DeMARK Analytics

What DeMARK Analytics does

DeMARK Analytics, founded in 1982 by technical analyst Tom DeMark and headquartered in Scottsdale, Arizona, develops and licenses the proprietary DeMARK Indicators library — a suite of registered mathematical studies (Sequential, Combo, Setup, Countdown, TD Range Expansion Index, D-Wave, TD Lines, Differential, Camouflage) designed to identify market exhaustion and anticipate price turning points across all asset classes, regions, and timeframes. The company's core technology rests on nearly five decades of methodology development and is protected as registered intellectual property; it has no public API, no disclosed machine-learning components, and no third-party model dependencies, instead relying on deterministic mathematical studies whose precise formulas are not publicly disclosed.

The firm distributes its indicators through three primary channels: (1) platform integrations with Bloomberg Terminal, CQG, and TradingView (the latter launched November 2025), where DeMARK is offered as an exclusive premium upgrade; (2) Symbolik, a proprietary cloud-based analytics application launched in 2021 offering tiered subscription access; and (3) DeMARK Prime, a direct premium subscription service. Revenue is generated through recurring subscriptions and platform licensing royalties. Customer targeting is horizontal across institutional investors, hedge funds, professional traders, and — increasingly — cryptocurrency market participants, with named relationships spanning Goldman Sachs, Tudor (Paul Tudor Jones), George Soros, Leon Cooperman, Point72 Asset Management (partner since 2008), Passport Capital (partner since 2008), and most recently BitMine Immersion Technologies (strategic advisor since November 2025). Pricing is quote-based and not publicly disclosed. The business is privately held with no parent company, no public funding rounds disclosed, and 11-50 employees.

Name

DeMARK Analytics

Legal name

DeMARK Analytics, LLC

Website

https://demark.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

DeMARK Analytics develops proprietary market-timing indicators (Sequential, Combo, TD REI, etc.) and distributes them to institutional investors, hedge funds, and professional traders via Bloomberg Terminal, CQG, TradingView, and its Symbolik cloud platform. Founded 1982, Scottsdale-based, private.

Ownership category

akta.pro rank

Product category

Financial Market Timing Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Pricing & Valuation Services (Fixed Income, OTC, Derivatives) (FSAFAIAF)

Keywords

• Technical analysis software
• Market timing indicators
• Financial analytics platform
• Trading indicators
• Institutional market analysis

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Subscription Services (DeMARK Prime): Premium subscription access to the full suite of DeMARK Indicators and related services, offered directly through the company's platforms and integrated within third-party institutional platforms.
2. Platform Licensing (Bloomberg, CQG, TradingView): Revenue generated through licensing agreements with major financial information providers - Bloomberg, CQG, and TradingView - who integrate DeMARK Indicators as third-party upgrades within their platforms for subscriber access.
3. Symbolik Subscription Plans: Cloud-based financial analytics application offered at multiple service plan levels, with new features and updates released continuously, providing tiered access to institutional-grade charting and analysis capabilities.
4. DeMARK 9-13 TradingView Indicator: Access to the signature 9s and 13s indicators available as a paid indicator script on TradingView's platform through dedicated 'Paid Spaces'.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

DeMARK Analytics develops and distributes proprietary financial market timing indicators (the DeMARK Indicators library including Sequential, Combo, Setup, Countdown, REI, D-Wave, TD Lines, Differential, and Camouflage) designed to identify potential price exhaustion and market turning points before the market responds. These studies are sold and licensed through the company's own Symbolik cloud analytics platform, the DeMARK Prime subscription service, and via platform integrations with Bloomberg Terminal, CQG, and TradingView.

Product overview

DeMARK Analytics offers a suite of proprietary financial market timing products centered on the DeMARK Indicators library, developed by Tom DeMark over nearly 50 years. The core offering consists of mathematical studies (Sequential, Combo, Setup, Countdown, REI, D-Wave, TD Lines, Differential, Camouflage) designed to anticipate market price movements. These indicators are distributed through multiple channels: (1) Symbolik, the company's own cloud-based analytics platform; (2) platform-specific integrations with Bloomberg Terminal (DeMARK for Bloomberg, Re/Search 2.0), CQG (DeMARK for CQG), and TradingView (DeMARK 9-13); and (3) DeMARK Prime subscription service. The products target institutional investors, funds, and professional traders seeking market timing and technical analysis capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Symbolik: Cloud-based financial analytics application delivering institutional-grade charting, technical analysis, quotes, news, scans, and alerts.
• DeMARK Indicators
• DeMARK 9-13

Products and services

• DeMARK Indicators Proprietary library of market-timing technical analysis studies developed by Tom DeMark over a nearly 50-year career, designed to identify potential price moves before the market responds. Includes Sequential, Combo, Setup, Countdown, REI, D-Wave, TD Lines, Differential, and Camouflage. Sold to institutional investors, hedge funds, mutual funds, and professional traders globally.
• Symbolik by DeMARK DeMARK's proprietary cloud-based financial analytics application offering institutional-grade charting, technical analysis, scanning, alerting, quotes, news, and the full DeMARK Indicators library to subscribers on multiple service tiers with continuous feature updates.
• DeMARK for Bloomberg DeMARK Indicators and related services delivered as a third-party upgrade within the Bloomberg Terminal platform, providing seamless integration that preserves existing Bloomberg workflow while exposing the full DeMARK study library.
• DeMARK for CQG DeMARK Indicators available as an exclusive third-party upgrade within the CQG trading and market data platform, providing integrated access to DeMARK studies for institutional traders and market participants.
• DeMARK 9-13 for TradingView DeMARK signature 9s and 13s indicators available as paid subscription tools on TradingView, bringing the firm's institutional-grade market timing studies to the TradingView trading community for the first time.
• DeMARK Prime Premium subscription service providing direct access to the full suite of DeMARK Indicators and related services for institutional and professional subscribers through the company's proprietary channels.
• DeMARK Re/Search 2.0 Application available on the Bloomberg App Portal providing enhanced scanning functionality and idea generation using DeMARK Indicators, delivering customized real-time, historical, and intraday DeMARK Indicator results for Bloomberg Terminal subscribers.

Quantifiable outcome

• Called the October 4, 2011 U.S. market bottom within one point of the exact low
• +3 more outcomes

Named customers9 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BitMine Immersion TechnologiescoreStrategic or Co-development Partner · 19 November 2025BitMine Immersion Technologies, the world's largest holder of Ethereum, engaged Tom DeMark and DeMARK Analytics, LLC as a strategic advisor. CEO Tom Lee leads BitMine which holds 4.5 million ETH representing 3.76% of Ethereum's total supply.
• TradingViewcoreTechnology or Integration · 13 November 2025TradingView launched a new partnership with DeMARK Analytics enabling users to subscribe to paid DeMARK indicators and strategies directly on TradingView's platform. The initial rollout includes selected trusted Pine Script community creators and DeMARK Analytics. DeMARK 9-13 indicators are now available on TradingView.
• Bloomberg TerminalcoreTechnology or Integration · 8 August 2019DeMARK Re/Search 2.0 application launched on Bloomberg App Portal in August 2019, providing enhanced scanning functionality and idea generation using DeMARK Indicators to Bloomberg's global institutional investor community. DeMARK has maintained a 20-year collaboration with Bloomberg. The application integrates seamlessly with Bloomberg Terminal and various lists on the service.
• CQGcoreTechnology or IntegrationDeMARK Indicators available exclusively on CQG platform as a premium upgrade for institutional traders and market participants. CQG provides the integrated routing, clearing, and market data solution for DeMARK.
• Real VisionminorGTM or Marketing PartnerDeMARK Indicators course available through Real Vision Academy, featuring Tom DeMark's hour-long interview and educational segments explaining the construction and application of DeMARK Indicators. Raoul Pal and the Real Vision team produced the Academy series.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TradingView: TradingView is the world's largest charting and technical-analysis social platform with tens of millions of users. DeMARK now distributes its 9-13 indicators through TradingView's Paid Spaces; both companies serve professional and retail traders seeking institutional-grade charting and technical studies.
• TradeStation: TradeStation is a brokerage and trading platform with integrated advanced charting, technical studies, and a scripting language (EasyLanguage) for custom indicators. It competes with Symbolik and the OEM DeMARK indicators for active-trader technical-analysis workflows.
• MetaTrader (MetaQuotes): MetaTrader is the world's most widely used retail FX/CFD trading platform, with a vast ecosystem of custom technical indicators (MQL marketplace) and charting tools. It competes with DeMARK's OEM channels for technical-analysis-driven traders globally.
• NinjaTrader: NinjaTrader is a futures and equities trading platform with advanced charting, technical analysis, and a custom indicator ecosystem. It competes with DeMARK's institutional channels for serious active traders using proprietary studies.
• TC2000 (Worden Brothers): TC2000 is a charting, scanning, and technical-analysis platform used by active traders. Its EasyScan and indicator ecosystem compete with DeMARK Re/Search 2.0 and Symbolik scanning capabilities for idea generation.
• MultiCharts: MultiCharts is a professional charting, backtesting, and automated-trading platform with extensive technical indicator support. It targets the same institutional and active-trader segment as DeMARK's OEM channels for advanced technical-analysis workflows.

Broad incumbents

• Bloomberg Terminal: Bloomberg Terminal is the dominant institutional financial data and analytics platform and hosts DeMARK Re/Search 2.0 via its App Portal. Bloomberg competes broadly in the same analytics ecosystem, offering overlapping charting, scanning, and market-timing capabilities, but as part of a much wider portfolio rather than a dedicated technical-analysis product.
• CQG: CQG is an institutional trading, market-data, and analytics platform that hosts DeMARK Indicators as an exclusive third-party upgrade. CQG competes directly in the trading and technical-analysis infrastructure space with its own charting and analytics tools, alongside DeMARK's indicators.
• eSignal (Interactive Data): eSignal is a long-standing institutional and active-trader charting, market-data, and analytics platform. It competes in the same trading-workflow space as Bloomberg Terminal, CQG, and Symbolik, hosting third-party technical indicators and studies.

Others

• Real Vision: Real Vision is a financial-media and education platform that produced the DeMARK Indicators Academy course with Tom DeMark. While not a direct competitor, it is an adjacent ecosystem participant in the financial-market-timing knowledge distribution space DeMARK occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/DeMarkAnalytics
• YouTubeyoutube.com/demarkanalytics
• LinkedInlinkedin.com/company/demark-analytics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeMARK Analytics