Singapore Week of Innovation and Technology

What Singapore Week of Innovation and Technology does

SWITCH (Singapore Week of Innovation and Technology) is an annual innovation festival organized and operated by Enterprise Singapore, a statutory board of the Singapore Government, with co-support from the National Research Foundation Singapore (NRF) of the Prime Minister's Office. Founded in 2015, the multi-day event operates a platform-plus-programs architecture spanning five program tracks: Main Stage (plenary keynotes and SLINGSHOT grand finals), SWITCH Beyond (deep tech masterclasses), SWITCH Global (market expansion sessions), SWITCH Converge (startup-industry-talent programming), and a Trade Floor exhibition with 400+ global exhibitors across 30+ country pavilions. The flagship SLINGSHOT deep tech startup pitching competition, launched in 2017, awards S$2M+ in grant prizes (funded via Startup SG grants) and an immersion trip to Singapore for the Top 50/60 Global Startups each year. The 10th edition returns 27-29 October 2026 at Sands Expo & Convention Centre, Marina Bay.

The event's served audience spans four primary segments: early to growth-stage deep tech startups and entrepreneurs (entry via SLINGSHOT), corporate innovation leaders from Fortune 500 technology and financial services firms (Diamond and Gold sponsors including Lenovo, AMD, Windows/Microsoft, Nvidia, Quantinuum, HSBC), investors and accelerators seeking deal flow, and government/ecosystem builders using SWITCH as a bilateral cooperation platform (e.g., the Sweden-Singapore MOU signed at SWITCH 2025). Media reach is amplified through official media partnerships with CNA, CNBC, and Wired. SWITCH 2025 drew 25,000+ attendees from 100+ markets and 6,800+ SLINGSHOT applications from 150+ markets, making it the largest edition in the event's history.

SWITCH's commercial model layers three revenue streams: free-to-register Attendee Passes (funnel driver), premium paid Beyond Passes for intensive domain-focused sessions, and corporate sponsorship/exhibition fees (Diamond and Gold tiers, partnership packages managed via [email protected]). Distribution is event-driven and self-service via the switchsg.org website and government go.gov.sg registration portals, supplemented by direct B2B sales for sponsor/exhibitor revenue. As a government initiative, SWITCH is publicly funded through Enterprise Singapore and does not have private shareholders, venture capital backing, or any public listing. Disclosed technology stack is limited to standard web infrastructure, Google Analytics, Google Ads remarketing, and Facebook tracking pixels for marketing purposes; no proprietary AI/ML capability is built by the organization.

Name

Singapore Week of Innovation and Technology

Legal name

Singapore Week of Innovation and Technology / Enterprise Singapore

Website

https://switchsg.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SWITCH is an annual innovation festival organized by Singapore government agency Enterprise Singapore, drawing 25,000+ attendees from 100+ markets to Marina Bay Sands. It features five program tracks plus the SLINGSHOT deep tech startup competition, offering S$2M+ in grants to global startups, corporates, and investors.

Ownership category

akta.pro rank

Product category

Innovation Events

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Technology & Innovation Expos Organizers (THAHABAE)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

Keywords

• Innovation festival
• Startup pitch competition
• Deep tech events
• Trade exhibitions
• Innovation ecosystem networking

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Event Registration and Passes: SWITCH offers free-to-register Attendee Passes for general access to the event, with premium Beyond Passes available for purchase providing intensive domain-focused sessions.
2. Sponsorships and Exhibitions: Corporate sponsors (Diamond, Gold tiers) and exhibitors pay to participate. Partners like Lenovo, AMD, Nvidia, Windows, Quantinuum, and HSBC sponsor the event. Exhibitors include over 400 startups and global pavilions across 30+ countries.
3. SLINGSHOT Competition: Grant prizes worth over S$2 million are awarded to winners of the SLINGSHOT deep tech startup competition. Funding is provided through Startup SG grants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SWITCH operates Asia's largest annual innovation festival held over three days at Marina Bay Sands in Singapore. The offering combines conference programming (Main Stage, Beyond, Global, Converge), a large-scale trade exhibition (Trade Floor), and the flagship SLINGSHOT deep tech startup pitching competition, together connecting 25,000+ attendees, 400+ exhibitors, and global corporates and investors. Sponsorship packages, exhibition booth sales, and free-to-register Attendee Passes plus premium Beyond Passes constitute the commercial mix, with grant funding awarded to SLINGSHOT finalists.

Product overview

Singapore Week of Innovation and Technology (SWITCH) is a multi-day innovation festival comprising a platform-plus-programs architecture. The core offering centers on five interconnected program tracks: Main Stage (keynotes and SLINGSHOT finals), SWITCH Beyond (deep tech masterclasses), SWITCH Global (market expansion), SWITCH Converge (startup ecosystem), and Trade Floor (exhibition with 400+ exhibitors). The flagship SLINGSHOT startup competition runs alongside, offering grant prizes exceeding S$2M. Attendees access these through free SWITCH Attendee Pass registration. The event draws 25,000+ attendees from 100+ markets annually to Marina Bay Sands, Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• SLINGSHOT: Asia's premier deep tech startup competition, offering grant prizes and immersion trips to Singapore for top global startups.
• Main Stage
• SWITCH Beyond
• SWITCH Global
• SWITCH Converge
• Trade Floor

Products and services

• SLINGSHOT Asia's premier deep tech startup pitching competition that connects visionary early- to growth-stage deep tech founders with investors and ecosystem partners. Includes a sponsored immersion trip to Singapore and grant prizes exceeding S$2 million.
• Trade Floor Exhibition Exhibition showcase at SWITCH featuring 400+ global exhibitors and 30+ global pavilions, giving startups and corporates a venue for product demonstration and partnership formation.
• SWITCH Beyond Premium, deep tech-focused conference program with intensive sessions and masterclasses for technologists, researchers, investors, and industry leaders. Accessed via the paid Beyond Pass.
• SWITCH Global International market expansion programming with in-market partner-led sessions providing strategic networking and guidance for businesses seeking to scale across borders.
• SWITCH Converge Startup ecosystem programming built on three pillars — Startups, Industry, and Talent — for understanding industry gaps and connecting founders with partners and talent.
• Main Stage Plenary conference stage hosting keynotes, panels, and the SLINGSHOT grand finals, covering AI, quantum technology, and sustainable solutions.
• SWITCH Attendee Pass Free-to-register pass providing general access to the SWITCH festival, including the Main Stage, Trade Floor, and stage programming. Premium Beyond Pass upgrade available for deep tech sessions.

Quantifiable outcome

• Over 6,800 startups from 150+ markets applied to SLINGSHOT 2025
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core, flagship, major and minor.

• National Research Foundation Singapore (NRF)coreStrategic or Co-development PartnerNRF of the Prime Minister's Office supports SWITCH as a key government partner, contributing to Singapore's innovation ecosystem development.
• Enterprise SingaporecoreStrategic or Co-development PartnerOrganizer of SWITCH. Enterprise Singapore is the government agency championing enterprise development and internationalization of Singapore's startup ecosystem.
• LenovoflagshipGTM or Marketing PartnerDiamond sponsor of SWITCH. Innovation-centric company partnering to connect with top decision-makers and trailblazers at the global gateway to innovation in Asia.
• AMDflagshipGTM or Marketing PartnerDiamond sponsor of SWITCH. Innovation-centric company partnering to showcase expertise to global audience and connect with innovators.
• Windows (Microsoft)flagshipGTM or Marketing PartnerDiamond sponsor of SWITCH. Innovation-centric company partnering to position brand at intersection of innovation and Asia.
• NvidiaflagshipGTM or Marketing PartnerDiamond sponsor at SWITCH 2025.
• QuantinuummajorGTM or Marketing PartnerGold sponsor at SWITCH 2025.
• HSBCmajorGTM or Marketing PartnerBanking Partner at SWITCH 2025.
• CNAmajorGTM or Marketing PartnerOfficial Media Partner for SWITCH 2025.
• CNBCmajorGTM or Marketing PartnerOfficial Media Partner for SWITCH 2025.
• WiredmajorGTM or Marketing PartnerOfficial Media Partner for SWITCH 2025.
• Lyf by The AscottmajorGTM or Marketing PartnerOfficial Hospitality Partner offering 20% discount on accommodations for SWITCH attendees.
• Invest EstoniaminorGTM or Marketing PartnerRefreshment Zone Sponsor at SWITCH 2025.
• JTCmajorStrategic or Co-development PartnerProvides 18 months of rent-free space at Launchpad for SLINGSHOT winners.
• Singapore GovernmentcoreStrategic or Co-development PartnerGovernment-backed innovation initiative supporting Singapore's position as a global innovation hub.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Collision Conference: Collision is Web Summit's North American tech conference held annually in Toronto. It is directly comparable to SWITCH in serving startups, corporates, and investors with multi-track programming focused on emerging tech categories.
• Slush: Slush is a major European startup and tech event held annually in Helsinki with global offshoots (Slush Tokyo, Shanghai). It is directly comparable to SWITCH in focusing on startup-investor matchmaking with strong government and corporate sponsorship backing in a regional tech hub.
• Tech in Asia Conference: Tech in Asia Conference is Asia's largest regional tech conference for startups and investors, with editions across Southeast Asia. It is directly comparable to SWITCH in targeting Asian startup ecosystems with strong investor/corporate sponsorship and startup pitching competitions.
• Web Summit: Web Summit is a major annual technology conference running flagship events in Lisbon and other global cities. It is directly comparable to SWITCH as both target tech startups, corporates, and investors with multi-stage programming and startup pitching competitions (Web Summit's PITCH competition mirrors SLINGSHOT).
• TechCrunch Disrupt: TechCrunch Disrupt is a leading startup-focused tech conference featuring its signature Startup Battlefield competition. It is directly comparable to SWITCH's SLINGSHOT competition in serving early-stage startups seeking investor visibility and global press coverage.
• GITEX Global: GITEX Global is the Middle East's flagship technology trade show held annually in Dubai, with hundreds of exhibitors and a strong deep tech/AI focus. It is directly comparable to SWITCH in scale, government backing, and positioning as a regional gateway for global tech firms.

Emerging players

• Techsauce Global Summit: Techsauce Global Summit is Thailand's largest tech conference featuring startups, corporates, and investors. It is an emerging player comparable to SWITCH as a Southeast Asia regional tech/innovation event with pitch competitions and strong government ties.
• Money 20/20 Asia: Money 20/20 organizes major fintech-focused conferences globally including an Asia edition. It is partially comparable to SWITCH as a large-scale corporate-and-startup tech event in Asia with strong sponsorship, though with a narrower fintech focus.

Broad incumbents

• SXSW (South by Southwest): SXSW is a major annual conglomerate event in Austin covering technology, music, film, and education. It is broadly comparable to SWITCH as a tech innovation event with major sponsor engagement and multiple programming tracks, though it spans far more verticals.
• CES (Consumer Technology Association): CES is the world's largest annual technology and innovation trade show held in Las Vegas. It is comparable to SWITCH as both are flagship technology/innovation expo organizers connecting corporates, startups, and investors at scale, though CES is significantly larger and globally dominant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SWITCHSingapore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Week of Innovation and Technology