Cral-Suprindo a Saúde Desde

What Cral-Suprindo a Saúde Desde does

CRAL - Artigos para Laboratório Ltda (operating as Cral-Suprindo a Saúde Desde, commonly "CRAL") is a Brazilian manufacturer, importer, and exporter of medical-hospital and laboratory supplies headquartered in Cotia, São Paulo. Founded in 1977, the company operates across five segments—laboratory, hospital, veterinary, industrial, and scientific research—and serves 1,800+ active clients across Brazil with a 1,300+ product portfolio organized under 11 proprietary sub-brands. Core brands include Cralplast (plastic consumables), Vacuplast (blood collection tubes and scalp sets), Precision (borosilicate glassware), Craltech (microscopes, centrifuges, micropipettes), Pontura (diabetes care products), Sensitive (rapid diagnostic strips), and Absorve (swabs). The company manufactures in-house using clean room technology, gamma and ETO sterilization, and borosilicate glass production at its Cotia industrial park.

The company's underlying technology spans clean-room plastic processing, glass manufacturing to ISO 3819:2015 standards, automated urine analysis equipment compatibility (Roche UF1000, Beckman Coulter IQ200, Siemens Clinitek Atlas, ERBA Mannheim LAURA XL, BioMérieux APS ONE), and broad insulin pen needle compatibility (Novo Nordisk, Sanofi, Eli Lilly, BD, Ypsomed). CRAL holds ISO 13485:2016 and ISO 9001:2015 certifications, ANVISA registration, and RDC 751/2022 compliance for gynecological products. It maintains strategic alliances with globally recognized brands and conducts international import/export operations.

CRAL generates revenue through one-time sales of consumables (blood collection tubes, urine collectors, Petri dishes, microscopy slides, pH strips, swabs) and precision equipment (microscopes, centrifuges, micropipettes) via a sales-led go-to-market model. Distribution combines direct B2B sales through a dedicated commercial team (contactable at (11) 3454-7000 / (11) 2712-7000), a regional distributor network with relationships exceeding 25 years, and an online product catalog. Pricing is quote-based and volume-dependent. Named enterprise customers include Grupo Fleury (PARDIS), Cirúrgica Fernandes, Supermed, Iceltech, Forlab, Laborvit, and Zilquímica. The company has 122 active collaborators as of December 2025 and operates as a privately held, bootstrapped Brazilian limited liability company with no disclosed external institutional investment.

Name

Cral-Suprindo a Saúde Desde

Legal name

CRAL ARTIGOS PARA LABORATÓRIO LTDA

Website

https://cralplast.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

CRAL is a Brazilian manufacturer and distributor of medical-hospital and laboratory supplies, founded in 1977 and headquartered in Cotia, São Paulo. The company serves 1,800+ active clients across laboratory, hospital, veterinary, industrial, and research segments through 11 proprietary brands and 1,300+ products.

Ownership category

akta.pro rank

Product category

Medical and Laboratory Supplies

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical and Medical Instrument Manufacturing (339112), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Laboratory Apparatus & Furniture (3821), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters) (HLAGAIAH)

akta.pro secondary industry

Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO)

Keywords

• Medical laboratory supplies
• Diagnostic consumables
• Blood collection tubes
• Laboratory glassware
• Diabetes care products

Headquarters

HQ city

Cotia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medical-Hospital Supplies Sales: Sale of medical and laboratory supplies including blood collection tubes, urine collectors, pipettes, petri dishes, culture media, and diagnostic consumables through direct sales and distribution network
2. Equipment and Precision Instruments: Sale of precision laboratory equipment including microscopes, centrifuges, micropipettes, and glassware under Craltech and Precision brands
3. Import and Export Operations: International trade operations importing and exporting medical-hospital products, expanding market reach beyond Brazil

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

CRAL manufactures and distributes medical-hospital supplies and laboratory equipment for clinical, hospital, veterinary, industrial, and research applications. The portfolio spans more than 1,300 products organized across eleven sub-brands covering vacuum blood collection, plastic consumables, premium instrumentation (micropipettes, microscopes, centrifuges), precision borosilicate glassware, diabetes care, rapid testing, swabs, biological products, cleaning, and protective covers.

Product overview

CRAL is a Brazilian company (present since 1977) specializing in the production, import, and export of medical-hospital articles. The company operates a multi-brand portfolio structured across 11 sub-brands addressing laboratory, hospital, veterinary, industrial, and research segments. The core brands include Cralplast (house brand for plastic consumables), Vacuplast (blood collection tubes and accessories), Precision (high-quality glassware), Craltech (laboratory equipment including microscopes and micropipettes), Pontura (diabetes care products), Sensitive (rapid diagnostic tests), and Absorve (swabs). The portfolio spans over 1,300 products including vacuum blood collection tubes, urine collectors, Petri dishes, microscopy slides and cover slips, serological pipettes, counting chambers, beakers, funnels, distillation flasks, microplates, calibrated loops, gynecological collection kits (Kit Papanicolau, Escova Cervical Combi), insulin pen needles, safety lancets, pH and urine reagent strips, microscopes, centrifuges, and micropipettes. The products serve clinical diagnostics, microbiology, molecular biology, research, and diabetes care applications across Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Absorve: Brand offering products for laboratory and hospital use
• Bionaky
• Copertina
• Cralclean
• Cralplast
• Craltech
• Peguepet
• Pontura
• Precision
• Sensitive
• Vacuplast

Products and services

• Tubo para coleta de sangue a vácuo (Vacuplast)
• Escalpe para coleta de sangue (Vacuplast)
• Seringa para insulina (Vacuplast)
• Lanceta de segurança (Pontura)
• Agulha para caneta de insulina (Pontura)
• Tiras reagentes para uroanálise (Sensitive)
• Tira de pH 0-14 (Sensitive)
• Lâminas e Lamínulas (Precision)
• Copo Becker (Precision)
• Câmara de Neubauer / Fuchs-Rosenthal (Precision)
• Proveta de vidro (Precision)
• Funil analítico (Precision)
• Funil de separação Squib (Precision)
• Balão de destilação (Precision)
• Pipeta sorológica de vidro (Precision)
• Placa de Petri em vidro (Precision)
• Coletor de urina (Cralplast)
• Coletor de urina infantil (Cralplast)
• Placa de Petri PS (Cralplast)
• Microplaca (Cralplast)
• Alça calibrada (Cralplast)
• Lâmina K-cell (Cralplast)
• Kit Papanicolau II Estéril (Cralplast)
• Escova Cervical Modelo Combi (Cralplast)
• Micropipetas Craltech Premium
• Microscópios Craltech
• Centrífuga Craltech

Quantifiable outcome

• 100% parity in median contractual salary between women and men as of December 2025
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature5 records

Partnerships

One partnership is on record.

• Global Brands PartnerscoreStrategic or Co-development PartnerStrategic alliances with globally recognized brands ensuring continuous innovation and access to international quality standards for medical-hospital supplies. The company combines own manufacturing with partnerships with international brands for comprehensive product portfolio.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Sarstedt: German family-owned manufacturer of medical devices and laboratory consumables (blood collection tubes, urine containers, pipettes, Petri dishes, microplates) with a global distribution footprint — directly comparable product mix to CRAL's Cralplast, Vacuplast, and Precision brands.
• Greiner Bio-One: Austrian manufacturer of plastic laboratory products including Petri dishes, microplates, tubes, serological pipettes, and blood-collection systems — overlaps heavily with CRAL's plastic-consumable portfolio and serves the same clinical/diagnostic laboratory customer base.
• Eppendorf: German manufacturer of laboratory equipment and consumables (micropipettes, centrifuges, tubes, plates) — directly comparable to CRAL's Craltech equipment line and supporting plastic consumables used in clinical and research laboratories.
• Corning Life Sciences: US manufacturer of glass and plastic laboratory consumables including Petri dishes, microplates, tubes, and culture-ware — closely comparable to CRAL's glassware (Precision) and plastic-ware (Cralplast) product lines.

Broad incumbents

• Becton Dickinson (BD): Global medical-device giant with extensive blood-collection, syringe, needle, and safety-lancet product lines — competes with CRAL on Vacuplast and Pontura brands, but operates at much broader scale and across multiple healthcare segments.
• Thermo Fisher Scientific: Global leader in laboratory equipment, consumables, and services (microscopes, centrifuges, pipettes, plasticware) — overlaps with CRAL's Craltech and Precision offerings as part of a vastly broader life-sciences portfolio.
• Avantor: Global distributor and manufacturer of laboratory supplies and consumables serving clinical, research, and industrial customers — competes with CRAL on both manufactured and distributed consumables, but at a broader geographic and category scale.

Regional players

• Olen: Brazilian manufacturer and distributor of medical-hospital supplies serving laboratories, hospitals, and clinics across Brazil — directly comparable Latin American peer in similar product categories, providing the closest regional benchmark to CRAL's domestic position.
• Cremer: Brazilian manufacturer of medical and hospital supplies (textile, surgical, and consumable products) — comparable as a long-established Brazilian medical-supply manufacturer serving similar hospital and clinical end-customers.
• MedLevensohn: Brazilian medical-products distributor and manufacturer serving hospitals, laboratories, and clinics across Brazil — a comparable regional distribution-led player competing in similar medical-supply product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cralplast1977
• Facebookfacebook.com/cralplast
• LinkedInlinkedin.com/company/cralplast
• Instagraminstagram.com/cralplast

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cral-Suprindo a Saúde Desde