Alpine Truck and Bus
- Company typePrivate
- Founded2021
- HeadquartersPinetown, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Alpine Truck and Bus firmographics
Firmographics- Name
- Alpine Truck and Bus
- Legal name
- Alpine Truck and Bus (Pty) Ltd
- Website
- https://alpinetruckandbus.co.za
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alpine Truck and Bus industry classification
Industry- Product category
- Commercial Vehicle Dealership
- NAICS
- Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB)
- akta.pro secondary industries
- General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where Alpine Truck and Bus is headquartered
LocationHeadquarters
- HQ city
- Pinetown
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Alpine Truck and Bus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new Sinotruk and Sitrak trucks including Sinotruk Howo-7, Howo TX, Howo-NX, Howo Max, Sitrak G7S, Sitrak C7H, and Sitrak G7H models. Prices range from R 1,058,696 to R 2,043,478 excluding VAT.
- Used Vehicle Sales: Sales of pre-owned trucks and buses. Vehicles undergo quality testing to ensure safety and efficiency. Some vehicles are practically new, offering peace of mind to buyers.
- Parts Sales: Sales of premium branded aftermarket spare parts through Imcomex partnership. Parts cover major European brands (MAN, Mercedes-Benz, Scania, Volvo) at up to 40% less than OEM prices. Also includes Sitrak parts.
- Service and Repairs: Workshop services including service-only, service and repairs, and repairs. Technicians provide motoring repairs. Pricing at R600 per hour excluding VAT. Coverage for all major European brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sinotruk Howo-7 - Entry-level truck |
| One time/ perpetual license | Pay-as-you-go | Sinotruk Howo TX - Mid-range truck |
| One time/ perpetual license | Pay-as-you-go | Sitrak G7S - Premium truck |
| One time/ perpetual license | Pay-as-you-go | Sitrak C7H - Premium truck |
| One time/ perpetual license | Pay-as-you-go | Sitrak G7H - High-end truck |
| One time/ perpetual license | Pay-as-you-go | Sinotruk Howo-NX - Mid-range truck |
| One time/ perpetual license | Pay-as-you-go | Sinotruk Howo Max - Premium truck |
| Unit Pricing | Pay-as-you-go | Service and Repairs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Alpine Truck and Bus product offering
Product offeringCore offering
Alpine Truck and Bus is the official Sinotruk agent for KwaZulu-Natal, South Africa, selling new Sinotruk and Sitrak commercial trucks, pre-owned trucks and buses, branded aftermarket parts (sourced via Imcomex for major European brands such as MAN, Mercedes-Benz, Scania, and Volvo at up to 40% below OEM prices), and workshop service and repair offerings (including Right to Repair) through branch showrooms in Durban, Johannesburg, Cape Town, and Richards Bay.
Product overview
Alpine Truck and Bus is an official Sinotruk agent for KwaZulu-Natal, South Africa, offering a portfolio of new commercial trucks, pre-owned vehicles, parts, and after-sales services. New truck offerings include the Sinotruk brand line (Howo-7, Howo TX, Howo-NX, Howo Max) and Sitrak brand (G7S, C7H, G7H) which are based on MAN technology, available in Euro 3 and Euro 5 engine options. Pre-owned inventory includes trucks and buses suitable for various operational needs. Parts distribution through Imcomex partnership offers branded aftermarket parts for major European brands at competitive prices. Service capabilities include repairs, maintenance, and Right to Repair support maintaining factory warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- Sinotruk Howo-7 Entry-level heavy-duty truck sold by Alpine, built to European quality standards with comfortable cab, low fuel consumption, and powerful Euro 3 or Euro 5 engine options. Available from R 1,058,696 excluding VAT.
- Sinotruk Howo TX Heavy-duty truck sold by Alpine with European quality standards, available from R 1,593,000 excluding VAT, with comfortable cab, low fuel consumption, and Euro 3/5 engine options.
- Sitrak G7S Premium heavy-duty truck based on MAN technology, available from R 1,900,000 excluding VAT, with intelligent transmission, comfortable cab, low fuel consumption, and powerful engine options.
- Sitrak C7H Premium heavy-duty truck tractor based on MAN technology, available from R 1,700,000 excluding VAT, with intelligent transmission, comfortable cab, and Euro 3/5 engine options.
- Sitrak G7H High-end heavy-duty truck tractor based on MAN technology, available from R 2,043,478 excluding VAT, with intelligent transmission, comfortable cab, and powerful engine options.
- Sinotruk Howo-NX Heavy-duty truck available from R 1,794,043 excluding VAT, with comfortable cab, low fuel consumption, and powerful Euro 3/5 engine options for reliable transport.
- Sinotruk Howo Max Premium heavy-duty truck available from R 1,593,000 excluding VAT, with comfortable cab, low fuel consumption, and powerful Euro 3/5 engine options.
- Used Trucks Pre-owned trucks tested for complete safety and efficiency, with some vehicles practically new, offering buyers peace of mind and competitive entry pricing.
- Used Buses Quality pre-owned buses suitable for scholar and commuter transport, tested to ensure quality standards for passenger operators.
- Imcomex Parts High-quality aftermarket truck and bus parts offered through partnership with Imcomex, priced up to 40% less than OEM prices, covering major European brands including MAN, Mercedes-Benz, Scania, and Volvo.
- Service and Repairs Professional workshop service including service-only, service with repairs, and repairs coverage for all major European commercial vehicle brands, priced from R 600 per hour excluding VAT.
- Right to Repair Aftermarket vehicle repair and service offering allowing customers to have vehicles serviced at Alpine regardless of where they were purchased, while keeping the factory warranty intact.
Quantifiable outcome
- Save up to 40% on aftermarket parts compared to OEM prices
- +1 more outcomes
Companies that use Alpine Truck and Bus
Customer profileSegments4 records
Ideal customer profiles4 records
Alpine Truck and Bus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Alpine Truck and Bus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- ImcomexcoreImcomex provides high-quality aftermarket parts for up to 40% less than OEM prices. Alpine Truck and Bus offers parts covering major European brands including MAN, Mercedes-Benz, Scania, and Volvo. The partnership enables competitive pricing on premium branded parts.
- SinotrukflagshipOfficial agent for Sinotruk in KwaZulu-Natal, offering a wide range of new Sinotruk trucks (Howo-7, Howo TX, Howo-NX, Howo Max) and Sitrak trucks (G7S, C7H, G7H). Sinotruk trucks incorporate MAN technology, intelligent transmission, and European quality standards.
- MANcoreSinotruk trucks are built incorporating MAN technology, intelligent transmission, and axle systems. This technology partnership provides European-quality engineering in Sinotruk products sold through Alpine Truck and Bus.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Alpine Truck and Bus competitors and assessment
Company assessmentDirect peers
- Volvo Trucks South Africa: Volvo Trucks South Africa runs a dealer network selling new and used heavy-duty trucks with full parts and workshop support. Alpine services Volvo vehicles via Imcomex parts and competes head-to-head with Volvo for premium long-haul and construction fleet sales in the same branches and tenders.
- Tata Motors South Africa: Tata sells a range of commercial vehicles in South Africa through dealer partners, including trucks and buses that compete with both Alpine's Sinotruk new-truck lineup and its used bus offering for scholar transport and municipal tenders.
- MAN Truck & Bus South Africa: MAN Truck & Bus is the European heavy-duty brand whose technology platform underpins Sitrak (sold by Alpine) and whose vehicles Alpine services via Imcomex aftermarket parts. As both a product peer (truck OEM in SA) and a parts-peer brand covered by Alpine, MAN is one of the closest competitive comparables.
- Mercedes-Benz South Africa (Trucks & Buses): Mercedes-Benz Trucks & Buses is the direct OEM-aligned competitor to Alpine, operating a national dealer network in South Africa selling new and used heavy-duty trucks and buses plus parts and service. Alpine explicitly services Mercedes-Benz vehicles through its Imcomex aftermarket parts partnership, confirming direct head-to-head competition for premium fleet contracts.
- Powerstar (South Africa): Powerstar is a Chinese-affiliated heavy-duty truck brand distributed through a national dealer network in South Africa, directly competing with Sinotruk on value-priced commercial vehicles for construction and long-haul applications.
- UD Trucks Southern Africa: UD Trucks (Volvo Group brand) sells heavy-duty trucks via a dealer network in South Africa serving construction, distribution, and long-haul segments. UD competes for the same fleet customer wallet share as Alpine in KwaZulu-Natal, Gauteng, and Western Cape.
- FAW Trucks South Africa: FAW is another Chinese-origin heavy truck OEM with established South African distribution competing head-to-head with Sinotruk franchises like Alpine on price-driven fleet sales. The two brands compete for cost-sensitive owner-operators and small fleets across the same regions.
- Iveco South Africa: Iveco is explicitly featured on Alpine's homepage alongside Sinotruk, MAN, Scania and Volvo, indicating cross-brand servicing. Iveco operates its own dealer footprint in South Africa for daily and heavy trucks and buses, competing directly with Alpine for medium- and heavy-duty fleet customers.
- Scania South Africa: Scania operates a national sales, parts and service dealer network across South Africa for heavy-duty trucks, buses and engines. Alpine's Imcomex parts business explicitly covers Scania vehicles, and both compete for the same mining, logistics, and bus operator customers nationally.
Broad incumbents
- Babcock (Africa): Babcock is a large established industrial and commercial equipment distributor across Southern Africa offering trucks, gensets, and materials handling through a multi-brand portfolio. As a larger incumbent with scale, financing, and broader OEM partnerships, it is a comparable broad incumbent against Alpine's narrower specialty truck franchise model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alpine Truck and Bus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Truck and Bus leadership team
Management profileNumber of profiles
Profiles7 records
Alpine Truck and Bus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Truck and Bus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Truck and Bus
What does Alpine Truck and Bus do?
Alpine Truck and Bus is the official Sinotruk agent for KwaZulu-Natal, South Africa, selling new Sinotruk and Sitrak commercial trucks, pre-owned trucks and buses, branded aftermarket parts (sourced via Imcomex for major European brands such as MAN, Mercedes-Benz, Scania, and Volvo at up to 40% below OEM prices), and workshop service and repair offerings (including Right to Repair) through branch showrooms in Durban, Johannesburg, Cape Town, and Richards Bay.
Is Alpine Truck and Bus a public or private company?
Alpine Truck and Bus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpine Truck and Bus founded?
Alpine Truck and Bus was founded in 2021. It employs 11 to 50 people.
Where is Alpine Truck and Bus based?
Alpine Truck and Bus is headquartered in Pinetown, United States, in the North America region.
How does Alpine Truck and Bus make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, parts Sales and service and Repairs.
Who are Alpine Truck and Bus's main competitors?
Direct peers on record are Volvo Trucks South Africa, Tata Motors South Africa, MAN Truck & Bus South Africa, Mercedes-Benz South Africa (Trucks & Buses), Powerstar (South Africa), UD Trucks Southern Africa, FAW Trucks South Africa, Iveco South Africa and Scania South Africa. Babcock (Africa) is listed as a broad incumbent.
Does Alpine Truck and Bus have an API?
No public API is recorded for Alpine Truck and Bus.
What industry is Alpine Truck and Bus in?
Alpine Truck and Bus's product category is Commercial Vehicle Dealership. Its primary akta.pro industry code is TLAKAOAB, Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus), with a secondary code of TLAKABAA, General Heavy-Duty Truck & Bus Repair (Full-Service Shops). Its NAICS code is 4231 and its SIC code is 5010.