Rollercoaster Digital

What Rollercoaster Digital does

Rollercoaster Digital is an Australian technology consultancy, founded in 2013 and headquartered in Fyshwick (ACT) with a Sydney client-facing office, that helps early-stage and investor-backed firms bridge the gap between technology capability and business growth. Its service portfolio is organised into three pillars: Evaluate (technology maturity assessments, transaction readiness, and technical strategy/roadmap advisory), Guide (interim CTO/CPO/COO capacity, technology strategy, and commercialisation strategy), and Create (business-critical software applications, process automation and integrations, and hosting services on Azure and AWS). The Evaluate work is underpinned by proprietary frameworks developed from firsthand operational experience, and the firm also serves government bodies, established private enterprises, and non-profit organisations on adjacent technology strategy and infrastructure engagements.

The firm operates a flexible commercial model comprising mixed remuneration (reduced cash fees plus equity in the client), fixed-fee engagements for specialised services such as maturity evaluations, and time-and-materials billing for technology build projects. Distribution is entirely direct B2B, with acquisition driven by trusted network referrals and supported by a thought leadership blog and curated resources page that establish expertise at the top of the funnel. There are no disclosed funding rounds, no named institutional investors, and no parent company, consistent with a founder-led structure led by co-founders Chris Shackleton and Andrew Snell. Operating geographies have expanded beyond Australia to include the United Kingdom and United States, although the website is formally directed at Australian users, indicating these markets remain early-stage.

Name

Rollercoaster Digital

Legal name

Rollercoaster Digital Pty Ltd

Website

https://rollercoasterdigital.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rollercoaster Digital is an Australian technology consultancy serving early-stage and investor-backed firms with technology maturity assessments, transaction readiness advisory, interim tech leadership, and custom software and hosting services delivered through proprietary evaluation frameworks.

Ownership category

akta.pro rank

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mixed Remuneration: A blended model of cash and equity for visionary companies with significant market opportunity. Rollercoaster Digital provides services at reduced rates while sharing in potential upside, aligning success with client growth outcomes.
2. Set Fee Engagements: Fixed-price engagements for specialised services such as technology maturity evaluations and process implementations. Pricing varies based on size and complexity of the project.
3. Time and Materials: Flexible, consumption-based billing for technology builds and development services. A clear scope and estimate is provided upfront, but charges are based on actual time and resources utilised.
4. Interim Leadership Services: Provision of interim CTO, CPO, and COO capacity to bridge leadership gaps during transitions, charged on a time and materials or set fee basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rollercoaster Digital is a B2B technology consultancy that delivers three integrated service lines: Evaluate (technology maturity assessment, transaction readiness, technical strategy and roadmap), Guide (interim CTO/CPO/COO capacity, technology strategy, commercialisation strategy), and Create (business critical software solutions, process automation and integrations, hosting services on Azure and AWS). Services are delivered via direct consulting engagements, using proprietary evaluation frameworks developed from over a decade of operational experience, and are sold under mixed remuneration, set fee, or time and materials engagement models.

Product overview

Rollercoaster Digital is a technology consultancy offering a three-part service portfolio: Evaluate (technology maturity assessment, transaction readiness, and technical strategy/roadmap evaluation), Guide (interim CTO/CPO/COO capacity, technology strategy, and commercialisation strategy), and Create (business critical solutions, process automation and integrations, and hosting services). The Evaluate service uses proprietary frameworks to assess technology maturity for due diligence and transaction readiness. The Guide service provides strategic counsel and tech leadership to drive commercialisation and growth. The Create service delivers tailored technology solutions including custom software, automation, integrations, and hosting on Azure/AWS. Engagement models include mixed remuneration (cash and equity), fixed fee, and time and materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Transaction Readiness

Quantifiable outcome

• Businesses can move through technical due diligence with greater confidence and speed when technical maturity is established.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Servian: Australian-headquartered technology consultancy (now part of Cognizant) offering cloud, data, digital and advisory services to enterprises across Australia and New Zealand. Closely comparable in size, geography, and the mix of strategy advisory plus hands-on Azure/AWS delivery that Rollercoaster Digital provides.
• ThoughtWorks: Global technology consultancy with a significant Australian presence providing technology strategy, software engineering, and due diligence support. Comparable in boutique consultancy positioning and focus on technology maturity and modernisation outcomes for growth-stage and enterprise clients.
• Cevo: Australian cloud consultancy specialising in AWS and Azure architecture, migrations, and managed services. Directly comparable to Rollercoaster Digital's Create service line (process automation, integrations, Azure/AWS hosting) for enterprise and growth-stage clients in Australia.
• Versent: Australian cloud and DevOps consultancy delivering platform engineering, migrations, and managed cloud services on AWS. Comparable to Rollercoaster Digital on the Create side, with overlapping buyer personas in growth-stage Australian companies and mid-market enterprises.
• Slalom: US-headquartered consulting firm with strong growth-stage and investor-backed client focus, offering technology strategy, digital transformation, and interim leadership services. Comparable business model and customer mix to Rollercoaster Digital, though at significantly larger scale.
• Mantel Group: Australian technology consultancy group providing cloud, data, software engineering, and advisory services to enterprise and government clients. Directly comparable in geography, size, and service breadth spanning strategy, engineering, and managed cloud delivery.

Broad incumbents

• Deloitte (Digital & Technology Advisory): Global Big 4 consultancy offering technology maturity assessments, transaction readiness (M&A tech due diligence), and interim CIO/CTO services as part of a much wider portfolio. Overlaps with Rollercoaster Digital on Evaluate and Guide offerings but operates at far greater scale.
• Accenture: Global consultancy with extensive technology strategy, cloud, and digital transformation practices including transaction-related technology advisory. Competes with Rollercoaster Digital for enterprise and government mandates but as a much broader portfolio player.

Regional players

• Salsa Digital: Australian digital transformation and technology consultancy with deep government sector expertise. Comparable to Rollercoaster Digital's government segment focus and similar size, with overlapping advisory and delivery capabilities.
• RXP Services: Australian-listed technology and digital consultancy providing advisory, technology, and managed services to enterprise and government clients. Comparable regional peer with overlapping customer base and service mix spanning strategy and delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Rc_digital
• Facebookfacebook.com/rollercoasterdigital
• LinkedInlinkedin.com/company/rollercoaster-digital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollercoaster Digital