Three Choirs Vineyards

What Three Choirs Vineyards does

Three Choirs Vineyards is a family-owned English vineyard and winery established in 1973 by Alan McKechnie at Baldwins Farm in Newent, Gloucestershire, and renamed under subsequent owner John Oldacre in 1984 after his connection to the Three Choirs Festival. Operating from 75 acres of south-facing vines in the Gloucestershire microclimate plus a second 40-acre site at Wickham in Hampshire acquired in 2014, the company cultivates 14 grape varieties (including Seyval Blanc, Chardonnay, Pinot Noir, Bacchus, Solaris, and Phoenix) and produces approximately 250,000 bottles per year. The winemaking process is taste-driven, with regular sensory evaluation combined with scientific analysis, led by winemaker Martin Fowke who has been with the estate for over 40 years and is credited with developing an orange wine method unique to England.

The business operates a vertically integrated DTC estate model combining winemaking, on-site Cellar Door sales (Mon-Sat 9-5, Sun 9-4), an e-commerce wine shop, a brasserie-style restaurant, wine tasting experiences priced £20-£54.95 per person, gift vouchers in £10-£100 denominations, and a couples-focused accommodation offering of 8 Vineyard View Rooms and 3 Luxury Lodges (the Oak and Cedar lodges). Distribution extends to selected independent wine merchants and a limited presence in Waitrose supermarkets, with weddings operated from the Wickham site. Revenue streams are transactional (wine, tastings, restaurant) supplemented by per-night accommodation revenue, monetising tourism, hospitality, and production from a single integrated estate.

The company remains in private family ownership following John Oldacre's death in 2001, with Thomas Shaw as Managing Director, Martin Fowke as Winemaker, and Newstead Sayer recently appointed to lead the restaurant and tourism pillar. Marketing is heavily reliant on editorial coverage (The Times, The Telegraph, The Guardian, BBC Olive, Country Living, Sawday's, The People's Friend) and TripAdvisor-driven social proof (#1 of 5 B&Bs in Newent with 635 reviews). The estate is positioned as one of England's oldest working vineyards, with 50+ wine awards secured in 2025 alone and a rolling replanting programme covering 50 acres over the last decade to renew vineyard capacity.

Name

Three Choirs Vineyards

Legal name

Three Choirs Vineyards Ltd

Website

https://three-choirs-vineyards.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Three Choirs Vineyards is an English vineyard and winery producing approximately 250,000 bottles per year from 75 acres in Gloucestershire and 40 acres in Hampshire, serving couples, wine enthusiasts, and foodies through DTC wine sales, an on-site restaurant, vineyard accommodation, and tasting experiences.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wineries (31213), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• English still wines
• Sparkling wine production
• Vineyard hospitality
• Single estate wines
• Wine tourism accommodation

Headquarters

HQ city

Newent

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer online wine shop and Cellar Door sales, plus selected independent wine merchants and limited Waitrose distribution. Producing approximately 250,000 bottles annually.
2. Accommodation: Vineyard View Rooms (8 rooms) and Luxury Vineyard Lodges (3 lodges) with room-only pricing. 2-night minimum policy on Saturday stays during high season.
3. Restaurant & Dining: On-site brasserie serving seasonal, locally sourced cuisine. Lunch Saturday/Sunday, dinner Wednesday-Sunday. Booking essential.
4. Wine Tasting Experiences: Self-guided and guided wine tasting packages available for residents and non-residents, ranging from £20-54.95 per person.
5. Gift Vouchers: Monetary gift vouchers available at £10, £20, £50, and £100 denominations for tastings, meals, wine sales, and accommodation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Three Choirs Vineyards is a single-estate English vineyard and winery producing still, sparkling, rosé, red, and white wines from 14 grape varieties across 75 acres in Gloucestershire and 40 acres in Hampshire, at a scale of approximately 250,000 bottles per year. The estate operates a cellar door, a restaurant, and on-site Vineyard View Rooms & Lodges, offering an integrated wine, dining, and short-stay hospitality experience to visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Three Choirs Wines

Quantifiable outcome

• 250,000 bottles produced annually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Wickham VineyardcoreStrategic or Co-development Partner · 1 January 2014Three Choirs became proud owners of Wickham Vineyard in Hampshire in 2014, starting an extensive programme of refurbishing buildings and replanting areas of the vineyards. The 40-acre site has become a popular wedding location.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Camel Valley Vineyard: Cornwall-based English vineyard with tasting room, tours, restaurant, and on-site retail. Comparable family-run model with award-winning wines and tourism-led DTC revenue.
• Nyetimber: Premier English sparkling wine producer across West Sussex and Hampshire estates. Competes on premium English wine positioning and hospitality experiences; comparable grape variety focus (Chardonnay, Pinot Noir, Pinot Meunier) and DTC-led brand strategy.
• Gusbourne Estate: Kent and West Sussex premium English wine producer with vineyard tours and hospitality experiences. Comparable positioning on English sparkling and still wines, DTC-led brand, and tourism-driven revenue model.
• Ridgeview Wine Estate: East Sussex English sparkling wine producer with vineyard tours, tasting experiences, and on-site hospitality. Competes on premium English wine positioning and award-led brand building.
• Hambledon Vineyard: Hampshire-based English vineyard claiming heritage status as England's oldest commercial vineyard. Comparable heritage positioning and English sparkling wine focus with on-site tasting and tours.
• Chapel Down: England's largest wine producer, headquartered in Kent, with a vertically integrated model spanning vineyard, winery, hospitality (restaurant and tours), hotel partnerships, and extensive DTC and wholesale distribution. Closest comparable in scale, tourism focus, and award-driven positioning.
• Bolney Wine Estate: West Sussex English vineyard operating restaurant, wine tours, and tasting experiences alongside wine production. Comparable DTC and wine tourism model targeting couples and UK staycationers.
• Denbies Wine Estate: Large Surrey-based English vineyard with hotel, restaurant, tours, and on-site retail. Comparable vertical integration model spanning vineyard, winery, accommodation, and tourism experiences for UK domestic visitors.
• Tinwood Estate: West Sussex vineyard with luxury lodges, restaurant, tours, and tasting experiences. Comparable boutique model pairing vineyard production with on-site accommodation and tourism revenue.

Regional players

• Llanerch Vineyard: Welsh vineyard with on-site hotel, restaurant, and tasting experiences. Operates a comparable integrated vineyard-hospitality model but in a different UK region and with smaller production scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThreeChoirsVineyardsGloucestershire
• Xx.com/3choirsnewent

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Choirs Vineyards