WBZ-TV

What WBZ-TV does

WBZ-TV is a local broadcast television station operating as CBS Boston and CBS News Boston, serving the Boston metropolitan area and broader New England region as the market's CBS affiliate. The station is owned and operated by Paramount Global through its CBS News and Stations division (legal entity: CBS Broadcasting Inc.), headquartered in Boston with 51-100 employees. Its core product is a multi-platform local news operation distributed through over-the-air broadcast, cable and satellite carriage agreements (Comcast, Verizon FIOS, DirecTV, Dish Network), the cbsnews.com/boston website, the CBS News mobile app, and Paramount+ streaming service. Content verticals include NEXT Weather forecasting, I-Team investigative journalism, Keller @ Large political analysis, comprehensive sports coverage of the Patriots, Red Sox, Celtics, Bruins, and Revolution, and lifestyle programming including New England Living, Wednesday's Child, and Climate Watch.

The station's technology stack consists of traditional broadcast television infrastructure augmented by digital streaming capabilities, including a 24/7 streaming news channel. Its revenue model is advertising-supported, generating income from local broadcast advertising, national advertising sold through the CBS network, digital advertising on its web and streaming properties, and retransmission consent fees paid by cable and satellite distributors. The station benefits from its position within the Paramount Global ecosystem, including access to national CBS content, Paramount+ streaming integration, and shared corporate resources, though recent restructuring at Paramount following the Skydance merger has resulted in layoffs and buyouts at WBZ-TV affecting on-air talent and technical staff.

Name

WBZ-TV

Legal name

CBS Broadcasting Inc.

Website

https://boston.cbslocal.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

WBZ-TV (CBS Boston) is a Paramount-owned CBS affiliate television station delivering local news, weather, sports, and investigative journalism to the Boston DMA and New England region via broadcast, cable/satellite, and digital streaming platforms.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

Keywords

• Local broadcast television
• Local news coverage
• Weather forecasting
• Investigative journalism
• Sports broadcasting

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advertising Revenue: WBZ-TV generates revenue through advertising, including local broadcast advertising, national advertising sold through CBS network, and digital advertising on its website and streaming platforms. The station also benefits from retransmission consent fees from cable and satellite providers carrying its signal.

Distribution channels4 records

Marketing channels7 records

Core offering

WBZ-TV (CBS Boston / CBS News Boston) is a local broadcast television station serving the greater Boston area and New England as a CBS affiliate owned by Paramount Global. The station produces and distributes local news, weather forecasting (NEXT Weather), investigative journalism (I-Team), sports coverage (Patriots, Red Sox, Celtics, Bruins, Revolution), political analysis, and lifestyle programming through over-the-air broadcast, cable/satellite carriage, and 24/7 digital streaming on the CBS News Boston platform.

Product overview

WBZ-TV (CBS Boston) is a local television news station serving the greater Boston area and New England as a CBS affiliate. The station operates as part of Paramount's CBS News network and offers a unified local news product featuring multiple content verticals: its core local news broadcast (available on-air, online, and via streaming as CBS News 24/7), weather forecasting through NEXT Weather, investigative journalism via the I-Team, political analysis through Keller @ Large, and lifestyle programming including New England Living, Question Everything, Wednesday's Child, It Happens Here, and Climate Watch. Sports coverage includes the Patriots, Red Sox, Celtics, Bruins, and Revolution. The station's digital presence includes the cbsnews.com/boston/ website and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

• Keller @ Large: A political analysis segment hosted by Jon Keller featuring political commentary and interviews.
• NEXT Weather
• I-Team

Products and services

• WBZ-TV Local News Broadcast (CBS News Boston) Core local television newscast covering Boston and New England, distributed via over-the-air broadcast, cable/satellite, and streaming. Audience: Greater Boston and New England viewers seeking local breaking news.
• CBS News Boston 24/7 Streaming Continuous 24/7 streaming news, weather, traffic, and sports coverage for the Boston area, available on cbsnews.com/boston and the CBS News app. Audience: Boston-area viewers seeking on-demand and live streaming news.
• NEXT Weather Local weather forecasting service providing forecasts, radar, maps, school closings, and weather watcher community content for Boston and New England. Audience: Local viewers needing hyper-local weather information.
• I-Team Investigations Investigative reporting unit producing in-depth reports on consumer issues, crime, government accountability, and public safety in the Boston region. Audience: Viewers seeking investigative journalism beyond daily news.
• Keller @ Large Political analysis segment hosted by Jon Keller providing commentary on national and Massachusetts politics. Audience: Boston-area viewers interested in political coverage.
• New England Living Lifestyle program featuring profiles of New England homes, destinations, culinary experiences, and community stories. Audience: Local viewers interested in regional lifestyle content.
• Question Everything Feature segment exploring intriguing questions and stories about the Boston area and its people. Audience: Local viewers seeking feature human-interest content.
• Wednesday's Child Ongoing segment focusing on children in foster care awaiting adoption in Massachusetts, raising awareness of adoption opportunities. Audience: Local viewers, prospective adoptive families, and child welfare advocates.
• It Happens Here Feature segment showcasing unique local stories and events from the Boston area. Audience: Local viewers interested in community stories.
• Climate Watch Environmental coverage segment focusing on climate-related issues affecting New England. Audience: Local viewers interested in environmental news.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Paramount Global (Paramount)coreOthersWBZ-TV is owned and operated by Paramount Global through CBS News and Stations division. Paramount acquired WBZ-TV as part of its broadcast station portfolio. The station operates under the CBS News Boston brand and benefits from Paramount's resources, content partnerships, and distribution network including Paramount+ streaming platform. Recent corporate restructuring at Paramount following the Skydance merger has impacted station operations including layoffs.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WCVB-TV: Hearst-owned ABC affiliate in Boston and WBZ-TV's most direct local news competitor, covering the same DMA with comparable news, weather, and sports programming. Operates a similar multi-platform broadcast + digital model.
• WBTS-CD (NBC10 Boston): NBCUniversal O&O station serving the Boston DMA, directly comparable to WBZ-TV as a network-owned local news competitor with shared content synergies and retransmission revenue dynamics.
• WHDH-TV (7News): Sunbeam Television-owned independent local station in Boston competing head-to-head with WBZ-TV for local news audience share and advertising budgets in the same DMA.
• WFXT (Fox 25 Boston): Cox Media Group-owned Fox affiliate in Boston, competing with WBZ-TV for local news viewership and advertising revenue across the same New England region.
• WCBS-TV (CBS New York): Paramount-owned CBS O&O in New York, the closest operational and structural peer to WBZ-TV as a sister station with identical ownership, network affiliation, business model, and corporate restructuring exposure.
• WBBM-TV (CBS Chicago): Paramount-owned CBS O&O serving Chicago, directly comparable as a top-market CBS O&O with the same content, distribution, and corporate restructuring dynamics as WBZ-TV.
• WGBH (GBH): Boston's primary PBS station and major regional journalism producer; competes with WBZ-TV for local news audience and civic engagement, though under a non-commercial funding model.

Broad incumbents

• Tegna: Large multi-station broadcast group that operates local network affiliates across the US; comparable to WBZ-TV as a portfolio operator in the local TV advertising and retransmission business, though Tegna's stations are affiliates rather than O&Os.
• Sinclair Broadcast Group: Largest US TV station operator by station count; comparable business model through local broadcast advertising, retransmission consent, and multi-platform distribution, though predominantly affiliate rather than O&O.

Others

• Boston.com / Boston Globe Media: Primary regional digital news outlet competing with WBZ-TV for Boston-area news audience attention and digital advertising; adjacent rather than direct competitor due to print/digital-only model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cbsboston
• YouTubeyoutube.com/CBSBoston
• Facebookfacebook.com/cbsboston
• Instagraminstagram.com/wbztv
• LinkedInlinkedin.com/company/cbs-local

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBZ-TV