Wholesale Interiors

What Wholesale Interiors does

Wholesale Interiors, Inc. is a privately held B2B wholesale furniture and decor supplier incorporated in Illinois in 2002 and headquartered at 222 West Roosevelt Road, Lombard. The company distributes more than 7,000 SKUs organized across fifteen-plus categories — living room, dining room, bedroom, bar, restaurant, commercial, home office, outdoor, lighting, bathroom, entryway, kids, pets, yogurt-shop, and home theater — with monthly new product introductions and daily shipment from its Illinois distribution center. Its primary private label, Baxton Studio, spans mid-century modern, contemporary, industrial, farmhouse, and art deco designs, while the secondary sub-brand bali & pari focuses on handwoven rattan, seagrass, and wicker goods oriented to a coastal-boho aesthetic.

The company serves five named customer segments through a horizontal segmentation approach: retailers (online and in-store), interior designers and home stagers, hospitality operators (hotels and short-term rentals), restaurants and bars, and event planners. Its go-to-market combines direct trade-account sales, a Baxton Studio dealer/reseller network distributed across the United States, an e-commerce storefront at wholesale-interiors.com for registered trade buyers, and two physical Baxton Studio Chicagoland outlet stores in Lombard and Aurora, IL. Pricing is quote-based rather than publicly disclosed and is gated by trade-account registration; bulk-order capability is available to commercial buyers and the company also operates a dropship furniture program for retailers.

Revenue is generated entirely within the United States, and the company appears to be independently/founder-owned with no disclosed venture backing, parent company, public listing, named customers, partnerships, patents, certifications, or M&A activity. Headcount sits in the 101–250 band, and the product/marketing surface (website, trade-account flow, two outlet stores, dealer locator) is consistent with a mid-size wholesale operator rather than a technology-led platform.

Name

Wholesale Interiors

Legal name

Wholesale Interiors, Inc.

Website

https://wholesale-interiors.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Wholesale Interiors is a privately held, Illinois-based B2B wholesale furniture and decor supplier distributing 7,000+ SKUs under the Baxton Studio and bali & pari brands to retailers, designers, hospitality operators, restaurants, and event planners across the United States.

Ownership category

akta.pro rank

Product category

Wholesale Furniture Distribution

NAICS

Furniture Merchant Wholesalers (42321), Furniture and Home Furnishing Merchant Wholesalers (4232), Furniture Retailers (449110)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Wholesale furniture
• Restaurant furniture supply
• Commercial furniture distribution
• Home staging furniture
• Hospitality furniture wholesale

Headquarters

HQ city

Lombard

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Furniture Sales: B2B wholesale furniture and decor sales to retailers, designers, hospitality businesses, and event planners. Operates through trade accounts and bulk orders, with pricing based on volume and account type.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wholesale Interiors is a B2B wholesale distributor of contemporary and traditional furniture and decor. It supplies a catalog of over 7,000 SKUs spanning residential and commercial categories (living room, dining, bar, bedroom, office, outdoor, lighting, bathroom, entryway, restaurant, hospitality) to retailers, interior designers, home stagers, hotel and short-term rental hosts, restaurants and bars, and event planners. The company operates its own sub-brands (Baxton Studio and bali & pari), runs a trade account program, supports dropship orders, and ships daily from its Illinois distribution center.

Product overview

Wholesale Interiors is a B2B furniture wholesale platform with over 7,000 products serving retailers (online and in-store), designers (home staging and interiors), hosts (hotels and short-term rentals), hospitality venues (restaurants and bars), and event planners. The portfolio is organized across core categories including Commercial Furniture, Restaurant Furniture, Living Room Furniture (featuring Baxton Studio sub-brand), Dining Room Furniture, Bar Furniture (with 227 bar stool products), Bedroom Furniture, Home Office Furniture, Outdoor Furniture, Lighting, Bathroom Furniture, Entryway Furniture (120 products), Kids Furniture, Pets Furniture, Yogurt Shop Furniture, and Home Theater Seating. The company operates two key sub-brands: Baxton Studio (offering mid-century modern, contemporary, industrial, farmhouse, and art deco designs across mirrors, bar stools, shoe cabinets, and storage solutions) and bali & pari (specializing in handcrafted natural rattan, seagrass, and wicker furniture with boho coastal aesthetic). The platform also offers dropshipping services and ships daily from Illinois with new arrivals monthly.

Differentiator

Problem solved

Functional benefit

Brands

• Baxton Studio: Primary sub-brand for furniture products, including bedroom, dining, bar, and living room furniture. Also operates Baxton Studio outlet stores.
• bali & pari

Products and services

• Baxton Studio Furniture Line House sub-brand of Wholesale Interiors offering mid-century modern, contemporary, industrial, farmhouse, and art deco furniture including mirrors, bar stools, shoe cabinets, dining sets, accent chairs, and storage solutions, sold wholesale to retailers and designers and at retail through Baxton Studio Chicagoland outlets.
• bali & pari Furniture Line Sub-brand of Wholesale Interiors specializing in handcrafted natural rattan, seagrass, and wicker furniture with a boho coastal aesthetic, including laundry hampers, storage baskets, hall trees, counter stools, wall mirrors, and accent furniture for retailers and designers.
• Dropship Furniture Service Dropshipping service that allows retailers to sell Wholesale Interiors furniture without holding inventory, with orders shipped directly from the Illinois distribution center to the retailer's end customer.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cymax Group: Cymax Group is a B2B furniture e-commerce platform and wholesale distributor serving retailers and dropship customers with a broad catalog across residential categories. Directly comparable in B2B wholesale motion, catalog breadth, and dropship capabilities.
• Webstaurant Store: Webstaurant Store is a B2B wholesale supplier of restaurant equipment and supplies, including restaurant furniture and bar stools. Directly comparable for the restaurant and hospitality buyer segment with similar e-commerce trade ordering.
• KaTom Restaurant Supply: KaTom is a B2B wholesale distributor specializing in restaurant equipment, supplies, and furniture. Directly comparable in serving restaurants and bars with bulk pricing and catalog-driven ordering, particularly relevant for Wholesale Interiors' restaurant furniture line.
• Restaurant Depot: Restaurant Depot is a wholesale cash-and-carry distributor serving restaurants, caterers, and hospitality businesses. Comparable in bulk B2B distribution to restaurant and hospitality buyers, with some product overlap in restaurant furniture and bar furniture.

Broad incumbents

• Global Industrial: Global Industrial is a multi-category B2B wholesale distributor of commercial and industrial products including furniture. Comparable in trade-account distribution model and commercial buyer base, though its scope extends well beyond furniture.
• Wayfair: Wayfair is a large online furniture retailer with a B2B arm (Wayfair Professional) serving interior designers, property managers, and commercial buyers. Comparable for residential and small-commercial trade buyers using e-commerce ordering.
• Beyond Inc. (Overstock): Beyond Inc. operates Overstock, a large online home furnishings retailer that also serves trade and commercial buyers. Comparable in catalog breadth and home furnishings trade buyer base, though primarily B2C at scale.
• HON Industries: HON Industries is a large office furniture manufacturer and wholesaler serving commercial buyers through dealer and contract channels. Comparable for the commercial/office furniture wholesale motion and dealer network distribution.
• Office Depot Business: Office Depot's business division is a B2B distributor of office supplies and furniture to commercial buyers. Comparable for the office and commercial furniture trade buyer motion and bulk account pricing model.
• Lowe's Pro: Lowe's Pro is the B2B trade program of Lowe's serving property managers, hospitality, and commercial contractors. Comparable in serving hospitality and multi-unit commercial buyers with bulk purchasing for furnishing projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Wholesale-Interiors-30549667234
• LinkedInlinkedin.com/company/wholesale-interiors-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesale Interiors