Telefe

What Telefe does

Telefe is an Argentine free-to-air television channel founded in 1990 and headquartered in Buenos Aires, operating as the country's leading open TV channel with the widest broadcast reach. The company distributes content across two primary channels: a traditional over-the-air broadcast signal covering Argentina, and the Mi Telefe digital streaming platform offering live TV, on-demand episodes, news, and mobile/web access. Its content portfolio spans reality competitions (Gran Hermano Generación Dorada, Masterchef Celebrity, Popstars), game shows (Pasapalabra, Cortá por Lozano), talk and variety shows (Susana Giménez, PH Podemos Hablar, La Peña de Morfi), telenovelas (Todas las Flores, La Traición, Pasión Prohibida, Bahar), and international content (Los Simpsons), with a dedicated news division (Telefe Noticias) and an international arm (Telefe Internacional).

Telefe's business model is anchored in advertising revenue generated through broadcast and digital ad inventory, with premium pricing during major events — 30-second spots during Argentina's FIFA World Cup 2026 matches reportedly command approximately $23 million, roughly double the rate of regular programming such as Gran Hermano. The channel holds exclusive Argentine broadcasting rights for the FIFA World Cup 2026 across the expanded 48-team, 104-match tournament, driving record audience engagement (38.1 peak rating points, over 2.5 million concurrent viewers for key matches, and 70% share of Argentine TV consumption during tournament windows). The product is operated across multi-platform distribution including web, mobile apps (iOS and Android), and connected devices. The company is described in product materials as being operated by Paramount Networks Americas, though no formal parent ownership structure is disclosed in the input data.

Name

Telefe

Legal name

Telefe

Website

https://telefe.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Telefe is Argentina's leading free-to-air television channel, broadcasting entertainment, reality, news, and major sports content (including FIFA World Cup 2026) to mass Argentine audiences via its open signal and Mi Telefe digital streaming platform.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

National Sports Broadcast Networks (MPABAAAC), Sports Streaming Platforms (MPACAAAE), Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD)

Keywords

• Free-to-air television
• Digital streaming platform
• Entertainment broadcasting
• Sports broadcasting
• Advertising media sales

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Advertising Revenue: Telefe generates primary revenue through advertising during broadcasts. Premium advertising rates apply during World Cup matches, with hydration breaks and game pauses offering additional high-value commercial inventory. A 30-second spot during Argentina national team matches commands premium rates, significantly higher than regular programming like Gran Hermano reality show.
2. Broadcasting Rights/Content Distribution: Telefe monetizes through exclusive broadcasting rights for major events like FIFA World Cup 2026, generating revenue from both advertising and potentially subscription fees for premium digital access on Mi Telefe platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Telefe is Argentina's leading free-to-air television broadcaster, distributing entertainment, sports, and news programming through its open broadcast signal with the widest reach in the country. It complements this with the Mi Telefe digital streaming platform, which delivers live TV, on-demand episodes, news, and dedicated FIFA World Cup 2026 coverage to web and mobile viewers. Revenue is generated primarily through advertising sales across both platforms.

Product overview

Telefe is an Argentine free-to-air television channel operated by Paramount Networks Americas. The company operates a multi-platform entertainment network centered on its core broadcast TV channel, with the digital streaming platform Mi Telefe as its primary digital extension. The product portfolio includes reality competitions (Gran Hermano Generación Dorada, Masterchef Celebrity), variety/talk shows (Susana Giménez, PH Podemos Hablar), game shows (Pasapalabra, Cortá por Lozano), telenovelas (Todas las Flores, Bahar, La Traición), entertainment programs (La Peña de Morfi, Ariel en su Salsa), international content (Los Simpsons), and dedicated World Cup 2026 coverage. The platform also offers Telefe Internacional for international viewers. Mi Telefe serves as the unified digital hub providing live TV, on-demand programs, news, and exclusive content across devices.

Differentiator

Problem solved

Functional benefit

Brands

• Mi Telefe: Digital streaming platform offering live TV, full program episodes, and World Cup 2026 coverage via web and mobile application

Products and services

• Mi Telefe Streaming Platform

Quantifiable outcome

• 38.1 rating points peak during Argentina vs. Algeria World Cup match - highest TV rating since 2022 World Cup final
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FIFAcoreTechnology or Integration · 1 June 2026Telefe holds broadcasting rights for FIFA World Cup 2026 matches, including Argentina national team games. This partnership enables Telefe to broadcast live World Cup matches across its open signal and Mi Telefe digital platform, driving massive viewership and advertising revenue during the expanded 48-team, 104-match tournament.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Mega (Chile): Chile's leading private open broadcast television network; comparable to Telefe as a national Spanish-language free-to-air broadcaster with strong entertainment and telenovela content.
• TyC Sports: Argentina's leading dedicated sports broadcast network; overlaps with Telefe on sports rights acquisitions (e.g., football coverage) and competes for sports advertising spend within Argentina.
• Caracol Televisión: One of Colombia's largest private broadcast networks producing telenovelas, news, and entertainment; comparable to Telefe in its mix of free-to-air broadcast plus premium content production across Spanish-speaking LATAM.

Direct peers

• El Trece (Canal 13): Argentina's other major free-to-air broadcast network and Telefe's closest direct competitor; competes head-to-head for prime-time ratings, advertising dollars, and exclusive content rights in the Argentine market.
• América TV: Argentine free-to-air broadcast television channel offering news, entertainment, and sports programming; directly competes with Telefe for Argentine viewers and advertising revenue.
• Canal 9 (Argentina): Argentine open broadcast television network airing entertainment, news, and sports; competes with Telefe for both linear ratings and the Argentine advertising market.
• TV Pública (Argentina): Argentina's public broadcast television service; competes with Telefe for national viewership and is a relevant comparable for open-TV audience and content dynamics in Argentina.

Broad incumbents

• ESPN Latin America: Regional sports broadcasting powerhouse with extensive football and sports rights across Latin America; competes with Telefe's sports streaming (Mi Telefe Mundial hub) for premium sports audiences.
• Rede Globo: Brazil's dominant broadcast network with a comprehensive digital streaming platform (Globoplay); serves as a comparable for a LATAM broadcast leader combining linear TV with digital distribution and exclusive content.
• Paramount+ (Vix+): Global SVOD service operated by Telefe's reported parent (Paramount Networks Americas); competes with Mi Telefe in the Argentine streaming market while also providing a potential distribution and content-sharing channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/telefecom
• YouTubeyoutube.com/user/Telefe
• Facebookfacebook.com/telefeoficial
• LinkedInlinkedin.com/company/television-federal-sa-telefe
• Instagraminstagram.com/telefe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telefe