MBRP
MBRP is a Canadian-founded (1996) manufacturer of aftermarket performance exhaust systems selling directly to consumers and through U.S. dealers in four vehicle categories: trucks, cars, side-by-sides/ATVs, and snowmobiles, claiming over 750,000 customers.
- Company typePrivate
- Founded1996
- HeadquartersHuntsville, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What MBRP does
MBRP is a privately held aftermarket performance exhaust systems manufacturer founded in 1996 and operating as MBRP LTD, a Canadian-domiciled entity selling primarily into North American markets. The company designs and produces exhaust systems, mufflers, and related hardware for four vehicle categories: pickup trucks, performance/muscle cars, side-by-side and ATV vehicles, and snowmobiles. Its product portfolio is organized into tiered series — Armor Lite (aluminized steel), Armor Plus (T409 stainless steel), and Armor BLK (black-coated aluminized steel) for on-road vehicles, plus Performance and Sport series using T304 stainless steel for powersports — supported by exhaust tips, lighting products, protective gear, replacement parts, and branded merchandise.
The underlying technology centers on stainless and aluminized steel construction, 16-gauge tubing (14 gauge for specialty flares), and proprietary muffler designs such as a spiral louver core with stainless steel wool packing and ceramic fiber blanket for diesel applications. MBRP's competitive value proposition rests on comprehensive vehicle-application coverage, lifetime warranties on premium tiers, EPA and CARB regulatory compliance, and a sound-quality guarantee.
MBRP operates a direct-to-consumer e-commerce model on mbrp.com, including an online Kit Builder that allows customers to configure exhaust systems by vehicle, exhaust type, series, sound profile, exit style, and tip, with Sezzle-powered installment financing. A parallel U.S. authorized dealer network supports installation and in-person purchasing. The company targets DIY enthusiasts and vehicle owners across four persona segments — truck, car, SXS/ATV, and snowmobile — priced from approximately $129 for entry-level tips to over $900 for premium complete systems, with a 25% restocking fee on non-defective returns. MBRP claims over 750,000 customers served with a 4.9/5 star rating and supports its brands through organic social, YouTube sound clips, an ambassador program, and email marketing.
MBRP firmographics
Firmographics- Name
- MBRP
- Legal name
- MBRP LTD
- Website
- https://mbrp.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MBRP is a Canadian-founded (1996) manufacturer of aftermarket performance exhaust systems selling directly to consumers and through U.S. dealers in four vehicle categories: trucks, cars, side-by-sides/ATVs, and snowmobiles, claiming over 750,000 customers.
- Ownership category
- akta.pro rank
MBRP industry classification
Industry- Product category
- Aftermarket Automotive Exhaust Systems
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)
- akta.pro secondary industry
- Performance, racing & tuning parts distribution (CRAOANAH)
Keywords
Where MBRP is headquartered
LocationHeadquarters
- HQ city
- Huntsville
- HQ country
- Canada
- HQ region
- North America
Markets served
MBRP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Aftermarket Exhaust Hardware Sales: MBRP generates revenue through one-time hardware sales of complete exhaust systems, mufflers, tips, and related components. Products are sold at various price points ranging from approximately $129 for basic truck exhausts to over $900 for premium complete systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Armor Lite Series - Entry level with aluminized steel |
| Unit Pricing | Pay-as-you-go | Armor Plus Series - Mid-tier T409 stainless steel |
| Unit Pricing | Pay-as-you-go | Armor BLK Series - Black-coated for stealth aesthetics |
| Unit Pricing | Pay-as-you-go | Performance/Sport Series - High-performance for UTV/SXS |
| Unit Pricing | Pay-as-you-go | Exhaust Tips - Carbon Fiber, Stainless Steel, Black Coated, Burnt End |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
MBRP product offering
Product offeringCore offering
MBRP manufactures and sells aftermarket performance exhaust systems for trucks, cars, side-by-side vehicles (SXS), ATVs, and snowmobiles. Its product portfolio includes cat-back, axle-back, and slip-on configurations in multiple material grades (T304 stainless, T409 stainless, aluminized) and series tiers, complemented by exhaust tips, lighting products, protective gear, replacement parts, and branded merchandise. Sales are conducted primarily through direct-to-consumer e-commerce and an authorized US dealer network.
Product overview
MBRP is a manufacturer of performance aftermarket exhaust systems and automotive accessories. The product portfolio consists of a unified core offering—performance exhaust systems—organized across four vehicle category lines: Truck, Car, SXS & ATV (Side-by-Side/All-Terrain Vehicles), and Snowmobile. These exhaust systems are available in multiple product series tiers (ARMOR Lite for budget/dry climates, ARMOR Plus for stainless steel durability, ARMOR BLK for black-coated aesthetics, and Performance/Sport Series for powersports). Each product line supports various configurations including Cat-Back, Axle-Back, and Slip-On systems with multiple sound profiles (Tour, Street, Race for cars/trucks; Utility, Sport, Performance for UTV/snowmobile). The offering is supplemented by exhaust tips (Carbon Fiber, Stainless Steel, Black Coated, Burnt End), lighting products, protective gear for powersports, replacement parts, and branded merchandise. The company emphasizes direct-to-consumer sales with a kit-builder configuration tool, lifetime warranties on premium tiers, and EPA/CARB compliance for emissions regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Exhaust Systems (Truck) Aftermarket performance exhaust systems designed for pickup trucks including Ford F-250, RAM 1500, Dodge Ram 2500, Toyota Tacoma, Chevrolet Silverado, and others from 2000–2026 model years. Sold as cat-back, axle-back, and related configurations to deliver increased horsepower, improved sound, weight reduction, and enhanced aesthetics.
- Performance Exhaust Systems (Car) Aftermarket performance exhaust systems for performance and muscle cars including Ford Mustang, Toyota GR86, Dodge Charger, and Dodge Challenger, offered in cat-back and axle-back configurations with multiple sound profiles (Tour, Street, Race).
- Performance Exhaust Systems (SXS & ATV) Performance exhaust systems for Side-by-Side vehicles and ATVs including Yamaha YXZ1000R, Polaris RZR, Arctic Cat Wildcat XX, and Textron Wildcat, available in slip-on configurations with Utility, Sport, and Performance sound profiles.
- Performance Exhaust Systems (Snowmobile) Performance exhaust silencer systems for snowmobiles, designed to increase horsepower while maintaining stock reliability. Compatible with various Yamaha, Ski-Doo, Polaris, and Arctic Cat snowmobile models.
- Exhaust Tips Aftermarket exhaust tips available in Carbon Fiber, Stainless Steel, Black Coated, and Burnt End finishes, with single and dual wall designs, straight and angle cut styles, and multiple sizes (3 to 5 inch outlet).
- Lighting Products Aftermarket lighting upgrades for trucks, SXS & ATV, and snowmobiles, including light bars and pod lights available for various vehicle applications.
- Protective Gear (SXS & ATV) Protective equipment and gear for side-by-side vehicles and ATVs, designed to enhance durability and protection during off-road use.
- Parts & Hardware Replacement parts, clamps, and installation hardware for MBRP exhaust systems. All kits come complete with required hardware and easy-to-read instructions.
- Merchandise MBRP branded merchandise including apparel and lifestyle gear featuring the MBRP logo and checkerboard pattern.
Quantifiable outcome
- MBRP exhaust systems increase horsepower and torque compared to stock exhaust
- +4 more outcomes
Companies that use MBRP
Customer profileSegments4 records
Ideal customer profiles4 records
MBRP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
MBRP partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
MBRP competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MBRP social profiles
Digital presenceMBRP compliance and trust
Trust signalCompliance2 records
MBRP financial estimates
Financial estimateRevenue estimate
Valuation estimate
MBRP leadership team
Management profileNumber of profiles
MBRP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MBRP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MBRP
What does MBRP do?
MBRP manufactures and sells aftermarket performance exhaust systems for trucks, cars, side-by-side vehicles (SXS), ATVs, and snowmobiles. Its product portfolio includes cat-back, axle-back, and slip-on configurations in multiple material grades (T304 stainless, T409 stainless, aluminized) and series tiers, complemented by exhaust tips, lighting products, protective gear, replacement parts, and branded merchandise. Sales are conducted primarily through direct-to-consumer e-commerce and an authorized US dealer network.
Is MBRP a public or private company?
MBRP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MBRP founded?
MBRP was founded in 1996. It employs 51 to 100 people.
Where is MBRP based?
MBRP is headquartered in Huntsville, Canada, in the North America region.
How does MBRP make money?
One revenue line is on record: aftermarket Exhaust Hardware Sales.
Does MBRP have an API?
No public API is recorded for MBRP.
What industry is MBRP in?
MBRP's product category is Aftermarket Automotive Exhaust Systems. Its primary akta.pro industry code is IMACANAE, Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR), with a secondary code of CRAOANAH, Performance, racing & tuning parts distribution. Its NAICS code is 3363 and its SIC code is 3714.