What Indiana Production does

Indiana Production S.p.A. is a privately held Italian production company founded in 2005 and headquartered in Milan, operating across four integrated verticals: feature film production, television series, commercial/advertising production, and branded content. The company functions as a professional services provider to enterprise brand clients — including Lamborghini, Maserati, Porsche, Ferrari, Fiat, Audi, Jeep, McDonald's, Lavazza, Esselunga, IKEA, Pfizer, and Omega — producing premium advertising campaigns, brand films, and long-form branded content, typically through agency partnerships (DDB Italy, Leo Burnett, Small, and others). Its core competitive asset is a roster of 20+ internationally recognized directors including Gabriele Muccino, Gabriele Salvatores, Paolo Virzì, Giuseppe Capotondi, James Gray, and Harald Zwart, whose involvement underpins both commercial pitches and film slate development.

On the film side, Indiana co-produces feature films and TV series with distributors and streaming platforms including Netflix, Amazon Prime, Apple TV, Google Play, and Now TV, with a festival-first distribution strategy evidenced by Venice, Toronto, Berlin, and Rotterdam premieres, multiple David di Donatello and Nastri d'Argento wins, Globo d'Oro awards, and two Italian Oscar submissions for Best Foreign Film ('La Prima Cosa Bella' in 2011 and 'Il Capitale Umano' in 2015). The company also runs a recurring social-impact content franchise with nonprofit Coordown for annual World Down Syndrome Day campaigns, which has earned international advertising award recognition including a 2022 London International Awards Silver.

Revenue is generated through negotiated production fees on a project-by-project basis, with no publicly disclosed pricing, no recurring SaaS or subscription component, and no institutional funding history — the company is wholly privately held under Italian S.p.A. corporate form. Headcount is reported in the 11-50 range, typical of a lean in-house creative and production management team supplemented by a large freelance crew that scales per project. Operating geographies include Europe (primarily Italy), North America (via English-language co-productions and festival distribution), and the international festival circuit, with marketing conducted through a portfolio website, social media presence (Facebook, Instagram, LinkedIn), and earned media from festival selections and awards.

Name

Indiana Production

Legal name

Indiana Production S.p.A.

Website

https://indianaproduction.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Indiana Production is a Milan-based Italian production company founded in 2005 that produces feature films, TV series, commercial campaigns, and branded content for enterprise brands, leveraging a roster of 20+ internationally recognized directors. It serves clients across automotive, FMCG, luxury, telecom, and pharma, and co-produces films for global streaming platforms and international festivals.

Ownership category

akta.pro rank

Product category

Film & Advertising Production Services

NAICS

Motion Picture and Video Production (51211), Performing Arts Companies (7111)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industries

Scripted Feature Film Production (Live-Action) (MPADABAA), Scripted TV Series Production (Live-Action) (MPADABAB), Video Production & Post-Production (BPAFAIAB)

Keywords

• Film production services
• Television series production
• Advertising production
• Branded content production
• Commercial production services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Production: Production of advertising content for brands including automotive (Lamborghini, Jeep, Audi, Fiat, Maserati, Ferrari, Porsche), food/retail (Esselunga, McDonald's, Kinder, Conad), beverages (Lavazza, Levissima, Coca-Cola), and other sectors. Revenue generated through production fees from agencies and brands.
2. Feature Film Production: Production of theatrical films and TV series. Films are co-produced with distributors and may be sold to streaming platforms (Apple TV, Amazon Prime, Google Play, Netflix, Now TV) and theatrical distributors.
3. Branded Content: Production of branded content pieces for clients, often as part of integrated marketing campaigns. Examples include Maserati content pieces, brand documentaries, and social media content.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Indiana Production is a Milan-based film and advertising production company that develops and produces feature films, television series, commercial/advertising spots, and branded content (short films, documentaries, digital pieces). It executes end-to-end production services—development through post-production—for brands, agencies, distributors, and streaming platforms, leveraging a roster of 20+ internationally recognized directors including Oscar nominees and Venice/Golden Globe winners.

Product overview

Indiana Production is an Italian film and advertising production company operating under the parent company Indiana Production S.p.A., based in Milan. The company offers a unified production portfolio encompassing feature films, television series, commercials/advertising, and branded content. The core offering centers on production services across these four verticals, supported by a roster of internationally recognized directors. The company has produced notable films including 'The Burnt Orange Heresy', 'Human Capital', 'The Leisure Seeker', 'Il Capitale Umano', and 'La Prima Cosa Bella', as well as commercial work for major brands such as Lamborghini, Maserati, Fiat, McDonald's, Lavazza, and Esselunga. Indiana Production functions as a production services company rather than a software or technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production Feature film production services covering development, production, and post-production of theatrical films with Italian and international directors. Films are co-produced with distributors and sold to streaming platforms such as Netflix, Amazon Prime Video, Apple TV, Google Play, and Now TV. Notable titles include 'The Burnt Orange Heresy', 'Human Capital' (Il Capitale Umano), 'The Leisure Seeker' (Ella & John), 'La Prima Cosa Bella', 'Alaska', and 'Made in Italy'. For brand advertisers, theatrical distributors, and streaming platforms.
• Television Series Production (Serie TV) Production of TV series and limited series for streaming platforms and broadcast television. Titles include 'Il Gattopardo' and 'L'ora - inchiostro contro piombo'. Target buyers are streaming platforms (Netflix, Amazon Prime, Apple TV), broadcast networks, and distributors seeking co-production opportunities.
• Commercials Production (Reel) Advertising and commercial production services for brands across automotive (Fiat, Jeep, Audi, Lamborghini, Maserati, Porsche, Ferrari), food & beverage (McDonald's, Lavazza, Esselunga, Kinder, Parmigiano Reggiano, Levissima), fashion/luxury (Zegna), retail/home (IKEA), pharma (Pfizer), telecom (Iliad, TIM), and beverage (Coca-Cola). Revenue is generated through production fees from agencies and brand clients on a project-by-project basis.
• Branded Content Production Production of branded content pieces, short films, brand documentaries, and digital content for marketing and awareness campaigns. Examples include Maserati content pieces, Lavazza 'The Blended Orchestra', Levissima 'Missione Rigenerazione', Mutti 'Ugo', Esselunga 'La Carota' / 'La Pesca', and annual Coordown World Down Syndrome Day campaigns. Often produced as part of integrated marketing campaigns for brand clients and nonprofit organizations.
• Director Roster (Talent Access) Access to a roster of 20+ international directors for film and commercial projects, including Alberto Accettulli, Antony Hoffman, Bruce St. Clair, Chris Sims, Gabriele Muccino, Gabriele Salvatores, Giuseppe M. Albano, Harald Zwart, Henrik Sundgren, Igor Borghi, Marco Craig, Mattia Molteni, Michael Fueter, Nicolò Bravetta, Rich Lee, Rodrigo Garcia Saiz, Ryan Travis, Sebastian Weiland, Tobia Passigato, and Wade Sherman. Pitches to brands and film projects with director profiles as a core differentiator.

Quantifiable outcome

• Films submitted to major international festivals including Venice, Toronto, Berlin, Rotterdam
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Various Advertising AgenciescoreOthersIndiana Production works with numerous advertising agencies including DDB Italy (Lamborghini), Leo Burnett (Caffè Borbone), Small (Coordown), and others. These agency relationships are client/vendor relationships where agencies engage Indiana Production for production services on behalf of their brand clients.
• Film DistributorscoreOthersIndiana Production co-produces films with distributors for theatrical release and VOD distribution. Films are distributed through partnerships with theatrical distributors and streaming platforms including Netflix, Amazon Prime, Apple TV.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wildside: Italian film and series production company (now part of Fremantle Italia). Comparable to Indiana in delivering Italian-language prestige series and films for streamers and broadcasters.
• Palomar: Italian film and TV production company producing 'Montalbano' series and theatrical releases. Comparable to Indiana in Italian-language series and feature film production.
• Indigo Film: Italian film production company behind Oscar-winning 'The Great Beauty'. Directly comparable to Indiana as a similarly-sized Italian producer with festival pedigree and international co-production activity.
• Fandango: Long-standing Italian film production and distribution company producing major theatrical releases. Comparable to Indiana in Italian film slate and international co-production approach.
• Cattleya: Italian film and television production company based in Rome, known for 'Gomorra' series and major Italian theatrical releases. Closely comparable to Indiana in scale and Italian-language prestige production footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookit-it.facebook.com/IndianaProduction
• LinkedInit.linkedin.com/company/indiana-production
• Instagraminstagram.com/theindianaway/?hl=it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana Production