The Newsletter Company

What The Newsletter Company does

The Newsletter Company is a privately held, Dallas-based professional services firm founded in 1981 by Sherry McKinley that specializes exclusively in the creation and production of printed newsletters for outside organizations. The company operates a single horizontal service — newsletter design, layout, proofing, and printing — and packages it into three segment-oriented offerings: B2C Multi-Version newsletters for consumer-facing clients, Non-Profit newsletters aimed at supporter engagement and fundraising, and B2B newsletters for inter-company communication. Its named portfolio includes both recognizable enterprise and non-profit names (ASPCA Action, DMA Magazine, Saab Discoveries, Cingular Expression) and smaller client work (Changing Seasons, Explore, Primed, Simmons, eBusiness).

Underlying capability is craft-based rather than technology-based: no proprietary platform, SaaS product, or software stack is disclosed, and the firm's product is human editorial and design labor executed by a small team. Technology utilization is limited to standard design and production tooling used to deliver printed outputs. The firm is founder-owned, with no disclosed external investors, funding rounds, or institutional shareholders, and the leadership team has consisted of Sherry McKinley (President) and Mary Ann McKinley (Vice President, joined 1987) for decades.

The business model is direct, sales-led, and project-based. Customers reach the firm via a toll-free number (1.800.828.7198), a single named email, and the company website, which serves as a portfolio brochure. Pricing is quote-based and not publicly disclosed. The company is classified as a small professional services firm with 51–100 employees, operating only within the United States from its Dallas headquarters. Revenue is not publicly reported and there is no evidence of recurring SaaS contracts, marketplace participation, or channel partnerships beyond a minor referral arrangement with HVAC Advantage.

Name

The Newsletter Company

Legal name

The Newsletter Company

Website

https://thenewslettercompany.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

The Newsletter Company is a Dallas-based, founder-owned professional services firm founded in 1981 that creates and produces printed newsletters end-to-end — design, layout, proofing, and printing — for B2C, B2B, and non-profit clients across the United States.

Ownership category

akta.pro rank

Product category

Newsletter Publishing Services

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industry

Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)

Keywords

• Newsletter publishing services
• Custom newsletter design
• Print newsletter production
• Business newsletter agency
• Newsletter creation services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Newsletter Creation and Production Services: Full-service professional newsletter creation and production for B2B, B2C, and non-profit organizations. Services include design, layout, proofing, and printing. Revenue is generated through project-based professional services, likely structured as one-time projects or ongoing retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Newsletter Company provides professional newsletter creation and production services for businesses, non-profits, and consumer-facing organizations. Services cover the full production lifecycle, including design, layout, proofing, and printing, with newsletters built from initial concept through finished publication. The company delivers custom newsletter solutions segmented for B2B, B2C, and non-profit audiences.

Product overview

The Newsletter Company provides professional newsletter creation and production services, offering end-to-end solutions from design to layout, proofing, and printing. The company offers three distinct newsletter service categories: B2C Multi-Version Newsletters for consumer audiences, Non-Profit Newsletters for supporter engagement, and B2B Newsletters for business-to-business communications. All services are delivered by a team with four decades of experience, with a guarantee of on-time, on-budget, and error-free publication.

Differentiator

Problem solved

Functional benefit

Products and services

• B2C Multi-Version Newsletters

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HVAC AdvantageminorOthersReferral relationship where The Newsletter Company directs customers interested in HVAC dealer newsletters to the HVAC Advantage website (hvacadvantage.com). This appears to be a complementary service referral rather than a formal partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Cision: Major PR, communications, and media services platform offering newsletter creation, distribution, and content services to enterprises — broad incumbent with overlapping capabilities in newsletter production.
• Informa (UBM): Large global B2B media and events company producing trade newsletters, magazines, and digital publications at scale — a broad incumbent that competes for the same client budget as The Newsletter Company.
• JONES (Jones Knowles Ritchie): Large brand and marketing agency that creates integrated content programs including newsletters and printed communications for major consumer brands — broad incumbent with overlapping print newsletter production capabilities.

Direct peers

• MultiView: B2B media company that produces industry-specific newsletters and digital publications for association and enterprise clients, overlapping with The Newsletter Company's B2B newsletter service line.
• Aria Marketing: B2B marketing and PR agency producing custom content including newsletters, magazines, and direct mail programs for technology and healthcare clients — directly comparable in custom newsletter production.
• Greystone Communications: Custom publishing and communications firm that designs, writes, and produces newsletters, magazines, and custom publications for clients across industries — closely comparable service offering.
• TrueNorth Custom: A content marketing and custom publishing agency that designs, produces, and distributes custom newsletters and magazines for B2B and association clients — directly comparable in offering and customer base to The Newsletter Company.

Regional players

• Graham-Hannah PR: Regional B2B marketing and PR agency producing custom newsletters and content programs primarily for U.S. technology and professional services clients — a regional peer with comparable service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thenewsletterco
• Facebookfacebook.com/TheNewsletterCompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Newsletter Company