Fisher Athletic Equipment

What Fisher Athletic Equipment does

Fisher Athletic Equipment is a US-based custom manufacturer of athletic and facility-branding equipment headquartered in Salisbury, North Carolina, operating as a privately-held business. The company designs and produces hardware across nine product categories: Football, Baseball, Track & Field, Chairs & Stools, Facility Branding, Protective Padding, Windscreen, Gym, and Training Mats. Core product lines include custom-branded on-deck circles (DPODC), premium mesh windscreens (TMWS), digitally printed folding chairs and stools, NFHS/NCAA-compliant pole vault pits and track equipment, wood-backed and removable wall padding systems, baseball infield protectors, batting practice mounds, gym floor covers, and digitally printed wall graphics. Technical differentiation centers on in-house digital printing for unlimited color custom graphics, use of durable materials such as 18 oz vinyl, 12-40 oz reinforced hems, and visco elastic memory foam, and multi-year to 10-year warranties on major equipment.

The company sells through a two-tier channel: an authorized dealer network, formalized via a New Dealer Credit Application and seven category-specific dealer catalogs, plus direct sales to schools, colleges, and athletic programs via phone (704-636-5713, 1-800-438-6028) and email. Pricing is quote-based and not publicly disclosed, with no e-commerce checkout on the website; instead, the site emphasizes "Get Quote" and "Call Now" CTAs. Revenue is generated exclusively from hardware sales of manufactured athletic and facility equipment, with customer segments split across Schools and Educational Institutions (primary vertical), Dealers and Resellers (horizontal distribution partners), and Sports Teams and Athletic Programs.

Operating geographies are limited to the United States, with no public disclosure of revenue, headcount trends, ownership, leadership, or outside funding. The company's marketing presence is catalog-driven, leveraging the Issuu platform for digital catalogs across each product category rather than social media or content marketing. Competitive advantages highlighted by the company include compliance with NFHS and NCAA specifications on track and padding products, broad catalog breadth as a single-vendor athletic facility solution, and customization capabilities enabled by digital printing on durable substrates.

Name

Fisher Athletic Equipment

Legal name

Fisher Athletic Equipment

Website

https://fisherathletic.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Fisher Athletic Equipment is a US-based custom manufacturer of athletic and facility-branding equipment, serving schools, colleges, and athletic programs across nine sports categories with NFHS/NCAA-compliant products sold via dealer networks and direct sales.

Ownership category

akta.pro rank

Product category

Athletic Facility Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

akta.pro secondary industries

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports Equipment & Uniforms Retail (CRAMABAE), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Athletic facility equipment
• Protective sports padding
• Custom facility branding
• Track field equipment
• Athletic training mats

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Athletic Equipment Sales: Direct sales of manufactured athletic equipment including football sleds, baseball field equipment, track & field gear, protective padding, windscreen, chairs and stools, and facility branding products. Products are sold through dealer network and direct to schools.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fisher Athletic Equipment manufactures and supplies custom-branded athletic facility equipment, including protective padding, track and field gear, custom printed chairs and stools, windscreens, on-deck circles, infield protectors, gym floor covers, wall graphics, and training mats. Products are built to NFHS and NCAA standards and are sold primarily to schools, colleges, athletic programs, and equipment dealers in the United States through a quote-based sales process.

Product overview

Fisher Athletic Equipment is a manufacturer of athletic equipment and facility branding products for schools, colleges, and sports facilities. The product portfolio encompasses protective padding systems (wall panels, beam pads, stage mats in WPS, PSMS, EWM, BSP, PBC, BP4, SM, PC, WM, and PSMS series), custom printed chairs and stools (CH100, CH100DP, CH500, STL1000DP), baseball field equipment (DPODC, ODC, windscreens TMWS, infield protectors IP67/IP88, batting cages, netting), facility branding products (wall graphics DPWALLROUGH/DPWALLSMOOTH, swag mats DPSM, bleacher end closures BECSO, scorers tables ST series), track and field equipment (pole vault pits 2224/2227, high jump equipment HJST, starting blocks, discus cage DC100, vault boxes), and gym accessories (floor covers GFC, ball racks KBBR15, basketball goal padding EP7215). The company operates a dealer network and sells directly to schools, offering custom printing and branding services across its product lines. Products are organized into nine main categories: Football, Baseball, Track & Field, Chairs & Stools, Facility Branding, Protective Padding, Windscreen, Gym, and Training Mats.

Differentiator

Problem solved

Functional benefit

Products and services

• Protective Wall and Pole Padding Custom-branded protective padding for walls, poles, stages, and bleacher end closures, manufactured with memory foam and offered with a 10-year warranty on wall padding. Designed for schools, colleges, and athletic facilities needing NFHS/NCAA-compliant safety padding.
• Custom Printed Chairs and Stools Custom-branded chairs (CH100, CH100DP, CH500) and stools (STL1000DP) featuring digitally printed school or team logos and colors. Built for athletic facilities, scorer's tables, and sidelines.
• Windscreens Custom-printed windscreens (e.g., TMWS) for athletic fencing, branded with school or sponsor logos. Used on athletic facility perimeters.
• Infield Protection Equipment On-deck circles (DPODC, ODC), infield protectors (IP67, IP88), and batting practice mounds (70006) for baseball and softball facilities. Designed for school and college baseball/softball programs.
• Track and Field Equipment Pole vault pits (2224, 2227), starting blocks (Wide Track, Cheetah Elite), discus cages (DC100), vault boxes (steel and aluminum), and high jump standards (HJST). Built to NFHS and NCAA specifications for high school and collegiate track and field programs.
• Custom Wall Graphics Digitally printed wall graphics (DPWALLROUGH, DPWALLSMOOTH) for athletic facility branding, available in rough- and smooth-surface variants.
• Gym Floor Covers Protective gym floor covers (GFC) designed to shield hardwood gym floors during non-athletic events and activities in schools and recreation centers.
• Training Mats Custom-branded swag mats (DPSM), scorer's table pads, and Slipp-Nott traction mats used in athletic training areas and sidelines.

Quantifiable outcome

• Pole Vault Pits backed by 10-year warranty
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Schelde Sports: European-based manufacturer of goals, basketball systems, and team sports equipment. Comparable in product category but primarily serves EMEA markets rather than competing directly in Fisher's US dealer channels.

Direct peers

• First Team Sports: Manufacturer of goals, backboards, and athletic facility equipment sold through dealer networks to schools and parks. Comparable in go-to-market (dealer-distributed) and product categories (goals, field equipment).
• Porter Athletic: Manufacturer of basketball goals, wall padding, and athletic facility equipment. Comparable in the gym equipment and protective padding categories Fisher serves, with similar school customer focus.
• Douglas Industries: Manufacturer of sports netting, windscreens, padding, and field equipment. Closely comparable on the netting, windscreen, and protective padding product lines that are signature categories for Fisher.
• Gill Athletics: Specialized track and field equipment manufacturer (starting blocks, hurdles, jumps equipment). Comparable as a long-standing athletic equipment maker focused on NFHS/NCAA-compliant track products sold to schools and colleges.
• Gared Sports: Manufacturer of basketball goals, backstops, goals, and netting for schools and athletic facilities. Directly comparable as a niche athletic equipment OEM serving the same K-12 and college customer base with overlapping field and gym product categories.
• AAE (Aluminum Athletic Equipment): Track and field equipment manufacturer specializing in aluminum goals, discus cages, and field event gear. Comparable in product line (pole vault, high jump, discus) and customer segment (schools, colleges, facilities).

Broad incumbents

• BSN Sports: Largest US distributor of team sports equipment, apparel, and footwear to schools and leagues. Comparable as a dominant school-channel incumbent that competes for the same athletic department budget Fisher targets, though at much broader scale.
• Anthem Sports & Recreation: Diversified manufacturer and distributor of team sports equipment, goals, and athletic products. Comparable as a broader portfolio player serving similar school and recreation channels with overlapping equipment lines.

Emerging players

• Sports Imports: Specialty volleyball equipment manufacturer expanding into broader facility products. Comparable as a niche athletic equipment OEM selling through dealers to schools, though currently narrower in sport coverage than Fisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fisher_athletic
• Facebookfacebook.com/fisherathletic
• LinkedInlinkedin.com/company/fisher-athletic-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Athletic Equipment