Terry Howe
Terry Howe & Associates is a privately held regional real estate auction firm founded in 1983, conducting online auctions for properties, estates, bankruptcies, and government surplus across South Carolina, North Carolina, and Georgia.
- Company typePrivate
- Founded1983
- HeadquartersTaylors, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Terry Howe does
Terry Howe & Associates, Inc. is a privately held regional real estate auction firm founded in 1983 and headquartered at 1129 Locust Hill Rd, Greer, South Carolina. The company conducts scheduled online auctions for real estate, estates, bankruptcy trustee sales, business equipment, and personal property (including government surplus vehicles), primarily across South Carolina, North Carolina, and Georgia. The firm is dually licensed as an Auctioneer and a Real Estate Broker with consulting capabilities, and maintains a dedicated online bidding platform at bid.terryhowe.com that supports real-time timed auctions with property-specific bid increments. Multi-property auction events bundle 35+ lots across multiple counties in a single timed sale, and the company runs ongoing relationships with county forfeited land commissions (Fairfield, Spartanburg) and county surplus programs (Laurens). A free property evaluation service is offered to prospective sellers to support consignment.
Terry Howe firmographics
Firmographics- Name
- Terry Howe
- Legal name
- Terry Howe & Associates, Inc.
- Website
- https://terryhowe.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Terry Howe & Associates is a privately held regional real estate auction firm founded in 1983, conducting online auctions for properties, estates, bankruptcies, and government surplus across South Carolina, North Carolina, and Georgia.
- Ownership category
- akta.pro rank
Terry Howe industry classification
Industry- Product category
- Real Estate Auction Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Auctions (BPAJAEAA)
- akta.pro secondary industries
- Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Government & Tax-Lien/Tax-Deed Property Auctions (BPAJAEAH), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
Keywords
Where Terry Howe is headquartered
LocationHeadquarters
- HQ city
- Taylors
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Terry Howe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Auction Commissions: The company earns commissions by auctioning real estate properties to the highest bidder. Services include residential homes, vacant lots, and multi-property auctions across South Carolina, North Carolina, and Georgia.
- Estate & Bankruptcy Auctions: Conducts auctions for estates and bankruptcy proceedings, including real estate and personal property such as vehicles and equipment.
- Personal Property Auctions: Auctions personal property including surplus vehicles and equipment for government entities like county offices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Starting bid auction format |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Terry Howe product offering
Product offeringCore offering
Terry Howe & Associates conducts online real estate auctions across South Carolina, North Carolina, and Georgia, including residential homes, vacant lots, and multi-property tax deed auctions. The firm also runs estate auctions, bankruptcy trustee auctions, business equipment auctions, personal property auctions, and forfeited land commission auctions for county governments, supported by an in-house online bidding platform (bid.terryhowe.com) and a property evaluation service for prospective consignors.
Product overview
Terry Howe & Associates operates as a traditional real estate auction company offering a unified auction platform. The core offering consists of online real estate auctions spanning residential homes, vacant lots, and multi-property auctions across South Carolina, North Carolina, and Georgia. Related services include estate auctions, bankruptcy auctions (sold via court-approved trustee sales), business equipment auctions, and personal property auctions. The company also provides property evaluation services as an ancillary offering. The portfolio includes specialized forfeited land commission auctions for county governments, distinguishing it from standard real estate brokerages.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Real Estate Auctions Scheduled online auctions of residential homes, vacant lots, and other real estate properties through a timed highest-bidder format on the firm's dedicated bidding platform; intended for individual buyers, investors, and sellers across SC, NC, and GA.
- Estate Auctions Auction service for selling real estate and personal property from deceased estates, including residential homes and land parcels; targets estate executors and heirs seeking liquidation.
- Bankruptcy Trustee Auctions Court-approved auction services for bankruptcy trustees selling properties (e.g., residential homes marketed as bankruptcy trustee sales) and related personal property assets.
- Business Equipment Auctions Auction service for selling surplus commercial vehicles, equipment, and business assets; used by government entities (e.g., county surplus auctions) and businesses liquidating equipment.
- Personal Property Auctions Auctions for individual items of personal property such as vehicles, equipment, and other movable goods; aimed at buyers seeking these goods at competitive auction prices.
- Forfeited Land Commission Auctions Specialized multi-property auction events conducted for county forfeited land commissions (e.g., Fairfield County and Spartanburg County SC), disposing of tax-defaulted or forfeited parcels through public online auction.
- Property Evaluation Service Free property evaluation/consultation offered to prospective sellers to help determine potential market value and suitability for auction consignment; supports lead generation for the firm's auction services.
Companies that use Terry Howe
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Terry Howe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Terry Howe partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Terry Howe competitors and assessment
Company assessmentDirect peers
- Xome: Online real estate auction platform focused on foreclosure and distressed properties, with features including online bidding, property search, and agent support. Directly comparable online real estate auction model to Terry Howe's bid.terryhowe.com platform.
- Hubzu: Online real estate auction site originally backed by Carrington and now part of the Auction.com family. Provides online bidding on bank-owned, foreclosure, and traditional properties — directly competing with Terry Howe on online real estate auctions.
- Williams & Williams Auctions: Long-standing online and live real estate auction company conducting residential, commercial, and land auctions nationwide. Comparable to Terry Howe as a multi-state real estate auctioneer with online bidding infrastructure.
- RealtyBid: Online real estate auction platform offering timed online auctions of residential, commercial, and land properties across multiple states. Comparable auction-format and online bidding platform directly to Terry Howe's offering.
- USRealty Auctions (USRA): National online real estate auction marketplace where properties are listed and sold to the highest bidder, serving investors, brokers, and individual buyers. Closely comparable model to Terry Howe & Associates' online bidding platform.
Emerging players
- Beycome (formerly Auction Network): Online platform offering for-sale-by-owner and auction-style real estate listings with bidding functionality. Comparable tech-enabled auction/bidding model serving similar buyers and sellers in a tech-forward format.
Broad incumbents
- Heritage Auctions: Large U.S.-based auction house operating across collectibles, art, and select real estate and estate categories. Broader incumbent with overlapping estate and personal property auction capabilities but not specializing in regional real estate auctions.
- Auction.com (Cox Real Estate Auctions): Largest online real estate auction marketplace in the U.S., facilitating foreclosure, bank-owned, and traditional real estate auctions nationally. Competes head-to-head with Terry Howe in the online auction space but at much larger national scale.
Regional players
- Kaufman Realty & Auctions: Regional real estate auction firm serving multiple U.S. states with both online and live auctions, handling estates, bankruptcy, and government properties. Comparable regional auction model to Terry Howe & Associates.
- McCurdy Auction: Florida-headquartered real estate and personal property auctioneer with online bidding platform serving the Southeast U.S. Closely comparable business model to Terry Howe but in a different Southeast geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Terry Howe social profiles
Digital presenceTerry Howe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terry Howe leadership team
Management profileNumber of profiles
Terry Howe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terry Howe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terry Howe
What does Terry Howe do?
Terry Howe & Associates conducts online real estate auctions across South Carolina, North Carolina, and Georgia, including residential homes, vacant lots, and multi-property tax deed auctions. The firm also runs estate auctions, bankruptcy trustee auctions, business equipment auctions, personal property auctions, and forfeited land commission auctions for county governments, supported by an in-house online bidding platform (bid.terryhowe.com) and a property evaluation service for prospective consignors.
Is Terry Howe a public or private company?
Terry Howe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Terry Howe founded?
Terry Howe was founded in 1983. It employs 1 to 10 people.
Where is Terry Howe based?
Terry Howe is headquartered in Taylors, United States, in the North America region.
How does Terry Howe make money?
Three revenue lines are on record. Real Estate Auction Commissions are the primary driver. The others are estate & Bankruptcy Auctions and personal Property Auctions.
Who are Terry Howe's main competitors?
Direct peers on record are Xome, Hubzu, Williams & Williams Auctions, RealtyBid and USRealty Auctions (USRA). Beycome (formerly Auction Network) is listed as an emerging player. Broad incumbents are Heritage Auctions and Auction.com (Cox Real Estate Auctions). Regional players are Kaufman Realty & Auctions and McCurdy Auction.
Does Terry Howe have an API?
No public API is recorded for Terry Howe.
What industry is Terry Howe in?
Terry Howe's product category is Real Estate Auction Services. Its primary akta.pro industry code is BPAJAEAA, Residential Real Estate Auctions, with a secondary code of BPAJAEAG, Bankruptcy, Probate & Estate Property Auctions. Its NAICS code is 5312 and its SIC code is 6531.