CUSB Bank

What CUSB Bank does

CUSB Bank is a privately held, FDIC-insured community bank headquartered in Cresco, Iowa, serving individuals, families, small businesses, and agricultural customers across northeast Iowa. Founded in 1888, the bank operates a seven-branch physical footprint spanning Cresco, Ridgeway, Lime Springs, Osage, Charles City, Waverly, and Shell Rock, supplemented by a digital channel stack that includes online and mobile banking, mobile deposit, bill pay, e-statements, digital-wallet-enabled debit cards, Brella card protection, and direct telephone banking.

The bank's product set covers the full community-bank suite: personal and business checking, savings and certificates of deposit (with CDARS and ICS for expanded FDIC coverage), debit and credit cards, mortgages, HELOCs and home equity loans, personal loans, small business loans, and specialized agricultural lending. Adjacent offerings include a wealth management division (CUSB Wealth Management Solutions), a student-focused Learn to Earn savings program for ages 3–18, and a VIP Travel benefits program. Mortgage origination is partially digitized through a Wolters Kluwer-powered online application.

CUSB Bank earns revenue primarily through net interest income on its diversified loan book (mortgage, consumer, small business, agricultural) offset by interest paid on deposits, supplemented by non-interest income from account fees, debit card interchange, and wire/overdraft charges, plus fee-based wealth management revenue. The go-to-market is direct-to-consumer and direct-to-small-business via the branch network, supported by a low-cost digital marketing layer (website, Facebook, Instagram, X, YouTube) and a structured customer referral program (refercusb.com).

Name

CUSB Bank

Legal name

CUSB Bank

Website

https://cusb.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

CUSB Bank is a privately held, FDIC-insured community bank headquartered in Cresco, Iowa, serving individuals, families, small businesses, and farmers across northeast Iowa through seven branches plus online and mobile banking.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

State Commercial Banks (6022), Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Agricultural & Rural Development Banks (FSABAKAE)

akta.pro secondary industry

Student & Youth Banking (FSABAAAH)

Keywords

• Community banking
• Agricultural lending
• Personal banking
• Business banking
• Deposit services

Headquarters

HQ city

Cresco

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from lending activities including mortgage loans, HELOCs, personal loans, business loans, agricultural loans, and consumer loans. Offset by interest paid on deposits (checking, savings, CDs). Primary revenue driver for community bank.
2. Non-Interest Income: Fee income from checking account maintenance, debit card usage, wire transfers, overdraft fees, and other banking service charges.
3. Wealth Management Services: Fee-based financial planning and wealth management services offered through the CUSB Wealth Management Solutions division.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

CUSB Bank is a community bank providing traditional banking services to individuals, small businesses, and agricultural customers in northeast Iowa. Its offerings include checking and savings accounts, certificates of deposit, debit and credit cards, mortgage and home equity loans, personal and business loans, and agricultural lending products, delivered through a network of branches and digital channels.

Product overview

CUSB Bank offers a unified banking platform providing personal and business banking services. The core product suite includes E-Banking Solutions (online/mobile banking with bill pay, mobile deposits, and e-statements), personal and business checking/savings accounts, mortgage and consumer loans, debit/credit cards, and specialized agricultural and small business loans. Additional modules include Digital Wallet contactless payments, Wealth Management Solutions, Learn to Earn student savings program, and VIP Travel services. The bank operates physical locations in Cresco, Ridgeway, Lime Springs, Osage, Charles City, Waverly, and Shell Rock, Iowa, with FDIC insurance coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bank Iowa: Iowa-headquartered community bank with a multi-branch rural and small-town footprint offering personal, business, and agricultural lending — the closest direct competitor to CUSB within the same Iowa market.
• Availa Bank: Iowa-based community bank serving small-town and rural markets with personal banking, ag lending, and commercial products — directly comparable business model and customer profile to CUSB.
• First Citizens Bank (Iowa): State-chartered Iowa community bank offering deposit accounts, ag loans, and small business banking across a comparable small-town footprint.
• Lincoln Savings Bank: Iowa-based community bank with personal, business, and agricultural lending products across multiple branch locations, sharing CUSB's rural Iowa deposit-gathering model.
• MidWestOne Bank: Midwest community bank with Iowa branch presence offering consumer, business, and ag banking — overlapping with CUSB in customer segments and product suite, though at larger scale.

Emerging players

• Compeer Financial: Farm Credit System cooperative serving Midwest agricultural producers with specialized ag lending — a direct competitor in the agricultural loan segment where CUSB has its specialist focus.
• GreenState Credit Union: Iowa-headquartered credit union offering consumer deposits, mortgages, and small-business services — an alternative depository institution competing for the same household and small-business customers in overlapping Iowa geographies.

Regional players

• Great Western Bank: Midwest regional bank (historically Iowa-headquartered) offering personal, business, and ag banking — comparable community-banking model but with broader multi-state scale.

Broad incumbents

• U.S. Bank: Large national bank with significant Iowa retail and ag-banking presence, competing with CUSB for both consumer deposits and commercial/ag lending relationships.

Others

• Wells Fargo:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/cusbank
• YouTubeyoutube.com/channel/UC9Y_t1WXMkcQAbwTKP3BYzg/videos?disable_polymer=1
• Facebookfacebook.com/profile.php?id=61582803942488
• Instagraminstagram.com/cusbbank
• LinkedInlinkedin.com/company/cusb-bank

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUSB Bank