Target Print & Mail
Target Print & Mail is a Tallahassee, Florida-based commercial printing company that provides in-house graphic design, direct mail, signs, printed materials, and promotional products to local businesses, political campaigns, and community organizations.
- Company typePrivate
- Founded1982
- HeadquartersTallahassee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Target Print & Mail does
Target Print & Mail is a Tallahassee, Florida-based commercial printing company that has operated continuously since 1982, originally as Target Copy and rebranded to its current name in 2016. The company provides a broad portfolio of in-house services spanning commercial printing (brochures, business cards, flyers, booklets, invitations, envelopes, stickers, tickets, and other printed pieces), wide-format signs and banners (yard signs, vinyl and mesh banners, foam boards, car magnets, acrylic, aluminum, PVC and corrugated plastic signs, event tents), campaign materials (petitions, buttons, lapel stickers, precinct maps), direct mail services (list acquisition, political mail, postcards, newsletters, Every Door Direct Mail), promotional products, and graphic design. Underlying technology includes UV ink printing, digital production machines, and variable data printing capabilities that enable personalized output at scale.
The firm serves a horizontally segmented customer base in the Tallahassee and broader Florida market, with primary segments including local small and medium businesses, political campaigns and consulting firms, community organizations, and event organizers. A significant portion of demand comes from political direct mail, leveraging the company's variable data printing and list generation partnerships for targeted outreach. GTM is direct: customers engage via phone, email, in-person visits to the 9,100 square foot production center, or self-service through an online quote request form and customer login portal. Distribution is regional with no reseller or distributor network.
The business operates a project-based, quote-driven revenue model with no minimum order requirements on most items and prorated billing for graphic design services. Target Print & Mail is a privately held, family-owned, second-generation woman-owned business. It has grown partly through acquisitions of Lithohaus/Mailhaus (2015), Modern Mailers (2016), and Bowman Promotional Specialties (2023), which expanded its commercial printing, direct mail, and promotional product capabilities, respectively. The company employs 20+ experienced professionals and has no disclosed external funding.
Target Print & Mail firmographics
Firmographics- Name
- Target Print & Mail
- Legal name
- Target Print & Mail
- Website
- https://targetprintmail.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Target Print & Mail is a Tallahassee, Florida-based commercial printing company that provides in-house graphic design, direct mail, signs, printed materials, and promotional products to local businesses, political campaigns, and community organizations.
- Ownership category
- akta.pro rank
Target Print & Mail industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Direct Mail Advertising (54186)
- SIC
- Commercial Printing (2750), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Digital Printing (Short-Run, Variable Data) (MPAJALAC)
Keywords
Where Target Print & Mail is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Target Print & Mail business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Commercial Printing Services: One-time project-based printing services including brochures, business cards, flyers, booklets, posters, invitations, envelopes, letterhead, and specialty printed items. Pricing based on quantity, paper stock, size, and finishing options.
- Direct Mail Services: End-to-end direct mail campaign management including list acquisition, design, printing, and mailing. Services include political direct mail, fundraising appeals, postcards, newsletters, and Every Door Direct Mail (EDDM).
- Promotional Products: Catalog of promotional items including pens, mugs, hats, and custom-branded merchandise for events and marketing purposes.
- Graphic Design Services: In-house design services with prorated billing based on time spent. Designers assist with logos, custom graphics, newsletter layouts, annual reports, postcards, and flyers.
- Signs & Banners: Wide format printing for yard signs, vinyl banners, retractable banners, foam boards, A-frame signs, feather flags, and custom signage in various materials including aluminum, PVC, acrylic, and corrugated plastic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-based custom quotes |
| Other | Pay-as-you-go | Graphic design services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Target Print & Mail product offering
Product offeringCore offering
Target Print & Mail is a Tallahassee-based commercial printing company providing a full range of printed pieces (brochures, business cards, flyers, booklets, invitations), signs and banners (yard signs, vinyl banners, custom signage), direct mail services, graphic design, and promotional products. The company operates a 9,100 square foot production center serving local businesses, political campaigns, and community organizations across the Tallahassee and Florida region.
Product overview
Target Print & Mail is a premier provider of commercial printing, signs, mailing, graphic design, and promotional products based in Tallahassee, Florida. The company offers a comprehensive portfolio of printed pieces (brochures, business cards, flyers, booklets, binders, folders, invitations, envelopes, stickers, tickets, laminated pieces, carbonless forms, and more), banners and signs (yard signs, foam boards, vinyl/mesh/retractable banners, posters, A-frame signs, feather flags, floor graphics, car magnets, PVC/polystyrene/corrugated plastic/acrylic/aluminum signs, road signs, construction signs, custom cut signs, event tents), campaign materials (petitions, buttons, lapel stickers, precinct maps), direct mail services (marketing campaigns, political mail, list acquisition, Every Door Direct Mail), promotional items, and graphic design services. The company operates a 9,100 square foot production center with more than 20 team members and has grown through acquisitions including Lithohaus/Mailhaus (2015), Modern Mailers (2016), and Bowman Promotional Specialties (2023).
Differentiator
Problem solved
Functional benefit
Products and services
- Printed Pieces Comprehensive commercial printing of brochures, business cards, flyers, booklets, invitations, envelopes, letterhead, stickers, tickets, and other printed materials. Customers range from local businesses to political campaigns and event organizers, with quantities from 5 to 50,000 units.
- Banners & Signs Wide format printed signage including yard signs, vinyl and mesh banners, retractable banners, foam boards, posters, A-frame signs, feather flags, car magnets, floor graphics, and custom signs in aluminum, PVC, acrylic, polystyrene, and corrugated plastic. Targeted at businesses, event organizers, political campaigns, and construction sites.
- Campaign Materials Printed campaign materials including petitions, buttons, lapel stickers, and precinct maps for political campaigns, candidates, and advocacy organizations.
- Direct Mail Services End-to-end direct mail campaign management including list acquisition from third-party partners, design, printing, and mailing. Services cover direct marketing campaigns, political direct mail, invitations, fundraising appeals, postcards, newsletters, and Every Door Direct Mail (EDDM) targeted at voters and customer segments.
- Promotional Items Catalog of branded promotional merchandise including pens, mugs, hats, and other custom-branded items for events, trade shows, and marketing campaigns.
- Graphic Design Services Professional graphic design services with a full-time designer on staff for logos, custom graphics, newsletter layouts, annual reports, postcards, and flyers. Billing is prorated based on time spent on each project.
- Tradeshow & Display Graphics Large variety of tradeshow and display graphics for event showcasing, including banners, signage, and exhibit materials for trade show booths and event displays.
Quantifiable outcome
- Variable data personalized marketing can increase response rates by up to 30% compared to static direct mail campaigns (average static response rate ~2%)
- +1 more outcomes
Companies that use Target Print & Mail
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Target Print & Mail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Target Print & Mail partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- Bowman Promotional SpecialtiesmajorAcquired in 2023, this local promotional product company brought additional expertise in branding and marketing. Expansion enabled Target to offer customers more products such as pens, mugs, hats, and custom-branded merchandise.
- Modern MailersmajorAcquired in 2016, further expanding direct mail capabilities and contributing to the expanded service offerings under the Target Print & Mail brand.
- Lithohaus/MailhausmajorAcquired in 2015, expanding Target's capabilities in commercial printing and mailing services. This acquisition contributed to the company's rebranding from Target Copy to Target Print & Mail.
- Third-party List Generation PartnerscoreWorks closely with third-party list generation partners to provide targeted mailing lists based on demographics such as age, gender, household income, race, home value, political affiliation, and other criteria for direct mail campaigns.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Target Print & Mail competitors and assessment
Company assessmentBroad incumbents
- Cimpress (Vistaprint): Mass-customization platform (parent of Vistaprint) serving SMB marketing needs with printed products, signage, and promotional items at scale. Represents the online, scale-driven competitive threat to local commercial printers like Target Print & Mail.
- FedEx Office: National retail printing and shipping chain offering commercial printing, signs, banners, and direct mail services as part of a broader portfolio. Competes with Target Print & Mail on standardized SMB print jobs at national scale.
Direct peers
- Signarama: Franchised sign and graphics franchise producing banners, yard signs, vehicle wraps, and custom signage for local businesses. Comparable in the wide-format and custom sign categories where Target Print & Mail competes.
- Modern Postcard: Specialty direct mail and postcard printing provider serving marketing teams and agencies with variable data printing and mailing services. Directly comparable to Target Print & Mail's direct mail campaign and VDP offering, though operating at a larger national scale.
- FASTSIGNS: Franchised signage and visual graphics provider specializing in banners, yard signs, vehicle graphics, and wide-format printing. Strong overlap with Target Print & Mail's signs & banners product line and SMB customer base.
- Minuteman Press: Franchised commercial printing franchise providing brochures, business cards, direct mail, signage, and promotional products to SMBs. Closely aligned service offering and target customer to Target Print & Mail.
- AlphaGraphics: Franchised commercial printing and marketing services network offering design, print, signage, and direct mail to local business customers. Highly comparable business model, customer base, and product mix to Target Print & Mail.
- Sir Speedy: Franchised printing and marketing services network with printing, copying, signage, and direct mail offerings to local businesses. Directly comparable in scope and customer profile to Target Print & Mail.
- Allegra Marketing & Print: Franchised network combining commercial printing, direct mail, signage, and marketing services for SMB and nonprofit clients. Overlapping service lines and customer segments with Target Print & Mail.
Emerging players
- MOO: Online print platform specializing in premium business cards, marketing materials, and branded merchandise for SMBs and creatives. Competes with Target Print & Mail on quality-conscious print buyers who are willing to order online.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Target Print & Mail social profiles
Digital presenceTarget Print & Mail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Target Print & Mail leadership team
Management profileNumber of profiles
Profiles8 records
Target Print & Mail subsidiaries and ownership
Company hierarchySubsidiaries3 records
Target Print & Mail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Target Print & Mail M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Target Print & Mail
What does Target Print & Mail do?
Target Print & Mail is a Tallahassee-based commercial printing company providing a full range of printed pieces (brochures, business cards, flyers, booklets, invitations), signs and banners (yard signs, vinyl banners, custom signage), direct mail services, graphic design, and promotional products. The company operates a 9,100 square foot production center serving local businesses, political campaigns, and community organizations across the Tallahassee and Florida region.
Is Target Print & Mail a public or private company?
Target Print & Mail is a private company. It is classified as family owned and is currently operating.
When was Target Print & Mail founded?
Target Print & Mail was founded in 1982. It employs 11 to 50 people.
Where is Target Print & Mail based?
Target Print & Mail is headquartered in Tallahassee, United States, in the North America region.
How does Target Print & Mail make money?
Five revenue lines are on record. Commercial Printing Services are the primary driver. The others are direct Mail Services, promotional Products, graphic Design Services and signs & Banners.
Who are Target Print & Mail's main competitors?
Broad incumbents on record are Cimpress (Vistaprint) and FedEx Office. Direct peers are Signarama, Modern Postcard, FASTSIGNS, Minuteman Press, AlphaGraphics, Sir Speedy and Allegra Marketing & Print. MOO is listed as an emerging player.
Does Target Print & Mail have an API?
No public API is recorded for Target Print & Mail.
What industry is Target Print & Mail in?
Target Print & Mail's product category is Commercial Printing Services. Its primary akta.pro industry code is MPAJALAC, Digital Printing (Short-Run, Variable Data). Its NAICS code is 323111 and its SIC code is 2750.