Simon Johnson

What Simon Johnson does

Simon Johnson is an Australia-based, privately-held specialty food and wine company founded in 1992 by Simon Johnson, headquartered in Alexandria. The company sources and distributes artisan food and wine products primarily to customers in Australia and New Zealand. Operating with a headcount in the 11-50 range, Simon Johnson functions as a curated importer and distributor in the premium/artisan segment, serving what is typically a mix of hospitality, retail, and discerning consumer end-customers in the Australasian region.

The business model is consistent with a specialty wholesale and distribution operation: revenue is generated by sourcing artisan products (likely from European and other international producers) and reselling them through distribution channels into the Australian and New Zealand markets. The company has sustained operations for more than three decades, suggesting established supplier relationships and a recognized brand in the premium food and wine category. Detailed pricing, channel structure, customer segmentation, and revenue mechanics are not disclosed in the available data.

The founder, Simon Johnson, remains listed as owner of the business. No parent company, subsidiaries, public listing, or external funding events are disclosed in the source material. The available firmographic data is limited — most technology, customer, partnership, and financial fields are empty — so deeper characterization of the operating model, digital infrastructure, and growth investments cannot be made from the current evidence set.

Name

Simon Johnson

Website

https://simonjohnson.com

Company type

Private

Founded year

1992

Headcount range

11–50 employees

Short description

Simon Johnson is an Australia-based specialty distributor of artisan food and wine, founded in 1992 and headquartered in Alexandria, serving customers primarily across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Specialty Food & Wine Retail

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532), Other Specialty Food Retailers (44529)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)

akta.pro secondary industries

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Artisan food retailer
• Specialty foods
• Fine wine distribution
• Gourmet groceries
• Imported food products

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Simon Johnson provides artisan food and wines, primarily to customers in Australia and New Zealand. The company was founded in 1992 and operates as a specialty retailer/importer sourcing and selling premium food and wine products.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Food Products Curated range of premium artisan food products sourced and sold to consumers in Australia and New Zealand. Targets food enthusiasts and home cooks seeking specialty imported goods.
• Fine Wines Selection of fine wines offered to consumers in Australia and New Zealand. Targets wine enthusiasts and collectors seeking quality curated vintages.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• The Essential Ingredient: Australian specialty retailer of premium cooking ingredients, kitchenware, and artisan foods. Directly comparable to Simon Johnson in curating premium/artisan assortments for ANZ consumers and foodservice customers.
• Berry Bros. & Rudd: Historic UK wine merchant with curated fine wine and spirits, including a growing artisan food offering. Highly comparable business model — long-standing, founder-era brand built on curated premium wine and complementary artisanal goods.
• Laithwaite's Wine: Direct-to-consumer wine merchant with a curated multi-origin assortment. Comparable to Simon Johnson in curating and distributing wine to consumers with a strong brand-led proposition, though it operates globally online.
• Providoor: Australian premium food platform offering chef-curated meals and artisan produce. Comparable in the Australian premium/artisan food segment, with overlapping target customers and a complementary foodservice angle.

Broad incumbents

• Dan Murphy's: Australia's largest off-premise liquor retailer with a broad wine range. Overlaps with Simon Johnson on the wine side but at massive scale and mass-market positioning rather than artisanal curation.
• BWS: National Australian liquor retail chain owned by Endeavour Group. Sells beer, wine, and spirits at scale and competes for the same ANZ wine customer base, though with a far broader, less curated assortment.
• First Choice Liquor: Australian liquor retail banner within Endeavour Group focused on value and range. Comparable to Simon Johnson on the wine retail axis but competing primarily on price and breadth rather than artisan positioning.
• Eataly: Global specialty Italian food and wine retail/dining concept. Comparable in the premium imported artisan food and wine category and the experiential retail format, though it operates at much larger scale and across multiple geographies.
• Dean & DeLuca: Long-standing specialty retailer of gourmet and artisan foods with international stores. Comparable in curating premium imported artisan goods, though its footprint and scale are larger and more globally distributed.
• Williams Sonoma: US-headquartered specialty retailer of premium kitchen, food, and wine products. Comparable in the premium food/wine retail category with a strong brand and curated assortment, though it is far larger and not focused on the ANZ market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/simonprovidore
• Facebookfacebook.com/460200620665549
• LinkedInlinkedin.com/company/simon-johnson-purveyor-of-quality-foods-pty-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simon Johnson