Deep End Fitness

Underwater Fitness Training Servicesdeependfitness.com

Company typePrivate
Founded2021
HeadquartersSan Clemente, United States
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Deep End Fitness does

Deep End Fitness is a performance training company founded in 2021 by U.S. Military special operators Prime Hall and Don Tran, both former Marine Raiders with 12+ years of water survival instruction experience. The company delivers underwater fitness training that combines breathwork, aquatic conditioning, and mindset development through a proprietary F.R.E.E. Operating System (Focus, Relaxation, Economy of Motion, Efficient Breathing) executed under a documented 5 Layers of Safety protocol. The methodology has been validated by peer-reviewed research published in Frontiers in Sports and Active Living, documenting measurable reductions in anxiety and stress. The company serves multiple customer segments including military and tactical personnel preparing for special operations selection, professional athletes across UFC, NFL, surfing, and Olympic sports, corporate teams (including Nike) for team-building and stress management, and general fitness consumers.

Deep End Fitness firmographics

Firmographics

Name: Deep End Fitness
Legal name: UTL Inc.
Website: https://deependfitness.com
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Deep End Fitness industry classification

Industry

Product category: Underwater Fitness Training Services
NAICS: Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Aqua Fitness Classes (HSADABAL)
akta.pro secondary industries: Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

Underwater fitness training
Breathwork programs
Aquatic conditioning
Tactical swim training
Stress management coaching

Where Deep End Fitness is headquartered

Location

Headquarters

HQ city: San Clemente
HQ country: United States
HQ region: North America

Offices27 records

Markets served

Deep End Fitness business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Online Training Subscriptions: Monthly subscription programs delivered through FITR app. SOF Prep at $49.99/month and Hybrid Athlete at $39.99/month, both with 7-day free trials. Revenue from recurring monthly memberships.
In-Person Class Packs and Memberships: Class-based training at pool locations. Customers purchase class packs or memberships for access to live coached sessions. Introductory orientation provided for new athletes.
Merchandise Sales: E-commerce sales of branded apparel including t-shirts ($23-$55), hoodies ($55-$56), sports bras ($30), and accessories through the online store at shop.deependfitness.com.
Instructor Certification Courses: Revenue from instructor certification courses that certify coaches to deliver DEF methodology. Includes classroom instruction, pool breakout sessions, and practical programming components.
Licensed Location Fees: Revenue from licensing the DEF name, brand, and program to instructors who open new locations. Company currently has 40 licensees with plans to exceed 50 by year-end.
Corporate and Government Training: Custom training programs for corporate clients (Nike), government contracts, and tactical units. Includes stress response conditioning, water survival preparation, and team-building workshops.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	SOF Prep Online - Military special forces preparation program
Subscription	Monthly	Hybrid Athlete Online - Elite performance program
Subscription	Monthly	Breathwork Program - Foundational stress management
Unit Pricing	Monthly	Class Packs - In-person training access
Unit Pricing	Pay-as-you-go	Alaska Intro Session - Single session pricing

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Deep End Fitness product offering

Product offering

Core offering

Deep End Fitness delivers live coached underwater fitness classes at pool locations combining breathwork, aquatic conditioning, and mindset development using the proprietary F.R.E.E. methodology. The company also offers monthly online subscription programs (SOF Prep, Hybrid Athlete, Breathwork) via the FITR app, instructor certification courses, and enterprise training for government tactical units and corporate clients such as Nike.

Product overview

Deep End Fitness is a performance training system combining breathwork, aquatic conditioning, and mindset development. The core offering consists of live underwater fitness classes delivered at pool locations nationwide and private/small group training sessions. Online training is delivered through the FITR app with three programs: SOF Prep (military pipeline prep, $49.99/month), Hybrid Athlete (general elite performance, $39.99/month), and Breathwork (foundational stress management). The company also offers an Instructor Certification Course for those seeking to license the DEF brand, enterprise training programs for government/tactical clients and corporate groups, and consumer merchandise through its Shopify store. A mobile app (iOS/Android) built on the Mariana Tek platform handles class reservations and membership management. The company also founded Operation Resilience, a 501(c)(3) nonprofit supporting military, veterans, and first responders.

Differentiator

Problem solved

Functional benefit

Brands

Operation Resilience: 501(c)(3) nonprofit organization founded to provide support, mentorship, and healing to the Military, Veteran, and First Responder community.

Products and services

Underwater Fitness Classes Live coached underwater training sessions at 20+ pool locations combining breathwork, aquatic conditioning, and mindset development. Sessions include structured pool drills, underwater exercises, and recovery intervals designed to build calm, control, and adaptability under pressure. Open to all fitness levels with introductory orientation provided.
SOF Prep Online Program Online monthly subscription at $49.99/month with 7-day free trial delivering structured training for military special forces pipeline preparation. Includes weekly training plans covering apnea progression, underwater confidence, pool evolutions, finning, and selection-specific skills. Features video lessons, progress tracking, and expert instructor access. Reports 90% selection pass rate among graduates compared to 25% industry average.
Hybrid Athlete Online Program Online monthly subscription at $39.99/month with 7-day free trial for hybrid athletes seeking elite performance. Includes weekly training plans covering apnea progression (land and water), underwater confidence, and land conditioning. Features video lessons, progress tracking, and expert instructor access.
Breathwork Online Program Foundational breathwork skills program designed to manage stress and improve breathing, can be practiced anywhere without pool access. Part of the F.R.E.E. Operating System (Focus, Relaxation, Economy of Motion, Efficient Breathing).
Private Training Sessions One-on-one and small group underwater training sessions designed for elite athletes, tactical operators, and driven professionals. Sessions are customized to challenge limits, build resilience, and enhance breath control, focus, and endurance with data-driven and expert-led coaching.
Instructor Certification Course Intermediate-level instructor certification course teaching mastery in aquatic safety, risk management, program design, movement, mindset, breath work, and water confidence instruction. Includes classroom instruction, pool breakout sessions, and practical programming. Graduates can license the DEF name, brand, and program.
Government and Tactical Training Specialized enterprise training programs for military, first responder, and tactical populations. Includes stress response conditioning, water survival preparation, drowning prevention, and breath-driven regulation for critical thinking and problem solving.
Corporate Workshops Experiential team-building workshops for corporate groups, leadership teams, and company offsites. Focuses on communication, resilience, and composure under pressure. Documented clients have included Nike.
DEF Merchandise (Apparel and Gear) Premium athletic apparel and merchandise sold through the Shopify store including t-shirts, hoodies, sports bras, jackets, towels, and accessories priced from $23 to $100. Products carry the Deep End Fitness brand philosophy including 'Calm Breeds Calm,' 'Excellence Through Execution,' and 'Anti Breathing Breathing Club' messaging.

Quantifiable outcome

Reduces anxiety by 28.6% and stress by 23.7%
+2 more outcomes

Companies that use Deep End Fitness

Customer profile

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Deep End Fitness technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Deep End Fitness partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, minor and strategic.

FITR (CoachWithFitr)coreTechnology or IntegrationTechnology partner for online program delivery. FITR app serves as the platform for SOF Prep, Hybrid Athlete, and Breathwork online programs. Provides guided modules, video lessons, progress tracking, and community chat features.
Third Eye WorldminorChannel Partner/ Reseller/ DistributorGear partner for specialized goggles. Third Eye World offers the Mystic Deep End Fitness goggle line, recommended for training.
ATACLETEminorChannel Partner/ Reseller/ DistributorGear partner offering 15% discount on training equipment. Recommended partner for training gear and accessories.
WodapaloozastrategicStrategic or Co-development PartnerFitness festival partnership for pool workout sessions. DEF conducts pool sessions at Wodapalooza events including Dymatize pool sessions and beach workouts. Cross-promotional partnership for fitness community exposure.
NikestrategicOthersCorporate client for team-building workshops and experiential training. Deep End Fitness has conducted corporate training for Nike as a client.
Mariana Tek CorporationcoreTechnology or IntegrationFitness management software provider powering the class booking and membership platform. Copyright 2026 Mariana Tek Corporation.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Deep End Fitness competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Deep End Fitness financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Deep End Fitness leadership team

Management profile

Number of profiles

Profiles4 records

Deep End Fitness subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Deep End Fitness funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Deep End Fitness M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep End Fitness

What does Deep End Fitness do?

Is Deep End Fitness a public or private company?

Deep End Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Deep End Fitness founded?

Deep End Fitness was founded in 2021. It employs 1 to 10 people.

Where is Deep End Fitness based?

Deep End Fitness is headquartered in San Clemente, United States, in the North America region.

How does Deep End Fitness make money?

Six revenue lines are on record. Online Training Subscriptions are the primary driver. The others are in-Person Class Packs and Memberships, merchandise Sales, instructor Certification Courses, licensed Location Fees and corporate and Government Training.

Does Deep End Fitness have an API?

No public API is recorded for Deep End Fitness.

What industry is Deep End Fitness in?

Deep End Fitness's product category is Underwater Fitness Training Services. Its primary akta.pro industry code is HSADABAL, Aqua Fitness Classes, with a secondary code of HSADAEAK, Athlete Testing & Combine Prep (metrics, scouting prep). Its NAICS code is 71394 and its SIC code is 7997.