The Voss Group
The Voss Group is a privately-held financial planning firm in Western New York that delivers integrated business succession, estate, retirement, investment, and insurance advisory services to business owners and families through the MassMutual/MML Investors Services platform.
- Company typePrivate
- Founded-
- HeadquartersAmherst, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Voss Group does
The Voss Group is a privately-held, team-based financial planning and advisory firm headquartered in Amherst, New York, with a regional office in Rochester. Founded and led by Elwyn Voss, who brings nearly 50 years of industry experience, the firm serves closely held and family-owned businesses, high-net-worth families, and individuals across a Western New York base and a 16-state licensing footprint. The practice delivers an integrated suite of services spanning business succession planning, key person compensation, employee benefits, estate planning, retirement income planning, investment management, insurance review, and Medicare planning, organized around three review pillars (Insurance, Estate Plan, Investment) and two planning categories (Business and Personal).
The firm operates as an independent practice whose securities, investment advisory, and financial planning services are delivered through registered representatives of MML Investors Services, Inc. (a MassMutual affiliate, Member SIPC); it is not a subsidiary of MML or MassMutual. Its technology stack is standard for the industry: eMoney for financial and retirement income planning, the Investor360 client portal for account access, and a digital vault for centralized document storage. There is no proprietary technology, AI/ML capability, or software product; the value proposition rests on advisor expertise, advanced credentials (CLU, ChFC, CFP, RICP), and relationship depth rather than technology differentiation.
The Voss Group generates revenue through financial planning fees, recurring securities and investment advisory fees, and transaction-based commissions on insurance and protection products. Pricing is not publicly disclosed and follows a quote-based engagement model. The go-to-market is sales-led and relationship-based, with marketing primarily through the firm's professional website, FINRA BrokerCheck verification, and MassMutual/Vision Financial Group affiliation. The team comprises nine members, including six client-facing advisors, a business consultant/practice manager (Jennifer Voss), and a director of customer service, with a combined 80+ years of experience.
The Voss Group firmographics
Firmographics- Name
- The Voss Group
- Legal name
- The Voss Group
- Website
- https://thevossgroup.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Voss Group is a privately-held financial planning firm in Western New York that delivers integrated business succession, estate, retirement, investment, and insurance advisory services to business owners and families through the MassMutual/MML Investors Services platform.
- Ownership category
- akta.pro rank
The Voss Group industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industries
- Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Managed Care / Network-Based Group Health Plans (Carrier Network Products) (FSAIAFAO)
Keywords
Where The Voss Group is headquartered
LocationHeadquarters
- HQ city
- Amherst
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Voss Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Financial Planning Fees: Fees charged for comprehensive financial planning services including business succession, estate planning, and personal financial planning.
- Securities and Investment Advisory: Investment advisory services offered through MML Investors Services, Inc., Member SIPC. Registered Representatives provide securities and investment advisory services.
- Insurance Products: Life insurance, long-term care insurance, and other protection products. Advisors earn commissions on insurance products placed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Financial planning services - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Voss Group product offering
Product offeringCore offering
The Voss Group is a team-based financial planning firm providing comprehensive advisory services to business owners and families. Core offerings include business succession planning, estate planning, retirement income planning, investment advisory, insurance review, employee benefits design, and key person compensation planning. Securities and investment advisory services are delivered through registered representatives of MML Investors Services, Inc. (Member SIPC), while insurance products are offered through MassMutual. The firm serves clients across 16 US states from offices in Amherst and Rochester, NY.
Product overview
The Voss Group is a team-based financial planning firm offering a comprehensive suite of advisory services rather than a software product. The firm provides integrated financial planning across two main categories: Business Planning services (Business Succession Planning, Key Person Compensation Planning, Employee Benefits Planning) and Personal Planning services (Accumulation Planning, Retirement Income Planning, Medicare Planning, Estate Planning). These are complemented by three core review services (Insurance Review, Estate Plan Review, Investment Review) that form the foundation of their advisory approach. The services are designed to work together as a holistic financial planning offering, with advisors leveraging planning tools like eMoney and providing clients with digital vault access for document storage.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance Review Comprehensive review of existing insurance policies including clarification of client goals, policy performance analysis, underwriting class evaluation, policy structure review (owner, premium payor, beneficiaries, riders, conversion options), company strength assessment, and recommendations for program improvements.
- Estate Plan Review Three-step estate planning review process that helps clients understand their goals, run trial probates to show asset distribution with current plans, and provide recommendations to identify problems and propose solutions.
- Investment Review Portfolio review service covering current investment analysis, aggregated portfolio risk assessment, asset allocation versus client risk tolerance evaluation, fee review, rates of return analysis, and identification of tax management opportunities.
- Business Succession Planning Planning services for closely held or family-owned businesses addressing what happens to the business at the death, disability or retirement of an owner, with focus on goals, tax management strategies, and coordination with personal estate plans.
- Key Person Compensation Planning Creative compensation strategies including Supplemental Employee Retirement Plans (SERP), Deferred Compensation, Equity Appreciation (Phantom Stock), Profits Interest, and Buy/Sell Insurance to attract, retain, recognize, and reward key employees.
- Employee Benefits Planning Design of benefit programs including Group Benefits (Medical, Life, and Disability insurance), Retirement Savings Plans (401K or SIMPLE IRA), Employee Retirement Plans, Deferred Compensation Plans, Supplemental Employer Plans, and Split Life Insurance.
- Accumulation Planning Financial planning phase focused on accumulating assets for retirement, including establishing targeted savings goals, maximizing company-sponsored retirement plans, tax-efficient savings options, and providing a central location with digital vault for planning documents.
- Retirement Income Planning Planning services for retirement income using eMoney and other planning tools, working to understand client goals, retirement income streams, accumulated assets, and risk tolerance, with ongoing plan monitoring and digital vault for document storage.
- Medicare Planning Planning services for individuals approaching age 65, helping them understand and prepare for Medicare coverage options.
- Estate Planning Goal-based legacy planning services working with clients and their attorneys to create plans that minimize taxes and transfer costs, ensuring money does what clients want after they are gone or unable to guide it.
Quantifiable outcome
- Hundreds of businesses successfully transitioned across generations
Companies that use The Voss Group
Customer profileSegments3 records
Ideal customer profiles3 records
The Voss Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Voss Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MassMutualcoreElwyn Voss joined MassMutual in 2016 and has consistently been recognized as part of their leaders' conference. The firm offers MassMutual insurance products including life insurance, protection products, and retirement solutions. Elwyn and his team earned Top Advisor and Top Team recognition for Vision Financial Group in 2021.
- MML Investors Services, Inc.coreSecurities, investment advisory, and financial planning services offered by qualified Registered Representatives through MML Investors Services, Inc., Member SIPC (www.sipc.org). The Voss Group is not a subsidiary or affiliate of MML Investors Services, LLC, or its affiliated companies.
- Vision Financial GroupminorThe Voss Group operates within Vision Financial Group mentorship program. Elwyn serves as a mentor to younger advisors through this program.
- New York State Agricultural SocietyminorJacob Ernst serves as an ambassador for the New York State Agricultural Society. Elwyn Voss is the founder of the NYS Agricultural Society Foundation.
- General Electric (GE)minorJennifer Voss worked at GE for over 35 years, advancing from laboratory technician to Senior Executive. She completed GE Management Training and holds Six Sigma Master Black Belt certification. She received patents on lamp design and manufacturing process during her GE tenure.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Voss Group competitors and assessment
Company assessmentDirect peers
- Vision Financial Group: MassMutual-affiliated mentorship and advisory platform with which Voss Group has a documented strategic and mentorship relationship. Directly comparable as a MassMutual-channel financial planning firm serving similar business-owner and family segments.
- MassMutual Strategic Wealth Services: MassMutual's wealth advisory arm serving successful individuals and business owners with comprehensive financial and estate planning. The most direct institutional peer for Voss Group's MML-affiliated offering model for HNW and family-business segments.
Broad incumbents
- Edward Jones: Large-scale financial advisory franchise offering comprehensive financial planning, investment, and insurance services. While much broader and retail-focused, their planning-and-insurance model and team-based advisory structure overlaps with Voss Group's holistic planning approach for individuals and families.
- Northwestern Mutual: Insurance-and-financial-planning incumbent with a captive advisor network. Comparable to Voss Group through its integrated insurance + financial planning model serving business owners and families — though operating at vastly greater scale via company-owned advisor structure.
- Commonwealth Financial Network: Hybrid RIA/IBD supporting independent financial advisors across planning, investment, and insurance. Comparable to the MML Investors Services affiliation that Voss Group relies on, and serves similarly-sized independent planning practices with a business-owner focus.
- Creative Planning: Large-scale RIA offering comprehensive financial planning, investment management, and estate planning for HNW individuals and families. Comparable in the integrated planning-led model and HNW-client focus, though at substantially larger scale.
- Hightower Advisors: RIA rollup providing wealth management, business advisory, and succession planning services to HNW families and business owners. Comparable in the family-business-owner segment targeting owners needing succession, estate planning, and investment management.
- Cetera Financial Group: Multi-channel IBD supporting independent financial advisors with planning, investment, and insurance capabilities. Functionally parallel to the MML Investors Services channel that Voss Group operates within, serving similar-sized practices with comprehensive planning offerings.
- LPL Financial: Largest independent broker-dealer supporting thousands of financial advisors with planning, investment, and insurance platforms. Comparable as the back-end infrastructure serving similar-sized advisory practices with holistic planning and group benefits capabilities.
Emerging players
- Cambridge Investment Research: Independent broker-dealer/RIA platform supporting financial advisors offering comprehensive planning and investment services. Comparable as a back-office and product platform for small to mid-sized advisory practices offering holistic planning services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Voss Group social profiles
Digital presenceThe Voss Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Voss Group leadership team
Management profileNumber of profiles
Profiles8 records
The Voss Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Voss Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Voss Group
What does The Voss Group do?
The Voss Group is a team-based financial planning firm providing comprehensive advisory services to business owners and families. Core offerings include business succession planning, estate planning, retirement income planning, investment advisory, insurance review, employee benefits design, and key person compensation planning. Securities and investment advisory services are delivered through registered representatives of MML Investors Services, Inc. (Member SIPC), while insurance products are offered through MassMutual. The firm serves clients across 16 US states from offices in Amherst and Rochester, NY.
Is The Voss Group a public or private company?
The Voss Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Voss Group founded?
The Voss Group was founded in -1. It employs 1 to 10 people.
Where is The Voss Group based?
The Voss Group is headquartered in Amherst, United States, in the North America region.
How does The Voss Group make money?
Three revenue lines are on record. Financial Planning Fees are the primary driver. The others are securities and Investment Advisory and insurance Products.
Who are The Voss Group's main competitors?
Direct peers on record are Vision Financial Group and MassMutual Strategic Wealth Services. Broad incumbents are Edward Jones, Northwestern Mutual, Commonwealth Financial Network, Creative Planning, Hightower Advisors, Cetera Financial Group and LPL Financial. Cambridge Investment Research is listed as an emerging player.
Does The Voss Group have an API?
No public API is recorded for The Voss Group.
What industry is The Voss Group in?
The Voss Group's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAAACAF, Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)). Its NAICS code is 523940 and its SIC code is 6282.