The Thiagi Group
The Thiagi Group provides effective performance-based training to help individuals and employees achieve more through motivation.
- Company typePrivate
- Founded1976
- HeadquartersBloomington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Thiagi Group does
The Thiagi Group designs leadership, soft skills, and technical training for corporate clients. It provides effective performance-based training to help individuals and employees achieve more through motivation.
The Thiagi Group firmographics
Firmographics- Name
- The Thiagi Group
- Legal name
- The Thiagi Group
- Website
- http://www.thiagi.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Thiagi Group provides effective performance-based training to help individuals and employees achieve more through motivation.
- Ownership category
- akta.pro rank
The Thiagi Group industry classification
Industry- Product category
- Corporate Training and Learning Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industries
- Train-the-Trainer & Instructor Enablement Services (BPAEANAL), Simulation & Scenario-Based Learning Authoring (EDAFAHAD)
Keywords
Where The Thiagi Group is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Thiagi Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Workshop Programs: Live online and in-person training workshops delivered throughout the year, including LOLA series, leadership programs, and skill-specific workshops. Participants register and pay for individual sessions or series.
- Book Sales: Sale of training books including 'Interactive Techniques for Learning' in English and French. Published through LDA Press, available as ebook and print versions with pre-order discounts.
- Training Store: Online store selling training materials, activity guides, and resources
- Learning Development Accelerator (LDA) Membership: Membership organization providing articles, videos, podcasts, monthly programs, mini-conferences, member forums, and early access to events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Interactive Techniques for Learning book |
| Subscription | Monthly | LDA Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Thiagi Group product offering
Product offeringCore offering
The Thiagi Group designs and delivers interactive, performance-based training activities, simulations, and games for corporate trainers and learning-and-development (L&D) professionals. Offerings include a 500+ page book of 60 activity protocols, a monthly LOLA (Live Online Learning Activities) Zoom series, in-person workshops internationally, and a subscription-based membership organization (LDA).
Product overview
The Thiagi Group offers a portfolio of experiential learning products centered on interactive training activities and games. The core offerings include the 'Interactive Techniques for Learning' book with 60 activity protocols, the LOLA (Live Online Learning Activities) series for online training, and various in-person workshops. Additional products include the Building Leadership Capability Series, the ITIL Conference, the LDA membership organization, and the monthly GameLetter newsletter. The company specializes in activity-based learning, simulations, and games for corporate training, with dedicated French-language programs and content.
Differentiator
Problem solved
Functional benefit
Brands
- LDA (Learning Development Accelerator): A joint venture membership organization between The Thiagi Group and Work Learning Research that provides articles, videos, podcasts, book reviews, monthly programs, mini-conferences, and member forums for L&D professionals.
- ITIL Conference
Products and services
- Interactive Techniques for Learning / Techniques Interactives pour l'Apprentissage (book) A comprehensive 500+ page book containing 60 activity protocols classified into 11 interactive strategies for training and learning, published in both English and French by LDA Press for trainers, facilitators, and instructional designers.
- LOLA (Live Online Learning Activities) Series Twelve monthly live online learning activity sessions (three hours each) delivered via Zoom, where participants experience different types of LOLAs and learn how to use them for training.
- Jeux et Activités de Thiagi Official Thiagi training program conducted in France covering 12 types of simulations and training activities based on over 35 years of field research, designed for French-speaking trainers and educators.
- The Science Behind Thiagi's Activities A two-session live online (Zoom) course examining the cognitive science behind The Thiagi Group's training activities, grounded in research by John Sweller, Paul Kirschner, and Richard Mayer, for instructional designers, trainers, facilitators, consultants, teachers, professors, and learning leaders.
- Building Leadership Capability Series A monthly live online program in partnership with Nigel Paine addressing complex organizational problem-solving approaches through tools, models, and theories for systematic leadership capability building.
- Learning Development Accelerator (LDA) Membership A subscription-based membership organization (joint venture with Work Learning Research) providing articles, videos, podcasts, monthly programs, mini-conferences, member forums, and early access to events for L&D professionals, with a 40% discount on the Learning Development Conference.
- Interactive Techniques for Learning Workshop (Indianapolis) A two-day in-person workshop in Indianapolis that follows the 'Interactive Techniques for Learning' book outline, exploring interactive techniques and activity-based learning for trainers and instructional designers.
Quantifiable outcome
- 12 sessions per year in LOLA series
- +2 more outcomes
Companies that use The Thiagi Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Thiagi Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Thiagi Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- LDA PresscorePublishing partner for The Thiagi Group's books including 'Interactive Techniques for Learning' in English and French. LDA Press handles publication and distribution of training materials.
- Learning Development Accelerator (LDA)coreJoint venture between The Thiagi Group and Will Thalheimer (Work Learning Research). Membership organization providing research-aligned L&D content, community, and advocacy.
- The Learning Gym Limited (Melanie Martinelli and Shilpa Subramaniam)coreCo-organizers of the ITIL (Interactive Techniques for Improved Learning) Conference, a virtual conference featuring thought leaders in interactive training.
- Next Learning (Netherlands)minorHost for in-person programs in the Netherlands including the 'Using Commercial Games for Learning' workshop in Breda, November 2025.
- Karl KappminorCollaborator with Matt for the 'Using Commercial Games for Learning' program produced and hosted by Next Learning in the Netherlands.
- Esther RichtercoreFrench Section Editor and translator of training activities into French. Contributed 23 translated activities for the French Corner section and helped adapt materials for French-speaking audiences.
- Nigel PaineminorPartner for the 'Building Leadership Capability Series' monthly program addressing complex problem-solving approaches.
- Center for Self-Determination TheoryminorPartnership for LDA's 'Creating a Motivating Work Environment' summit, focusing on competence, autonomy, and relatedness in organizational motivation.
- European Partners (Alexander Schiller, Charles-Louis de Maere, Marion FERLIN, Yves Willems)minorInternational partners participating in ITIL conference and supporting European programs and networking sessions.
- Kat KoppettminorRecommended expert on improv for corporate training; author of 'Training to Imagine' book recommended by Matthew Richter.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Thiagi Group competitors and assessment
Company assessmentBroad incumbents
- Association for Talent Development (ATD): Largest professional membership association for talent development practitioners, offering conferences, certifications, and publications. Comparable because it serves the same L&D and corporate trainer audience with overlapping training content and membership monetization, but at vastly greater scale and as a non-profit.
- The Ken Blanchard Companies: Established leadership and management training company offering workshops, books, and certifications such as SLII. Comparable as a long-standing training firm selling proprietary methodologies to corporate L&D buyers and individual trainers, though broader in scope and corporate scale.
- DDI (Development Dimensions International): Global leadership development and training company serving enterprise clients with assessment, training, and leadership programs. Comparable as a leadership and management training provider serving corporate L&D buyers, but operating at significantly greater scale and scope.
- Grovo (now part of Cornerstone OnDemand) training content library: Large enterprise learning and content platform offering modern training content, microlearning, and video-based activities. Comparable as an alternative source of training activities for L&D teams, though positioned as scalable SaaS rather than workshop delivery.
Direct peers
- Work Learning Research (Will Thalheimer): Research-based training evaluation and learning science consultancy led by Will Thalheimer, who is also The Thiagi Group's LDA joint venture partner. Directly comparable as a small, founder-led firm producing evidence-based L&D content, workshops, and assessments targeting trainers and L&D leaders.
- Bob Pike Group: Training-the-trainer consultancy and book publisher led by Bob Pike, focused on interactive training techniques and facilitator skill development. Highly comparable to Thiagi's train-the-trainer content, book-based IP, and workshop delivery model for L&D professionals.
- The Learning Gym Limited (Melanie Martinelli & Shilpa Subramaniam): Boutique training consultancy specializing in experiential learning and improv-based facilitation, co-organizer of the ITIL conference with The Thiagi Group. Directly comparable as a small firm serving trainers with interactive techniques and co-organized events.
- Langevin Learning Services: Long-established training-the-trainer company offering workshops, books, and certifications for corporate trainers and facilitators. Directly comparable to Thiagi in audience (L&D professionals), methodology (interactive training), and monetization (books + workshops).
- Training Industry, Inc. Research and media company covering the corporate training market, producing articles, research reports, and directories for L&D buyers. Comparable as a small, content-driven firm serving L&D professionals with research-aligned resources, newsletters, and vendor discovery content similar to Thiagi's GameLetter.
Others
- Crown Worldwide (Training & Events): While primarily a relocation company, Crown operates learning and events services adjacent to corporate training. Listed as OTHERS because overlap with Thiagi is incidental rather than direct.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Thiagi Group social profiles
Digital presenceThe Thiagi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Thiagi Group leadership team
Management profileNumber of profiles
Profiles4 records
The Thiagi Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Thiagi Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Thiagi Group
What does The Thiagi Group do?
The Thiagi Group designs and delivers interactive, performance-based training activities, simulations, and games for corporate trainers and learning-and-development (L&D) professionals. Offerings include a 500+ page book of 60 activity protocols, a monthly LOLA (Live Online Learning Activities) Zoom series, in-person workshops internationally, and a subscription-based membership organization (LDA).
Is The Thiagi Group a public or private company?
The Thiagi Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Thiagi Group founded?
The Thiagi Group was founded in 1976. It employs 1 to 10 people.
Where is The Thiagi Group based?
The Thiagi Group is headquartered in Bloomington, United States, in the North America region.
How does The Thiagi Group make money?
Four revenue lines are on record. Workshop Programs are the primary driver. The others are book Sales, training Store and learning Development Accelerator (LDA) Membership.
Who are The Thiagi Group's main competitors?
Broad incumbents on record are Association for Talent Development (ATD), The Ken Blanchard Companies, DDI (Development Dimensions International) and Grovo (now part of Cornerstone OnDemand) training content library. Direct peers are Work Learning Research (Will Thalheimer), Bob Pike Group, The Learning Gym Limited (Melanie Martinelli & Shilpa Subramaniam), Langevin Learning Services and Training Industry, Inc.. Crown Worldwide (Training & Events) is listed as an others.
Does The Thiagi Group have an API?
No public API is recorded for The Thiagi Group.
What industry is The Thiagi Group in?
The Thiagi Group's product category is Corporate Training and Learning Services. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of BPAEANAL, Train-the-Trainer & Instructor Enablement Services. Its NAICS code is 61143 and its SIC code is 8742.