What Kilimanjaro Live does

Kilimanjaro Live Limited is a UK-based live music and concert promotion company headquartered in London (1F Northburgh House, 10 Northburgh Street, EC1V 0AT), operating in the United Kingdom and founded in 2007. The company organizes, promotes, and sells tickets for concerts, tours, and live music events, reaching end consumers primarily through its own digital properties—its website (kilimanjarolive.co.uk) and its owned ticketing platform MyTicket.co.uk, which handles show listings and ticket purchases. Its core product is therefore ticket distribution for live music events, supplemented by premium hospitality and VIP experiences delivered through a partnership with Seat Unique, and by a newsletter/email alert subscriber base for direct consumer engagement.

The company is wholly owned by DEAG (Deutsche Entertainment AG), a German entertainment company, and functions as the UK promotional arm within DEAG's broader European live entertainment portfolio. In December 2022, Kilimanjaro extended its UK footprint by acquiring Regular Music, an Edinburgh-based concert promoter, integrating Scottish live music operations into the Kilimanjaro Group. Kilimanjaro Live operates a B2C model: it does not sell to enterprise clients but sells directly to individual concert-goers, using its owned ticketing channel to capture transaction economics and its hospitality partnership to upsell premium experiences.

Revenue mechanics are centered on transaction fees from ticket sales through MyTicket.co.uk, with ancillary revenue from premium hospitality packages via Seat Unique. Marketing is conducted primarily through organic social channels (Facebook/MyTicketUK, Instagram/myticketuk) and email newsletters. The company holds a UK Data Protection Registration (Z1875927) and operates a standard compliance framework. There is no disclosed proprietary technology stack, no app, no AI/ML capabilities, and no publicly disclosed revenue, headcount beyond the 51-100 range, or pricing data.

Name

Kilimanjaro Live

Legal name

Kilimanjaro Live Limited

Website

https://www.kilimanjarolive.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Kilimanjaro Live is a UK-based concert and live music promoter that organizes, markets, and sells tickets to music events through its owned MyTicket.co.uk platform, serving individual concert-goers and operating as the UK arm of German entertainment group DEAG.

Ownership category

akta.pro rank

Product category

Live Music Event Promotion

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Promotion & Talent Buying (Promoters) (MPAGAJAC)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

Keywords

• Live event promotion
• Concert ticketing
• Music event management
• Live music concerts
• Event ticket sales

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue from selling tickets to live music concerts and events through their platform and MyTicket.co.uk

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kilimanjaro Live is a UK-based live music event promoter that organizes and promotes concerts and music events, selling tickets to consumers directly through its website and the MyTicket.co.uk platform. The company supplements core ticketing with premium hospitality packages offered through its partnership with Seat Unique, and maintains subscriber communications via free newsletters.

Product overview

Kilimanjaro Live operates as a live events and music promotion company offering a ticket sales platform for concerts and live events through its partnership with MyTicket.co.uk, supplemented by premium hospitality services via Seat Unique. The company also provides newsletter subscriptions for event updates and marketing communications. The portfolio consists of core ticketing services complemented by hospitality add-ons and subscriber communication services.

Differentiator

Problem solved

Functional benefit

Products and services

• Show Listings and Ticket Sales Concert and live event ticket sales platform providing show listings and ticket purchasing functionality, operated in partnership with MyTicket.co.uk. Targets individual consumers attending live music events in the UK.
• Event Hospitality Services Premium hospitality packages and experiences for live events, offered through partnership with Seat Unique as hospitality partner. Targets consumers seeking premium seating and event hospitality.
• Newsletter Subscriptions Free newsletters and alerts providing information about the site, the company, affiliates, and business partners, advertisers or sponsors. Targets consumers interested in live music event updates and promotional communications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• MyTicket.co.ukcoreChannel Partner/ Reseller/ DistributorMyTicket.co.uk serves as the primary ticketing platform for Kilimanjaro Live, handling show listings and ticket sales. The website redirects customers to MyTicket.co.uk for purchasing tickets to events.
• Seat UniqueminorStrategic or Co-development PartnerSeat Unique is listed as the Hospitality Partner for Kilimanjaro Live, providing hospitality and premium seating services for events.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Live Nation Entertainment: Live Nation Entertainment is the world's largest live music promoter and ticketing operator (Ticketmaster), directly competing with Kilimanjaro Live for concerts, artists, and audiences in the UK. As a broad incumbent, it dwarfs Kilimanjaro in scale, capital, and global artist relationships.
• AEG Presents: AEG Presents is a major global concert promoter and venue operator (including The O2 in London) that competes directly with Kilimanjaro Live in the UK for top-tier touring artists, venue bookings, and live event audiences.

Direct peers

• SJM Concerts: SJM Concerts is one of the UK's largest concert promoters, organising major tours and festivals across the country. It is a direct competitor to Kilimanjaro Live for artist bookings, venue relationships, and ticket-buying concert audiences in the UK market.
• DHP Family: DHP Family is a Nottingham-based UK concert and venue promoter operating events and festivals across the country. It directly overlaps with Kilimanjaro Live in promoting live music events and operating mid-sized UK venues.
• Cuffe & Taylor: Cuffe & Taylor is a UK-based live music and outdoor concert promoter that organises large-scale touring events. It competes directly with Kilimanjaro Live for outdoor concert slots, headline touring artists, and UK audiences.
• DF Concerts: DF Concerts is a Scottish concert promoter responsible for major events including TRNSMT festival. It is a direct competitor in the UK live music market, particularly in Scotland where Kilimanjaro expanded via the Regular Music acquisition.
• Metropolis Music: Metropolis Music is a UK concert promoter organising mid- and large-scale live music tours and events. It directly competes with Kilimanjaro Live for touring artist bookings and UK concert audiences.

Regional players

• MCD Productions: MCD Productions is Ireland's largest concert and event promoter, frequently producing shows that extend into UK touring circuits. It is a regional peer operating in an adjacent market with overlapping artist rosters and touring economics.

Others

• DEAG (Deutsche Entertainment AG): DEAG is Kilimanjaro Live's parent company and a German live entertainment promoter and event organiser. It is included as a peer because it operates the same concert promotion business model in adjacent geographies and is the strategic anchor for Kilimanjaro's UK operations.
• Seat Unique: Seat Unique is Kilimanjaro Live's hospitality partner providing premium ticketing and VIP experiences. As a partner rather than competitor, it is an ecosystem enabler that compares through shared focus on premium live event hospitality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MyTicketUK
• Instagraminstagram.com/myticketuk
• Xx.com/KilimanjaroLive
• LinkedInlinkedin.com/company/kilimanjaro-live

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kilimanjaro Live