What Bernstein & Andriulli does

Bernstein & Andriulli (B&A) is a global creative talent representation agency operating as a subsidiary of Great Bowery, Inc. The company represents photographers, illustrators, animators, CGI studios, mural artists, directors, stylists, beauty professionals, and props & sets designers, and serves enterprise clients across advertising, editorial, and branded content. Its roster includes both individual artists (photographers Jai Lennard and Robbie Fimmano, illustrators David Doran and Josh McKenna, stylist Sionán) and multi-disciplinary studios (747 Studios, Territory Studio, Serial Cut, Sawdust, Garrigosa Studio, ZAGALE, Mana, Illusion CGI Studio, Eevolver, Dusk Studio, Bose Collins, Partners in Crime, RedStrings). The agency is headquartered in New York at 32 Mercer Floor 2, with additional offices/presences in London, Berlin, Los Angeles, and Australia, each with dedicated regional branding (Instagram accounts @bareps, @barepsldn, @barepsau).

B&A's core technology exposure is through its represented talent rather than proprietary platforms. Represented studios offer CGI and animation (Garrigosa Studio's in-house CGI integration; 747 Studios' VR Lab and AR/360-degree production since 2015; Territory Studio; Sawdust), generative-AI-assisted imagery (Serial Cut's use of AI techniques; ZAGALE, an AI alter ego producing generative visuals), and extended-reality (AR/VR) capabilities. B&A itself does not publish APIs, SDKs, or proprietary software; distribution is via the ba-reps.com portfolio site and direct agent contacts.

The business model is commission-based representation: B&A earns commissions by placing represented talent with commercial and editorial clients and providing art buying and production services for stills and motion campaigns of any scale. The agency's go-to-market is sales-led and relationship-driven, with regional agents assigned to talent (e.g., temma@, meredithc@, [email protected]) and dedicated production staff in Australia ([email protected]). Pricing is not publicly disclosed and varies by project scope, talent caliber, and production requirements. The primary stated customer segment is Fashion and Beauty Brands, though the named client base also spans sportswear (Nike, Adidas, Reebok), technology (Apple, Microsoft, Netflix, Meta, Samsung), media/publishing (VOGUE, NYT, CNN, HBO, TIME, WIRED), automotive (Lexus), aerospace (NASA), airlines (Qantas, British Airways), beauty (Maybelline, Kiehl's, Supergoop), and consumer brands (Burger King, Swarovski, Warby Parker, Visa).

Name

Bernstein & Andriulli

Legal name

Great Bowery, Inc.

Website

https://ba-reps.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bernstein & Andriulli (B&A) is a global creative talent representation agency representing photographers, illustrators, CGI studios, animators, stylists, and directors across New York, London, Berlin, Los Angeles, and Australia, serving enterprise clients in fashion, beauty, tech, and media.

Ownership category

akta.pro rank

Product category

Creative Talent Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Photographic Services (54192)

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industry

Creator Talent Management & Representation (MPAAAHAB)

Keywords

• Creative talent representation
• Photographer representation
• Art buying services
• Production services
• Commercial photography

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission-based Representation: B&A generates revenue by representing creative professionals (photographers, illustrators, animators, CGI studios, mural artists, stylists, beauty professionals, directors, props & sets professionals) and earning commissions on work placed with commercial and editorial clients. The agency also offers art buying and production services for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

B&A is a creative talent representation agency that represents photographers, illustrators, animators, CGI studios, mural artists, directors, stylists, beauty professionals, and props & sets specialists, connecting them with commercial, advertising, and editorial clients worldwide. The agency also provides full-service art buying and production support including scheduling, budgeting, crew management, equipment rental, location scouting, talent casting, and remote production across stills and motion campaigns.

Product overview

Bernstein & Andriulli (B&A) is a global creative talent representation agency operating as a single unified platform. The company represents photographers, illustrators, animators, CGI studios, directors, stylists, beauty artists, mural artists, and props/set specialists across offices in New York, London, Berlin, Los Angeles, and Australia. B&A also offers production services including art buying, scheduling, budget management, crew management, equipment rental, location scouting, talent casting, and remote production support. The portfolio includes individual talent (photographers like Jai Lennard and Robbie Fimmano, illustrators like David Doran and Josh McKenna, stylists like Sionán) alongside studio collectives (747 Studios, Territory Studio, Serial Cut, Sawdust, Mana, Illusion CGI Studio, Garrigosa Studio, Eevolver, Dusk Studio, Bose Collins, Partners in Crime, RedStrings, Zagale). Production capabilities extend to stills and motion work with advertising case studies for brands like Oculus, Qantas, and Bonds.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services
• Production Services
• Photography Talent Representation
• Illustration Talent Representation
• CGI & Animation Talent Representation
• Styling Talent Representation
• Director Representation
• Art, CGI & Animation Division
• Mural Art Representation
• Beauty Talent Representation
• Props & Sets Talent Representation
• Advertising Production Portfolio

Named customers46 records

Segments1 record

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Art Partner: London- and New York-based creative talent agency representing photographers, stylists, hair and makeup artists, and set designers for fashion and editorial clients. Directly comparable to B&A across disciplines, geography, and luxury/fashion client mix.
• Streeters: Long-established London agency representing hair stylists, makeup artists, photographers, stylists, and creative directors. Closely overlaps B&A's stylist and beauty talent categories, with a similar fashion/editorial client base.
• CLM (Camilla Lowther Management): London-based agency representing photographers, stylists, hair and makeup artists for fashion and advertising. Directly comparable to B&A in scope and client overlap, particularly in UK and European markets.
• Art Commerce: New York-based agency representing photographers, stylists, hair/makeup, and set designers, with production services. Closely matches B&A's combined representation-plus-production model.
• Jed Root: New York and London agency representing stylists, photographers, hair/makeup, and creative directors for editorial and advertising clients. Overlaps B&A in stylist and photography representation.
• The Wall Group: Los Angeles-based talent management firm representing hair stylists, makeup artists, photographers, and fashion stylists. Comparable to B&A in beauty and stylist representation with a strong entertainment adjacency.
• Atelier Management: Paris-based agency representing models, photographers, stylists, and creative talent. Comparable to B&A in representing fashion creatives with international reach across editorial and advertising clients.

Broad incumbents

• Next Model Management: Global talent agency primarily representing models but also stylists and creative talent. Comparable as a broader incumbent in the talent representation space with much larger scale and parent company.
• United Talent Agency: Large, diversified talent and entertainment agency representing artists, creators, and brand-talent partnerships. Operates adjacent to B&A's creative representation business at a much larger scale and broader scope.
• Getty Images: Global visual content marketplace and licensor of stock and editorial photography. Adjacent to B&A's editorial photography representation business — overlapping on the editorial client side (Vogue, NYT, TIME) but operating a fundamentally different business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bareps
• Xx.com/bareps
• Facebookfacebook.com/bernstein-andriulli-274313646003494

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bernstein & Andriulli