeeping and nature magazine covering bee health, apiary practices and environmental topics for beekeepers.
• Rinderzucht Braunvieh Specialized magazine for Brown Swiss cattle breeding and dairy operations in German-speaking regions.
• Gemüse Leading vegetable cultivation magazine for 60 years covering all aspects of vegetable growing, co-published with Eugen Ulmer KG.
• AGRARTECHNIK Agricultural technology magazine and online platform covering farm machinery, equipment, dealer networks and technical innovations.
• BAUERNZEITUNG Agricultural newspaper providing news and information for farmers.
• Bayerisches Landwirtschaftliches Wochenblatt Bavarian agricultural weekly newspaper with long tradition serving Bavarian farmers.
• Deutscher Waldbesitzer Magazine providing forest owners with information needed to be successful with their forest holdings.
• NIEDERSÄCHSISCHER JÄGER Hunting magazine for Lower Saxony region covering hunting topics between Ems and Elbe.
• unsere Jagd Hunting magazine with film/video coverage and development of the magazine format.
• dlv Shop E-commerce platform selling magazine subscriptions, special issues, calendars and special products directly to consumers.
• E-Paper / digitalmagazin.de Digital magazine platform for reading DLV publications electronically.
• Kleinanzeigen (Classifieds) Classified advertising platform for agriculture-related listings posted by users.
• DLV Newsletter Service Email newsletter service covering agricultural, forestry, hunting, technology, beekeeping and gardening topics across DLV brands.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Partnerships

One partnership is on record.

• Eugen Ulmer KG (Verlag)coreStrategic or Co-development PartnerDLV co-publishes the 'Gemüse' magazine with Eugen Ulmer KG (Stuttgart). This is a joint publishing partnership for the vegetable cultivation professional magazine serving German-speaking markets for 60 years.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heise Medien: Heise is a German B2B and consumer technology media group operating online, print, and events — comparable to DLV in the multi-channel, vertical-specialist media business model, but focused on IT/technology rather than agriculture/forestry/hunting.
• Funke Mediengruppe: Funke is one of Germany's largest regional and special-interest media groups with print, digital, and e-commerce operations, broadly comparable to DLV's diversified media-and-commerce model, though with regional news and consumer focus rather than agricultural vertical depth.
• Springer Fachmedien Wiesbaden: Springer Fachmedien Wiesbaden publishes German-language B2B trade media and professional journals across multiple industries, mirroring DLV's vertical specialization and print-plus-digital model, though with a different set of verticals (automotive, electronics, healthcare).
• Vogel Communications Group: Vogel is a large German B2B media company operating across automotive, industry, and IT trade publications, with comparable business model to DLV in multi-vertical trade media, audience monetization and event-based revenue, but a different end-market focus.
• Burda Medien: Burda is a major German media and digital publishing group, broadly comparable to DLV in operating multi-brand print and digital media portfolios, but focused on consumer and lifestyle verticals rather than agricultural and rural professional audiences.

Direct peers

• Deutsche Jagdzeitung (Verlag Dieter Hoffmann): Deutsche Jagdzeitung is another leading German hunting magazine targeting the same licensed hunter audience as DLV's PIRSCH and related hunting titles, representing direct competition in print, digital subscriptions, and hunting-adjacent advertising.
• Wild und Hund (Paul Parey Verlag): Wild und Hund is a long-established German hunting magazine, directly competing with DLV's PIRSCH, NIEDERSÄCHSISCHER JÄGER and unsere Jagd brands for the same hunting enthusiast subscriber and advertiser base in the DACH region.
• dfv - Deutscher Fachverlag (agrarzeitung): dfv is a major German B2B trade media group whose portfolio includes agrarzeitung, a direct competitor in agricultural professional publishing, and shares DLV's multi-vertical B2B media model spanning print, digital, and events.
• top agrar (Landwirtschaftsverlag Münster): Top agrar is a leading German agricultural magazine and digital platform published by Landwirtschaftsverlag Münster, directly competing with DLV's agrarheute, BAUERNZEITUNG and Bayerisches Landwirtschaftliches Wochenblatt for the same farmer audience in the DACH region.

Others

• Eugen Ulmer KG: Eugen Ulmer KG is a Stuttgart-based publisher of agricultural and horticultural books and magazines, and a long-standing co-publishing partner with DLV on the Gemüse magazine. Comparable as a German-language agricultural/horticultural publisher but does not directly compete in DLV's core magazine verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DlvDeutscherLandwirtschaftsverlag
• LinkedInlinkedin.com/company/deutscher-landwirtschaftsverlag-gmbh
• Instagraminstagram.com/deutscherlandwirtschaftsverlag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutscher Landwirtschaftsverlag