Simon Johnson
Simon Johnson is an Australia-based specialty distributor of artisan food and wine, founded in 1992 and headquartered in Alexandria, serving customers primarily across Australia and New Zealand.
- Company typePrivate
- Founded1992
- HeadquartersAlexandria, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Simon Johnson does
Simon Johnson is an Australia-based, privately-held specialty food and wine company founded in 1992 by Simon Johnson, headquartered in Alexandria. The company sources and distributes artisan food and wine products primarily to customers in Australia and New Zealand. Operating with a headcount in the 11-50 range, Simon Johnson functions as a curated importer and distributor in the premium/artisan segment, serving what is typically a mix of hospitality, retail, and discerning consumer end-customers in the Australasian region.
The business model is consistent with a specialty wholesale and distribution operation: revenue is generated by sourcing artisan products (likely from European and other international producers) and reselling them through distribution channels into the Australian and New Zealand markets. The company has sustained operations for more than three decades, suggesting established supplier relationships and a recognized brand in the premium food and wine category. Detailed pricing, channel structure, customer segmentation, and revenue mechanics are not disclosed in the available data.
The founder, Simon Johnson, remains listed as owner of the business. No parent company, subsidiaries, public listing, or external funding events are disclosed in the source material. The available firmographic data is limited — most technology, customer, partnership, and financial fields are empty — so deeper characterization of the operating model, digital infrastructure, and growth investments cannot be made from the current evidence set.
Simon Johnson firmographics
Firmographics- Name
- Simon Johnson
- Website
- https://simonjohnson.com
- Company type
- Private
- Founded year
- 1992
- Headcount range
- 11–50 employees
- Short description
- Simon Johnson is an Australia-based specialty distributor of artisan food and wine, founded in 1992 and headquartered in Alexandria, serving customers primarily across Australia and New Zealand.
- Ownership category
- akta.pro rank
Simon Johnson industry classification
Industry- Product category
- Specialty Food & Wine Retail
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532), Other Specialty Food Retailers (44529)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)
- akta.pro secondary industries
- Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)
Keywords
Where Simon Johnson is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Simon Johnson business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Simon Johnson product offering
Product offeringCore offering
Simon Johnson provides artisan food and wines, primarily to customers in Australia and New Zealand. The company was founded in 1992 and operates as a specialty retailer/importer sourcing and selling premium food and wine products.
Differentiator
Problem solved
Functional benefit
Products and services
- Artisan Food Products Curated range of premium artisan food products sourced and sold to consumers in Australia and New Zealand. Targets food enthusiasts and home cooks seeking specialty imported goods.
- Fine Wines Selection of fine wines offered to consumers in Australia and New Zealand. Targets wine enthusiasts and collectors seeking quality curated vintages.
Companies that use Simon Johnson
Customer profileIdeal customer profiles1 record
Simon Johnson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simon Johnson partnerships and signals
Strategic signalRecent moves1 record
Simon Johnson competitors and assessment
Company assessmentDirect peers
- The Essential Ingredient: Australian specialty retailer of premium cooking ingredients, kitchenware, and artisan foods. Directly comparable to Simon Johnson in curating premium/artisan assortments for ANZ consumers and foodservice customers.
- Berry Bros. & Rudd: Historic UK wine merchant with curated fine wine and spirits, including a growing artisan food offering. Highly comparable business model — long-standing, founder-era brand built on curated premium wine and complementary artisanal goods.
- Laithwaite's Wine: Direct-to-consumer wine merchant with a curated multi-origin assortment. Comparable to Simon Johnson in curating and distributing wine to consumers with a strong brand-led proposition, though it operates globally online.
- Providoor: Australian premium food platform offering chef-curated meals and artisan produce. Comparable in the Australian premium/artisan food segment, with overlapping target customers and a complementary foodservice angle.
Broad incumbents
- Dan Murphy's: Australia's largest off-premise liquor retailer with a broad wine range. Overlaps with Simon Johnson on the wine side but at massive scale and mass-market positioning rather than artisanal curation.
- BWS: National Australian liquor retail chain owned by Endeavour Group. Sells beer, wine, and spirits at scale and competes for the same ANZ wine customer base, though with a far broader, less curated assortment.
- First Choice Liquor: Australian liquor retail banner within Endeavour Group focused on value and range. Comparable to Simon Johnson on the wine retail axis but competing primarily on price and breadth rather than artisan positioning.
- Eataly: Global specialty Italian food and wine retail/dining concept. Comparable in the premium imported artisan food and wine category and the experiential retail format, though it operates at much larger scale and across multiple geographies.
- Dean & DeLuca: Long-standing specialty retailer of gourmet and artisan foods with international stores. Comparable in curating premium imported artisan goods, though its footprint and scale are larger and more globally distributed.
- Williams Sonoma: US-headquartered specialty retailer of premium kitchen, food, and wine products. Comparable in the premium food/wine retail category with a strong brand and curated assortment, though it is far larger and not focused on the ANZ market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Simon Johnson social profiles
Digital presenceSimon Johnson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simon Johnson leadership team
Management profileNumber of profiles
Profiles1 record
Simon Johnson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simon Johnson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simon Johnson
What does Simon Johnson do?
Simon Johnson provides artisan food and wines, primarily to customers in Australia and New Zealand. The company was founded in 1992 and operates as a specialty retailer/importer sourcing and selling premium food and wine products.
When was Simon Johnson founded?
Simon Johnson was founded in 1992. It employs 11 to 50 people.
Where is Simon Johnson based?
Simon Johnson is headquartered in Alexandria, Australia, in the Oceania region.
Who are Simon Johnson's main competitors?
Direct peers on record are The Essential Ingredient, Berry Bros. & Rudd, Laithwaite's Wine and Providoor. Broad incumbents are Dan Murphy's, BWS, First Choice Liquor, Eataly, Dean & DeLuca and Williams Sonoma.
Does Simon Johnson have an API?
No public API is recorded for Simon Johnson.
What industry is Simon Johnson in?
Simon Johnson's product category is Specialty Food & Wine Retail. Its primary akta.pro industry code is AFAIABAH, Beverage Wholesale (Alcoholic & Non-Alcoholic), with a secondary code of AFAIAGAL, Beverage Import/Export & Cross-Border Wholesale. Its NAICS code is 42482 and its SIC code is 5180.