Selecta Systems

What Selecta Systems does

Selecta Systems Ltd is a UK-based, family-owned extruder and distributor of PVCu (unplasticised polyvinyl chloride) window and door profile systems, founded in May 1982 and now in its third generation of Weihe family ownership under Managing Director Maximilian Weihe. The company operates from a purpose-built extrusion and distribution centre at Selecta House, Great Barr, Birmingham, occupied since 1995, with a registered office in Sutton Coldfield, West Midlands (company number 1638655). Its flagship product, the proprietary 70mm multi-chambered ADVANCE 70 profile system, was launched in 2006 after two years of R&D and underpins a suite covering casement, bay & bow, flush sash, tilt & turn, residential, French, patio (MASTERslide), EASi-FOLD, and modular (Vantage 70) windows and doors, with PAS 24, Secured by Design, ISO 9001 and GGF accreditations and U-values down to 0.8 W/m²K aligned with Building Regulations Document L and the Future Homes Standard.

Selecta generates revenue primarily by extruding and selling PVCu profile systems on a quote-based B2B basis directly to a UK-wide network of approximately 300 approved fabricators, with no long-term contracts, no surcharges, and a stated 99.8% on-time-in-full delivery rate supported by a four-engineer UK technical support team. A secondary value driver is the Connect 24/7 customer support portal — co-developed with The Consultancy of the BM Group on TOUCH technology — which bundles technical library, marketing resource centre, Web2Print, the white-label Connect Window & Door Designer with Home Visualiser, CRM/sales management, fabrication management modules and the Connect Dealer Network for routing homeowner leads to local fabricators. The business is sales-led, sells up to 18 colour finishes including Renolit woodgrain foils, and operates with no external investors, a UK-only geographic footprint, and a workforce of more than 120 staff (2017 figure), exhibiting stable, organic growth anchored by long-tenured fabricator relationships and a steady cadence of product and software launches at FIT Show 2017, 2023 and 2025.

Name

Selecta Systems

Legal name

Selecta Systems Ltd

Website

https://selectasystems.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Selecta Systems is a family-owned UK extruder and distributor of proprietary PVCu window and door profile systems (flagship ADVANCE 70), supplying approximately 300 UK fabricators with quote-based B2B pricing, 99.8% OTIF delivery, and a 24/7 Connect customer support portal for technical, marketing and lead-generation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PVCu profile extrusion & distribution: Primary revenue: sale of extruded PVCu window and door profile systems (ADVANCE 70, Vantage 70, MASTERslide, EASi-FOLD, LINK70) to a network of approximately 300 UK fabricators. Order books are filled on a transactional B2B basis with ongoing repeat purchase and OTIF delivery of 99.8%. No long-term contracts are required — Selecta explicitly does not tie fabricators down with contracts or surcharges.
2. Marketing & software support services (Connect): Secondary revenue/value driver: the Connect customer support portal, Window & Door Designer in Branded Mode, branded websites and Web2Print tools are provided to fabricators and installers to support their sales lead generation and business operations — supplied as part of the trade partnership package.
3. Special colour profile supply: Sale of special-coloured laminated profiles (e.g. Anthracite Grey, Chartwell Green, Irish Oak, Mountain Oak) beyond standard stock, with a second high-speed woodgrain line installed in 2017 to support demand for Renolit foils. Reduced lead times have been a focus of recent investment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Selecta Systems is a UK-based extruder and distributor of PVCu (unplasticised polyvinyl chloride) window and door profile systems. Its core commercial offering is the proprietary 70mm multi-chambered ADVANCE 70 suite — sold B2B to a UK network of approximately 300 fabricators — together with the complementary Vantage 70, MASTERslide, EASi-FOLD and LINK70 systems. Selecta also provides the cloud-based Connect customer support portal, the Window & Door Designer, branded websites and Web2Print tools as part of the trade partnership package.

Differentiator

Problem solved

Functional benefit

Brands

• ADVANCE 70: Flagship 70mm PVCu window and door profile system comprising casement, bay & bow, flush sash, tilt & turn, residential, French, holiday home and outdoor living windows and doors; launched originally in 2006.
• Vantage 70
• MASTERslide
• EASi-FOLD
• LINK70
• Connect

Products and services

• ADVANCE 70 Window and Door System Selecta's flagship 70mm PVCu window and door profile system for UK fabricators, delivering multi-chambered thermal performance (U-value of 1.1 W/m²K with standard 28mm double glazing; down to 0.8 W/m²K with premium 40mm triple glazing), PAS 24 and Secured by Design security, lead-free construction and a fabricator-friendly, low-stock-holding architecture. Forms the platform upon which the casement, bay & bow, flush sash, tilt & turn, holiday home windows, residential doors, French doors, MASTERslide patio doors, EASi-FOLD doors and holiday home doors are offered.
• ADVANCE 70 EASi-FOLD Doors PVCu swing-and-slide panoramic door within the ADVANCE 70 suite with no visible hinges and a single handle on the master door. Hardware specifically designed by VBH and Invisifold to suit the ADVANCE 70 System, achieving PAS 24 enhanced security certification from BSi in 2017 without obstacles, modifications or indicative testing.
• MASTERslide Patio Doors PVCu sliding patio door system within the ADVANCE 70 suite. Demonstrated as an upgraded version at FIT Show 2025, designed to add a 'wow' factor or provide a practical opening to outdoor space, and supported with CGI animations produced with Red and Gray.
• ADVANCE 70 Flush Sash Windows Flush-fit sash window section that integrates within the existing 70mm ADVANCE 70 frame (and an optional 80mm traditional frame). Launched in 2017 and re-launched as an improved version at FIT Show 2025, providing a traditional timber-look aesthetic while remaining part of the fabricator-friendly ADVANCE 70 suite.
• Vantage 70 System PVCu window and door system featuring a patented quick-fit compression interior trim specifically designed for modular buildings, holiday homes, caravans and garden rooms. Pairs with the ADVANCE 70 system for outdoor living applications.
• LINK70 Pre-Glazed Frame Connector System Pre-Glazed Frame Connector System providing a fast-fix frame connection solution for installers on site. Enables Selecta fabricators' pre-fabricated and glazed frames to be joined quickly during installation, adopted by Trade Frames as part of their move to the ADVANCE 70 System.
• Ready-2-Fit Composite Doors Composite door kits launched via a Selecta fabricator network to ensure only Selecta fabricators could purchase the products, displayed at FIT Show 2017 alongside the EASi-FOLD portfolio.
• Connect Customer Support Portal Selecta's 24/7, 365-days-a-year online Selecta Support Centre, providing fabricators and installers with technical spec, information, guidance, downloads and a resource/news centre. Expanded with Branded Mode, Portal Mode, Website Support, Web2Print Creator, Resource Centre and Dealer Network modules, plus the upgraded Window & Door Designer with integrated quoting, pricing, CRM/sales management and fabrication modules.
• ADVANCE 70 Casement Windows Chamfered casement window profiles within the ADVANCE 70 suite, designed for thermal and sound insulation, durability and security. Used by Selecta customer ACG Windows & Doors on the 1,845-window Chuckery Towers refurbishment project.
• ADVANCE 70 Bay & Bow Windows Bay and bow window solutions within the ADVANCE 70 suite of profiles for domestic and commercial projects.
• ADVANCE 70 Tilt & Turn Windows Tilt and turn window solution within the ADVANCE 70 suite of profiles.
• ADVANCE 70 Residential Doors Residential front and back doors within the ADVANCE 70 suite of profiles, providing thermal and sound insulation, durability and security.
• ADVANCE 70 French Doors French door solution within the ADVANCE 70 suite of profiles.

Named customers11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• The Consultancy of the BM GroupflagshipStrategic or Co-development PartnerBM Group's consultancy is Selecta's co-development partner for the cloud-based TOUCH technology that powers the Connect customer support portal, Window & Door Designer and integrated lead-generation, sales management and fabrication software solution. Joint work over several years resulted in a 'systems company first' all-in-one lead-generation, sales and fabrication management platform demoed at FIT Show 2025 and planned for rollout to Selecta's customer base.
• VBHcoreTechnology or IntegrationHardware partner that co-developed the Advance 70 EASi-FOLD door hardware together with Invisifold and Selecta. The bespoke VBH hardware was specifically adapted to the ADVANCE 70 system rather than offered as a universal set, contributing to smooth PAS 24 certification.
• InvisifoldcoreTechnology or IntegrationHardware specialist that worked alongside VBH and Selecta to develop the Advance 70 EASi-FOLD door system, ensuring smooth operation and PAS 24 compliance.
• Red and Gray LtdcoreGTM or Marketing Partner3D visualisation, CGI, animation, AR/VR and AI imagery partner used by Selecta for product marketing assets such as the MASTERslide Patio Door and ADVANCE 70 Flush Sash Window animations. Managing Director Lesley Edgar's team provides fenestration-industry-specialised imagery that Selecta rebrands for customers.
• Acorns Children's HospiceminorOthersSelecta's chosen local charity for several years, supported via annual Christmas raffle and festive jumper day fundraisers coordinated by the Selecta marketing department (£3,700 raised in Dec 2024; £3,550 raised in Dec 2025).
• Glass and Glazing Federation (GGF)Others

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Eurocell: UK-based PVCu profile systems manufacturer and extruder supplying windows, doors and roofline products to fabricators and installers nationwide; directly comparable to Selecta as a competing UK PVCu systems house serving the same fabricator base.
• Profile 22: UK PVCu window and door profile systems company extruding the Optima suite for fabricators and installers across the UK; directly comparable in product category, customer base and B2B extruder/distributor model.
• Liniar: UK-designed and manufactured PVCu window, door and roofline profile system supplied to fabricators; comparable as a competing UK PVCu systems house targeting fabricators and installers with a multi-chambered profile suite.
• Duraflex: UK PVCu window and door profile systems manufacturer offering the Diamond, Eclipse and Q-Lon-sealed suites to fabricators; closely comparable mid-sized UK systems house competing for the same fabricator customers as Selecta.
• Deceuninck (UK): Belgian-headquartered PVCu systems company with significant UK extrusion supplying the Slider24, Legend and Heritage window/door suites to UK fabricators; comparable as a UK-targeted PVCu systems competitor.
• Kömmerling (UK): profine Group's UK PVCu window and door systems brand (Kömmerling C70, O70, AluClip) extruding in the UK for fabricators and installers; comparable product category and B2B systems-house model.
• Synseal (Synergex): UK PVCu window, door and conservatory roof systems extruder supplying fabricators; directly comparable as a competing UK systems company serving the same fabricator and installer base as Selecta.

Broad incumbents

• VEKA: One of the largest global and UK PVCu profile systems manufacturers (VEKA M70, Halo, etc.), supplying a broad fabricator network; directly comparable product/market but operates at materially greater scale than Selecta.
• Rehau (UK): Global polymer extruder with a UK PVCu window and door systems business (REHAU Heritage, Edge, etc.) serving fabricators and developers; directly comparable product category but as part of a much larger group.

Emerging players

• Aluplast (UK): European PVCu systems manufacturer with a UK presence offering the Ideal 70, Ideal 8000 and Lift & Slide systems to UK fabricators; comparable profile product category and fabricator-target GTM, though with a smaller UK footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@selectasystemsltd
• Facebookfacebook.com/selectasystemsltd
• LinkedInlinkedin.com/company/selecta-systems
• Instagraminstagram.com/selectasystemsltd
• Xx.com/SelectaSystems

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selecta Systems