What Université Privée de Marrakech does

Université Privée de Marrakech (UPM) is a private Moroccan higher education institution headquartered on a 32-hectare campus at Km 13, route d'Amizmiz in Marrakech, with additional facilities in the Guéliz district. Founded in 1998 and recognized by the Moroccan State via Décret n° 2.17.326 (initially 2017, renewed 2022), UPM enrolls more than 2,000 students across nine academic poles — Business & Governance, Ingénierie & Innovation, Sciences de la Santé, Tourisme/Hôtellerie (Vatel partnership), Sport & Carrières, Digital/Médias/Arts & Culture, Architecture, and three medical faculties (Medicine, Pharmacy, Dental Medicine) — delivering more than 60 programs at Licence, Master, Ingénieur, and Doctorate levels.

The institution runs an integrated digital learning stack (Crossknowledge e-learning, Rosetta Stone language tools, Scholarvox International virtual library, and a Médiathèque Numérique concept) layered on Microsoft 365, Microsoft Dynamics CRM, Active Directory, and GLPI for operations. UPM's commercial engine is tuition-based, with annual fees ranging from 30,000 to 64,000 MAD per program and student financing available through partner banks (loans up to 250,000 MAD over 12 years, six-year deferral). Recruitment is conducted through entrance exams, an online application portal, open-house events, orientation salons, and a dedicated Service Accueil des Etudiants Etrangers supporting international students, who make up roughly 20% of the body from 25+ nationalities.

Distribution blends domestic campus enrollment with international mobility via the Vatel Marco Polo network (43 campuses, 20+ countries, 29,000+ alumni), IAE Toulouse double degrees, Erasmus partnerships, and a broader academic partner network of roughly 20 institutions. Strategic extensions include the UPM Senegal campus and the 2022 integration of Sup de Co Marrakech. Revenue, funding history, and ownership structure are not publicly disclosed; the firm is privately held with Mohamed Kabbadj as Chief Executive Officer.

Name

Université Privée de Marrakech

Legal name

Université Privée de Marrakech

Website

https://upm.ac.ma

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Université Privée de Marrakech is a private Moroccan higher education institution serving over 2,000 students across nine academic poles and 60+ programs, with state-recognized diplomas and international partnerships via Vatel and IAE Toulouse.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Educational Services (611), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Under-18 / High School-to-University Foundation Pathways (EDAIAJAI)

akta.pro secondary industries

Diploma-to-Degree / Articulation & Credit-Transfer Pathways (EDAIAJAG), Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE), Admissions, Placement Testing & Progression Management for Pathways (EDAIAJAL), International Student Onboarding & Pre-Departure Orientation Services (EDAIACAG)

Keywords

• Private higher education
• Engineering degree programs
• Business school programs
• Medical faculty training
• Hospitality management programs

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees: Annual tuition fees ranging from 30,000 to 64,000 MAD per year depending on program. Payment can be split into 1, 2, or 3 installments. Student loans up to 250,000 MAD available through partner banks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Université Privée de Marrakech (UPM) is a private Moroccan university delivering state-recognized higher education programs across nine academic poles, including engineering, business, medicine, and hospitality. It offers undergraduate, graduate, and doctoral degrees (licence, master, doctorate) designed to maximize graduate employability through professional tracks and international exposure.

Product overview

Université Privée de Marrakech (UPM) is a private university recognized by the Moroccan state operating a multi-disciplinary higher education platform with 9 academic poles offering over 60 programs. The institution delivers License (Bac+3), Master (Bac+5), and Engineer (Bac+5) diplomas with state equivalence. Schools include: Business & Gouvernance (management, commerce, political sciences, law), Ingénierie & Innovation (engineering with integrated prep year), Sciences de la Santé (health sciences), Tourism/Hospitality (Vatel partnership), Sport & Carrières, Digital/Médias/Arts, three medical faculties (Medicine, Pharmacy, Dental Medicine), Architecture, and Doctoral programs. The university operates a 32-hectare campus with application hotels, simulation workshops, and digital libraries.

Differentiator

Problem solved

Functional benefit

Brands

• UPM COLLEGE SANTE: Health sciences college offering medical, pharmacy, and dental medicine programs
• Vatel Marrakech
• Sup de Co Marrakech
• UPM Senegal
• City Campus
• Inside UPM

Products and services

• Engineering Programs (Pôle Ingénierie)
• Business School Programs (Pôle Business School)
• Medical Faculty Programs (Pôle Médecine)
• Hospitality Management Programs (Pôle Hôtellerie)
• Doctoral Programs (Doctorat)

Quantifiable outcome

• State-equivalent diplomas enabling access to public service careers
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Vatel France / Vatel Business SchoolcoreStrategic or Co-development PartnerDouble diploma partnership for Management en Hôtellerie Internationale program. Provides access to 43 Vatel campuses globally through Marco Polo exchange program and 29,000+ alumni network worldwide.
• IAE Toulouse (France)minorStrategic or Co-development PartnerDouble diploma partnership in Marketing & Communication for Sciences de Management program graduates.
• Academic Partners NetworkcoreStrategic or Co-development PartnerNetwork of academic partners including: Fac-de-medcine, CUNY, Aman, AIAC, Darden, MBA ESG, CESPU, Barcelona, Johnson & Wales, Kuala Lumpur, Beijing, EMI, Maryland, Marrakech, RMEI, UMS, Mascir, Karel, ISIC, Ecole-de-medcine, Hassania. Enables double diplomas, exchange programs, and international recognition.
• Enterprise Partners (Corporate)minorChannel Partner/ Reseller/ DistributorBusiness partners providing internship opportunities, recruitment events (Speed Recruitment Days), and job placement support. Companies participate in campus recruitment and career forums.
• Erasmus Program PartnersminorStrategic or Co-development PartnerEuropean Erasmus program partnerships for student exchanges and collaborative projects with European institutions.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mundiapolis University of Casablanca: Moroccan private university offering multi-pole programs in business, engineering, health, and law with state-recognized diplomas. Directly competes with UPM for baccalaureate holders in the same geographic corridor (Casablanca–Marrakech).
• Vatel Business School (France): UPM's core international partner for the Tourism/Hôtellerie pole via double-degree and Marco Polo exchange. Operates 43 campuses globally; comparable in hospitality curriculum design and represents UPM's most relevant benchmark for international program economics.
• Université Internationale de Rabat (UIR): One of Morocco's largest private, state-recognized universities offering multi-disciplinary programs (engineering, business, architecture, health) with strong international partnerships. Most directly comparable to UPM in scale, regulatory status, and target student.
• École Marocaine des Sciences de l'Ingénieur (EMSI): Moroccan private engineering school group offering state-recognized Ingénieur degrees across multiple campuses. Direct competitor to UPM's Ingénierie & Innovation pole and a key competitor for the same engineering student segment.
• International University of Casablanca (IUC / Université Mundiapolis predecessor network): Casablanca-based private university offering multi-disciplinary programs with international affiliations. Competes with UPM for Moroccan and international students across business and engineering programs.
• Al Akhawayn University: English-language Moroccan private university modeled on the American liberal-arts system; offers state-recognized degrees in business, engineering, and humanities. Comparable in premium positioning and international orientation, though stronger research and English-language focus.

Emerging players

• Ashesi University (Ghana): Privately-endowed African university with strong liberal-arts and business programs, international accreditation focus, and growing pan-African brand. Useful comparable for UPM's potential international/cross-border positioning, though UPM's regulatory environment is materially different.

Regional players

• Université Privée de Fès (UPF): Moroccan private, state-recognized university in Fès offering multi-disciplinary programs. Comparable in size and structure to UPM but serves a different Moroccan city; useful as a same-country peer benchmark for tuition and regulatory dynamics.
• Université Libre de Tunis (ULT): Tunisian French-language private university with state-recognized multi-disciplinary programs. Closest North African cross-border comparable to UPM's francophone, multi-pole, state-recognized model.

Broad incumbents

• ISCAE Casablanca / Université Hassan II (public benchmark): Morocco's flagship public business and management institution. Sets the price-discipline benchmark for private peers like UPM's Business & Governance pole, since UPM's state-equivalent diplomas compete head-to-head with public-school graduates for the same corporate roles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/TtAjzWVZ5iU
• Facebookfacebook.com/UPMarrakech
• Instagraminstagram.com/upmarrakech
• TikToktiktok.com/@upmarrakech
• Xx.com/UPMarrakech
• LinkedInlinkedin.com/company/upmarrakech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Université Privée de Marrakech