Halliday Technologies
Halliday Technologies designs and manufactures RT3 continuous friction measurement devices for airport runways and roadways. The Ohio-based firm sells FAA-approved, patented hardware and customizable Android software to airports, military bases, state DOTs, and engineering research firms globally.
- Company typePrivate
- Founded2000
- HeadquartersDelaware, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Halliday Technologies does
Halliday Technologies is a privately held, founder-owned manufacturer of continuous friction measurement equipment (CFME) for airport runways and roadway environments. Founded by race engineer Don Halliday and headquartered in Delaware, Ohio, with manufacturing and assembly operations in Plain City, Ohio, the company engineers and assembles its RT3 product line in-house with more than 85% US-based material content. It sells to commercial airports, military airfields, state and local departments of transportation, and engineering or research firms that require objective, high-resolution surface friction data for safety decisions, regulatory compliance, and infrastructure management.
The RT3 family — RT3 Flight for airports and RT3 Curve and RT3 SCU for roadways — is built around the proprietary GEM Hub sensor system: a stainless-steel, multi-sealed hub containing a single high-resolution axial load cell that amplifies the force signal at the hub without exposed chains, belts, or pulleys. Measurement geometry uses a toe-in measuring wheel to capture continuous lateral friction at 100 Hz, eliminating braking and removing the need for daily calibration. Optional dual-tank water systems deliver controlled wet-friction testing for airport rubber-removal verification (FAA Circular 5320-12C) and roadway surface treatment analysis. Android tablet software provides configurable data capture rates, GPS mapping, graphical output, and customer-specific Excel exports, with each customer receiving a dedicated website for real-time data review. The RT3 design is patented, and "RT3" and "GEM" are registered trademarks.
Halliday Technologies generates revenue from direct enterprise sales of RT3 hardware, optional water-system modules, customizable Android-based software, and on-site installation and training services. Pricing is quote-based and not publicly disclosed, typically structured as multi-year contracts; customers may purchase units with or without a host vehicle. Distribution is purely direct — no resellers, distributors, or digital channels — with growth driven by demonstrations scheduled through the website, word-of-mouth referrals concentrated in the airport community, and international industry-conference engagement. The RT3 Flight received FAA approval in May 2010, is Air Force compliant (used at Dover Air Force Base), ICAO compliant, and AIP eligible; these certifications collectively function as the company's principal regulatory entry barrier across its core markets.
Halliday Technologies firmographics
Firmographics- Name
- Halliday Technologies
- Legal name
- Halliday Technologies
- Website
- https://hallidaytech.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Halliday Technologies designs and manufactures RT3 continuous friction measurement devices for airport runways and roadways. The Ohio-based firm sells FAA-approved, patented hardware and customizable Android software to airports, military bases, state DOTs, and engineering research firms globally.
- Ownership category
- akta.pro rank
Halliday Technologies industry classification
Industry- Product category
- Friction Testing Equipment
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Miscellaneous Transportation Equipment (3790), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs) (TLAJAGAM)
Keywords
Where Halliday Technologies is headquartered
LocationHeadquarters
- HQ city
- Delaware
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Halliday Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- RT3 Friction Testing Equipment Sales: Sale of RT3 friction testing equipment including RT3 Flight for airports, RT3 Curve for roadway testing on curves and wheel tracks, and RT3 Fixed Hitch for straight road testing. Equipment includes the base unit and optional water systems for wet friction testing. Units can be purchased with or without a host vehicle.
- RT3 Water System Add-ons: Water system modules for wet friction testing can be added to any RT3 unit. Systems are tailored to customer testing parameters including tank size based on vehicle payload capacity and desired test length before refilling.
- Customized Software Solutions: RT3 Airport and Roadway Friction Testing Software compatible with Android tablets. Software is customizable to each customer's specific airfield or roadway testing requirements including hot buttons, drop down fields for maintenance data, and output formats.
- Installation and Training Services: On-site installation services at customer locations. Installation can be permanent or removable depending on customer preference. Training and ongoing support provided to ensure proper operation and data accuracy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based equipment pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Halliday Technologies product offering
Product offeringCore offering
Halliday Technologies designs, manufactures, and supports the RT3 family of continuous friction measurement devices (CFMEs) used to measure surface friction on airport runways and roadway surfaces. The portfolio includes the FAA-approved RT3 Flight for airports, the RT3 Curve and RT3 Fixed Hitch (RT3 SCU) for roadways, optional water systems for wet friction and rubber-removal testing, and Android-based software for real-time data capture, GPS mapping, graphing, and Excel export. Equipment is configured to customer vehicles (or supplied host vehicles), with on-site installation, training, and quote-based pricing.
Product overview
Halliday Technologies offers a portfolio of RT3 (Real-Time Tire friction Testing) continuous friction measurement devices (CFME) for runway and road surface testing. The core product line consists of the RT3 Flight for airports (FAA-approved, ICAO-compliant, with optional water system for rubber removal) and RT3 Curve and RT3 SCU for roadways (with optional wet testing water systems). Supporting software includes Android-based solutions for both airport and roadway applications with GPS mapping, graphing, and Excel data export capabilities. The GEM Hub sensor is a core proprietary component powering the RT3 measurement system.
Differentiator
Problem solved
Functional benefit
Brands
- RT3®: RT3® Friction Testers are used globally to measure changes to surface friction objectively, accurately and precisely in airport and roadway environments. The RT3® design is patented and RT3® is a registered trademark.
- GEM® Hub
Products and services
- RT3 Flight FAA Approved Airport Friction Tester FAA-approved Continuous Friction Measurement Equipment (CFME) for airport runway friction testing. The RT3 Flight is a self-contained unit that can be integrated to the customer's host vehicle and removed in approximately 20 minutes for permanent or on-demand installation. It enables real-time runway friction monitoring for winter operations, rubber removal verification, and year-round surface condition assessment, and is Air Force compliant for military airfield use.
- RT3 Flight Wet Friction Testing System (Rubber Removal) Add-on water system module for the RT3 Flight that enables wet friction testing and rubber removal verification on airport runways. Uses a two-tank architecture where a main tank feeds a secondary tank so that changes in water pressure and movement in the main tank do not affect test results; flow rate is regulated by pumps in the secondary tank and a flow rate sensor. Systems are tailored to customer testing parameters including tank size based on vehicle payload and desired test length before refilling.
- RT3 Airport Friction Testing Software Android tablet-compatible software for the RT3 Flight that provides real-time friction display, configurable data capture rates (1 second to 0.1 second intervals), customizable hot buttons for airport-specific testing locations, drop-down fields for maintenance data, and Excel/graphical output with color-coded results. Compatible with Android devices and supports real-time data transmission.
- RT3 Curve Roadway Friction Tester Four-wheel roadway friction tester for measuring friction on curved road surfaces, intersections, ramps, and roundabouts. Features dual measuring wheels on outside positions with a removable/replaceable design and measures friction in wheel tracks with accuracy and precision. Targets DOTs, counties, cities, and engineering firms needing objective curvature and intersection friction data for winter maintenance decisions and pavement research.
- RT3 SCU Fixed Hitch Roadway Friction Tester Fixed hitch roadway friction tester that provides reliable friction data on straighter roads. A lower-cost alternative to the RT3 Curve with fewer features, intended for customers that do not need curve and intersection capability but still require objective, repeatable friction data for winter maintenance and surface treatment decisions.
- RT3 Roadway Wet Friction Testing Water System Water system add-on module for the RT3 Curve and RT3 SCU roadway testers that enables wet friction testing with controlled water film thickness (0.5mm to 1.00mm). The RT3 Curve configuration provides a dual nozzle (one per measurement tire), while the Fixed Hitch configuration uses a single nozzle. The two-tank architecture and flow-rate sensor prevent pressure variations from affecting test results.
- RT3 Roadway Friction Testing Software (GPS and Graphing) Android-compatible friction testing software for RT3 roadway testers, offered in two configurations. The GPS Solution provides a dedicated customer website with real-time data viewing, color-coded friction breadcrumbs on a map, and Excel export covering friction, speed, steering, lat/long, and date/time over extended distances and multiple locations. The Graphing Solution provides graphical output of friction values with color-coded indicators and customizable data entry fields for test conditions, treatments, and measurements for repeated tests on sections under 13,000 feet.
Quantifiable outcome
- 20% variation in water film thickness can change friction result up to 45% depending on surface conditions - accuracy is critical
- +3 more outcomes
Companies that use Halliday Technologies
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Halliday Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Halliday Technologies partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Halliday Technologies competitors and assessment
Company assessmentDirect peers
- Dynatest: Denmark-headquartered pavement engineering firm producing friction testing and pavement evaluation equipment used by DOTs and airports — directly comparable to Halliday's RT3 Curve and Fixed Hitch product lines.
- Moventor Oy: Finnish manufacturer of portable and vehicle-mounted friction measurement devices used at airports and on roads. Sells comparable continuous friction testing systems to RT3 in international markets.
- International Cybernetics Corporation (ICC): US manufacturer of friction testing and pavement profiling equipment sold to airports and transportation agencies, including devices used under FAA Circular 5320-12C. Direct competitor to Halliday in the US runway/roadway CFME market.
- Hofmann Mess- und Auswertesysteme: German provider of friction measurement and skid-resistance testing systems for runways and roads. Competes with RT3 in the European market under similar ICAO/FAA-aligned use cases.
- Greenwood Engineering: Danish manufacturer of the GripTester continuous friction measurement device used at airports and on roads. Competes head-to-head with RT3 Curve and RT3 Flight in the runway and roadway friction tester niche.
- Norsemeter AS: Norwegian manufacturer of Skiddometer BV11 continuous friction measurement equipment used at airports and on roadways worldwide. Directly competes with Halliday's RT3 in the same FAA/ICAO-compliant CFME category.
Broad incumbents
- Wirtgen Group: German-owned global road construction equipment group including pavement milling, paving and compaction technologies. Targets the same DOT/airport contractors as Halliday but operates at far broader scale in road infrastructure.
- Vaisala: Finnish environmental and industrial measurement company with a road weather and surface-condition sensor portfolio sold to DOTs and airports. Comparable in customer base (DOTs/airports) and adjacent in measurement technology.
- Troxler Electronic Laboratories: US manufacturer of pavement and construction quality measurement equipment (nuclear gauges, density/moisture devices). Sells adjacent testing instrumentation to DOTs and contractors — overlapping customer base and channel.
Emerging players
- TRL (Transport Research Laboratory): UK-based transport research organization that has developed its own friction measurement devices (e.g., the TRAffic) for roads and runways. Adjacent R&D capability that both competes with and validates the friction-testing category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Halliday Technologies social profiles
Digital presenceHalliday Technologies compliance and trust
Trust signalCompliance5 records
Halliday Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halliday Technologies leadership team
Management profileNumber of profiles
Profiles1 record
Halliday Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halliday Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halliday Technologies
What does Halliday Technologies do?
Halliday Technologies designs, manufactures, and supports the RT3 family of continuous friction measurement devices (CFMEs) used to measure surface friction on airport runways and roadway surfaces. The portfolio includes the FAA-approved RT3 Flight for airports, the RT3 Curve and RT3 Fixed Hitch (RT3 SCU) for roadways, optional water systems for wet friction and rubber-removal testing, and Android-based software for real-time data capture, GPS mapping, graphing, and Excel export. Equipment is configured to customer vehicles (or supplied host vehicles), with on-site installation, training, and quote-based pricing.
Is Halliday Technologies a public or private company?
Halliday Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Halliday Technologies founded?
Halliday Technologies was founded in 2000. It employs 1 to 10 people.
Where is Halliday Technologies based?
Halliday Technologies is headquartered in Delaware, United States, in the North America region.
How does Halliday Technologies make money?
Four revenue lines are on record. RT3 Friction Testing Equipment Sales are the primary driver. The others are RT3 Water System Add-ons, customized Software Solutions and installation and Training Services.
Who are Halliday Technologies's main competitors?
Direct peers on record are Dynatest, Moventor Oy, International Cybernetics Corporation (ICC), Hofmann Mess- und Auswertesysteme, Greenwood Engineering and Norsemeter AS. Broad incumbents are Wirtgen Group, Vaisala and Troxler Electronic Laboratories. TRL (Transport Research Laboratory) is listed as an emerging player.
Does Halliday Technologies have an API?
No public API is recorded for Halliday Technologies.
What industry is Halliday Technologies in?
Halliday Technologies's product category is Friction Testing Equipment. Its primary akta.pro industry code is TLAJAGAM, Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs). Its NAICS code is 334511 and its SIC code is 3790.