Toyohashi Feed

What Toyohashi Feed does

Toyohashi Feed Mills Co., Ltd. is a privately held Japanese agribusiness founded in 1931 and headquartered in Toyohashi, Aichi Prefecture. Operating as the parent of the Maruto Group — a network of approximately 21 affiliated companies — the company manufactures compound feed for chickens, pigs, cattle, and quail across four plants in Toyohashi, Chiba, Himeji, and Kyushu, with a monthly production capacity of 28,000 tons and approximately 200-300 product variants. Its core technology centers on nutritional formulation, BSE-compliant separated production lines, in-house chemical and biochemical analysis (HPLC, high-speed amino acid analyzers), and a Technical Center that conducts on-farm feed trials with laying hens, broilers, pigs, and quail.

The company is vertically integrated from feed through livestock breeding to branded consumer food products. It operates a Breeder Pig Center (Farm HACCP and SPF certified) and the Sodegaura AI Center (established 2021) for boar semen production and CASA-based motion analysis, plus the Maruto Beef Ranch raising approximately 800 crossbred cattle. Consumer-facing brands include Shurei Pork, Nagoya Cochin, Mikawa Red Chicken, Kinsho-dori, and Jiyo Ran eggs, distributed through the Idol Chef e-commerce platform, seasonal gift catalogs, and retail channels. Environmental products — including the Challenge 100 composting system, P·Bio-2 feed additive, and resQ45/resQ Deo Master deodorization systems — extend the offering into livestock farm waste and odor management.

Revenue is generated through one-time sales of compound feed, livestock products, branded consumer foods, boar semen, and environmental materials, with pricing negotiated individually through consultative direct field sales to livestock farmers across southern Tohoku to Kyushu, supplemented by a dealer/distributor channel and a D2C e-commerce/gift business. Certifications include ISO 9001 (2008), ISO 22000 (2016), Farm HACCP (2017), and SPF Pig Farm (2020). The company employs 214 people at the parent level (March 2023) and is privately held with no public shareholders, funding rounds, or institutional investors disclosed.

Name

Toyohashi Feed

Legal name

TOYOHASHI FEED MILLS CO.,LTD.

Website

https://toyohashi-shiryo.co.jp

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

101–250 employees

Short description

Toyohashi Feed Mills is a privately held Japanese agribusiness founded in 1931 that manufactures compound feed for livestock across four Japanese plants and operates an integrated Maruto Group spanning breeding, farming, branded consumer food products (Shurei Pork, Nagoya Cochin, Jiyo Ran eggs), and environmental solutions.

Ownership category

akta.pro rank

Product category

Compound Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Poultry Processing (311615), Animal (except Poultry) Slaughtering (311611)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000), Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA), Grower Feed (Poultry Grow-out) (AFADACAI)

Keywords

• Compound feed manufacturing
• Livestock nutrition products
• Poultry and pig farming
• Animal breeding services
• Manure composting systems

Headquarters

HQ city

Toyohashi

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Compound Feed Manufacturing and Sales: Production and sales of compound feed for chickens, pigs, cattle, and quail. The company manufactures approximately 200-300 types of feed products. Sales are conducted through field sales representatives who visit livestock farmers and offer consulting services along with feed products.
2. Livestock Breeding Operations: Poultry farming (chicken egg and meat production), pig breeding and fattening, cattle fattening operations. Includes breeding pig production and sales, hatching chick business, and day-old chick sales.
3. Processed Food Sales: Sales of processed livestock products including eggs, chicken meat, pork, and beef through retail channels and the company's gift catalog/online shop (Idol Chef).
4. Gift E-Commerce (Idol Chef): Direct-to-consumer online sales of premium poultry and pork products including Nagoya Cochin chicken, Sankai Red Chicken, and Shurei Pork through the idol-chef.com e-commerce platform.
5. Environmental Products and Services: Sales of environmental materials, manure processing equipment, composting products (Eco Harvest), livestock deodorants (P.Bio-2, resQ45, resQ Deo Master), and consulting services for livestock farm environmental management.
6. Breeding Pig and Semen Sales: Production and sales of breeding pigs (Shurty breed) and artificial insemination semen (Strong D Solution), managed through the Breeding Center and Sodegaura AI Center.
7. Boar Semen Production and Sales: Semen production from approximately 100 boars at the Sodegaura AI Center, with quality analysis using CASA system, sold to pig farming operations via web ordering system.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Toyohashi Feed Mills manufactures and sells approximately 200-300 varieties of compound feed for chickens, pigs, cattle, and quail at four production facilities across Japan. The company operates a vertically integrated agribusiness spanning compound feed manufacturing, livestock breeding and farming (poultry, pig, cattle), boar semen production, environmental solutions (composting and deodorization), and branded consumer food sales (Shurei Pork, Mikawa Red Chicken, Nagoya Cochin, Jiyo Ran eggs) through its Idol Chef e-commerce platform and gift catalog channels.

Product overview

Toyohashi Feed operates as a diversified agribusiness with four integrated business divisions: compound feed manufacturing (配合飼料), environmental solutions, livestock farming (poultry, pig, and cattle), and food product sales. Its core product is compound feed manufactured at four plants (Toyohashi, Chiba, Himeji, Kyushu branch) in multiple physical forms for chickens, pigs, cattle, and quail, sold through a direct salesforce to livestock farmers. The livestock operations include chick hatching (via Three-M), layer and broiler farming, pig breeding via the Breeder Center and Sodegaura AI Center, and beef cattle fattening at Maruto Beef Ranch. Food products are sold under branded names including 秀麗豚 (Shūrei Pork), 錦爽どり (Kinsho-dori), 地養卵 (Jiyo Ran eggs), and 三河赤鶏, distributed through the Idol Chef e-commerce platform, a physical gift center, and retail channels. Environmental products include composting services (Atsumi Compost Center), feed additives (P·Bio-2), manure deodorization systems (resQ45, resQ Deo Master), and fertility-related semen products (ストロングD液). The technical center in Shinjo City supports product R&D, feed formulation, and customer advisory services. All divisions are coordinated through the Maruto Group umbrella with 21 affiliated companies.

Differentiator

Problem solved

Functional benefit

Brands

• アイドルシェフ (Idol Chef): Online gift shopping site selling processed foods made from Nagoya Cochin, Mikawa Red Chicken, and Shurei Pork, shipped directly from production sites to consumers' tables.

Products and services

• Compound Feed (配合飼料) Nutritionally balanced compound feeds manufactured for chickens, pigs, cattle, and quail, available in multiple physical forms (mash, pellet, crumble, powder, flake) suited to each animal species and growth stage. Approximately 200-300 product varieties are available, sold primarily to livestock farmers through direct field sales.
• Shurei Pork (秀麗豚) Premium branded pork product raised in clear water and air environments with Toyohashi Feed's proprietary compound feed formulations, marketed for its natural melt-in-your-mouth quality and distributed through Idol Chef e-commerce and gift catalog channels.
• Idol Chef E-Commerce Platform (アイドルシェフ) Online gift shop selling processed Nagoya Cochin chicken, Mikawa Red Chicken (三河赤鶏), and Shurei Pork products directly to consumers for home dining and seasonal gifting (Ochugen and Oseibo). New member bonuses and birthday discount coupons are offered.
• Atsumi Compost Center (アツミ堆肥センター) - Eco Harvest Compost Composting center converting poultry and livestock manure into organic fertilizer (Eco Harvest brand) using the Challenge 100 aerobic fermentation system with ozone air and ozone water deodorization, controlled moisture at 60%, and optimized carbon/nitrogen ratio for microbial fermentation.
• Sodegaura AI Center (袖ヶ浦AIセンター) - Boar Semen Production and Sales Dedicated artificial insemination semen production base housing approximately 100 boars, employing CASA automated motion analysis system for quality evaluation, with web-based ordering for pig farmers. Each unit uses automated dispensing for consistent volumes.
• Breeding Pig Center (種豚センター) Breeding pig production and improvement center in Chiba Prefecture, certified under Farm HACCP (2017) and SPF Pig Farm (2020), producing the Shurty (サーティー) breeding pig line with on-site genetic testing and breeding value calculation.
• Technical Center (テクニカルセンター) Research and development center responsible for feed formulation design, chemical and biochemical analysis, new product development with on-site animal trials (laying hens, broilers, pigs, quail), and technical customer support. Equipped with high-speed amino acid analyzer and HPLC equipment.
• P.Bio-2 Lactic Acid Fermented Mixed Feed Additive (ピービオーツー) Feed additive containing 30 natural enzymes and minerals that suppresses odor-causing bacteria in livestock intestines, reduces odor when sprayed inside/outside barns, and inhibits fly proliferation through natural enzyme and mineral action.
• resQ45 Manure Composting and Deodorization System Pig manure deodorant system that powerfully decomposes ammonia, butyric acid, and propionic acid unique to pig manure odors, achieving up to 90% reduction and accelerating composting processes.
• resQ Deo Master Livestock Deodorant (resQデオマスター) Livestock odor control agent using heavy fragrance compounds combined with persimmon-derived deodorizing ingredients to neutralize barn and farm odors through dual fragrance harmonization and deodorization action.
• Strong D Solution Boar Semen Diluent (ストロングD液) Semen diluent product for artificial insemination in pig breeding using Hirowas wine B liquid to improve sperm progressive motility and conception rates, with quality verified through CASA system analysis and visual inspection.
• Jiyo Ran Specialty Eggs (地養卵) Specialty eggs produced using All Japan Jiyo Ran Egg Association-designated Cross J mixed feed. Characterized by reduced fishy odor, enhanced sweetness and richness, and extended freshness, sold through Maruto Group companies.
• Kinsho-dori Branded Chicken (錦爽どり) Branded processed chicken product line sold through Maruto Group distribution channels, positioned as a premium alternative to standard broiler meat.
• Gift Center (ギフトセンター) - Catalog Mail Order Catalog fulfillment center shipping safe, fresh processed livestock products (raised on Toyohashi Feed compound feeds) nationwide to household and corporate gift customers via seasonal Ochugen (mid-year) and Oseibo (year-end) catalogs.
• Shurei Pork Loin Miso Marinade (秀麗豚ロース味噌漬) Roast pork loin marinated in Saikyo white miso, launched in November 2025 as part of the Idol Chef gift catalog. Made from Shurei Pork and characterized by mild sweetness with rich umami depth.
• Mikawa Red Chicken Grilled Meat (三河赤鶏 鶏焼き肉) Aichi prefecture local chicken breed (Mikawa Red Chicken / 三河赤鶏), cut into ready-to-grill portions, recommended in the summer 2026 gift catalog as a regional specialty.

Quantifiable outcome

• Achieved 90% reduction in pig manure odors using resQ45 system
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

One partnership is on record.

• 春野コーポレーション (Haruno Corporation)coreStrategic or Co-development Partner · 1 May 2017春野コーポレーション partners with Toyohashi Feed's Breeding Center for the production and sales of Shurty (サーティー) breeding pigs. Both facilities work together on breeding pig supply operations, contributing to Toyohashi Feed's pig farming business vertical integration.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyohashi Feed