Beaudry Interactive

What Beaudry Interactive does

Beaudry Interactive (b/i) is a Los Angeles-based experiential design and production studio founded in 2006 that conceives, develops, and produces technology-driven location-based interactive experiences for major entertainment, theme park, museum, and brand clients. Its named client roster spans Disney (Imagineering, R&D, Creative Entertainment, and Parks & Resorts), SeaWorld Orlando, Crayola, Sony Pictures, Twentieth Century Fox, Nintendo of America, Discovery Cube, UCLA, and Sesame Workshop, with projects delivered across theme park attractions, science center exhibits, branded activations, and live performance. Notable engagements include the Inspector Training Course at Discovery Cube Los Angeles, eleven interactives at Sesame Street Land at SeaWorld Orlando, the Infinity Falls conservation games, Rainbow Rain fluid simulation at Crayola Experience, CinemaCon immersive studio presentations, and the Sony Pictures International Road Show across eight cities.

The studio's underlying technology stack is built on proprietary DIVA Real-Time Show Control® middleware that connects guest and performer actions to design and story elements, a gesture control ecosystem featuring custom fabric-based bend and pressure sensors with a gesture glove (over 6,000 sensors embedded across more than 1,500 gloves to date), patent-pending Light Sprites® AI-powered immersive lighting, modular Touch Tiles with capacitive touch and RGB LEDs, Luminous Terrain™ outdoor interactive lighting, and a real-time fluid simulation engine producing 30,000+ particles per second combined with computer vision. These platforms underpin both signature client installations and licensable product families.

The business operates on project-based professional services for custom experience design, development, fabrication, and installation, supplemented by product licensing revenue (e.g., Light Sprites). Distribution is sales-led and direct, with client acquisition driven by existing enterprise relationships, referrals, and industry visibility rather than a formal sales motion. The firm is structured as a private LLC, is founder-owned with no disclosed external funding rounds, and operates with a small disclosed team (1-10 employees per firmographics) across a Los Angeles headquarters and a Sherman Oaks R&D facility for wearable electronics.

Name

Beaudry Interactive

Legal name

beaudry interactive, llc

Website

https://binteractive.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Beaudry Interactive is a Los Angeles-based experiential design studio that builds technology-driven interactive installations for theme parks (Disney, SeaWorld), museums (Discovery Cube, Crayola), and entertainment brands, leveraging proprietary show control middleware, wearable sensors, and AI-powered lighting systems.

Ownership category

akta.pro rank

Product category

Experiential Design Services

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Experiential design studio
• Interactive attractions
• Themed entertainment design
• Location-based experiences
• Interactive museum exhibits

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Experiential Design: The company generates revenue through custom design and production projects for themed entertainment, museums, branded experiences, and live performances. Projects include concept development, technology creation, fabrication, and installation services for enterprise clients.
2. Product Licensing: Proprietary products like Light Sprites are available for licensing and installation at client venues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Beaudry Interactive is a Los Angeles-based experiential design and production studio that conceives, develops, fabricates, and installs custom tech-driven interactive experiences for theme parks, museums, cultural centers, and entertainment brands. Its work combines proprietary show-control software (DIVA), wearable sensor systems, AI-powered lighting (Light Sprites), and real-time simulation engines to deliver custom attractions, exhibits, and live-performance experiences. Projects are delivered on a project-based engagement basis, supplemented by licensing of its proprietary product platforms.

Product overview

Beaudry Interactive (b/i) is an award-winning experiential design studio based in Los Angeles, founded in 2006, that conceives, develops, and produces unique location-based interactive experiences for theme parks, museums, cultural centers, and brands. The company's portfolio centers on several core technology products: DIVA Real-Time Show Control® (their proprietary middleware connecting guest/performer actions to design), the Gesture Control Ecosystem (gesture-based show control with wearable sensors), Light Sprites® (AI-powered immersive lighting systems), Touch Tiles (modular touch-activated music/light installations), and Luminous Terrain™ (outdoor interactive nighttime lighting). These are complemented by numerous experiential exhibit products including the award-winning Inspector Training Course, Infinity Falls Games, Sesame Street Land interactives, Interactive Wayfinding systems, Rainbow Rain fluid simulations, Crayola Adventure Lab, Musical Trees, and the Elmo Interactive Bubble Wand. The company also offers embedded electronics and wearable sensor technology R&D, with over 1500 custom fabric sensors deployed in gloves. Their work spans themed entertainment, science centers/museums, branded experiences, and live performance sectors, serving clients including Disney, SeaWorld, Crayola, Discovery Cube, and Sesame Workshop.

Differentiator

Problem solved

Functional benefit

Brands

• Light Sprites®: Sophisticated lighting system that transforms spaces into immersive environments using AI, gesture recognition, voice, and motion sensors. Patent pending lighting product.
• DIVA
• Touch Tones
• Luminous Terrain™

Products and services

• Custom Experiential Design & Production Services End-to-end studio engagement services covering concept, software, hardware, fabrication, and on-site installation of custom interactive experiences for enterprise entertainment, museum, and brand clients.
• DIVA® Real-Time Show Control Proprietary middleware library that connects guest and performer actions to design and story, supporting prototyping, rehearsals, and real-time production control for shows and experiences. Licensed/sold as a proprietary technology platform.
• Gesture Control Ecosystem A gesture-based show control system featuring a gesture glove with bend/pressure finger sensors and a motion orientation sensor, a gesture microcontroller, visualizer, and show builder application that lets performers drive show elements through natural movements.
• Light Sprites® A patent-pending AI-powered interactive lighting system that transforms indoor or outdoor spaces into immersive environments using gesture recognition, voice, and motion sensors; licensable for installation at client venues.
• Touch Tiles Touch-activated building blocks for music and light-based installations featuring custom touch-sensitive acrylic panels, RGB LEDs, percussive feedback, and custom software for interactive tactile experiences.
• Luminous Terrain™ Large interactive outdoor nighttime lighting experience where intelligent moving lights interact with guests, supporting free play and organized gameplay with touchless interaction.
• Inspector Training Course (ITC) Award-winning gamified educational scavenger hunt exhibit at Discovery Cube locations that teaches kids about conservation and sustainability through tablet-based gameplay, location tracking, and physical challenges.
• Infinity Falls Interactive Games Three interactive games (Rush the River, Rapid Restore, Reserve Ranger, and Points to Gallons) at SeaWorld Orlando that teach water conservation through immersive gameplay linked to real-world conservation funding.
• Sesame Street Land Interactive Play Eleven interactive experiences at Sesame Street Land at SeaWorld Orlando with early-learning objectives for families with children ages 3-5, spanning touch activation, body movement, and creative expression.
• Interactive Wayfinding & Content Management System Interactive welcome screens at The Music Center plaza in Los Angeles providing wayfinding, concierge services, campus-wide content management, and artistic canvas transformations.
• Rainbow Rain Interactive fluid simulation experience at Crayola Experience locations where guests use their bodies to redirect virtual colorful streams, featuring real-time fluid simulation at 30,000+ particles per second.
• Crayola Adventure Lab Mixed-reality exhibit at Crayola Experience locations (Easton PA, Orlando FL, Dallas TX) where guests use tablets to bridge physical and virtual worlds and complete challenges created by the Tip characters.
• Musical Trees Music and light-based atmospheric entertainment installation featuring custom touch sensors, RGB LEDs, and specialized acrylic panels for immersive interactive musical and light landscapes.
• Elmo Interactive Light-Up Bubble Wand Interactive bubble wand distributed at Sesame Street Land at SeaWorld Orlando that lets children unlock special content and gameplay modes at designated touch points throughout the land.
• Embedded Electronics & Wearable Sensor Technology Custom-designed waterproof fabric bend and pressure sensors, wirelessly triggered LED wearables, gesture-control systems, and sensored props for performers and guests, with more than 1,500 gloves and 6,000+ sensors embedded to date, manufactured at the Sherman Oaks R&D facility.
• Atoms & Molecules Exhibit Chemistry education exhibit at Discovery Cube locations that teaches kids about atoms and molecules through tactile gameplay using custom tinker-toy-style tools, overhead cameras, and real-time computer vision.
• Branded Experience & Space Activation Projects Custom immersive brand activations for entertainment studios and consumer brands, including cinema presentations, console launches, film premieres, and TV game-show environments.

Quantifiable outcome

• Average 15-minute engagement time at Inspector Training Course exhibits with many kids playing multiple quests
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kreate, Inc.coreStrategic or Co-development PartnerCreative agency partnership for live presentation and experiential marketing projects. Collaborated on Sony Pictures International Road Show and Twentieth Century Fox CinemaCon presentations, providing technical integration and show control for large-scale cinematic experiences.
• MKTG, Inc.minorStrategic or Co-development PartnerExperiential marketing agency brought in by Nintendo of America for 3DS Launch campaign. Beaudry Interactive provided interactive technology for the four-day sealed pod experience.
• Coca-Cola CompanyminorStrategic or Co-development PartnerFunded the Infinity Falls interactive games at SeaWorld Orlando. Partnership involves environmental conservation messaging tied to gameplay, with Coca-Cola investing in green programs from points earned.
• Everglades FoundationminorStrategic or Co-development PartnerNon-profit partner for Infinity Falls environmental education games. Points earned in games translate to real-world conservation investment through Everglades Foundation.
• Los Angeles Department of Water and PowerminorStrategic or Co-development PartnerExhibit sponsor for Inspector Training Course at Discovery Cube Los Angeles, supporting environmental stewardship education.
• Los Angeles Bureau of SanitationminorStrategic or Co-development PartnerExhibit sponsor for Inspector Training Course at Discovery Cube Los Angeles.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/binteractive
• LinkedInlinkedin.com/company/beaudry-interactive-llc
• Instagraminstagram.com/beaudryinteractive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaudry Interactive