Total Foodservice
Total Foodservice is a UK-based B2B wholesale e-commerce distributor of frozen, chilled, ambient and non-food catering supplies, serving restaurants, caterers, hotels and hospitality venues, and operating as a wholly-owned subsidiary of Kitwave Group (LSE: KITW).
- Company typePrivate
- Founded1881
- HeadquartersHuddersfield, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Total Foodservice does
Total Foodservice is a UK-based B2B wholesale distributor of catering and foodservice supplies, operating as a wholly-owned subsidiary of Kitwave Group (LSE: KITW). The firm runs an e-commerce platform (totalfoodservice.co.uk) that sells frozen, chilled, ambient, beverage, snack, meat, poultry and non-food catering products to restaurants, hotels, caterers, pubs and other hospitality venues. The firmographic record places the company in Huddersfield, United Kingdom, with 101–250 employees and traces its operating identity to 1881. There are no listed offices beyond the Huddersfield base, but a depot-finder feature indicates that fulfillment is delivered through multiple UK depots operated within the Kitwave Group network.
The product surface is a wide multi-category catalog combining branded SKUs (Kerrymaid, Bisto, McCain, Kellogg's, McVitie's, Knorr, Quorn) with the private-label "Country Range" sub-brand and a "Catering Essentials" value tier. The platform supports account-based B2B ordering with features including Voice Order, Multi-Search, Quick Order / Buy Again, personalized offers and a Your Lists function. Distribution, marketing and personalization are executed through the e-commerce storefront, email campaigns and SEO-optimized product pages; commercial merchandising is reinforced by TFS Special Offers and Clearance Deals storefronts, plus seasonal content such as the Festive Showcase.
Commercially, revenue is generated through B2B wholesale distribution priced at POA (Price on Application), with pay-as-you-go billing and account-based access. The customer base is horizontally segmented across restaurants, caterers, hotels and hospitality venues rather than concentrated in any single logo. As a Kitwave Group subsidiary, Total Foodservice benefits from group-level procurement scale and shared logistics infrastructure, but the company itself does not disclose standalone revenue, leadership roster, M&A history, regulatory actions, certifications or funding activity in the available sources.
Total Foodservice firmographics
Firmographics- Name
- Total Foodservice
- Legal name
- Total Foodservice
- Website
- https://totalfoodservice.co.uk
- Company type
- Private
- Founded year
- 1881
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Total Foodservice is a UK-based B2B wholesale e-commerce distributor of frozen, chilled, ambient and non-food catering supplies, serving restaurants, caterers, hotels and hospitality venues, and operating as a wholly-owned subsidiary of Kitwave Group (LSE: KITW).
- Ownership category
- akta.pro rank
Total Foodservice industry classification
Industry- Product category
- Wholesale Foodservice Distribution
- NAICS
- Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Value/Discount Broadline Foodservice Distributors (AFAIAAAK)
- akta.pro secondary industries
- Private-Label / Own-Brand Broadline Distributors (AFAIAAAI), Disposables & Single-Use Foodservice Products Wholesale (AFAIALAC)
Keywords
Where Total Foodservice is headquartered
LocationHeadquarters
- HQ city
- Huddersfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Total Foodservice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Foodservice Distribution: Total Foodservice generates revenue through B2B wholesale distribution of catering supplies to restaurants, hotels, caterers, and other foodservice businesses. Products are sold at wholesale prices with most items marked as POA (Price on Application). The company operates multiple product categories including frozen foods, ambient goods, chilled products, beverages, and non-food items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale B2B pricing - POA |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Total Foodservice product offering
Product offeringCore offering
Total Foodservice distributes wholesale catering supplies to professional foodservice operators, offering frozen produce, chilled goods, ambient grocery, beverages, snacks, meat and poultry, plus non-food catering items (cleaning, disposables, packaging). Products are sold at wholesale, Price-on-Application pricing via an account-based online ordering platform supported by a UK multi-depot distribution network, and include both major branded lines (Kellogg's, McCain, Bisto, McVitie's, Kerrymaid) and own-label ranges (Country Range, Catering Essentials).
Product overview
Total Foodservice operates as a wholesale catering supplies e-commerce platform and division of Kitwave Group, offering a comprehensive portfolio of food and beverage products for the foodservice industry. The platform provides access to hundreds of products across major categories including frozen produce (chips, vegetables, desserts), dry store items (gravy, sauces, breakfast cereals, biscuits, canned goods), chilled and dairy products, fresh produce, meat and poultry, drinks and snacks, and non-food items (packaging, hygiene). Featured brands include Kerrymaid, Bisto, McCain, Kellogg's, McVities, Country Range, and Catering Essentials. The platform features promotional sections for special offers and clearance deals, with account-based purchasing for business customers. Product range spans from ingredients and cooking essentials to finished goods and catering supplies, serving restaurants, hotels, caterers, and other foodservice operators across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Total Foodservice E-commerce Platform
Companies that use Total Foodservice
Customer profileSegments2 records
Ideal customer profiles2 records
Total Foodservice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Total Foodservice partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Total Foodservice competitors and assessment
Company assessmentDirect peers
- Bidfood: UK's largest broadline foodservice distributor serving restaurants, caterers, and hospitality with a depot network and catalog closely overlapping Total Foodservice's B2B catering supplies offering.
- JJ Food Service: UK online-led broadline foodservice distributor with strong digital ordering and own-label ranges, competing for the same restaurants and caterers as Total Foodservice.
- Philip Dennis Foodservice: UK regional broadline foodservice distributor serving restaurants, schools, and care homes with a multi-temperature range — directly comparable to Total Foodservice's offering and customer verticals.
- Henderson Foodservice: UK regional broadline foodservice distributor with depot coverage in Northern England and Scotland serving the same restaurant, catering, and hospitality customer base.
- Brakes Group (Sysco): Sysco-owned UK broadline foodservice distributor with multi-depot coverage and a large private-label range; competes head-to-head with Total Foodservice for restaurant, pub, and hotel accounts.
- Caterforce: UK foodservice buying group and distributor network supplying caterers and hospitality operators with a comparable broadline product portfolio.
Broad incumbents
- Booker Wholesale: Tesco-owned UK cash-and-carry and wholesale foodservice supplier; broader grocery-led platform that overlaps with Total Foodservice on ambient, frozen, and non-food catering supplies.
Regional players
- Parfetts (Costco/independent): UK delivered-wholesale foodservice distributor targeting independent retailers and caterers with a comparable ambient and frozen range across depot regions.
- Musgrave MarketPlace: Ireland-based foodservice and cash-and-carry wholesale group adjacent to the UK market; comparable broadline product mix and customer verticals though primarily serving the island of Ireland.
Emerging players
- Country Choice (Kitwave Group): Sister Kitwave Group subsidiary focused on unattended retail and foodservice categories; represents a peer-broadliner within the same parent ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Total Foodservice social profiles
Digital presenceTotal Foodservice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Foodservice leadership team
Management profileNumber of profiles
Total Foodservice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Foodservice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Foodservice
What does Total Foodservice do?
Total Foodservice distributes wholesale catering supplies to professional foodservice operators, offering frozen produce, chilled goods, ambient grocery, beverages, snacks, meat and poultry, plus non-food catering items (cleaning, disposables, packaging). Products are sold at wholesale, Price-on-Application pricing via an account-based online ordering platform supported by a UK multi-depot distribution network, and include both major branded lines (Kellogg's, McCain, Bisto, McVitie's, Kerrymaid) and own-label ranges (Country Range, Catering Essentials).
Is Total Foodservice a public or private company?
Total Foodservice is a private company. It is classified as corporate owned and is currently operating.
When was Total Foodservice founded?
Total Foodservice was founded in 1881. It employs 101 to 250 people.
Where is Total Foodservice based?
Total Foodservice is headquartered in Huddersfield, United Kingdom, in the Europe region.
How does Total Foodservice make money?
One revenue line is on record: B2B Foodservice Distribution.
Who are Total Foodservice's main competitors?
Direct peers on record are Bidfood, JJ Food Service, Philip Dennis Foodservice, Henderson Foodservice, Brakes Group (Sysco) and Caterforce. Booker Wholesale is listed as a broad incumbent. Regional players are Parfetts (Costco/independent) and Musgrave MarketPlace. Country Choice (Kitwave Group) is listed as an emerging player.
Does Total Foodservice have an API?
No public API is recorded for Total Foodservice.
What industry is Total Foodservice in?
Total Foodservice's product category is Wholesale Foodservice Distribution. Its primary akta.pro industry code is AFAIAAAK, Value/Discount Broadline Foodservice Distributors, with a secondary code of AFAIAAAI, Private-Label / Own-Brand Broadline Distributors. Its NAICS code is 4244 and its SIC code is 5141.