Kubota

Name

Kubota

Legal name

Kubota Engine America Corporation

Website

https://kubotaengine.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Industrial Diesel Engines and Generators

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA)

akta.pro secondary industries

Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB), Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Powertrain, Engine & Drivetrain Parts Distribution (New/Reman) (TLAKAOAE)

Keywords

• Industrial diesel engines
• Generator drive engines
• Portable generators
• Engine spare parts
• OEM power solutions

Headquarters

HQ city

Lincolnshire

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Engines Sales: Sales of Kubota industrial diesel and gasoline engines to OEM equipment manufacturers for integration into construction, agricultural, rental, and industrial equipment.
2. Generator Sales: Sales of Kubota-branded generators including GL Series, LOWBOY II Series, and CSA-certified models for emergency standby, remote power, and off-grid applications.
3. Genuine Parts and Components: Sales of genuine Kubota parts including oil filters, fuel filters, air filters, cylinder head kits, engine overhaul kits, and remanufactured parts (alternators, starters, turbochargers, injection pumps, fuel injectors).
4. DPF Cleaning and Exchange Services: Diesel particulate filter cleaning program and no-hassle DPF exchange kit service providing certified pre-cleaned DPFs with core return programs.
5. Packaging and Kitting Services: OEM packaging and kitting services from Lincolnshire facility including tailored kitting, brand labels/logos, customer branded packaging, and pack to customer specifications.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Kubota Engine America manufactures, distributes, and supports a portfolio of multi-cylinder industrial diesel and gasoline engines up to 210 HP, generator drive engines, and Kubota-branded generators (GL Series, LOWBOY II Series) for OEM integration and standby power. The company also sells genuine and remanufactured parts, DPF cleaning services, OEM packaging/kitting, and operates the Kubota Engine Academy training program for its dealer and technician network across the Americas.

Product overview

Kubota Engine America provides a comprehensive portfolio of power solutions centered on industrial diesel and spark-ignited engines, generators, and aftermarket parts/services. The core product lineup includes the V5009 flagship diesel engine (210.9 HP), industrial engines (V Series), generator drive engines (D/BG Series), and the LOWBOY II CSA-certified generator series (GL7000-CSA, GL11000-CSA, GL14000 LowboyPro). These products are supported by a full suite of genuine parts including cylinder head kits, engine overhaul kits, generator maintenance kits, and remanufactured components (alternators, starters, turbochargers, injection pumps, fuel injectors). Service offerings include the DPF Cleaning Program with exchange kits, Small Parts Packaging & Kitting for OEMs, and the Kubota Engine Academy training program with 250+ online courses. Kubota's extended standard warranty of three years or 3,000 hours reflects product confidence. The company serves OEMs, dealers, and end users across North, South, and Central America through a network of 1,200+ authorized dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• V5009 Industrial Diesel Engine Kubota's flagship 4-cylinder, 5-liter diesel engine delivering 210.9 HP at 2200 RPM, equivalent to 6-cylinder power output. Features variable geometry turbocharger (VGT) and charge air cooler for enhanced torque delivery.
• Industrial Engines Lineup Complete lineup of Kubota industrial diesel engines including V5009-TIE5, V3800-TIE5H, V3307-CR-TI-E5 models for various OEM equipment applications.
• Generator Drive Engines Diesel engines specifically designed for generator applications including D1105-E4-BG, D1803-CR-TI-E4-BG, and V2403-CR-TI-E4-BG models operating at 1,800 RPM.
• LOWBOY II Series Generators (CSA-certified) CSA-certified diesel-powered generators including GL7000-CSA (7kW with Z482 2-cylinder engine) and GL11000-CSA (11kW with D722 3-cylinder engine) featuring compact low-profile design and quiet operation at 66-68 dB.
• Kubota GL Series Generators Complete line of Kubota branded diesel generators including GL11000 and GL14000 LowboyPro models for industrial, commercial, and residential backup power applications.
• Remanufactured Parts Factory-quality remanufactured alternators, starters, turbochargers, injection pumps, and fuel injectors backed by one-year warranty with lower environmental footprint.
• Cylinder Head Kits Complete ready-to-install cylinder head assemblies with preassembled valves for Kubota industrial engines, backed by one-year parts warranty.
• Engine Overhaul Kits Complete rebuild kits including piston kit, bearing kit, upper and lower gasket sets, valvetrain components, oil pump, oil filter, and thermostat for Kubota engines.
• Generator Maintenance Kits Maintenance kits for Kubota generators including oil filter, air filters, fuel filters, and genuine Kubota oil.
• Genuine Kubota Parts Original equipment manufacturer parts including oil filters, fuel filters, and lubricants designed for optimal fit and consistent operation in Kubota engines.
• DPF Cleaning Program Professional diesel particulate filter cleaning service using multi-step inspection, pneumatic cleaning, and high-temperature thermal cleaning with certified process standards.
• Clean DPF Exchange Kit No-hassle DPF exchange kit including certified pre-cleaned DPF and all components for exchange and core return with free nationwide collection.
• Small Parts Packaging & Kitting OEM-focused packaging and kitting services from the Lincolnshire, Illinois facility with over 25 years of distribution experience, offering tailored solutions to reduce supply chain complexity.
• Kubota Engine Academy Technical training program offering 250 online courses and hands-on instructor-led training for Kubota dealers and technicians, with Master Trainer and Skilled Technician certifications.
• Kubota Service App Mobile application for registering Kubota engines and accessing service information, parts lookup, and warranty support.
• Warranty Support Comprehensive warranty support services for Kubota engines, with standard warranty now extended to three years or 3,000 hours.
• Engine Replacement Service Engine replacement services for quick turnaround to minimize equipment downtime.

Quantifiable outcome

• Up to 90% CO2 emission reduction when using HVO fuels
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• CK PowerminorChannel Partner/ Reseller/ Distributor · 1 January 2025CK Power collaborated with Kubota North America to help prep and stage GL7000 and GL11000 generators for Texas flood relief donation. Their Mansfield, Texas facility helped ensure generators were tested, fully operational, and ready for deployment to affected communities.
• Northern Illinois Food BankminorGTM or Marketing Partner · 1 January 2025Long-term partnership since 2018 with Northern Illinois Food Bank for hunger relief. Kubota donated $30,000 in 2025, employees volunteered for meal packing events, and holiday meal packing initiative provided over 10,000 meals. Partnership includes Easy Eats meal packing events and annual holiday volunteer activities.
• United Way of Lake CountyminorGTM or Marketing Partner · 1 January 2025Partnership with United Way of Lake County for Stuff the Bus school supply drive. Kubota Kares team packed 40 backpacks with essential supplies for children in need in 2024. Employee fundraising and Kubota contributions supported the initiative.
• MarIndustrial Inc.coreChannel Partner/ Reseller/ Distributor · 31 August 2024MarIndustrial Inc. is an authorized distributor of Kubota engines, generators, and parts in Quebec and Eastern Canada. Headquartered in Montreal with additional locations in Mississauga, Ontario and Moncton, New Brunswick. MarIndustrial has been a leader in sales, service and application engineering of industrial engines and power systems since 1991, expanding Kubota's distribution network in Eastern Canada.
• DAC Industrial Engines Inc.coreChannel Partner/ Reseller/ Distributor · 31 August 2024DAC Industrial Engines Inc. serves as authorized distributor for Atlantic Canada provinces as part of the MarIndustrial corporate group. Founded in 2005 and based in Dartmouth, Nova Scotia, DAC specializes in the overhaul and service of industrial diesel engines with factory-trained technicians.
• Industrial EquipmentcoreChannel Partner/ Reseller/ Distributor · 1 April 2024Industrial Equipment is Kubota's authorized distributor in Brazil, expanding distribution capabilities in Latin America. Partnership was announced at M&T Expo in São Paulo, Brazil in April 2024, marking an exciting milestone for Kubota Engine America's presence in Latin America.
• Trident Robotics 4296minorStrategic or Co-development Partner · 1 January 2024Warren Township High School's FIRST Robotics Team 4296. Kubota Kares contributed $6,500 toward the Midwest Regional FIRST Robotics Competition to support STEM education. Partnership began 2024-2025 school year and extended into 2025-2026. Employee Steven Esposito, a former team member, now mentors students.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Perkins Engines Company: Subsidiary of Caterpillar producing diesel engines exclusively for industrial OEM applications. Directly comparable as a pure-play industrial engine OEM supplier with a global service network.
• Lombardini (Kohler): Italian engine manufacturer (Kohler Group subsidiary) focused on small and medium industrial diesel engines. Direct competitor to Kubota in compact OEM engine applications across agricultural and industrial equipment.
• Kohler Engines: U.S.-based manufacturer of small-to-mid horsepower gasoline and diesel engines serving construction, agricultural, and generator OEMs. Direct competitor to Kubota in compact engine categories relevant to the KEA lineup.
• Cummins Inc. U.S.-headquartered global manufacturer of diesel and natural gas engines for industrial, commercial, and OEM applications. Directly comparable as a Tier-1 engine OEM with similar OEM-embedded GTM and a heavy North American aftermarket footprint.
• Yanmar Corporation: Japan-based manufacturer specializing in compact industrial diesel engines for construction, agricultural, and marine equipment. Competes head-to-head with Kubota in small-to-mid horsepower engine OEM platforms globally.
• Deutz AG: German manufacturer of compact and mid-range diesel engines primarily for industrial equipment OEMs and power generation. Directly competes with Kubota's V-Series and D-Series industrial engines in construction and material handling.
• Isuzu Motors Limited: Japanese manufacturer of diesel engines supplying OEM industrial and power generation markets alongside its commercial vehicle business. Comparable to Kubota on diesel engine platforms for OEM integration and stationary power.
• Hatz Diesel: German specialist in single- and multi-cylinder industrial diesel engines for construction, agriculture, and stationary power. Comparable to Kubota's compact engine portfolio serving OEM equipment manufacturers.

Broad incumbents

• Caterpillar Inc. World's largest construction equipment OEM with vertically integrated engine manufacturing. Overlaps with Kubota in diesel engine supply to industrial equipment OEMs and repower markets, but operates as a much broader heavy-equipment incumbent.

Regional players

• Doosan Bobcat North America: Korean-owned compact equipment OEM with proprietary engine programs. Adjacent competitor in the same equipment categories where Kubota engines compete for OEM design slots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kubota-engine-america
• Facebookfacebook.com/KubotaEngineAmerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubota